MAGAZINE PROFILE 2015

MAGAZINE PROFILE 2015
AUGUST 2015
MAGAZINE PROFILE AUTO ZEITUNG | AUGUST 2015
REDAKTIONELLES KONZEPT
COMPETENT AN IN TREND
THAT‘S AUTO ZEITUNG
The modern all-rounder is one of Europe's leading motor
magazines. It stands for in-depth test reports, high utility,
competent purchase advice and extensive market
knowledge – as it has for more than 40 years.
With more than 470 driven and tested cars each year
AUTO ZEITUNG holds the pole position in Europe.
Prominent journalists throughout the world report
independently, knowledgably and on the cutting edge for
the Cologne-based magazine.
AUTO ZEITUNG knows automobile trends long before new
cars make their public debut.
AUTO ZEITUNG's secret for success is its mix of drive
reviews, rigorous tests, comparisons and competent advice,
whether for accessories, used cars, motor racing or tuning.
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MAGAZINE PROFILE AUTO ZEITUNG | AUGUST 2015
NOVELTIES
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MAGAZINE PROFILE AUTO ZEITUNG | AUGUST 2015
DRIVE REVIEWS
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MAGAZINE PROFILE AUTO ZEITUNG | AUGUST 2015
TEST REVIEWS
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MAGAZINE PROFILE AUTO ZEITUNG | AUGUST 2015
CAPTIVATION
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MAGAZINE PROFILE AUTO ZEITUNG | AUGUST 2015
GUIDEBOOK
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MAGAZINE PROFILE AUTO ZEITUNG | AUGUST 2015
CONNECTIVITY
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MAGAZINE PROFILE AUTO ZEITUNG | AUGUST 2015
NEWS
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MAGAZINE PROFILE AUTO ZEITUNG | AUGUST 2015
SPORTS
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MAGAZINE PROFILE AUTO ZEITUNG | AUGUST 2015
LEISTUNGSWERTE
PERFORMANCE OVERVIEW
Launched at the end of the sixties, the magazine has
continually succeeded in attracting fans of cars and motoring.
Today, AUTO ZEITUNG rightly claims the title as one of the
most influential brands in the auto magazine segment.
Core target group:
Reach:
Copies sold:
Frequency.
Copy price:
Format:
Men aged 20-49 years
0.65 mil.
157,782
fortnightly
2.40 €
210 x 280 mm (B x H)
■ Average price 2015
1/1 page 23.915,- €
2/1 page 47.830,- €
1/2 page 16.023,- €
■
■
■
■
■
■
tax in addition
Sources: MA 2015 P2, IVW II/2015
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MAGAZINE PROFILE AUTO ZEITUNG | AUGUST 2015
LEISTUNGSWERTE
PERFORMANCE DATA - READERSHIP
DEMOGRAPHICS – GENDER AND AGE
MEN
WOMEN
14-19 YEARS
97,0
3,0
3,8
20-29 YEARS
15,8
30-39 YEARS
16,5
40-49 YEARS
24,6
50-59 YEARS
20,0
60-69 YEARS
70 YEARS +
11,4
7,8
97 % of AUTO ZEITUNG readers are male. It‘s a man‘s choice. The average age is 45 years.
Source: MA 2015 P2, German speaking populatin aged 14+ years, all figures in percent
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MAGAZINE PROFILE AUTO ZEITUNG | AUGUST 2015
PERFORMANCE DATA - READERSHIP
DEMOGRAPHICS – NET MONTHLY HOUSEHOLD INCOME
< 999 €
1,9
1.000 - 1.249 €
1,6
1.250 - 1.499 €
1.500 - 1.999 €
2.000 - 2.499 €
3,9
15,3
19,4
2.500 € +
57,9
Spending power! AUTO ZEITUNG readers have a high disposable income (Average: 3,080 €).
Source: MA 2015 P2, German speaking populatin aged 14+ years, all figures in percent
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MAGAZINE PROFILE AUTO ZEITUNG | AUGUST 2015
LEISTUNGSWERTE
PERFORMANCE DATA - READERSHIP
EXCLUSIVE READERS / DOUBLE READERS
HIGH ADDITIONAL POTENTIAL FOR YOUR CAMPAIGN
80,1% Exclusive readers
Double readers
(130.000)
Exclusive readers
(520.000)
66,9 % Exclusive readers
Double readers
(220.000)
Exclusive readers
(430.000)
80,1 % of AUTO ZEITUNG readers don‘t bother reading „AUTO, MOTOR und SPORT“. 66,9 % even
exclusively read the Bauer Media Group magazine – significant extra potential for your campaign.
