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January 13, 2015
Robert Hancock
Vice President of Sales
MobileSmith
A Cost-Effective, Shared Platform for
Agile Federal Mobile App Strategy
Who We Are
• MobileSmith™ is an enterprise-class cloud platform for rapid
development and deployment of custom, native Smartphone and Tablet
applications, with a powerful, role-based app management back-office.
No programming required!
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MobileSmith Key Facts
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Company founded over 20 years ago
Rebranded in February, 2013 as MobileSmith
Headquarters in Raleigh, NC
CEO – Amir Elbaz
COO – Bob Dieterle
VP Sales – Robert Hancock
Industry focus: Healthcare, Federal
• A 32-strong team of top-notch mobile experts providing mobile strategy
consulting and custom app design services.
• x3 revenue growth in 2014; projected x3 growth in 2015.
• Nominated for 2014 NC Technology Award – New Media/Digital
• Customer apps won eight mHealth awards in 2014.
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Strategic Imperatives
• 2015 – transition from Blackberry to
Android and iOS enabled smartphones.
• 2016 – embracing tablets to accelerate
mobility within the DoD.
• Technology must offset budget and
force size stagnation by:
Key platforms:
• iOS
• Android
• Tablets
 Speed to market
 Simplification
 Interoperability
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Flexible App Platform for Non-Programmers
Design & Mockup
Configure & Build
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iPhone
iPad
Android
Deploy & Manage
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100% Native Apps
No Coding Required
Over-the-Air Delivery
Unlimited Replication
Flexible Integration
Role-Based CMS Access
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Zero Compromise Multi-Platform Development
COST
NATIVE
• Single Platform
• Native, Rich UI/UX
• Lengthy & Costly
HYBRID
• Multi-Platform
• Hybrid UI/UX
• Requires Coding
• Multi-Platform
• Web UI/UX
• Inferior Performance
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Multi-Platform
Fully Native Apps
Quick, Low-Cost
No Coding Required
USER EXPERIENCE
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We Understand Mobile Government
• Considerable experience working with Federal clients
• Knowledge of security requirements and a framework
to support them in both:
 Cloud environment
 Closed environment
• Access to multiple contract vehicles through our partners
• Mobile industry thought leadership:
 Leading various national standard orgs on mobile (ASTM, ANSI,
ISO) in areas such as Privacy & Security, Doctor– Patient
Interaction, Use Case Best Practices etc.
 Chairing the Emerging Technologies Committee at the
Application Developers Alliance.
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: Where We Fit
 Pure Custom App Development
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The most expensive option
Requires separate development teams
High long-term cost
Long development & approval cycle
Limited creative input from stakeholders
 MobileSmith
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Shared access & centralized control
Rapid prototyping & development
Maximized creative input
Templates possible, but not necessary
Streamlined app vetting & accreditation
Robust CMS; secure data integration
Minimal long-term cost
 Template Based App
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Pre-set functionality and branding
Limited flexibility within template
Limited creative input
No real cost savings in the long term
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Apps for Federal Agency Employees
Enable Mission-Critical Functionality:
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Provide secure real-time access to data for your
mobile workforce
Facilitate collaboration via interactive functions
Enable telework via secure mobile exchange with
internal data systems Implement custom signals &
alerts for various events
Distribute timely intelligence, enabling decision
advantage any time, anywhere
Update data on-the-fly as new intelligence
information comes in
Geo-location: help units maneuver unfamiliar areas
with secure real-time mapping and data overlay
Implement reliable user authentication scenarios
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Apps for Citizens
Offer Engaging Features:
• General info and news – offer content in a
structured format, easily updated from CMS
• Connect with the agency – implement
convenient contact and feedback mechanisms
• Galleries & video – upload rich media to create
interactive virtual galleries
• Maps, GPS, Camera – use native AppBlocks to
take advantage of all device capabilities
• Social media plugins – engage your citizens via
your social channels
• Geofencing and Beacons – offer cutting-edge
proximity-based messaging
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Shared App Services in the Cloud
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Centralized deployment and access management
All apps and data can be secured behind your firewall
Decentralized app strategy within the approved design & data framework
Speedy certification via pre-approved “building blocks”
AppBlocks:
 Pre-coded
 Pre-connected
 Pre-approved
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Real-Time App Changes
Modify content, layout, and entire features On-The-Fly –
no need to re-deploy app for new install.
