De Telegraaf rate card

De Telegraaf rate card
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Basic formats & GA rates
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Format
Cebuco code
Dimensions
Basic rate
(w x h in mm) GA
Position factor possibilities
2/1 Billboard CS 101 V
796x550
€ 162,459 Back page of a section (1/1 page) 1.2
1/1 Whole page
CD 101 V
398x550
€ 81,230 $GYHUWLVHPHQWSDJH¿UVWVHFWLRQSDJH
1.2
1/2 Half page full landscape
CD 102 VL
398x273
€ 44,799 Weather forecast (1/2 page)
1.2
1/2 Half page full portrait
CD 102 VS
198x550
€ 44,799
1/3 One-third portrait
CD 103 S
238x303
€ 29,833 1/4 Quarter page landscape
CD 104 L
398x134
€ 22,159 Additions to the basic rate
Factor
1/4 Quarter page box portrait
CD 104 BS
198x272
€ 22,159 Saturday
1.25
1/4 Quarter page box landscape
CD 104 BL
278x193
€ 22,159 Black & white
0.67
1/5 2QH¿IWKODQGVFDSH
CD 105 L
238x180
€ 17,887 Spot colour 0.80
1/5 2QH¿IWKSRUWUDLW
CD 105 S
78x550
€ 17,887 1/6 One-sixth landscape
CD 106 L
238x150
€ 14,769 1/8 One-eighth box
CD 108 B
158x169
€ 11,000 Frequency package
1/8 One-eighth box landscape
CD 108 BL
198x135
€ 11,000 Discount
1/8 One-eighth landscape
CD 108 L
398x66
€ 11,000 Pay
Starting on any day of the week It is always the same campaign at the same position on consecutive publication days Not for the front page or page 3 Not valid in combination with other discounts. 1/10 One-tenth box
CD 110 B
158x134
€ 8,752 1/10 One-tenth landscape
CD 110 L
398x52
€ 8,752 1/10 One-tenth portrait
CD 110 S
78x272
€ 8,752 1/12 One-twelfth box portrait
CD 112 BS
118x150
€ 7,385 1/14 One-fourteenth landscape
CD 114 L
158x97
€ 6,367 1/20 One-twentieth landscape
CD 120 S
78x135
€ 4,431 1/32 One-thirty-second landscape
CD 132 L
278x22
€ 2,527 1/80 One-eightieth box
CD 180 B
38x66
€ 1,083 Factor
1st day
2nd day
3rd day
4th day
5th day
0%
20%
40%
60%
80%
6th day
100%
100%
80%
60%
40%
20%
0%
De Telegraaf rate card
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Basic formats & IM rates
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Possibilities & position factors
on editorial pages (Text Page Ads)
Pages 7,
Stan
Tele-
Tele-
Film2
Mijn
Privé
sport
sport
Wonen
Wat u
Erop
Bedrijf
Vrouw
1
2,3
Auto
zegt
uit
Carrière, Report-
Cebuco code
Dimensions
Basic rate
(w x h in mm) Text Page Ads
1/4 Quarter page landscape
CD 104 L
396x137
€ 28,807 2.5
2.25
2.25
2
1.25
1
1/4 Quarter page box portrait
CD 104 BS
196x273
€ 28,807 2.5
2.25
2.25
2
1.25
1
1/4 Quarter page box landscape
CD 104 BL
296x183
€ 28,807 2.5
2.25
2.25
2
1.25
1
1/5 2QH¿IWKODQGVFDSH
CD 105 L
246x174
€ 23,253 2.5
2
2.25
2.25
2
1.25
1
1/6 One-sixth landscape
CD 106 L
246x145
€ 19,200 2.5
2
2.25
2.25
2
1/8 One-eighth box
CD 108 B
146x181
€ 14,300 4
2.5
2.5
2
2.25
2.25
2
1.25
1.25
1
1
1
1
1/8 One-eighth box landscape
CD 108 BL
196x136
€ 14,300 4
2.5
2.5
2
2.25
2.25
2
1.25
1.25
1
1
1
1
1/8 One-eighth landscape
Format
VP
Page 3
2.5
Page 5
9,11,13 Huygens
RTV
DFT
1.25
Film1
1.25
1
Beurs
age
1
1
1
1
CD 108 L
396x69
€ 14,300 4
2.5
2.5
2
2.25
2.25
2
1.25
1.25
1
1
1
1
1/10 One tenth box
CD 110 B
146x145
€ 11,378 4
2.5
2.5
2
2.25
2.25
2
1.25
1.25
1
1
1
1
1/10 One-tenth landscape
CD 110 L
396x53
€ 11,378 4
2.5
2.5
2
2.25
2.25
2
1.25
1.25
1
1
1
1
1/10 One-tenth portrait
CD 110 S
96x218
€ 11,378 2.5
2
1/14 One-fourteenth landscape
CD 114 L
146x103
€ 8,277 4
2.5
2.5
2
