Coastal Grower, Winter 2014

W I N T E R | 2 0 1 4
Ausonio Brings It In
On Time for the Holadays!
Under Budget, Too!
Ausonio does it again When Holaday Seed needed a new Seed Processing and Storage Facility they contacted Ausonio to design the building and manage its construc�on. “Everyone knows Ausonio is efficient by bring‐
ing projects in on �me and under budget and that they are truly cost effec�ve in their Design Build process. But they went way beyond that by advising and assis�ng me in land acquisi�on and nancing. I would not have my own facility if it wasn’t for Ausonio’s well‐rounded exper�se. Ausonio made it easy.” — Brian Holaday Those aren’t lights! That’s natural ligh�ng from some of the 27 energy saving dayligh�ng skylights installed in the warehouse. “ The care
I had at
Salinas Valley
Memorial
was
excellent.”
“I definitely recommend going to Salinas
Valley Memorial,” says Julie Jezowski. “More
people should explore this local option before
venturing out of the area for care.” Julie is just
one of the many patients who rave about the
quality of care they received at Salinas Valley
Memorial. For us, these real life stories are what
it’s all about. They inspire us to push, to excel
and to provide the very best care possible to
our patients every day.
svmh.com
C O A S TA L G R O W E R | W I N T E R 2 0 1 4
­1
Features
5
PUBLISHER’S NOTES
6
CONTRIBUTORS
10 RETIREMENT Turning 30 Years of
Saving and Investing Into a Lifetime of
Retirement Income By Bill Hastie
12 LAW Make Sure Your Estate Plan Can
Withstand Attack By Robert Simpson
16 TECHNOLOGY Cyber Security
By Luis Alvarez
18 TAX A Guide to Federal and California
Tax Credits By Eddie Lomboy
22 LABOR Implications of Using Farm
Labor Contractors By Amy Wolfe
24 ONLINE Why You Should Maintain
Your Website By Karen Nardozza
28 SPIRIT Tour de Fresh
By Andrew Marshall
30 NORTH Interview with Tandy Beal
By Jess Brown
34 VINE History of J. Lohr Winery
By Laurie Daniel
36 HISTORY Salinas Brewing Company
By Burton Anderson
46 ANIMALS Community Cats
By Cindy Burnham
48 NUTRITION Get SMART: Goal Setting
For Your Health By Stephanie Bouquet
52 GARDEN Water-Wise Ground Cover
By Steve McShane
Community
60 Women’s Economic and Leadership
F
orum
62 Alliance on Aging Trashion Show
63 Boys & Girls Clubs Salinas Valley Community Breakfast
64 Kinship Center‘s White Party
65 Hot Irons & History Branding Bash
66 Salinas Valley Chamber of Commerce
Leaders Roast
67 Community Foundation for Monterey
County Celebration of Philanthropy
68 Monterey Farm Day
70 Agri-Culture Progressive Dinner
72 Bulls Baseball
56 GIVING BACK Creating Priceless Moments By Aimee Grijalva
58 DISH Beef and Broccoli Rabe
Quick-Fry
W I N T E R | 2 0 1 4
38 HOME SHOWCASE Don & Diane Rogers
By Melody Young
COVER PHOTO
Splash.
Photo by Patrick Tregenza Foto.
831-372-3786 | tregenza.net
© 2014 All rights reserved.
­2
W I N T E R 2 0 1 4 | C O A S TA L G R O W E R
Solid Sustainable Building
At SSB Construction, the word elevation means so much more than
a height line above a fixed point. It is as much a technical term as
it is a philosophy of helping our clients reach new heights as well as
helping our community grow to levels beyond the imagination.
Solid Sustainable Building
design // build // general contractor
C O A S TA L G R O W E R | W I N T E R 2 0 1 4
­3
DON’T MISS A SINGLE ISSUE!
1 4
2 0
L L |
F A
Subscribe to Coastal Grower today.
$20 Annually for 4 Issues.­
SEND CHECK TO
Subscriptions/Koster Communications
24965 Corte Poco, Salinas, CA 93908
www.coastalgrowermag.com
Coastal Grower
www.coastalgrowermag.com
Publisher
Tom Koster
Editorial Director
Lorri A. Koster
Managing Editor
Karen Nardozza
Moxxy Marketing
295 Main Street, Suite 230
Salinas, CA 93901
[email protected]
Art Director
Jay Galster
Staff Historian
Burton Anderson
Advertising Sales
Whitney Brem Pridey
Whitney Brem Consulting
Phone: 831-596-4945
[email protected]
COASTAL GROWER is published by Koster Communications, Inc..