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List of Messages
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Message Details
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Refresh List
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Message Details
New Feature
Available
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New Feature:
Send Message
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Patient Engagement App Built in 2 Days
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Robert Wood Johnson Executive Health app
1st version created in the MobileSmith Sandbox
2nd version designed in just 2 days
Built instantly for iOS and Android devices
Coming up: Medication tracking app; Pregnancy
app; cloned/reskinned from our prebuilt apps
“Our mobile app was fully built and ready to hit the Apple
and Android stores in a matter of days, even before the
agreement was signed. We are impressed with the
capabilities of the MobileSmith platform.”
– Andrew Quinn, RWJUH Interactive Marketing Director
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Award-Winning Health System App
• UCLA Health app integrated with
physician database
• Deployed via Apple and Google App
stores
• Incorporated pre-coded platform
AppBlocks and native extensions to
deliver optimal app experience.
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Locate and contact anyone in the system
Request appointments and refer to others
Research conditions and treatments
Securely access billing information
Find and get directions to nearest facility
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90+ News Media Apps Built in 2 Days
• Multiple customized apps for Civitas Media
• Built 90+ apps in 2 Days. Deployed during
the following month to Apple and Google
App stores
• All apps built without writing a line of code.
 Streamlined corporate design
 Locally managed content
 Role-based access to CMS for content editors
We selected MobileSmith for our multi-app rollout strategy because
it provided a superior combination of scalability and customization.
- Michael Bush, Civitas Media President and CEO
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MobileSmith Platform Functionality
 Graphical WYSIWYG
 Page Slicer; Drag & Drop
 Instant App Compiler for iPhone,
iPad, and Android smartphones
 Native UI, Menus, Nav/Tabs
 Over-The-Air (OTA) Distribution
 Live Image Rendering and
 On-phone Prototype Modeling
 User Roles and Permissions
 Push Notifications
 Easy Content Management in
All Live App Versions
 OTA Remote Data Sync
 Social Media Integration
 Retina Display
 OTA Remote Client Update
 Content Publisher : Rich Media,
 iPad/Phone canvas toggle
 Deploys to Apple & Android stores
 Flyout menu – phones, iPad
 Easy App Cloning
 RSS, XML, CSV Data Import
 CSS Color Grabber
 App Version Lock
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 Icon and Image Library
 Timeline of Drafts and Live Apps
 Favorites & Bookmarks
 App Icon Configuration
 Platform Extensions: Native/HTML  End User Data Management
 SOAP/REST Services
 Integration with Gimbal platform
Alignment
 Multiple language support
Filtering, Search, Maps, Lists
Separate Virtual DB Segments
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Data Integration Strategies
MobileSmith provides flexible mobile app data integration strategies so you can
reliably publish your data as app content without impacting performance.
Types of Data integration:
Direct XML Integration – ideal for frequently updated data.
• Set up directly between your backend system server and the mobile devices,
bypassing the MobileSmith server. MobileSmith provides a simple set of
instructions to help you deliver your data in the XML format the apps require.
API-based integration:
• MobileSmith can provide secure and reliable SOAP/REST connectors to your
web-based or legacy systems. Our modular adapters will use your existing APIs
to quickly access and translate your data into the XML format used by our
platform. You can configure the MobileSmith CMS to automatically refresh your
data at various intervals.
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Our Services: Taking your App from Idea to Launch
Turnkey App Design & Development:
Ideation
Custom Design
Integration
Testing & Building
App Management
Turnkey Mobile App Marketing:
We ensure that your app is properly submitted & app store optimized, easily found by your
target audience, used frequently, and driving brand awareness for your organization:
App Store Optimization
Promo e-Blasts
Print Collateral
Social Media Promotion
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Our Select Customers
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Get a Quick Demo
and Launch your First App in Weeks!
855.516.2413
[email protected]
www.mobilesmith.com
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