BORGWARD Group AG Appoints Ulrich Walker as

Media Information
Stuttgart, 15th May 2015
BORGWARD Group AG Appoints Ulrich Walker as
Chairman of the Board of Management and CEO
The Supervisory Board of the BORGWARD Group AG has appointed Ulrich Walker, former
chairman and CEO of Daimler North East Asia as chairman of the Board of Management and
CEO of the BORGWARD Group AG.
“Ulrich Walker has a profound industrial background and broad knowledge of the premium
automotive segment in Germany”, Christian Borgward, Chairman of the Supervisory Board of
the BORGWARD Group AG, said. The investor Foton said: “Ulrich Walker gained a lot of insight
into global markets, especially in Asia and other emerging markets. He is the best candidate
for leading Borgward growth globally.” The global headquarter of BORGWARD will be located
at the Citygate Building in Stuttgart.
Engineer, expert and a pure ‘car guy’
Ulrich Walker has graduated as mechanical engineer from the University of Stuttgart.
During his 35 years career, starting as an engineer, he worked in executive positions in
manufacturing, marketing, product planning, quality management, sales and aftersales
at Daimler, thus accumulating rich experience in international automotive brand
operations and management.
From 2000 to 2004 he was member of the Board of Mitsubishi Motor Corporation and
responsible for R&D, Production, Product planning and Procurement.
From 2004 to 2006, Mr. Walker worked as President & CEO of smart and was member of
the Board of Directors of the Mercedes Car Group. In this time, Ulrich Walker got smart
back on course successfully, integrated smart into the Mercedes Car Group and
introduced smart into the US and Chinese market.
From 2006 to 2013 he was Chairman and CEO of Daimler North East Asia. During his
seven years tenure he was in charge of all Daimler operations in the Chinese mainland,
Hong Kong, Macao, Taiwan and Korea. He strengthened the position of Daimler in China
and set the foundation for the success of Daimler in China.
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Ulrich Walker describes his work philosophy, which he had kept for many years, as
‘double-C’: in an environment full of challenges and changes only intercultural flexibility
and cooperation can lead to success.
“I’m honored to lead this respected German brand into the future. BORGWARD is a
legendary global brand which has set industrial milestones and created brilliant stories in
history. Several of its innovations and classic cars have been widely acclaimed in the
industry and I am confident that BORGWARD will win back its place in the international
automotive industry. We will work hard to satisfy our customers with aesthetic design,
highest quality as well as innovative and sustainable technology. The Borgward Group
AG with its HQ in Germany will provide a wide range of products engineered and
designed in Germany and will offer its customers accessible premium.”
As chairman and CEO of the BORGWARD Group AG, Ulrich Walker will be in charge of the
global operations and management, executing the long-term strategy for brand
development and marketing as well as supervising the R&D, design, manufacturing and
global sales.
Ulrich Walker: ”Sure, we have a long way to go. But we have a solid base, strong
financial background and a clear vision and strategy.”
Ends.
Further information
BORGWARD Group AG
Phone
E-mail
Website
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+49 -152-33 51 51 83
[email protected]
www.borgward.com

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