Virtualization

The Software-Defined Enterprise
Thriving in the Mobile-Cloud Era
Marc Groetelaars,
Regional Director Benelux
The best way to
predict your future
is to create it.
Abraham Lincoln
VMware vForum 2014
IT Challenges in the Mobile-Cloud Era
IT Technology Eras
Mainframe
Client-Server
Mobile-Cloud
Millions of Apps
Billions of Users
The exponential
increase in
business
expectations is
unsustainable for IT
Business
Expectations
Ability of IT
to Deliver
Steady IT
Budgets*
$
$
$
$
$
$
What leading enterprise customers tell us they need:
“A self-service infrastructure that conforms to Enterprise IT requirements”
VMware vForum 2014
* Source: Gartner, 2013: “Hunting and Harvesting in a Digital World: The 2013 CIO Agenda”
Virtualization – Bridging Past and Future
> $10B
Saved Annually*
Liberate Resources
from the
Client-Server World
Build the
2/3 of IT-as-a-Service
Mobile-Cloud
Customers
Re-invest
SavingsWorld
in Innovation
VMware vForum 2014
Source: VMware Journey Benchmark Survey,
4th
Wave 2013
Liberating Resources to Drive Innovation
IT Maintenance
Apps take too long
Device management
requires human
intervention
30%
Industry Average:
IT Spend
on Innovation
Provisioning
takes weeks
Production workloads
are managed via email
VMware vForum 2014
* Source: Gartner, 2013: “Hunting and Harvesting in a Digital World: The 2013 CIO Agenda”
Liberating Resources to Drive Innovation
IT Maintenance
40%
VMware
Customer Average
IT Spend
on Innovation
VMware vForum 2014
Source: VMware Journey Benchmark Survey, 4th Wave 2013
Liberating Resources to Drive Innovation
IT Maintenance
50%
Any user, any device,
any app… automatically
Goal:
IT Spend
on Innovation
Apps get rolled out at
“the speed of business
Provisioning a
production
environment
takes minutes
You can routinely deploy
any workload…anywhere
1/3 of VMware Customers
Have Already Achieved
VMware vForum 2014
Source: VMware Journey Benchmark Survey, 4th Wave 2013
VMware Can Help Bridge the Gap
IT Technology Eras
Mainframe
Client-Server
Mobile-Cloud
IT at the
Speed of Business
Business
Expectations
Ability of IT
to Deliver
Steady IT
Budgets*
$
$
$
$
$
$
“The Business is Innovating because IT makes it Possible”
VMware vForum 2014
* Source: Gartner, 2013: “Hunting and Harvesting in a Digital World: The 2013 CIO Agenda”
The Journey to the Software-Defined Enterprise
Phase III
Service
Broker
Phase II
Business
Partner
Phase I
Cost
Center
CapEx Savings
Through
Consolidation
QoS and Reliability
Through
Automation
OpEx and Agility
Through
IT as a Service
ITaaS
Business Production
IT Production
Financial Tradeoffs, ROI
Self-Service
End-User Virtual Workspace
Management, Automation & Predictive Analytics
Virtualization & Abstraction
VMware vForum 2014
Two Different Paths Forward:
Hardware-Defined or Software-Defined Architecture?
