Download a Media Kit

2015 Media Kit:
High Point Market Previews
High Point Market Resource Guide
High Point Market Pocket Guide
Exhibitor Checklist for High Point Market Publications
Market Dates Form April 18 – 23
Oct. 17 – 22
Spring Deadlines
Fall Deadlines
Directory Listing Form for Market Publications (form 1.)............................ Jan. 30 .................... July 17
Preview Product Photo Editorial (form 2.).................................................... Jan. 30 ................... July 17
Preview Advertising (form 2.)........................................................................ Jan. 30 ................... July 17
Market Resource Guide Advertising (form 3.).............................................. Feb. 20..................... Aug. 21
Market Resource Guide Logo / Product Focus (form 3.).............................. Feb. 20..................... Aug. 21
Pocket Guide Advertising (form 3.)............................................................... March 20................. Sept. 18
Separate forms for Spring and Fall Markets (forms 1, 2 and 3) and production specifications
(pages 1 and 2) are included for all Market publications in the media kit package.
Additional forms are available at www.imchighpointmarket.com. Under Exhibitors, select
Sponsorship & Advertising then click on Download a Media Kit. You may also request additional
forms from your Account Executive.
Find us everywhere at
www.highpointmarket.org
#hpmkt
Claim Your Share Of Billions In Buying Power
The High Point Market is the
largest furnishings industry trade
show in the world. Serious retail
home furnishings buyers, interior
designers and media from all
points of the globe visit and
monitor the Market for one simple
reason: it’s the center of the home
furnishings universe.
This Large, Influential
and Global Audience
Gathers in Just One Place
— the Pages of High Point
Market Publications.
Think about it: over 45,000 buyers,
thousands of interior designers and
media professionals from around
the globe— it’s the most serious
concentration of buying power in
the industry. While the industry has
become global and difficult to reach
through other means, High Point
Market publications remain the most
efficient, cost-effective advertising
solution. Your customers are there.
Make sure you are.
THE HIGH POINT MARKET PREVIEWS
Tell The World About Your Products
The Previews showcase your products and
company message. With over 25,000 copies
mailed six weeks before Market to top buyers,
retailers and designers, the Previews are a
proven medium to generate awareness and
drive traffic to your showroom. Buyers use the
Previews to see what’s new, what’s hot and
plan their showroom visits during Market.
Your message reaches this key audience prior to
Market giving you the best platform to be in front
of buyers as they plan their Market.
The Previews offer you tremendous value with
the largest mailing to registered buyers in the
industry. No other magazine offers this reach.
Show off new introductions, enticing buyers to
visit your showroom.
The Previews deliver for advertisers before, during and after Market.
Preview Deadlines:
Spring 2015:
Directory Listing,
Preview Product Photos
and Advertising
January 30, 2015
Fall 2015:
Directory Listing,
Preview Product Photos
and Advertising
July 17, 2015
❶
❷
❶ Useful Market Information section,
What’s New and Trends editorial, and
a full listing of exhibitors and lines
➌
❷ Full- or Half-Page ad sizes
➌ Product Photo Sections — including your own product photography
and content
The High Point Market Preview
e-editions are on highpointmarket.org
and imchighpointmarket.com for
exposure before, during and
after each Market.
No other vehicles are as effective
at reaching these key influentials.
Before, during and after Market, the
people you most want to reach are
reaching for the Previews, the
Market Resource Guide and the
Pocket Guide. Make sure you’re
seen. And enjoy the same proven,
consistent results achieved by
hundreds of successful exhibitors,
Market after Market.
High Point Market Publications Contacts:
John Emerick, Director of Advertising
336.888.3757 [email protected]
Patti Preston, Account Executive
336.882.0447 [email protected]
Jessica Hill, Account Executive
336.821.1570 [email protected]
Beverly Royals, Account Executive
336.888.3749 [email protected]
Bill Utley, Account Executive
336.888.3782 [email protected]
Marilyn Fowells, Marketing Assistant
336.888.3735 [email protected]
Ansley Spencer, Production Manager
336.888.3751 [email protected]
Mary Dusek, Adv. Production Specialist
336.888.3746 [email protected]
THE MARKET RESOURCE GUIDE (MRG)
The Entire Market In Your Hands
The official Market Resource Guide connects
motivated buyers and sellers quickly
and efficiently.