All rights reserved by Koster Communications, Inc.
Koster Communications, Inc.
24965 Corte Poco
Salinas, CA 93908
Phone: 831-594-1977
Editorial Content: [email protected]
Business Office: [email protected]
SOFT GROUND? SLOPING HILLSIDES?
NO PROBLEM!
Even the most challenging conditions are no match for tracks.
The new TK4000 Series crawler tractors from New Holland let you
work where conventional wheeled tractors can’t, even on soft ground,
sloping hillsides, and in narrow rows.
EXCEPTIONAL TRACTION ON STEEP TERRAIN & WET SOIL
LOW GROUND PRESSURE, LESS COMPACTION
LOW HEIGHT, WIDE TRACK MOUNTAIN VERSION
FOUR MODELS FROM 64-88 PTO HORSEPOWER
U.S. EPA TIER III EMISSIONS COMPLIANT
­4
W I N T E R 2 0 1 4 | C O A S TA L G R O W E R
© 2010 CNH America LLC. New Holland is a registered trademark of CNH America LLC.
Design & Production
Marzo Design
22 Loma Avenue
La Selva Beach, CA 95076
831-688-7577
[email protected]
COASTAL GROWER Magazine is a publication of articles
concerning agriculture and its history. Articles, opinions,
advice and points of view on various aspects of agriculture
and state or federal law are the opinions of the authors of
each particular article and not that of COASTAL GROWER
Magazine which makes no warranty whatsoever as to the
validity of any opinion or advice given unless expressly so
adopted in writing.
N OT ES
Tunnel Vision
I
magine you had two buckets sitting out in the rain.
make more water available for future projects (10,937
One was smaller than the other so when it became
acre feet per year), more groundwater recharge and
full the rainwater had nowhere to go but over the
environmental benefits through increased flows to
edge. Meanwhile the larger bucket, sitting right next
to it, wasn’t full yet—it still had room for more water.
the Salinas River.
This isn’t the first time connecting the two
Now imagine you could connect the two buckets—so
reservoirs has come about. The idea was researched
the extra rainwater the smaller bucket could no longer
as far back as 1978 and again in 1991. Some estimate at
hold didn’t have to overflow—it could be diverted to
least 50,000 acre feet of water per year could be saved
the larger bucket.
if diverted into the San Antonio. Right now that
This is exactly what some leaders are proposing to
do with southern Monterey County’s Lake Nacimiento
excess spills to the ocean.
The current timeline for the project shows, if
and Lake San Antonio Reservoirs. In this scenario
a funding mechanism for the project requires a
Lake Nacimiento is the smaller bucket—it fills three
Proposition 218 vote, it will occur in November of
times faster than the San Antonio. So why not build
2016. Proposition 218 places a tax assessment on the
a tunnel between the two so the extra water the
beneficiaries of the project. With a proven history of
Nacimiento can no longer hold can be sent to the
success financing the Salinas Valley Water Project
San Antonio?
in 2008, a Proposition 218 tax assessment seems the
Recently the Monterey County Water Resources
most viable option. A $30 million grant application
Agency presented preliminary findings on the
was submitted to the U.S. Department of Agriculture
proposed Interlake Tunnel Project. The project itself
Regional Conservation Partnership Program, but was
would be a 12,000-foot long, 10-foot diameter gravity-
subsequently denied.
flow tunnel between the two reservoirs. The cost
Assuming a successful November 2016 vote,
estimate for the project is $48 million. An additional
the project timeline would set construction to begin
opportunity for storage includes modifying the
in December of 2016 with a completion date of
spillway at San Antonio with a crest control device,
March, 2018.
which essentially “raises the dam” up to 10 feet. The
cost of this device would be an additional $15 million.
The tunnel would deliver major benefits to the
sustainability of the Salinas Valley’s groundwater
It’s often been said “food grows where water
flows.” Let’s hope in 2018 it will be flowing through
a 12,000-foot tunnel so we can keep our buckets from
overflowing.
basin including increased flood control storage, which
would prevent flood damage downstream. It would
C O A S TA L G R O W E R | W I N T E R 2 0 1 4
­5
Contributors
AIMEE GRIJALVA
Aimee is an advocate for pediatric cancer. She
and her family have been deeply affected by
the disease when her son Matthew was born
with a rare form of cancer called infantile
leukemia. After a lengthy, courageous fight,
Matthew lost his battle from the harsh effects
of his cancer treatment. Aimee diligently
journaled and blogged about their cancer
journey, and she continues to share her story
creating positive change and awareness for
children diagnosed with cancer. Currently she
serves as a family board member at a local
non-profit, Jacob’s Heart Children Cancer
Support Services.
