DESIGN THINKING for AV Professionals: Applying Design Thinking to the AV Sales Cycle Laurie Englert VP of Marketing – Chief Brand. EMPATHIZE IDEATE DEFINE PROTOTYPE TEST Contact info: [email protected] www.chiefmfg.com ABOUT Tim Hennen SVP of Engineering – IVCI, LLC. EMPATHIZE IDEATE DEFINE PROTOTYPE TEST Contact info: [email protected] www.ivci.com ABOUT 5 Modes of DT 5 Modes of DT STOKED DESIGN CHALLENGE Redesign the AV Sales experience……for your customer! EMPATHIZE IDEATE DEFINE PROTOTYPE TEST Design Challenge Redesign the AV Sales experience……for your customer! Start by gaining empathy. Your Mission: Application assignments Groups: • • • • • • SMOC - Social Media Operation Center EMPATHIZE IDEATE- Major Food Brand Executive Briefing Center -Lobby - Dot com company Lobby - Dot com company DEFINE PROTOTYPE Auditorium - Fortune 500 company's Collaboration Room - Fashion company Employee Lounge - Dot Com company Play Sales / Sales Engineer and Customer Roles TEST Redesign the AV Sales experience……for your customer! Start by gaining empathy. Your Mission: EMPATHIZE IDEATE DEFINE PROTOTYPE TEST EMPATHY EMPATHY EMPATHY EMPATHY Case Study GE Healthcare’s Adventure Series of Pediatric MRI Machine’s EMPATHIZE IDEATE DEFINE PROTOTYPE TEST EMPATHY Redesign the AV Sales experience……for your customer! Start by gaining empathy. Your Mission: EMPATHIZE IDEATE DEFINE PROTOTYPE TEST DEFINE DEFINE EMBRACE Story Engineering students had a design challenge of creating a cheaper and easier-to-maintain incubator for clinics in Nepal EMPATHIZE IDEATE DEFINE PROTOTYPE TEST DEFINE What is your customer trying to achieve with this audio visual investment EMPATHIZE PROTOTYPE TEST DEFINE IDEATE IDEATE Display Upgrade Option 1 – New Quiet Projector Existing Projection Screen with the existing Projector - The existing Projector is to go back to the Manufacturer for fan service and cleaning - The existing enclosure to be modified for better air flow and more sound dampening Display Upgrade Option 2 - Single 90” LCD Display 90” LCD Display - Replace the existing Projection Screen and Projector with a 90” LCD Display on the front wall. Display Upgrade Option 3 – (4) 55” LCD Displays 110” Diagonal Video Wall (4) 55” Diagonal Displays - Replace the existing Projection Screen and Projector with a 110” LCD Video Wall Display on the front wall. IDEATE IDEATE IDEATE PROTOTYPE PROTOTYPE Chief’s Story New ConnexSys Video Wall System and Ideation Room at Infocomm - Historically Chief typically used prototypes for design validation only (not learn from or work with customers) PROTOTYPE PROTOTYPE Prototype – Creation Lab Prototype – Creation Lab Prototype – Creation Lab Prototype - Classroom Solution Solution Overview • • • • 3 cameras to capture panoramic view of Remote Students for the Instructor 3 video channels to transmit Instructor and (2) content sources to the Remote Students 3 cameras to capture panoramic view of Local Students for the Remote Students Ability to have the Instructor teach from either room Prototype - Classroom Solution Local Presentation Mode • Two Content Sources Displayed Prototype - Instructor Experience TelePresence Mode • Two Content Sources Shared Student Experience - Local Classroom Local/TelePresence Mode • Two Content Sources Displayed Student Experience - Local Classroom TelePresence Mode • Student-to-Student Interaction Student Experience - Remote Classroom TelePresence Mode • Two Content Sources Shared Student Experience - Remote Classroom TelePresence Mode • Student-to-Student Interaction PROTOTYPE TEST TEST Test with Internal Team Members Present to Customer Option A – Fully Functional System Upgrade Options 80” Flat Panel Button Microphone (4) Option A – Fully Functional System Upgrade Options Wall PC Connection Analog / Digital (2) Table Laptop Connection Analog / Digital Option A – Fully Functional System Upgrade Options IPAD Wireless Touchpanel 9” Wired Touchpanel Test Example: Video Conference Mode Video Conference Mode allows for the far end to be displayed on the main display. Test Example: Video Conference Mode + Content When content is shared during a Video Conference call it is displayed full screen and the far end is shown in a Picture-in-Picture window. Test Example: Far End View Cisco Camera Capturing 13 Participants Test Example: Far End View Cisco Camera Capturing 7 Participants Test Example Present your solution to the group Each “Salesperson” presents their experience and overall solution to the customer Focus on: • Overall Solution presentation • What part of the design thinking processes gave them the most insight to the overall solution. • What was the biggest “surprise” requirement they identified during their 2nd interview empathy effort? So…WHAT DO YOU THINK?! DESIGN THINKING for AV Professionals: Applying Design Thinking to the AV Sales Cycle
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