The MRG is one of the most-used publications,
and one that provides long-lasting value to
advertisers, serving as a comprehensive product
buyers’ guide long after Market is over.
• Comprehensive exhibitor listings
MRG Deadlines:
• Product Focus offers a glimpse of what you’ll see at Market
Spring 2015:
• Premier distribution
February 20, 2015
• Comprehensive floor plans
• Complete schedule of educational
and social events
• Key Market information, What’s New
and Trends editorial
THE POCKET GUIDE
Guide Deadlines:
Pocket Guide: Goes Where Buyers Go
Spring 2015:
The official Pocket Guide is a highly popular
and easy-to-use tool in a pocket-sized
format. Buyers keep the Pocket Guide
handy and use it to navigate the show. Key
components of the Pocket Guide include:
Advertising
March 20, 2015
Fall 2015:
Advertising
Sept. 18, 2015
• Alphabetical listings of exhibitors
• Educational and social events
• Premier distribution
Product Focus,
Logos and Advertising
Fall 2015:
Product Focus,
Logos and Advertising
Aug. 21, 2015
“
The High Point Market Previews
are the number one advertising
vehicle we use to drive traffic to
our showrooms. They do a great
job of making sure that their
database is current. We love it
when a customer comes in with
one of our many ad pages and
says ‘where can I see this piece’.
— Halo Styles
REACH MORE BUYERS
B E F O R E , D U R I N G AND AF T E R M ARKE T WIT H
THE HIGH POINT MARKET PUBLICATIONS
“
I received this email soon
after my product photo
ran in The Preview.
‘I saw your very cool chair
with chrome legs in the
High Point Market Preview. Is
this a new item launching
at Market? I am not making
the pilgrimage to Market.
Would love to learn more
about the chair.’
Never question the power of
advertising in the Previews.
—Richard Graves,
VP Sales and Marketing,
Paladin Industries
THE HIGH POINT MARKET PUBLICATIONS
Directory Listing Form:
The High Point Market Previews | Market Resource Guide | Pocket Guide
Listing Deadline: January 30, 2015
Please complete the following information for your listing. Please return this form by
FAX to 336.888.3744 or scan and email directly to your Account Executive. If you have any
questions, please contact your Account Executive.
Company Name: _____________________________________________________________________________________________________________
Showroom Location: _________________________________________________________________________________________________________
Single Line Product Description, 40 characters or less, including spaces (Example: Casegoods, All Styles; Decorative Accessories)
______________________________________________________________________________________________________________________________
______________________________________________________________________________________________________________________________
Corporate Address: __________________________________________________________________________________________________________
City: ________________________________________________ State: ______ Zip: _______________ Country: ______________________________
Corporate Phone: _____________________________________________ Corporate Fax: ________________________________________________
Corporate Toll-Free Phone: _____________________________________ Showroom Phone:____________________________________________
Corporate E-mail: ______________________________________________ Website: _____________________________________________________
Marketing Contact & E-mail: __________________________________________________________________________________________________
Corporate Management to be listed in the Market Resource Guide (Limited to 4 names)
Name: _______________________________________________________________ Title: ___________________________________________________
Name: _______________________________________________________________ Title: ___________________________________________________
Name: _______________________________________________________________ Title: ___________________________________________________
Name: _______________________________________________________________ Title: ___________________________________________________
Submitted by: ______________________________________________________________________________ Date: ____________________________
Make your company stand out. Add a logo to your MRG Directory listing.
See Form 3. for details.
www.imchighpointmarket.com | FAX: 336.888.3744 | Phone: 336.888.3700 | IHFC, 209 S. Main St., High Point, NC 27260
Spring 2015
form 1.
Spring 2015
THE HIGH POINT MARKET PUBLICATIONS
Preview Confirmation Form
form 2.