1/20 One-twentieth landscape
CD 120 S
96x108
€ 5,760 4
2.5
2.5
2
2
1/32 One-thirty-second landscape
CD 132 L
296x21
€ 3,285 4
2.5
2.5
2
2
1/40 One-fortieth landscape
CD 140 S
46x108
€ 2,854 4
2.5
2.5
2
2
1/40 One-fourteenth portrait
CD 140 L
96x53
€ 2,854 4
2.5
2.5
2
2
2
2.25
2.25
2
1.25
1.25
1
1
1
1
1
1
1/80 One-eightieth box
CD 180 B
46x53
€ 1,408 4
2.5
2.5
2
2
2
2.25
2.25
2
1.25
1.25
1
1
1
1
1
1
Additions to the basic rate
Factor
Saturday
1.25
Black & white
0.67
Spot colour
0.80
Frequency package
Discount
Pay
2
2
2
2.25
2.25
2
1.25
1.25
1
1
2.25
2.25
2
1.25
1.25
1
1
1
1
1
1
1.25
1
1
1
1
1
1
1
1
2.25
2.25
2
2.25
2.25
2
2.25
2.25
2
1.25
1.25
1
1
1.25
1
1
1.25
1
1
1st day
2nd day
3rd day
4th day
5th day
6th day
0%
20%
40%
60%
80%
100%
100%
80%
60%
40%
20%
0%
Weer
1
1
1
De Telegraaf rate card
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Special GA formats
Special GA formats
Dimensions (w x h in mm)
Basic rate Mon-Fri
Additions to the basic rate
Factor
GA 1
38x10
€ 164 Saturday 1.25
GA 2
78x150
€ 4,923 Black & white
0.67
GA 3
198x117
€ 9,600 Spot colour
0.80
Strip
398x200
€ 32,820 Special IM formats
Position factors on editorial pages (Text Page Ad)
VP
Page 3
Page 5
Pages 7,
Stan
9,11,13
Huygens
Special IM formats
Dimensions (w x h in mm)
Basic rate Mon-Fri
Ears
96x30
€ 1,600
4
Text Page Ad 1
96x100
€ 5,333
4
2.5
2.5
2
Text Page Ad 2
96x125
€ 6,667 4
2.5
2.5
Text Page Ad 3
96x150
€ 8,000 4
2.5
2.5
Text Page Ad 4
246x100
€ 13,333
4
2.5
Text Page Ad 5
196x250
€ 26,666 RTV
DFT
Tele-
Tele-
Film2
Mijn
Privé
sport
sport
Wonen
Wat u
Bedrijf
Vrouw
1
2.3
Auto
zegt
Film1
2
2
2.25
2.25
2
1.25
1.25
1
1
1
1
2
2.25
2.25
2
1.25
1.25
1
1
1
1
1
2
2.25
2.25
2
1.25
1.25
1
1
1
1
1
2.5
2
2.25
2.25
2
1.25
1.25
1
1
1
1
2.5
2
2.25
2.25
2
1.25
Special products
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Beurs
ReporStore
tage
1*
* Ear advertisements only available on the Wonen page
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Career
Erop uit
Special products
Position
Flap on the front page
Insert
supplements up to 24 pages and/or 100 grams
Unique numbering
each newspaper has its own number
Split Run
regional changes
1
1
1
1
1
1
1
De Telegraaf rate card
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SULFHVSHUPLOOLPHWUHDQGSHUFROXPQ
Monday to Friday
Saturday
Week package Volume discount
Discount
Basic 'Speurder' € 3.69 € 4.06 2 insertions
25%
'Speurder' text with layout
€ 4.75 € 5.23 3 insertions
30%
'Speurder' illustration
€ 6.33 € 6.97 5 insertions
35%
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€ 6.33 € 6.97 Trade 'Speurders'
from € 299 (from 38 x 65mm) Sections: General - Water sport - Cars - Travel - Introductions Camping - Personal - Business & transactions
Rate for erotic ads
(25% supplement on basic rate)
Monday to Friday
Saturday
Basic 'Speurder' € 4.62 € 5.08 'Speurder' text with layout
€ 5.95 € 6.54 'Speurder' illustration
€ 7.92 € 8.71 &ODVVL¿HG*$
€ 7.92 € 8.71 * Start on any day, discount on insertions in same order
Supplements
Discount
Slides
10%
Box 5%
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Auto, Wonen, Vakantie&vrije tijd
[cars, homes, holidays&leisure]
and Watersport
Monday to Friday
Saturday
38 x 65 mm
€ 299.00 € 328.90 78 x 65 mm
€ 546.00 € 600.60 Wonen en Watersport
[homes & water sport]
Monday to Friday
Saturday
78 x 100 mm
€ 798.00 € 877.80
Vakspeurders [trade ads]
