the peg rates, deadlines, policies

THE PEG MAGAZINE
Information for Advertisers
READERSHIP
Who Do You Reach by Advertising in The PEG?
The PEG is circulated by mail to the majority of APEGA’s Members and
Permit Holders.
• Average total distribution: 71,501
à 49,359 Professional Engineers and Geoscientists
à 11,185 Members-in-Training
à 6,334 Students and Exam Candidates
à 570 Professional and Provisional Licensees
à 4,053 Permit holders
FALL 2014
• Ages range from new graduates to retired Members
à The majority of members are aged 25 to 57
Growing
Your Career
The APEGA Salary
Survey is Here Again
• Many of Alberta’s resource industry leaders, builders, business
people and entrepreneurs are readers
à Large and small businesses
à Financial decision-makers and key influencers
à Technology leaders
• Professionals in all areas of the province
à Calgary — 64%, 36,285
à Edmonton — 28%, 15,957
à Alberta Regions — 8%, 4,259
• High-income readership.
Circulation (as of Dec 2014)
The Association of Professional
Engineers and Geoscientists of Alberta
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apega.ca
• Geographical breakdown
à Alberta — 59,808
à Other provinces/territories — 8,238
à United States — 2,547
à Other Countries — 926
• 2,000 copies are also delivered to Alberta elected officials, and
municipal and institutional leaders
WHAT IS THE PEG?
The PEG is the official, legislated publication of APEGA. A full-colour,
professionally designed magazine, The PEG is distributed four times a
year to Members and other, select stakeholders.
DESIGN, CONTENT AND EDITORIAL DIRECTION
The PEG magazine is
• Professionally designed and laid out to connect with 21st century
science and technology professionals
• Full colour
• Printed on high-quality white paper stock
Each edition of The PEG includes a mixture of
• Feature stories on broad issues and topics facing the professions
• Reports from and about the Association on professional matters —
some Association topics recur annually
• Engaging and entertaining short material for members to enjoy
• Profiles of successful Professional Engineers and Geoscientists and
the exciting work they do
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THE PEG MAGAZINE
EDITORIAL CALENDAR
Separation of Editorial Content from Advertising
Edition
Feature/Theme
Major Topics
Spring
Feb 2015
TBD
Advance on AGM, Elections and
Professional Development
Editorial copy is considered separately from sold advertising. While
no commitment for editorial coverage can form any part of a sales
agreement, announcements appropriate to the advertisement, where
deemed beneficial to the readership, will be considered.
Nominations for APEGA Council
ADVERTISING INFORMATION
Summer
May/Jun 2015
Fall
Sep 2015
Winter
Dec 2015
TBD
TBD
Election Results
Conference Coverage
Summit Award Winners
Booking Deadlines for 2015
Bookings must be made by noon on the dates listed. Early booking is
always appreciated.
Salary Survey Results
Call for Summit Nominations
TBD
Advance on AGM, Elections and
Professional Development
Nominations for APEGA Council
Edition
Booking
Deadline
Material
Deadline
Spring
Wed Dec 10
Wed Dec 17
Summer
Wed Apr 1
Wed Apr 8
Fall
Wed Jul 22
Wed Jul 29
Winter
Wed Oct 7
Wed Oct 14
Feature articles focus on a wide range of topics relevant to Alberta’s
Professional Engineering and Geoscience communities.
Topics may include
• Environmental topics such as
à New environmental processes and techniques
à Global warming
à Green and alternative energies
à Success stories
• Energy topics such as
à Power generation and transmission in Alberta
à Oil sands development
• Geoscience topics such as
à Water usage
à Environment risk assessment
à GIS mapping and surveying developments
• New frontiers in engineering, such as bio-engineering, niche
technology
• Satellite technology
• Alberta Professional Engineers and Geoscientists working around
the world
• Engineering and geoscience schools, and future professionals
• Children and science
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THE PEG MAGAZINE
Advertising Rates
Rates listed below are effective January 2015. There are no cash discounts on agency commissions.
*Please note there is no foward placement option for the Spring (Feb) issue due to our election coverage.
