E-Commerce

Connect to Digital
#feweb roadshow
Hoe de juiste klanten naar uw
webshop trekken?
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
Juiste klanten aantrekken door
1. Merk / product bekend te maken
2. Via de juiste kanalen en
3. Met een duidelijk en aantrekkelijk verhaal
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
Welke kanalen/tools ?
Wat werkt in mijn geval ?
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
Afhankelijk van
1. Sector
2. Doelpubliek
3. Product
4. Merk identiteit: wie ben je als bedrijf
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
Source: 60secondmarketer.com
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
Marketingmix en marketingplan
Start met persona’s en buikgevoel
maar al snel baseren we ons op cijfers
…
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
De kanalen
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
Betalende ads
Search Engine Advertising (SEA)
Social Ads
Pay per view
Pay per click
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
Social Media
Menselijk karakter meegeven aan je merk
Mond aan mond reclame
Top of mind stimuleren
Brand advocates creëren
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
E-mail
Relevantie werkt !
Opt-In vanaf dag 1 correct opvragen
Retentie / recurring business
De “carotte” moet sterk genoeg zijn
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
Give-aways
Gratis voorbeelden of goodies
Naar klanten
Naar bloggers
Naar review websites
Mond à mond stimuleren
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
Content marketing
Social currency
Humor
Relevantie
Loyaliteit opbouwen
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
Zoekmachines
Search Engine Optimisation (SEO)
De taal van uw klanten
Indirect marktonderzoek
Allereerste kennismaking met uw merk
Panda en Pinguin & Link building
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
PR / press
Verwacht niet te veel
Elk artikel is meegenomen
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
Brick world
Folders, DM, evenementen, netwerken
Brick stores / Pop-up stores
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
Tot slot
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
Dank je
Hans Palmers
Mundo Digitalis
@hanspalmers
[email protected]
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
Join FeWeb Now!
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Professional: use the member logo
Events: free participation
Content: free access to the knowledge center
Use these FeWeb Services:
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Insurance: liability insurance for web companies
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entrepreneurship & online marketing
=> feweb.be/lidworden
FeWeb, facilitating growth for Belgian web companies – www.feweb.be

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