LANGUAGE COMPONENTS Language is arbitrary Language is ambiguous Language is abstract Language is active LANGUAGE AND CULTURE (cont.) Euphemisms – Less descriptive/offensive Cliché – Overused phrases NON-SEXIST LANGUAGE (stereotyping) Avoid “He” Avoid “Man/guys” Jobs/Roles Personal traits/ labels Grouping cultures together LANGUAGE SPOKEN VS WRITTEN SPOKEN LANGUAGE Dynamic WRITTEN LANGUAGE – Occurs “in the moment” Immediate – can review “over and over” – Receives message right away Formal Irreversible – You can’t take it back Distant – Can’t see the human element – Clear points – Timed Static Informal – Relaxed – Unprepared Revisable – Can change/alter/adjust LANGUAGE SPOKEN VS WRITTEN SPOKEN LANGUAGE Irreversible WRITTEN LANGUAGE – You can’t take it back Narrative – Can change/alter/adjust – Develop thought – Audience involvement Rhythm – Flow to speech Revisable Facts – Reader has time to review it Image – Develop concepts AUDIENCE CENTERED LANGUAGE Context – Relate to time/environment Personalize – “I” – Refer to audience by name Inclusive – Don’t stereotypes Visualize – Make audience think USING LANGUAGE APPROPRIATELY Don’t “read” speech Choose words audience will comprehend Be clear Be concise NO OFFENSIVE LANGUAGE Repeat your main points USING LANGUAGE APPROPRIATELY Be concise NO OFFENSIVE LANGUAGE Repeat your main points Go with the flow
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