SAKURA COLLECTION in Tokyo イベント展開【Event development in the Tokyo Tower Foot Town Event Plan】 The events will be held in Tokyo Tower Foot Town. The events will be conducted in the A1 and A2 Halls, the outdoor space and the observatory live stage on the first floor of the Tokyo Tower Foot Town. 控え室控え室タワーホールA2 面積：約274㎡有効面積：271㎡【Event outline of Sakura Collection 2013 】 Content: Invite designers, actresses and top fashion models from six Asian countries to conduct a fashion show and related events. Also, ‘Sakura Marche’, an exhibition and sale of products collected from Japan and each of the participating TOURISM CROSS CULTURE FASHION STUDENTS AWARDS countries will be held. ■ Fashion show by actresses and top fashion models The participation of popular actresses and top models will help bring maximum media coverage and exposure to the event. We will invite Japanese celebrities and foreign celebrities living in Japan to the show as spectators. Under the theme ‘Japanese materials x traditional Japanese style’, a fashion show will showcase dresses designed by overseas designers. We expect publicity from both domestic and foreign sources. ■ Exhibition with companies’ booth that support their overseas development An exhibition (for retail sales/PR/business meeting) will be held that features some of the manufacturers and companies that use traditional Japanese techniques in their product production. The exhibition supports companies to appeal to and to develop relationships with designers from each of the participating countries and foreign enterprises, as well as to develop concrete business development. number of booths: 20 \200,000～（3D） exhibition stands 【SAKURA COLLECTION 2013 in Tokyo Tower】 ■ SAKURA MARCHE 【Sales/Food & Drink Booth ・Table (dimensions: W 1800cm × D 600cm × H 700 cm) ・Tablecloth ・The use of an IH heater is negotiable. table １ \65,000～（3D） ■ Talk Event/Live Event ・For the stage use only ・The use of broadcasting and/or audio equipment is subject to negotiation with the event site coordinators. ・Some of the events’ contents may be subject to negotiation with the event site coordinators. stafe １hour \50,000～ SAKURA COLLECTION 2013 Expected supporters and sponsors (under negotiation) 2 Dates: Friday, October 4 through Sunday, October 6, 2013 Time: 10:00-21:00 (open 9:00/start 10:00) *this is still being finalized Place: Tower Hall A1 and A2 of the Tokyo Tower/Club 333 (An authorized project plan for the Tokyo Tower’s 55th anniversary business programs) The attributes of the Tokyo Tower as seen by visitors; expected number of visitors The new strategy of the Tokyo Tower: “To move away from being a sightseeing place”, while targeting “individual customers” from the Tokyo metropolitan area. Annual number of visitors: approximately 3 million ・Number of visitors during the Golden Week holidays in 2013: 120,000 (in 10 days), an average of 12,000 visitors per day ・The number of couples visiting has increased due to the opening of a café in the observatory. ・The number of returning guests has increased due to the continuing operations of small-scale events. ・The number of female office workers visiting after work has also increased. 1