Please complete the following information:
Advertiser Name: ______________________________________________________________ Showroom Location: _______________________
Billing Information: _____ Agency
_____ Advertiser
Authorized Contact Name: ___________________________________________________ Title: _________________________________________
Billing Address: _________________________________________________________ City: __________________ State: ______ Zip: __________
Phone: _____________________ Fax: ____________________ E-mail: ___________________________ Website: __________________________
Preview Product Photo Editorial
Deadline: January 30, 2015
______ Color, $395 each
Categories for the Furniture and Accessory Previews are shown below. When uploading your files you will be prompted to select
one category per product photo. Only one product photo is allowed per category. Once your image is uploaded you will be
asked to provide the product description (30 words or less.)
Furniture Preview Categories
Accessory Preview Categories
Furniture-General
Outdoor / Patio
Accent Furniture
Rugs & Softgoods
Contemporary
Rugs & Textiles
Decorative Accessories
Wall Décor
Home Theater/Home Office
Sustainable
Lamp & Lighting
Made in America
Upholstered Furniture
Preview Advertising
Deadline: January 30, 2015
Full Page
____ $3,295
Repeat my ad from:
Full Page Special Position
____ $3,495
____ Fall 2014
2-Page Spread
____ $5,295
____ Spring 2014
____ Furniture Preview ____ MRG
The Designer Preview
____ Accessory Preview ____ Pocket Guide
is a publication focusing
exclusively on information
important to interior designers.
The magazine is mailed
together with the Furniture &
Accessory Previews to buyers
attending High Point Market.
Contact your Account Executive for special placement, spread ad, and package pricing and discounts.
All advertising is subject to HPMA and IMC approval. No cash discounts. No cancellations accepted after closing dates.
Materials submitted will be discarded after one year.
Total Cost $_______________________________
Signature: ________________________________________________________________________________________ Date: ___________________
(I agree to Standard Terms & Conditions)
Terms & Conditions:
Signing this agreement indicates a firm space commitment in accordance with the corresponding rate card. This agreement may be executed in counterparts.
Cancellations are nonrefundable. All rates are net. Payment by credit card is available. No agency or cash discounts are offered or permitted. A $500 late fee will be
charged for materials received after the materials deadline. Advertiser agrees that the publisher’s liability (if any), due to omissions or errors in such advertising, shall in
no event exceed the amount of charges for this agreement; liability shall be discharged by abatement of the charges or an advertising allowance commensurate with the
error for the particular listing or advertising in which the omission or error occurred, whichever is less.
High Point Market Publications Contacts:
John Emerick, Director of Advertising.. ............................... 336.888.3757............... [email protected]
Patti Preston, Account Executive. . ....................................... 336.882.0447............... [email protected]
Jessica Hill, Account Executive........................................... 336.821.1570. . .............. [email protected]
Beverly Royals, Account Executive..................................... 336.888.3749.. .............. [email protected]
Bill Utley, Account Executive.............................................. 336.888.3782............... [email protected]
Marilyn Fowells, Marketing Assistant................................. 336.888.3735............... [email protected]
Ansley Spencer, Production Manager................................. 336.888.3751............... [email protected]
Mary Dusek, Advertising Production Specialist.................. 336.888.3746.. .............. [email protected]
www.imchighpointmarket.com | FAX: 336.888.3744 | Phone: 336.888.3700 | IHFC, 209 S. Main St., High Point, NC 27260
• Advertising opportunities
available to pre-qualified
“Designer-Friendly” mediumhigh to high-end exhibitors.
• First time advertisers receive
an additional FREE editorial
written by our editors.
• After initial participation,
advertisers will receive a
discount on second page.
• Manufacturers that qualify
and currently advertise in
other High Point Market official
publications will receive
additional discounts.
Contact your Account Executive
for additional information.
THE HIGH POINT MARKET PUBLICATIONS
Spring 2015
MRG/Pocket Guide Confirmation Form form 3.
Please complete the following information:
Advertiser Name: ______________________________________________________________ Showroom Location: _______________________
Billing Information: _____ Agency
_____ Advertiser
Authorized Contact Name: ___________________________________________________ Title: _________________________________________
Billing Address: _________________________________________________________ City: __________________ State: ______ Zip: __________
Phone: _____________________ Fax: ____________________ E-mail: ___________________________ Website: __________________________
Market Resource Guide (MRG)
Advertising Deadline: February 20, 2015
Full Page
____ $3,295
Repeat my ad from:
2-Page Spread
____ $5,295
____ Fall 2014
____ Spring 2014
____ Furniture Preview ____ MRG
____ Accessory Preview
____ Pocket Guide
Logo with Listing (Color) ____ $395
Product Focus
____ $395
The Pocket Guide
Full Page
____ $3,695
NOTE: Limited advertising space available. Contact your
Account Executive to make sure space is available.