Sources: MA 2015 P2, German speaking populatin aged 14+ years, all figures in percent
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MAGAZINE PROFILE AUTO ZEITUNG | AUGUST 2015
LEISTUNGSWERTE
PERFORMANCE DATA - READERSHIP
INTERESTS: CARS, CAR TESTS
„INTERESTED IN AND OFTEN GIVE ADVICE, TIPS AND CONSIDERED AN EXPERT“
52,5
43,4
43,7
Overall
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Guaranteed high multiplication factor. A little over 50 % of AUTO ZEITUNG readers have a high interest
in cars and car tests and are considered experts in this area. They therefore act as opinion
formers and are approached for advice in all matters concerning cars and motoring.
Source: AWA 2015, LpA, all figures in per cent
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MAGAZINE PROFILE AUTO ZEITUNG | AUGUST 2015
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CROSSMEDIA/EVENTS
CROSSMEDIAL CREDENTIALS
AUTO ZEITUNG is continually developing its presence across numerous platforms and offers
many attractive options for crossmedia campaigns.
MAGAZINE PROFILE AUTO ZEITUNG | AUGUST 2015
CROSSMEDIA/EVENTS
ONLINE / MOBILE
WWW.AUTOZEITUNG.DE / M.AUTOZEITUNG.DE
AUTOZEITUNG.de reports informatively, competently
and critically on all aspects of cars and motoring.
The website offers competence and depth for car
tests, purchase advice, market overviews and
topicality. Fast information, an intuitive user interface
and sensible, easy-to-use tools clearly place utility in
the foreground for the user.
m.AUTOZEITUNG.de – the mobile service from
AUTOZEITUNG.de offers the user community the
most popular content from the areas news, mystery
models with high resolution images and the latest in
tuning. HTML5 fits all display sizes and has unlimited
opportunites for advertising media.
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MAGAZINE PROFILE AUTO ZEITUNG | AUGUST 2015
CROSSMEDIA/EVENTS
EVENTS
AUTO ZEITUNG AUTO TROPHY
The AUTO ZEITUNG Auto Trophy is one of the most
coveted awards in the automobile industry.
It looks back on a 27 year history. The presentation
gala, held each autumn in the Düsseldorf
Meilenwerk, is a who's who of celebrities and big
names in the car industrie.
The prize categories include:
 Safety Trophy (prize for the best learner driver)
 Eco Trophy (competition for best fuel saving idea)
 Design Trophy (for best upcoming designer).
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MAGAZINE PROFILE AUTO ZEITUNG | AUGUST 2015
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UNSERE STÄRKEN – IHR NUTZEN
5 GOOD REASONS
…FOR AUTO ZEITUNG
■ Quality and competence
For more than 40 years AUTO ZEITUNG has been one of the biggest and most influential brands in the
auto magazine segment.
■ Readership with high affinity and high disposable income
Are readers are genuine car fans with above-average net household income.
■ Topic variety
AUTO ZEITUNG offers the complete spectrum of the automobile world, therefore optimal environments for
all product and service categories.
■ Crossmedia
autozeitung.de is an online offering that can be very effectively used for integrated communication
concepts.
■ New target group potential
430,000 dedicated readers exclusively take the AUTO ZEITUNG and no other.
Source: MA 2015 P2
MAGAZINE PROFILE AUTO ZEITUNG | AUGUST 2015
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FACT SHEET AUTO ZEITUNG
editorial concept
readership
 AUTO ZEITUNG is one of Europe's
 Ø-age: 45 Jahre
leading car magazines. For more than
40 years it has stood for in-depth test
reports, high utility, competent
purchase advice and extensive market
knowledge
 Latest reviews, rigorous tests and big
comparisons provide an optimum
market overview.
 monthly Ø-NHI: 3,080,- €
basic facts
 AUTO ZEITUNG readers are very
 Frequency:
fortnightly
 Ad rate:
23,915€
 Copies sold:
157,782
 Reach:
650,000
(Ø-Preis 2014 1/1 4c)
interested in cars, automobile tests and
are considered experts. They therefore
act as opinion formers and are
consulted on all matters concerning
cars and motoring.
reason why
 Performance:
 Target group:
A traditional brand with extra potential:
 Topic variety
80,1 % of readers only read AUTO ZEITUNG.  Crossmedial: Print, Online, Mobile, MobileApp
 Testing competence
Men aged 20-49 years.