for Personnel
Monday to Friday
Saturday
78 x 100 mm
€ 996.00 € 1,095.60 78 x 150 mm
€ 1,494.00 € 1,643.40 De Telegraaf rate card
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Tabloid Telesport [sports], Weekeinde [lifestyle] and Reiskrant [travel]
Dimensions
Telesport
Full Colour
Weekeinde
Full Colour
Options
Publication days
1/1 Full spread 544 x 390 € 93,330
€ 104,970
€ 104,970
Telesport Tabloid
Monday
1/4 One-quarter spread full landscape
544 x 94 € 34,995
€ 34,995
Weekeinde Tabloid
Saturday
1/8 One-eighth spread full landscape
544 x 46 € 15,555
€ 17,490
€ 17,490
Reiskrant Tabloid
Saturday
1/1 Whole page
262 x 390 € 51,840
€ 58,320
€ 58,320
1/2 Half page full landscape
262 x 190 € 31,110
€ 34,995
€ 34,995
1/2 Half page box portrait
209 x 238 € 31,110
2/5 7ZR¿IWKVIXOOSRUWUDLW
103 x 390 € 24,885
2/7 Two-sevenths box portrait
156 x 190 € 19,260
€ 21,660
€ 21,660
1/4 Quarter page portrait
103 x 238 € 16,845
€ 18,960
€ 18,960
1/4 Quarter page box
156 x 166 € 16,845
€ 18,960
€ 18,960
1/4 Quarter page landscape
209 x 118 € 16,845
€ 18,960
€ 18,960
1/4 Quarter page full landscape
262 x 94 € 16,845
€ 18,960
€ 18,960
1/5 2QH¿IWKSRUWUDLW
103 x 190 € 13,485
€ 15,165
€ 15,165
1/6 One-sixth box landscape
156 x 118 € 12,090
€ 13,605
€ 13,605
1/6 One-sixth box full landscape
262 x 70 € 12,090
€ 13,605
€ 13,605
1/7 One-seventh box landscape
156 x 90 € 10,365
€ 11,670
€ 11,670
1/7 One-seventh box portrait
103 x 142 € 10,365
€ 11,670
€ 11,670
1/8 One-eighth box portrait
103 x 118 € 9,075
€ 10,215
€ 10,215
1/9 One-ninth full landscape
262 x 46 € 8,640
€ 9,720
€ 9,720
1/10 One-tenth box landscape
103 x 94 € 7,785
€ 8,745
€ 8,745
1/10 One-tenth portrait
50 x 190 € 7,785
€ 8,745
€ 8,745
1/13 One-thirteenth full landscape
262 x 30 € 5,985
€ 6,735
€ 6,735
1/14 One-fourteenth landscape
156 x 46 € 5,550
€ 6,240
€ 6,240
1/17 One-seventeenth landscape
103 x 58 € 4,860
€ 5,475
€ 5,475
1/20 One-twentieth landscape
103 x 46 € 3,885
€ 4,365
€ 4,365
1/21 2QHWZHQW\¿UVWSRUWUDLW
50 x 94 € 3,705
€ 4,170
€ 4,170
1/33 One-thirty-third landscape
103 x 30 € 2,430
€ 2,730
€ 2,730
1/40 One-fortieth box
50 x 50 € 1,935
€ 2,190
€ 2,190
103 x 94/2 € 7,785
€ 8,745
€ 8,745
Format
Corner Front page
Reiskrant
Full colour
€ 34,995
€ 27,990
De Telegraaf rate card
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Regional advertisements
Rotterdam
The Hague
Full colour
Utrecht
Full colour
Cebuco code
Options
Publication days
Broadsheet Format
Dimensions
Amsterdam
Full colour
1/4 One-quarter full landscape
96 x 550
€ 7,597 € 1,940 € 1,710 CD 104 VS
Amsterdam
Tuesday to Thursday 1/4 One-quarter box portrait
196 x 273
€ 7,597 € 1,940 € 1,710 CD 104 BS
Amsterdam Tabloid
Friday 1/4 One-quarter box landscape
296 x 182
€ 7,597 € 1,940 € 1,710 CD 104 L
Rotterdam & The Hague
Tuesday to Friday 1/10 One-tenth portrait
96 x 218
€ 3,328 € 851 € 746 CD 110 S
Utrecht
Tuesday to Friday
1/10 One-tenth box
146 x 145
€ 3,328 € 851 € 746
CD 110 B
Utrecht Tabloid
Saturday
1/10 One-tenth full landscape
396 x 53
€ 3,328 € 851 € 746 CD 110 VL
1/20 One-twentieth box portrait
96 x 108
€ 1,657 € 418
€ 373 CD 120 BS
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96 x 86
€ 1,388 € 358 CD 125 BL
Supplement on basic rate (regional broadsheets)
1/40 One-fortieth portrait
46 x 108
€ 866 € 224 CD 140 S
Black & white
0.67
1/40 One-fortieth landscape
96 x 53