AMY WOLFE
Amy is president and CEO of AgSafe,
a nonprofit organization dedicated to
providing employers and employees in the
agricultural industry with education and
resources to minimize injuries, illnesses
and fatalities. She currently sits on the
board of directors for the Association of
Fundraising Professionals and volunteers
for Girl Scouts Heart of Central California
and the Agricultural Awareness and Literacy
Foundation. Amy received her master of
public policy from California State University,
Sacramento and her B.S. from Cal Poly, San
Luis Obispo. ANDREW MARSHALL
Andrew is director of foundation programs
and partnerships at United Fresh Produce
Association where he acts as the staff lead
for the day to day operations for their
partnership in the Let’s Move Salad Bars
to Schools initiative. He works closely
with school foodservice directors, produce
companies, foundations and allied business
to collaborate on programs to increase
children’s access to fresh fruits and
vegetables. Andrew has worked for the
United Fresh Produce Association for eight
years and has a degree in public policy from
the University of Maryland, College Park.
BILL HASTIE
Bill is the founder of Hastie Financial Group
(HFG), a registered investment advisory firm
serving the Central Coast since 1985. HFG
provides comprehensive wealth management
services, including investment management
and retirement planning, and serves as a
fiduciary investment manager for 401(k)
retirement plans. Over the years, HFG has
received recognitions from Barron’s, 401(k)
Wire and LPL Financial as a top financial
advisory team. Bill earned a B.S. in economics from Cal Poly, San Luis Obispo, an
M.B.A. in financial planning from Golden
Gate University, San Francisco, and holds
an Accredited Investment Fiduciary Analyst
(AIFA®) designation.
ROBERT SIMPSON
Robert’s practice focus at Noland, Hamerly,
Etienne & Hoss is estate planning, probate,
trust and estate administration and litigation, conservatorships, and business matters. He has extensive experience in planning,
administration and litigation, and possesses
a breadth of trial experience in will and trust
contests. Robert has a J.D. from William S.
Boyd School of Law, University of Nevada
and a B.A. from Brigham Young University.
Prior to Joining Noland Hamerly Etienne &
Hoss he served as an associate at Solomon
Dwiggins & Freer, Nevada’s largest law firm
specializing in trust and estate matters.
MELODY YOUNG
Melody, a lifestyle consultant and owner
of MY DESIGNS, provides custom-tailored
home, personal and professional services to
meet each client’s unique needs. With many
years’ experience as a designer and organizer,
Melody acts as the liaison between her
clients’ real world and their perfect world.
Services include home design, organization
and event planning, as well as custom gifts
and accessories and concierge services. She
is a member of the National Association of
Professional Organizers and donates time to
various charities in Monterey County.
­6
W I N T E R 2 0 1 4 | C O A S TA L G R O W E R
STEPHANIE BOUQUET
Stephanie is a registered dietitian and owner
of SB Nutrition Consulting. She holds a
BS in nutritional science from Cal Poly,
San Luis Obispo and an MS in dietetics
with a dietetic internship from Cal State
University, Northridge. Since 1993 Stephanie
has practiced in the field of nutrition
with specialized board certifications in
weight management, diabetes and sports
nutrition. She offers individualized nutrition
consultations, group style classes, athletic
team presentations and wellness coaching
services. As a native of Salinas, Stephanie
returned to the area to raise her own
family. For more information visit
www.sbnutrition.net.
KAREN NARDOZZA
Karen owns Moxxy Marketing, a small
but mighty full-service marketing agency
in Salinas. She specializes in brand
development and marketing strategy, and
has nearly 20 years of achieving successful
results for her clients, including brands
such as Brown Forman Beverages, Cartoon
Network, Cingular Wireless, Hardrock Café
and TNT Sports. Local clients have included
Belli Architectural Group, Braga Fresh, Josie’s
Organics, Community Foundation, Couch
Distributing, Fresh Express, Gills Onions,
Swenson & Silacci and others. She was
named Small Business Entrepreneur of the
Year in 2006 and ATHENA Business Woman
of the Year in 2010. www.getmoxxy.com.