Frequency discounts apply.
Advertising Deadline: March 20, 2015
Repeat my ad from:
____ Fall 2014
____ Spring 2014
____ Furniture Preview ____ MRG
____ Accessory Preview
____ Pocket Guide
Contact your Account Executive for special placement, spread ad, and package pricing and discounts.
All advertising is subject to HPMA and IMC approval. No cash discounts. No cancellations accepted after closing dates.
Materials submitted will be discarded after one year.
Total Cost $_______________________________
Signature: ________________________________________________________________________________________ Date: ___________________
(I agree to Standard Terms & Conditions)
Terms & Conditions:
Signing this agreement indicates a firm space commitment in accordance with the corresponding rate card. This agreement may be executed in counterparts.
Cancellations are nonrefundable. All rates are net. Payment by credit card is available. No agency or cash discounts are offered or permitted. A $500 late fee will be
charged for materials received after the materials deadline. Advertiser agrees that the publisher’s liability (if any), due to omissions or errors in such advertising, shall in
no event exceed the amount of charges for this agreement; liability shall be discharged by abatement of the charges or an advertising allowance commensurate with the
error for the particular listing or advertising in which the omission or error occurred, whichever is less.
High Point Market Publications Contacts:
John Emerick, Director of Advertising.. ............................... 336.888.3757............... [email protected]
Patti Preston, Account Executive. . ....................................... 336.882.0447............... [email protected]
Jessica Hill, Account Executive........................................... 336.821.1570. . .............. [email protected]
Beverly Royals, Account Executive..................................... 336.888.3749.. .............. [email protected]
Bill Utley, Account Executive.............................................. 336.888.3782............... [email protected]
Marilyn Fowells, Marketing Assistant................................. 336.888.3735............... [email protected]
Ansley Spencer, Production Manager................................. 336.888.3751............... [email protected]
Mary Dusek, Advertising Production Specialist.................. 336.888.3746.. .............. [email protected]
www.imchighpointmarket.com | FAX: 336.888.3744 | Phone: 336.888.3700 | IHFC, 209 S. Main St., High Point, NC 27260
THE HIGH POINT MARKET PUBLICATIONS
Digital Production Specifications:
The High Point Market Previews | Market Resource Guide | Pocket Guide
page 1.
Document setup for Ads
Preview Product Photo Submissions
• Set the document page size to the actual trim size of
the ad with bleeds extending 1/8” (.125”) beyond the trim
on all sides.
• Photos must be 300 dpi and a minimum of 5” high
or wide as separate .tif, .jpg or .pdf files. Type your
30 word (or less) description into the box provided.
• All colors must be CMYK (except black text); no PMS/
Pantone colors. No embedded profiles or ICC tagged
images should be included.
• NO text and/or logos are allowed inside photos.
• Text 12 points or smaller should be black only.
• Reversed text must be a minimum of 10 points.
• Logos must be 600 dpi at actual size and a
maximum of 2.5625” wide or 0.6875” high, submitted
as a .tif, .jpg or .pdf file.
• All images must be 300 dpi at actual size. Line art
and rasterized type must be at least 600 dpi.
Submitting digital files
Materials required for Ads
• PDF/X-1a files are required. NO other file formats
will be accepted.
• Fonts must be outlined or embedded.
• Include crop marks with .125” offset selected
and .125” bleed on all sides.
• Output Settings: select “convert to destination” selecting
the destination as “Generic CMYK Profile” when exporting
options are available.
• Only one ad/page per PDF document. Submit spreads
as two single-page files, including bleed on all sides on
each page, and indicating right-hand page [RHP] and
left-hand page [LHP] in the name of the file.
Important notes
• Please follow the print specifications and double check
spelling and showroom location for accuracy.
