April 23 rd(Thur.) ~ 25 th (Sat.), 2015 COEX Hall A - C, Seoul, KOREA www.hnbweek.com Date April 23 rd(Thur.) ~ 25 th (Sat.), 2015 Place COEX Hall A - C, Seoul, KOREA 02_ w w w . h n b w e e k . c o m The 29th International Health Industry Exhibition Changes in the recognition of a healthy life have led continuous development of health-related industry around the world. In addition, the demand of consumers for healing to return to the nature of healthy beyond eating and living well is establishing a new culture of health. It means domestic and foreign companies and people related in the health industry need to exchange information continuously. Health EXPO initiated in 1987 has continued growth by identifying new areas for exhibition and reflecting health trend at every expo for the past 28 years. Health EXPO 2015 intends to provide the venue that satisfies the needs of consumers and creates a new business opportunities for companies in April 2015. Come and visit to picture your healthy future in renewed Health EXPO 2015. Exhibition Overview Health EXPO 2015 | H&B Week Title : The 29th International Health Industry Exhibition (Health Expo 2015) Period : April 23(Thur.) ~ 25(Sat.), 2015 / 3 days Venue : COEX Hall A - C / Seoul, Korea Scale : 500 exhibitors / 700 booths Organized by Korea Health Supplements Association, Korean Institute of Functional Medicine, Korea International Exhibition Co., Ltd Supported(Expected) by Ministry of Health & Welfare, Ministry of Food and Drug Safety, Korea Medical Devices Sales Association, Korea Sports Product Industry Association, The Diabetic Association of Korea Exhibit Items Health EXPO 2015 | H&B Week Health Functional Food Health / Fitness Products Healthy functional ingredients, Material, Food, Beverage Diet and beauty related food, etc. Fitness equipment / Sport functional wear / Sport underwear / Sport medical equipment, etc. Home Medical Equipment Outdoor, Camping / Auto-Camping Products Infrared light therapy / Physical therapy equipment / Ion therapy / Straightener, etc. Outdoor clothes / Camping gear and accessories / Various kinds of products for leisure activities, etc. Equipment related to beauty and health Hospital, Association and group Skincare equipment / Massager / Other health related equipment, etc. Relevant association, Society / Foundation home and abroad / Hospital / Aesthetic and clinic / Diet consulting / Training institute and academy / Research institute for health functional food, etc. Food for diet and Preventing adult diseases Diet food / Low-calorie food / Edible cosmetics / Body-shape equipment, etc. Health&Beauty Week _03 Date April 23 rd(Thur.) ~ 25 th (Sat.), 2015 Place COEX Hall A - C, Seoul, KOREA 04_ w w w . h n b w e e k . c o m Seoul International Cosmetics & Beauty Expo 2015 Cosmobeauty Seoul 2015 22-year tradition since 1987! Selected as a promising exhibition by the Ministry of Trade, Industry and Energy for 6 consecutive times since 2009 for the first time in cosmetics and beauty industry in Korea! Internationally certified exhibition! Business EXPO for cosmetics and beauty industry with the longest tradition and know-how in Korea!! Newly upgraded COSMOBEUTY SEOUL to be held in April 2015 will lead the cosmetics and beauty market in Asia. Exhibition Overview Cosmobeauty Seoul 2015 | H&B Week Title : The 22nd Seoul International Cosmetics & Beauty Expo (COSMOBEAUTY SEOUL 2015) Period : April 23(Thur.) ~ 25(Sat.), 2015 / 3 days Venue : COEX Hall A - C / Seoul, Korea Scale : 500 exhibitors / 700 booths Organized by Korea Cosmetics Association(KCA), Korea Beauty Industry Society(KOBIS), Korea International Exhibition Co., Ltd(KIECO) Supported(Expected) by Ministry of Health & Welfare, Ministry of Trade Industry and Energy, Korea Food and Drug Administration, Small and Medium Business Administration, etc Exhibit Items Cosmobeauty Seoul 2015 | H&B Week Cosmetics Skin care / Functional cosmetics / Make up / Perfume / Soap / Organic cosmetics / Oriental cosmetics / Bio cosmetics / Men’s cosmetics / Baby care / DIY cosmetics / Online shopping mall / Embassy / Local government / Techno park / Training institute that links academia and industry, etc. Ingredients Packing OEM ODM / Ingredients of cosmetics / Functional ingredients / Natural ingredients / Packing vessel / Eco-friendly vessel / Subsidiary materials / Packing vessel materials / Production equipment / Research equipment / IT solution related to manufacturing and management / Research and development Clinical test institute / Consulting / Training institute and research institute / Association, etc. Hair Scalp Hair care / Hair dyeing products / Styling products / Equipment related to hair / Wig / Scalp care products Device / Treatment and care products for hair loss / Hair thickener / Franchise Service shop Clinic / Interior Furniture / Customer management and computer system / Hair accessories / Training institute, Association, Group, etc. Aesthetic Spa Professional cosmetics for skin care shop / Skin care equipment / Body care products / Aroma therapy / Candle / Goods and equipment related to spa / Products and equipment related to eyelash / Materials and equipment related to permanent make up / Franchise Service shop / Association, Group, etc. Nail, Foot Care, Tattoo Nail Foot Care / Nail Foot art / Equipment related to nail Foot care / Tattoo / Franchise Service shop / Training institute, Association, Group, etc. 2015 