Hardware-Defined Approach
Software-Defined Approach
Software Layer
Manual Operations
Proprietary
Hardware
Intelligence
Software
Layer
Automated Operations
Existing
Hardware
IT Struggles to Keep Up
Intelligence
IT Moves at the Speed
of the Business
VMware vForum 2014
Capabilities Required for the Mobile-Cloud Era
Any IT Service
on Demand
Unprecedented
Service Quality
Policy-Based
Management
Extensibility
and Integration
VMware vForum 2014
VMware Delivers:
The Foundation for the Software-Defined Enterprise
End-User
Computing
Desktop
Mobile
Virtual Workspace
Applications
Traditional
Modern
SaaS
Software-Defined Data Center
Policy-based
Management &
Automation
Cloud Automation
Cloud Business
Cloud Operations
Virtualized Infrastructure
Abstract & Pool
Hybrid Cloud
VMware &
vCloud Data Center
Partners
Compute
Abstraction =
Server
Virtualization
Network
Abstraction =
Virtual
Networking
Storage
Abstraction =
Software-Defined
Storage
Compute
Network
Storage
Physical
Hardware
Private
Clouds
Public
Clouds
VMware vForum 2014
End-User Computing
End-User
Computing
Desktop
Mobile
Virtual Workspace
Applications
Traditional
Modern
SaaS
Software-Defined Data Center
Policy-based
Management &
Automation
Cloud Automation
Cloud Business
Cloud Operations
Virtualized Infrastructure
Abstract & Pool
Hybrid Cloud
VMware &
vCloud Data Center
Partners
Compute
Abstraction =
Server
Virtualization
Network
Abstraction =
Virtual
Networking
Storage
Abstraction =
Software-Defined
Storage
Private
Clouds
Public
Clouds
VMware vForum 2014
IT Challenges in the Evolving User Landscape
Enable
User
Freedom
VMware vForum 2014
IT Challenges in the Evolving User Landscape
Keep
Security
IT
Management
Control
Compliance/Costs
VMware vForum 2014
VMware’s Vision for End-User Computing
PCs, Laptops
Thin Clients
Tablets,
Smartphones
Enterprise
Mobility
Management
and Security
Desktop
Management
and Delivery
Mission: Secure Virtual Workspace for Work at the Speed of Life
Desktop
Laptop
Tablet
Phone
Machine
VMware vForum 2014
Horizon 6 – Key Areas of Innovation
Application
Delivery
Virtual SAN
for Low and
Predictable Cost
Management
from the Data
Center to
Devices
Cloud
VMware vForum 2014
AirWatch - Enterprise Mobility Simplified
EVERY
EVERY
EVERY
Mobile Device
Mobile Platform
Mobile Deployment
Phones
& Tablets
Rugged
Laptops
Corporate
Multiuser
Wearables
& Peripherals
Apps
Content
Email
BYOD
Line of
Business
Browsing
VMware vForum 2014
AudioNova: Efficiente Windows migratie met
Horizon Mirage
• Windowsmigratie van 1200
vestigingen
• Efficiency &
kostenbeheersing
Jan Rubingh
IT Director AudioNova
VMware vForum 2014
VMware vForum 2014
Software-Defined Data Center
End-User
Computing
Desktop
Mobile
Virtual Workspace
Applications
Traditional
Modern
SaaS
Software-Defined Data Center
Policy-based
Management &
Automation
Cloud Automation
Cloud Business
Cloud Operations
Virtualized Infrastructure
Abstract & Pool
Hybrid Cloud
VMware &
vCloud Data Center
Partners
Compute
Abstraction =
Server
Virtualization
Network
Abstraction =
Virtual
Networking
Storage
Abstraction =
Software-Defined
Storage
Private
Clouds
Public
Clouds
VMware vForum 2014
IT Can Not Keep Up with Business Demands
•• Rigid
physical
Rigid physical
infrastructure
infrastructure
• Slow Provisioning
of
• Slow Provisioning
of
Applications
Applications
IT Siloes
Siloes
•• IT
• Preventing
Full
• Preventing
Full Automation
Automation
• Growing
• Growing shadow IT
Positive experience
•• Positive
experience
with the
Cloud
with
thePublic
Public
Cloud
shadow IT
VMware vForum 2014
VMware’s Vision for the Data Center
Software-Defined
Data Center
Compute
Network
Abstract.
Storage
Mgmt.
All infrastructure is virtualized and
delivered as a service,
and the
Pool.
Automate.
control of this data center is
entirely automated by software.
VMware vForum 2014
Since 2010, Servers have gone Virtual!
70%
65%
Virtual Machine
Crossover
60%
59%
51%
50%
42%
40%
Majority of Workloads
are Virtual since 2010
33%
The Virtual Machine
Crossover made IT
Rethink Management
30%
22%
20%
14%
10%
9%
0%
2005 2006 2007 2008 2009 2010 2011 2012
VMware vForum 2014
Source: VMware, Industry Analyst Data, & Crehan Research
Policy-based Management and Automation
Mgmt.