LAURIE DANIEL
A resident of the Santa Cruz Mountains,
Laurie has been a journalist for more than
30 years. She grew up in wine-deprived
surroundings in the Midwest but quickly
developed an interest in wine after she
moved to California. Her weekly wine
column is published in several newspapers,
including the San Jose Mercury News, and
her work has appeared in magazines such as
Food & Wine, Wine Country Living, Wines
& Vines, Drinks and Wine Enthusiast. She is
a frequent judge at wine competitions in the
U.S. and abroad.
EDDIE LOMBOY
Eddie is a manager with PMB Helin Donovan
Certified Public Accountants. Prior to starting
his career in accounting, he worked in higher
education and non-for-profit administration.
He is a graduate of San Jose State University
where he completed the Gary J. Sbona
honors program. Eddie is experienced in
the application of tax credits and business
analysis for compliance with the Patient
Protection and Affordable Care Act. Eddie is
acting treasurer for Marina PONY baseball/
softball and serves on the Marina Sports
advisory board. Eddie can be reached at
(831) 574-4826 and [email protected].
LUIS ALVAREZ
When Luis founded Alvarez Technology
Group in 2001 he envisioned creating a
professional information technology services
firm that would cater to the specific needs of
small and mid-sized companies, affordably
providing the same IT support for which
Fortune 100 companies pay a premium. The
company is now recognized as the premier
IT leader on the Central Coast. Luis has a BS
in information technology and MBA from the
University of Phoenix. He is a retired noncommissioned officer of the U.S. Air Force
where he spent his career working in the field
of Intelligence.
CINDY BURNHAM
Cindy is animal services manager for the
City of Salinas Animal Services Department.
She holds a bachelor of science degree in
environmental science from Humboldt State
University and a master’s in community
leadership from Duquesne University. Cindy
is a 2013 Leadership Salinas Valley graduate
and is currently on the board of directors for
Meals on Wheels of the Salinas Valley. C O A S TA L G R O W E R | W I N T E R 2 0 1 4
­7
Contributors
BURTON ANDERSON
Burton is an author and historian whose
works include “The Salinas Valley: A History
of America’s Salad Bowl,” “California Rodeo
Salinas: 100 Years of History,” and numerous other articles and studies. A contributing
member of the Monterey County Historical
Society, Burton is a speaker on topics related
to the environment, culture and world agriculture. Burton is a member of the board
of governors at the UC Berkeley College
of Natural Resources (formerly the College
of Agriculture).
STEVE MCSHANE
Steve is owner and general Manager of
McShane’s Nursery & Landscape Supply
in Salinas, California. He has a bachelor of
science in soil science from Cal Poly, San
Luis Obispo and an M.B.A. from Santa Clara
University. He serves on the Salinas City
Council. When not working, he loves hiking,
traveling to far reaches of the planet and
experimenting with exotic fruits. He can be
reached at [email protected].
PATRICK TREGENZA
Patrick operates a thriving commercial
photography studio in downtown Monterey.
Celebrating his twentieth year in business,
Patrick is proud his list of clients and
interesting projects continues to grow.
Targeting the agriculture industry as being
one of the most dynamic areas of local
commerce, Patrick carved out a niche and
is recognized as a leader in photographing
food and produce. Most recently, he has
expanded his repertoire to apply his lighting
and compositional skills to live action video
so he can accommodate the ever increasing
demand for compelling web content.
JESS BROWN
Jess serves as executive director of the Santa
Cruz County Farm Bureau and the educational organization Agri-Culture. His community activities include past president of
the Cultural Council of Santa Cruz County,
Monterey Museum of Art, Cabrillo College
Foundation and Community Foundation
of Santa Cruz County. Jess served as chairman of Goodwill Industries for Santa Cruz,
Monterey and San Luis Obispo counties. He
served as commissioner of the Santa Cruz
County Parks and Recreation Department.
Currently, Jess serves on the board for
Leadership Santa Cruz County, Santa Cruz
Area Chamber of Commerce and is chair of
the Tannery Arts Center.
­8
W I N T E R 2 0 1 4 | C O A S TA L G R O W E R
Coastal Grower values the contributions
of all our writers. Contributors wishing to
be recognized are listed here. In some cases
contributors prefer to remain unrecognized with
a bio and photo, or prefer complete anonymity.
In those instances articles are published with
no recognition or attribution.