 Reliability
Source: IVW II/2015; MA 2015/2
MAGAZINE PROFILE AUTO ZEITUNG | AUGUST 2015
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BAUER ADVERTISING KG
Gesamtanzeigenleitung
AUTOMOTIVE
AUTO ZEITUNG | CLASSIC CARS
PRINT & DIGITAL
Martin Rabe
Tel. (040) 3019 3013
Fax (040) 3019 3029
[email protected]
VERLAGSBÜROS BAUER MEDIA GROUP: LIFESTYLE & CONSUMER
Nord
HAMBURG
BERLIN
West
DÜSSELDORF
Mitte
FRANKFURT
Süd
MÜNCHEN
STUTTGART
Christian Ernst
Burchardstraße 11
20095 Hamburg
Tel. (040) 3019 3400
Fax (040) 3019 3409
hamburg@
bauermedia.com
Joachim Schrader
TOPAS Arkaden
Friedrichstraße 153a
10117 Berlin
Tel. (030) 2759 0606
Fax (030) 2759 0607
[email protected]
Evangelos Botinos
Kaistraße 11
40221 Düsseldorf
Tel. (0211) 3106 080
Fax (0211) 3106 0820
duesseldorf@
bauermedia.com
Jörg Köppen
Lyoner Straße 44 – 48
(Arabella-Center)
60528 Frankfurt
Tel. (069) 6642 6350
Fax (069) 6668 595
frankfurt@
bauermedia.com
Reinhard Baum
Charles-de-Gaulle-Straße 8
81737 München
Tel. (089) 6786 7270
Fax (089) 6786 7288
muenchen@
bauermedia.com
Reinhard Baum
Liststraße 9
70180 Stuttgart
Tel. (0711) 6200 9560
Fax (0711) 6200 9566
stuttgart@
bauermedia.com
BAUER MEDIA GROUP: MVG PREMIUM
NIELSEN 1 + 5
NIELSEN 2
NIELSEN 3A
NIELSEN 3B, 4 UND ÖSTERREICH
Nicole Simons
Burchardstraße 11
20095 Hamburg
Tel. (040) 3019 3403
Fax (040) 3019
Nicole.Simons@
bauermedia.com
Stephanie Wiemers
Kaistraße 11
40221 Düsseldorf
Tel. (0211) 3106 080
Fax (0211) 3106 0820
duesseldorf@
bauermedia.com
Sebastian Himmer
Lyoner Straße 44 – 48
(Arabella-Center)
60528 Frankfurt
Tel. (069) 6642 6350
Fax (069) 6668 595
[email protected]
Reinhard Baum
Charles-de-Gaulle-Straße 8
81737 München
Tel. (089) 6786 7270
Fax (089) 6786 7288
muenchen@
bauermedia.com
SPEZIALVERKAUF
INTERNATIONAL
SALES
SERVICE
AD SPECIALS
MEDIASOLUTIONS
DIGITAL
PHARMA SALES
Britta Rabe
Tel. (040) 3019 3175
Fax (040) 3019 3170
Britta.Rabe@
bauermedia.com
Heike Gorski
Tel. (040) 3019 3190
Fax (040) 3019 99 3190
Heike.Gorski
@bauermedia.com
Marco von Dahle
Tel. (040) 3019 3033
Fax (040) 3019 3023
Marco.von.Dahle
@bauermedia.com
Joachim Seipp
Frank Fröhling
Tel. (040) 3019 3049
Fax (040) 3019 3029
Joachim.Seipp
@bauermedia.com
Frank.Froehling
@bauermedia.com
RESEARCH &
CONSULTING
ZENTRALE
VERKAUF INNENDIENST KOORDINATION
Catherin Anne Hiller
Tel. (040) 3019 1047
Fax (040) 3019 3060
catherin.hiller
@bauermedia.com
Viola Schwarz
Tel. (040) 3019 3105
Fax (040) 3019 3124
Viola.Schwarz
@bauermedia.com
Heike Gorski
Tel. (040) 3019 3190
Fax (040) 3019 99
3190
Heike.Gorski
@bauermedia.com

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