If a replacement file is required, you may incur
additional charges.
MRG Logo Submissions
•
Go to www.imchighpointmarket.com. Under Exhibitors
select Sponsorship & Advertising and then click on upload
a file to submit your file. Please follow the print
specifications and double check spelling and showroom
location for accuracy. If a replacement file is required,
you may incur additional charges.
Failure to follow these guidelines may require additional time and
cost and/or sacrifice reproduction predictability.
The publisher is not responsible for the final reproduction quality
of provided materials that do not meet the specifications of the
publication. Although every effort is made to preserve advertising
materials in their original condition, publisher is not responsible
for lost or damaged advertising materials after publication.
Examples are from Adobe InDesign pdf export dialog box.
•
IMC uses Virtual Proofing technology for all print
publications. Proofs are no longer required but if you opt
to send one, provide a SWOP approved proof: No other types of proofs accepted. Mail to: HPM Production Manager, 209 South Main St., High Point, NC 27260
• All advertising is subject to HPMA and IMC approval.
Design Services:
• All signed agreements are firm.
Cancellations are nonrefundable.
Our in-house advertising agency can help you with your
production needs. Costs vary depending on the complexity,
size and materials provided. Costs will be billed with your
ad insertion invoice. Contact Ansley Spencer, Production
Manager, with any questions: 336.888.3751,
[email protected]
• Additional charges will apply for any necessary
alterations to files.
www.imchighpointmarket.com | FAX: 336.888.3744 | Phone: 336.888.3700 | IHFC, 209 S. Main St., High Point, NC 27260
THE HIGH POINT MARKET PUBLICATIONS
Digital Production Specifications:
page 2.
Ad Sizes: The High Point Market Previews
Preview Product Photo
Submissions
Upload your photo and 30 word (or less)
description at www.imchighpointmarket.com.
Under Exhibitors, select Sponsorship &
Advertising and click on upload a file.
Photos must be 300 dpi and a minimum
of 5” high or wide as a tif, jpg or pdf file.
Type your text into the box provided.
Only one product photo per category
is accepted.
No text and/or logos are
allowed inside photos.
Full Page
Non-Bleed
Full Page
Bleed
Half Page
7” x 10”
Trim:
8-1/4” x 10-7/8”
Bleed:
8-1/2” x 11-1/8”
Safety/Content:
7-1/4” x 9-7/8”
Non-Bleed Only:
7” x 5”
Ad Sizes: The Market Resource Guide (MRG)
MRG Logo and
Product Focus Submissions
Upload your .pdf, .tif, or .jpg
format logo or photo file at
www.imchighpointmarket.com. Under
Exhibitors, select Sponsorship &
Advertising and click on upload a file.
Full Page Spread
Submit spread ads as individual
single page files, including bleed
through center on each, and
indicating right-hand page [RHP] and
left-hand page [LHP] in the name of
the file.
Ad Sizes: The Pocket Guide
Full Page
Non-Bleed
Full Page
Non-Bleed
5-3/8” x 7-3/8”
4” x 7-7/8”
Logos must be 600 dpi at actual size and a
maximun of 2.5625” wide or 0.6875” high.
Photos must be 300 dpi, a minimum
of 5” high or wide as a tif, jpg or pdf file.
No text and/or logos are allowed
inside photos.
Full Page
Bleed
Trim:
6-1/4” x 8-1/4”
Bleed:
6-1/2” x 8-1/2”
Safety/Content:
5-1/4” x 7-1/4”
Full Page Spread
Submit spread ads as individual
single page files, including bleed
through center on each, and
indicating right-hand page [RHP]
and left-hand page [LHP] in the
name of the file.
Full Page
Bleed
Trim:
4-1/2” x 8-1/2”
Bleed:
4-3/4” x 8-3/4”
Safety/Content:
3-3/4” x 7-3/4”
Full Page Spread
Submit spread ads as
individual single page files,
including bleed through
center on each, and
indicating right-hand page
[RHP] and left-hand page
[LHP] in the name of the file.
www.imchighpointmarket.com | FAX: 336.888.3744 | Phone: 336.888.3700 | IHFC, 209 S. Main St., High Point, NC 27260