On-Demand
Access to Any Service
Cost
Transparency
Automated
Operations
Any Cloud,
Any Platform
VMware vForum 2014
Policy-based Management and Automation
Automate the delivery
of applications,
infrastructure, and
desktops as a service
Manage the health,
risk, efficiency, and
compliance of
dynamic workloads
and heterogeneous
infrastructure
Improve Business/IT
alignment; accelerate IT
transformation by
delivering complete
transparency into costs
and quality of all IT
services
Deliver and manage IT
services across
heterogeneous
private, public, hybrid
clouds, and physical
environments
On-Demand
Access to Any Service
Automated
Operations
Cost
Transparency
Any Cloud,
Any Platform
Heterogeneous, Policy-based Cloud Management Platform
VMware vForum 2014
ANWB verbetert dienstverlening aan interne
gebruikers door self service & automation
Doelstellingen
• IT-dienstverlening verder automatiseren
• Effiency & kostenbeheersing
Oplossingen
• Self service klantportals
• Verbeterde beheers- & capaciteits
management
• Uitwijkmogelijkheid
• Public Cloud connectie
vCloud Suite Enterprise
• vSphere
• vCenter Operations
• vCloud Automation Center
• Site Recovery Manager
Michiel Fellinga ICT Architect
ANWB
VMware vForum 2014
Extending Compute Virtualization
to the Entire Data Center
Programmable + Policy-based Management
Compute
Network
Storage
Mgmt.
VMware vForum 2014
Since 2012, Networks have been going Virtual!
millions of units
60
50
Majority of Network Ports
are Virtual since 2012
Virtual Ports
Physical Ports
40
Network Transformation
is Already Underway
Network Virtualization
is The Network
Operating Model
of the Future
30
Virtual Port
Crossover
20
10
0
VMware vForum 2014
Source: VMware, Industry Analyst Data, & Crehan Research
Conventional
Network
Approach
Virtual Network
Approach
VM
+
Switch
Minutes
Firewall
Router
X
Minutes
Days
Load Balancer
Schuberg Philis: Verbeterde Flexibiliteit met
Network Virtualization
“Een nieuwe server opzetten is niet
langer een kwestie van netwerken
optuigen, machines inrichten en de
bekabeling in orde maken. We kunnen
VMs én netwerken snel modelleren en
het applicatielandschap razendsnel
uitrollen. Dit proces kostte voorheen al
snel een paar weken. We kunnen het
nu in ruim 18 minuten. Dat is enorme
tijdwinst.”
Funs Kessen
Cloud Architect & Mission
Critical Engineer
VMware vForum 2014
Public Cloud – The Cost of an Agile New IT-Silo?
Your Data Center /
Private Cloud
Proprietary
Platform
Optimized for
New Apps
Only
Incompatible
Public Clouds
Limited Network
Integration
Separate
Management
Tools
Separate
Processes,
Skillsets
Leads to increased OpEx due to the additional staff and
training required to manage all these disparate tools.
VMware vForum 2014
VMware’s Vision for the True Hybrid Cloud
Private Cloud
Seamless
Security
Seamless
Networking
VMware
vCloud Suite
Based
Software-Defined
Data Center
Common
Management
One Support
Call
Public Cloud
VMware vCloud
Data
vCloud
Center
Hybrid
Service Partners
Software-Defined
Data Center
Seamlessly Extend Your Data Center — Any Application. No Changes.
VMware vForum 2014
Along with Hybrid Management
Hybrid Management
VMware vSphere
and vCloud Suite
Cloud
Consumption
VMware
vCloud
Hybrid Service
Cloud
Operations
Cloud
Security
Your Data Center
Cloud
Business
Software-Defined
Data Center
VMware vForum 2014
5 Starting Points for Hybrid Cloud
Dev/Test
Packaged
Applications
Disaster
Recovery
New
Enterprise
Applications
NextGeneration
Applications
VMware vForum 2014
VMware vForum 2014
Bitbrains biedt Hybrid Cloud oplossingen voor
bedrijfskritische applicaties
“Wat de vraag ook is, de Cloud
maakt het mogelijk om snel,
on- demand schaalbare
capaciteit te leveren”
Gjalt van Rutten, CTO Bitbrains
VMware vForum 2014
It is not the strongest
of the species (IT) that
survives, nor the most
intelligent that survives.