Basic Rate
(cost per insertion)
Size/Location
With click-thru** link
in online edition
+5%
1 insertion
Double page
Multiple Rate 10% Discount
(cost per insertion)
2 or 3 insertions
Multiple Rate 25% Discount
(cost per insertion)
With click-thru** link
in online edition
+5%
4 or more insertions
With click-thru** link
in online edition
+5%
$7,540
$7,917
$6,786
$7,125
$5,655
$5,937
Double page forward *
$8,011
$8,412
$7,210
$7,570
$6,009
$6,309
Full page — back cover
$4,948
$5,195
$4,453
$4,676
$3,711
$3,895
Full page — inside front cover
$4,453
$4,676
$4,008
$4,208
$3,341
$3,508
Full page — inside back cover
$4,453
$4,676
$4,008
$4,208
$3,341
$3,508
Full page
$4,082
$4,286
$3,675
$3,859
$3,062
$3,215
Full page forward *
$4,330
$4,546
$3,897
$4,093
$3,249
$3,411
Two-thirds page
$2,846
$2,988
$2,501
$2,625
$2,134
$2,241
Two-thirds page forward *
$3,093
$3,247
$2,784
$2,923
$2,321
$2,436
Half page
$2,203
$2,313
$1,984
$2,083
$1,652
$1,736
Half page forward*
$2,333
$2,449
$2,099
$2,205
$1,750
$1,838
Third page
$1,490
$1,564
$1,342
$1,410
$1,119
$1,175
Third page forward*
$1,619
$1,700
$1,458
$1,530
$1,216
$1,277
Quarter page
$1,167
$1,225
$1,051
$1,103
$875
$919
Quarter page forward*
$1,296
$1,361
$1,167
$1,225
$973
$1,021
Eighth page
$590
$618
$530
$558
$442
$464
Eighth page forward*
$707
$742
$636
$668
$530
$558
Business
$177
$187
$159
$167
$133
$139
*Forward — ad will be placed within the first half of the magazine, subject to availability of space.
**Click-thru — ad with live link in the digital version of the magazine, posted on our website.
Terms of Payment
Conditions of Purchase
Payment is due on receipt of invoice.
Cancellation and major changes in insertion orders will not be accepted
after the closing date. Advertiser and advertising agency agree that
The PEG (APEGA) shall be under no liability for failure, by any cause,
to insert an advertisement.
Invoices are sent with a copy of The PEG after distribution of issue
in which ad appears.
Interest is charged on accounts unpaid after 30 days: 2 per cent
per month.
All advertising is subject to GST. Our registration number is
10672 8603RT0001.
Payment is accepted by credit card, cheque or bank draft in
Canadian funds.
Advertiser and advertising agency assume liability for the content
(including text representation and illustrations) of advertisements
printed and also assume responsibility for any claims arising as a
result against the publisher.
Advertising Standards
All advertisements must be acceptable to the publisher in content and
design. Certain types of advertising are not permitted or only
permitted in a limited way.
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THE PEG MAGAZINE
MECHANICAL REQUIREMENTS FOR ADVERTISING
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THE PEG MAGAZINE
DESIGN SPECIFICATIONS
DELIVERY AND CONTACT INFORMATION
Resolution: Minimum 300 dpi. Images should be scaled to 100%,
the exact size as required for the ad. DO NOT scale art higher than
the exact size.
Colour: All submitted raster and vector graphics must be converted
to CMYK.
Bleeds: Full-page ads must have half-inch bleed.
Email:
Catherine Hiemstra, Administrative Assistant
[email protected]
Phone:
Toll Free:
Fax:
780-426-3990 , ext. 2561
1-800-661-7020
780-425-1722
Platforms, Programs and Formats
Ads designed on a Macintosh platform are preferred. But PC files
will be accepted if they are saved in Mac-compatible formats.
Acceptable Formats
• PDF/X-1a or press-ready PDF with CMYK colour, embedded fonts
and minimum 300-dpi images
• EPS or Illustrator (CS5) files with embedded images at
high-quality resolution (any embedded images must be at
300 dpi or higher)
• TIFF or Photoshop files saves at 300-dpi minimum.
• InDesign 5 or below with all source files and fonts included
If submitting a PDF that has been exported from a Microsoft Office
program, it is recommended that you also submit the original Microsoft
file.
When sending EPS or Illustrator files, all type must be converted to
outlines, or rasterized in the case of Photoshop files. If you choose to
embed your fonts only, it may be necessary to use a substitute font or to
rasterize your document to prevent font issues at press.
If you are using a PC to create a PDF, EPS, Illustrator or Photoshop
file, extra caution must be taken with font usage. Since Mac and PC
fonts are not always compatible, some fonts may have to be substituted,
even if they have been included with your documents.
Method of Delivery
Advertisements must be camera-ready. APEGA does not correct or
modify artwork.
Digital, emailed files are preferred. Please see above for acceptable
formats.
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