R.Lakshminarayanan AnalumnusofIIT(Delhi)&IIM(Bangalore)hespentthefirst10yearsofhiscareerin RetailSales,NewProductDevelopment&BrandManagementwithHindustan Unilever,InternationalBestFoods&SmithKlinePharma.Heworkedacrosscategories likePersonalCare(Ponds&Vaseline),Cycles(TI),PainBalms(Amrutanjan),Beverages (Kasturitea),Retail(NalliSilks)amongmanyothers. HisbrandportfolioincludedMotorola,RelianceInfocomm,Compaq,HP,Sify,Pepsi, ITCFoods,MaduraGarments,Prestigekitchen-ware,ParagonRubber,Henkel,Pondʼs, ITCFoods,AsianPaints,Acer,Intelandmanymore. DeclaredasDeemed-to-beUniversityu/s3oftheUGCAct,1956 Address:#44/4,DistrictFundRoad,Jayanagar9thBlock,BehindBigBazar,Bangalore-560069 FACULTYDEVELOPMENTPROGRAMMEon MARKETINGISDEAD!LongLiveMarketing! On21stofJanuary2015 InOctober2008,LakshminarayanansetuphisownBrandConsultingandTraining outfitcalledʻVisaLakshmiConsultingʼ.HeiscurrentlyChiefLearningOfficer(CLO)in iNurtureEducationSolutionsPvtLtd,whichheco-founded. FDPCommittee ChiefPatrons Patrons DrChenrajRoychand President,JainUniversity DrEaswaranIyer DeanofCommerce&Management Director-Placements DrC.GKrishnadasNair Chancellor,JainUniversity DrN.Sundararajan ViceChancellor,JainUniversity ProfN.V.HKrishnan Registrar,JainUniversity DrB.TVenkatesh ControllerofExaminations DrB.AVasu CenterHead ChiefCordinator AsstProfMadhaviR Programme Venue: 2nd floor conference hall 3, Jayanagar Delegatefees:AcademiciansRs.300/-&Students-Rs.150/Registrationtime:9:00am Modeofpayment:Cash/DDinfavourofʻJainUniversity,payableatBangaloreʼ. ForRegistrationandassistance, PleaseContact: Mrs.Madhavi-9986593254/Mr.Ashith-9686856995/Mr.Sohail-9740767413 www.jainuniversity.ac.in Email:[email protected] P:+918043430902 F:+918043430907 ABOUTJAINUNIVERSITY ABOUTMARKETING JainUniversityispromotedbytheJainUniversityTrust.TheJainUniversityTrustis managedbytheJGIGroup.HeadquarteredatBangalore,theJGIGrouprepresentsa clusterof85vibranteducationalestablishments.After23years,theGroupistoday hometoover45000studentsand4500staffmembersengagedattheP-12, undergraduate&postgraduatelevelsacross64campusesandcentresofexcellence. Wearelivinginanalwayson-ondemandworld.Informationisdemocratizedandthe consumerisincontrol.ManufacturingisoutsourcedtobehemothslikeFoxconnwith over190000workersinonefactorygoingupto300000soon. JainUniversity(formerlySriBhagawanMahaveerJainCollege,SBMJC)isdeclared deemedtobeUniversityundersection3oftheUGCact,1956bytheMinistryofHuman ResourceDevelopmentoftheUnionGovernmentvidenotificationNo.F-9-57/2007-U.3 (A)MinistryofHRD,GOIDecember19,2008&July24,2009. JainUniversitybringsinthoughtleadershipwithablendofacademicrigouranda hands-onapplicabilitytoreal-worldissues.Thelearningenvironmentisenrichedbya teamofhighlytalented&motivatedfacultyandstaff,andanillustriousleadership. JainUniversityadvocatessportsasanintegralpartofthecurriculuminconformitywith theholisticvision.Talentedstudentswhohavereachednational&international standardsorinsomeinstancesplayedinleaguesorclubsinanysportareprovided academicsupportandscholarship. Therearenoboundaries.Countryoforiginisamisnomer.Componentsforaproductis sourcedfromcountryA,assembledincountryB,designedincountryC,marketedand soldincountryD(andperhapsA,B&C)andcorporatetaxespaidincountryD. Priceisnotional.Withcreditbeingfreelyavailableeverythingcanbebought.Itisabout perceivedvalue.Itisaboutperceivedbenefitbeinggreaterthanperceivedcost.Itis notabouttheproduct,buttheneedtheproductserves. Itisaboutcreatingcustomervalue.Itisaboutcreatingmarkets.Itisaboutdisruption- turningthevaluechainonitshead. THISWORKSHOPAIMSTOCREATEA PLATFORMTODELIBERATEONTHEFOLLOWING: Whatwasmarketingallabout? Whohasfallenbehindandwhy? SCHEDULE Whatarebusinessesdoingtostayrelevant? Whatneedstobedonetostayahead? TIMINGS TOPIC 1 09.00am-09.30am Inauguration 2 09.30am-10.45am Whathappenedtomarketing whenyouwerefastasleep? 3 10.45am-12.00pm Whatwokeyouup? 4 12.00pm-01.00pm Lunch 5 01.00pm-02.15pm Whatdidyoudoafterwakingup? 6 02.15pm-03.30pm Whyyoucannotsleepagain? 7 03.30pm-04.00pm Valedictory Sl.No. RESOURCEPERSONS: MathewAnthony SiristheAcademicHead‒CreativeManagementatiNurtureEducationSolutionsPvt Ltd.PriortojoiningiNurturehewasDirector‒DirectMarketingwithAimia‒the worldʼslargestloyaltymanagementcompanywithworldwideprogramslikeNectarin UK,AeroplaninCanadaandAirMilesinMiddleEast. Sirhasservedinleadershippositionsatleadingmarketingcommunicationsagencies suchasJWalterThompson,MudraCommunications,RediffusionYoung&Rubicam andOgilvy&Mather.Hisexperienceisspreadovermainstreamadvertising,brand WHOSHOULDATTEND: building,directanddigitalmarketingandloyaltymanagement.Hewasinvolvedin Thisprogrammewillbeavalueadditionto: RediffusionYoung&Rubicam.HealsofoundedDatatalkServices;oneofthefirstBPOs Academicians PostGraduateStudents settingupRappIndiaforMudraCommunicationsandWundermanatBangalorefor Researchers WorkingProfessionals inBangalorein1994.
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