It is the one that is
the most adaptable
(Software-Defined) to change.
Charles Darwin
VMware vForum 2014
By the end of 2016, every
relevant IT organisation
will have standardised
on a software-defined
approach to IT –
the key to creating
an agile enterprise.
VMware’s mission is
to help our customers
transform to this new model
as fast as possible…
Pat Gelsinger
CEO,
VMware
VMware vForum 2014
Software-Defined Enterprises Are…
37%
While saving
more responsive to IT requests
30%
Increasing revenues
Investing
50%
Able to secure nearly
of both operations and development staff time
26%
due to new applications and IT services
of their budgets in innovation
66%
more budget than their less-mature counterparts
VMware vForum 2014
Source: VMware Journey Benchmark Survey,
4th
Wave 2013
VMware Benelux
2004
2014
VMware vForum 2014
Movie Carl E
VMware vForum 2014
Agenda & practical details
vForum Nederland 2014 Agenda – Limousin 2 & 3
09.30-10.20
10.20-11.00
11.00-11.30
11.30-12.15
12.15-12.45
12.45-13.45
13.45-14.30
14.30-15.00
15.00-15.30
15.30-16.15
GENERAL SESSION:
"De Software-Defined Enterprise: succesvol zijn in het tijdperk van de mobiele cloud"
Marc Groetelaars, Regional Director Benelux
Implementing and Managing Cloud? Follow These Top 10 Actions to Succeed.
Will Cappelli, VP Research Gartner
Koffie in de expo ruimte
STORAGE VIRTUALIZATION
De volgende stap in Software-Defined Storage met
Virtual SAN™
Rob Groenhuis, Senior Systems Engineer VMware
CLOUD OPERATIONS
vSphere with Ops Mgmt™ en vCenter Operations™
Jorg van Doornmalen, Business Specialist, EM
Alain Geenrits, Senior System Engineer EM
Redefine Cloud: bridge the gap between ‘old IT’ and ‘new IT’ for efficiency, choice and control in the software
defined enterprise - EMC
Lunch in de expo ruimte
VIRTUAL WORKSPACE
CLOUD AUTOMATION
Beyond VDI: desktop resources bieden aan elk
Automatisering van uw Software-Defined Data Center met
apparaat - als een service!
vCloud Automation Center™
Ton Hermes, Specialist System Engineer EUC
Jorg van Doornmalen, Business Specialist, EM
Robert Van Schayk, Specialist Sales EUC
Willem van Engeland, Snr Specialist System Engineer Cloud
Cisco Unified Computing System The Best Platform
for Any Application
From datacenter to client – new insights and latest
technologies from Dell
Koffie in de expo ruimte
VIRTUAL WORKSPACE
Introductie van AirWatch: Enterprise Mobility
Simplified™
Peter Schuchmann,Enterprise & Government
Account Executive Netherland AirWatch
NETWORK VIRTUALIZATION
Netwerkvirtualisatie implementeren in VMware-omgevingen
met NSX™
Geordy Korte, Networking and Security BU (NSX) System
Engineer
16.15-17.00
Mystery Guest
17.00-18.00
Netwerken en bezoek expo ruimte
NSX Seminar Agenda – Limousin 1
09.30-11.00
Algemene sessie vForum Nederland
11.00-11.30
Koffie in de expo ruimte
Het Software Defined Datacenter
Paul Fazzone, Vice President, NSBU Product Marketing
11.30-12.00
12.00-13.00
Netwerkvirtualisatie
Georgina Schafer, Senior Product Marketing Manager, NSBU
13.00-14.00
14.00-15.30
Lunch in de expo ruimte
NSX Deep Dive
Max Ardica, Technical Product Manager
15.30-15.45
Samenvatting & afronding
Platinum & Gold sponsors
CONFIDENTIAL
53
VOOR U OM TE WINNEN
VMware vForum 2014
Transforming to a
Software-Defined Enterprise
The Right
Technology
The Right
Operating
Model
The Right
Partner
VMware vForum 2014
Thank You! Enjoy the Conference!
Thank You! Enjoy the Conference!

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