Women's Style Zone : Fashion jewelry, Accessory, Lingerie, Wedding Beauty, etc. Health&Beauty Week _05 Date April 23 rd(Thur.) ~ 25 th (Sat.), 2015 Place COEX Hall A - C, Seoul, KOREA 06_ w w w . h n b w e e k . c o m International Organic Industry Expo 2015 The global market volume of organic products amounts to 102.5 billion dollars and is estimated to grow by about 53% from 2011 to 2016. Organic industry has shown continuous growth compared with other farming sectors amid global economic downturn. In particular, Asia has become a hub of this new market as the region’s market for organic food & beverage and has grown significantly for the past few years. Accordingly, International Organic EXPO 2015 will provide an integrated marketing venue that meets consumer needs and creates business for companies by introducing organic agricultural food and product and establishing place for information exchange among companies in the industry including business meeting. Come and visit to meet with future of NEW organic industry that develops together with other industries in April 2015. Exhibition Overview Organic EXPO 2015 | H&B Week Title : International Organic Industry Expo 2015 Period : April 23(Thur.) ~ 25(Sat.), 2015 / 3 days Venue : COEX Hall A - C / Seoul, Korea Scale : 500 exhibitors / 700 booths Organized by Korea International Exhibition Co., Ltd., Organic Partner Co., Ltd., Oreneul Trustworthy Organic Works Exhibit Items Organic EXPO 2015 | H&B Week Organic Food Local special products including primary food based on organic (fruit, vegetable, meat, fish, egg) / Organic food additives / Organic processed food (groceries, wine, frozen food, cheese, various seasonings, etc. Organic Living Products Living products made of organic materials / Organic health (functional) products, etc. Organization (project group), Association and local government Organic Cosmetics Skin care / Body care / Hair care / Functional cosmetics / Other natural cosmetics, etc. Organic local special product / Relevant association / Organization (project group) / Local government / Certification agency, etc. Only certified organic companies or companies to be certified in 2015 are able to participate in International Organic Industry EXPO 2015. Health&Beauty Week _07 For your Health & Beauty Life ! Support to effective business Beyond Health & Beauty ! By attracting target buyers and exhibitors Health, beauty and organic together will raise Synergy effect Satisfy both exhibitors and visitors! Specialized programs will constitute for both B2B and B2C . Health & Beauty Week for your actual business Support actual meeting and business deal on site with thorough analysis and management by accumulated buyer database based on the needs of exhibitors. . Health & Beauty Week to start effective marketing in 2015 The largest scale business week in Korea where the home of the largest industrial trend in 2015 for health & beauty beyond. 08_ w w w . h n b w e e k . c o m Seminar and Presentation (Expected) Health & Beauty Week Health 4th Korea-China exchange meeting on health functional food Seminar on the latest functional food market Advisory seminar on international policy on food and nutrition intake Cosmetics Exchange meeting, Seminar on the trend of cosmetics market, Seminar on entering overseas market, Seminar on cosmetics training, CEO seminar Seminar on successful management, seminar on legal advice, presentation of new products by exhibitors, etc. Special seminar with hair artists, seminar on scalp / hair loss management Seminar on new cosmetics ingredients, seminar on packing and vessel industry, presentation of new material, etc. Seminar on marketing strategy, presentation on franchise, etc. Organic Industry Seminar on the latest trend and market of organic food industry Seminar on the laws related to organic food Medical equipment Seminar on the latest medical equipment technology, seminar on the permission and approval of medical equipment Adult disease Seminar on the prevention of adult diseases, seminar on successful diet case Other Events (Expected) Health & Beauty Week Participatory program health check-up, diet dance experience, measuring body fat, making organic cosmetics, etc. Talk concert related to Beauty and Health “Beauty Class Zone” hot trend with celebrity - DIY cosmetics, self nail art, make up, hair styling, fashion styling, etc. Bulletin board for recruiting in health, cosmetics, and beauty industries Brand awards for related industry, luncheon for business networking, etc. Seminar by exhibitors Business Support Program Health & Beauty Week We support to have an opportunity to expand own business to Korea and overseas Business meeting with buyers and purchasing meeting with distributors Date : April 23 (Thur) ~ 25 (Sat), 2015 Venue : Buyer Lounge or exhibitor’s booth within the hall Target : Exhibitors and invested buyers home and abroad The above information is subject to change depending on the circumstances of host and detailed schedule and information on business meeting will be notified later. Major Buyers Health & Beauty Week We support effective and international business between exhibitors and buyers from all over the world. Distributors : Department store, Large-scale mart, TV home shopping and online shopping mall MD in charge of purchasing, Professional distributor (catering, food wholesaler and retailer, exporter/importer, etc.), etc. Manufacturer : ingredients and material, OEM/ODM, technology development companies, etc. Researchers and developers : Ingredient developers, Clinical trial institute and research center, Product developers, etc. Exporters and importers, people in trade industry Hospital and clinic : Hospital, Clinic, Pharmacy, Welfare facilities (nursing care), etc. Public organization : Government agency, Local government, Embassy of each country, Trade representative, Consultant group, etc. Health&Beauty Week _09 Participation Guide for Exhibitor Health & Beauty Week Booth Information and Costs Type Price / a Booth USD 2,600 Procedure of Application The exhibit raw space only (3m x 3m = 9 ) Exhibitor performs its own installation work within designated booth space by contracting out. Installation work must be performed by approved contractor of COEX convention center: proper registration procedure must be followed. Space only Submit application By Fax or E-mail Early-Bird: December 31, 2014 Registration ends on March 16, 2015 Details USD 3,000 Exhibition Space (3m x 3m = 9 ) + Shell stand Basic services : Three wall panels, fascia board with company name, 1 desk and chair, Pytex carpet, Lighting(Main-2ea, Spotlights-3ea), 1 electrical outlet (1Kw) USD 3,200 Exhibition Space (3m x 2.4m = 7.2 ) + Shell stand Basic services : Wooden wall panels, Fascia board with company name, 1 desk and chair, Pytex carpet, Lighting(3 Spotlights), 1electrical outlet(1Kw) USD 1,900 Exhibition Space (2m x 2m = 4 ) + Shell stand Basic services : Three wall panels, fascia board with company name, 1 desk and chair, Pytex carpet, Lighting(Spotlights-2ea), 1 electrical outlet (1Kw), 1 display stand, 1 showcase(Towershaped type) Package booth Depoosit payment Half (50%) of the total payment of fees must be made within 7 days of registration. Premium booth Submit required form by E-mail Businesses promotion booth (Directory, Booth Sign Board etc.) March 16, 2015. (Small & medium sized) Final Payment The remainder of the fees (50% of total booth cost + optional service fee) must be made by March 16, 2015. Extra $150 will be charged for using 2 side opened package booth. Optional services (electricity, telephone, Internet line, communication, water, etc.) are provided when requested at registration. The booth use information above is subject to change depending on the circumstances of host and detailed information will be provided at the timing of application for booth. Benefits for early application (Application by Dec. 31, 2014) 1. USD 200 discount per booth. 2. More opportunity to meet target buyers through early promotion targeting buyers. 3. Preferred right to select the location of booth. (however, the timing of application and deposit is considered) 4. Early promotion through introduction of exhibitors through e-mail newsletter and facebook. Opening Date April 23, 2015. You can download application sheet for participation from homepage (www.hnbweek.com). Additional facilities Classification Electricity Telephone Price / a Unit Daytime USD 50 24 hours USD 60 Domestic USD 100 Overseas USD 200 Internet Line(LAN) USD 150 Water Drainage / Compressed air USD 150 Customer(visitor) management system 10_ w w w . h n b w e e k . c o m USD 200 Content Apply for additional electricity by unit of KW Space Only booth exhibitors must apply for electricity as there is no provision of electricity if there is no application Including usage and installation This system will record booth visitors automatically Advertisement / PR Health & Beauty Week Periodicals : advertisements in industry journals and magazines Media : advertisements in radio, daily newspapers and television Outdoor : large banners at bridges and crossroads, advertisements on bus / subway trains Official press release to media outlest e-Newsletter : to all past and present participants SNS : Facebook, blogs, etc. Promotion of overseas participants Management of overseas agents Promotion of overseas associations and related groups Invitation for overseas buyers Banner ads on major portal sites Partner global online B2B sites and online media partners Show Report Health & Beauty Week Review (2014) 20 countries, 357 Companies, 604 Booths (14,733 ) Countries of exhibitors Belgium, Brazil, Canada, China (Hong Kong), Finland, France, Germany, India, Indonesia, Japan, Nepal, New Zealand, Pakistan, Philippines, Poland, Singapore, South Africa, Turkey, USA, Vietnam Number of Buyers 1,003 from 19 countries Number of Visitors 51,137 Countries of buyers to come Brazil, Canada, China, France, Hong Kong, India, Indonesia, Japan, Kazakhstan, Malaysia, New Zealand, Philippines, Russia, Singapore, Taiwan, Thailand, UAE, USA, Vietnam etc Result analysis of exhibitors Scale : 604 booths of 357 companies from 20 countries Satisfaction level : about 91% said their satisfaction level is higher than “so so” Overall satisfaction level of EXPO - 91% said higher than “so so” Participation in 2015 Very satisfactory 11% Will participate 61% satisfactory 45% not determined 38% so so 35% will not participate 1% unsatisfactory 7% very unsatisfactory 2% Analysis on visitors Health&Beauty Week _11 Secretariat of Health&Beauty Week / Korea International Exhibition Co.,Ltd #1116, 33, Gukjegeumyung-ro 6-gil, Yeongdeungpo-gu, Seoul, Korea Tel. +82 2 761 2512( ) Fax. +82 2 761 2517 E-mail. [email protected] / [email protected] www.hnbweek.com
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