€ 866 € 224 CD 140 L
Spot colour
0.80
1/80 One-eightieth box portrait
46 x 53
€ 418 € 104 CD 180 BS
Tabloid Format
Dimensions
Amsterdam Tabloid*
Full colour
Utrecht Tabloid
Full colour
Cebuco code
2/1 Full spread
544 x 390
€ 24,746
€ 5,537 CS 101 V 1/4 One-quarter spread full landscape
544 x 94
€ 9,791 € 2,194
CS 104 VL
1/1 Complete page
262 x 390
€ 14,851 € 3,313 CD 101 V
1/2 Half page full landscape
262 x 190
€ 8,910 € 1,985 CD 102 VL
1/4 Quarter page box
156 x 166
€ 5,343 € 1,194 CD 104 B
1/4 Quarter page landscape
209 x 118
€ 5,343
€ 1,194 CD 104 L
1/4 Quarter page full landscape
262 x 94
€ 5,343 € 1,194 CD 104 VL
1/8 One-eighth box portrait
103 x 118
€ 2,806
€ 955 CD 108 BS
1/9 One-ninth full landscape
262 x 46
€ 2,642 € 731 CD 109 VL
1/17 One-seventeenth landscape
103 x 58
€ 1,478 € 403
CD 117 L
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50 x 94
€ 1,179 € 328 CD 121 S
1/40 One-fortieth box
50 x 50
€ 582 € 179
CD 140 B Supplements
Front page factor 1.5
Page 3 factor 1.1
* Placing in De Telegraaf + Sp!ts.
Factor
De Telegraaf rate card
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De Telegraaf supplements
Rates for the Glossies
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Special tabloid (5 columns)
Format
Full colour
Spot colour* Cebuco code
Format
Trim area*
Type area
Rate
Cebuco code
2/1 Full spread
544 x 390
€ 49,770 € 41,475 CS 101 V
2/1 full spread
426 x 275
392 x 233
€ 31,980
CS 101 V
1/2 Half spread full landscape
544 x 190
€ 29,850 € 24,875 CS 102 VL
1/1 full page
213 x 275 392 x 233
€ 19,980
CD 101 V
CS 104 VL
1/2 page full landscape
213 x 137
179 x 233 € 11,985
CD 102 VL
CS 108 VL
1/2 page full portrait
106 x 275 179 x 166
€ 11,985
CD 102 VS
213 x 275
88 x 233
€ 24,975
1/4 One-quarter spread full landscape
1/8 One eighth spread full landscape
544 x 94
544 x 46
€ 21,480 € 10,740 € 17,900 € 8,950 1/1 whole page
262 x 390
€ 29,850 € 24,875 CD 101 V
Cover 2 + 3 1/2 Half page full landscape
262 x 190
€ 17,910 € 14,925 CD 102 VL
Cover 4
213 x 275
179 x 233 € 27,972
1/2 Half page box portrait
209 x 238
€ 17,910 € 14,925 CD 102 BS
Spread 426 x 275
179 x 233
€ 31,975
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103 x 390
€ 14,910 € 12,425 CD 205 VS
1/3 One-third box portrait
156 x 238
€ 14,910 € 12,425 CD 103 S
2/7 Two-sevenths box portrait
156 x 190
€ 13,170 € 10,975 CD 207 BS
1/4 Quarter page portrait
103 x 238
€ 10,740 € 8,950 CD 104 S
1/4 Quarter page box
156 x 166
€ 10,740 € 8,950 CD 104 B
1/4 Quarter page landscape
209 x 118
€ 10,740 € 8,950 CD 104 L
1/4 Quarter page full landscape
262 x 94
€ 10,740 € 8,950 CD 104 VL
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103 x 190
€ 8,940 € 7,450 CD 105 S
1/6 One-sixth box landscape
156 x 118
€ 7,950 € 6,625 CD 106 BL
1/7 One-seventh box landscape
156 x 90
€ 7,020 € 5,850 CD 107 BL
1/8 One-eighth box portrait
103 x 118
€ 5,640 € 4,700 CD 108 BS
1/9 One-ninth full landscape
262 x 46
€ 5,310 € 4,425 CD 109 VL
1/10 One-tenth box landscape
103 x 94
€ 4,980 € 4,150 CD 110 BL
1/13 One-thirteenth full landscape
262 x 30
€ 3,870 € 3,225 CD 113 VL
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50 x 94
€ 2,790 € 2,325 CD 121 S
Corner VP (only fc, comb.with 1/1 page)
103 x 94/2
€ 4,980 € 4,150 CORNER AD
* Placing on tuesday and wednesday full colour and spot colour.
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