Course Catalogue 2015 - ESSEC Business School

ESSEC Global BBA Course Catalogue Spring 2015
This is the ESSEC Global BBA Course Catalogue for courses offered in the Spring semester 2015.
Detailed course outlines can be found on the ESSEC Global BBA website :
http://www.essec.edu/programs/the-essec-global-bba/incoming-internationalexchange/academic-info.html
I. Programme requirements
Double Degree Students


You must meet all our requirements to earn your ESSEC Global BBA Double Degree, including
enrolling for 30 ECTS credits each semester.
For French track DD students, at least 4 of the classes each semester must be in French (the 4
courses include French language classes).
Spring Semester Double Degree requirements
 2 required core courses = 6 ECTS
 2 required Business, Culture and Society courses = 4 ECTS;
 1 foreign language (French) = 4 ECTS;
 16 ECTS in electives;
 = a total of 30 ECTS credits
Full Year and one-semester Exchange Students
In order to validate your semester or year of study, you must choose courses in agreement with your
home university advisor and have them validated by your international study coordinator. You do not
have to meet our course conditions (required core courses, specific number of optional courses, etc) . A
full-time course load for regular students is 30 ECTS per semester.
We require exchange students to take a minimum of 16 ECTS per semester and a maximum of 30 ECTS.
II. Important Information about Selecting Your Courses
 If you choose classes in French, you must have a minimum of good intermediate level French
(equivalent B2 according to the CEFR).
 Courses specifically for International students:
o
These courses are held in both Fall and Spring Semesters and are designed specifically
for non-French students.
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o
o
o
Although some of these classes are taught in French for for learners of French, good
intermediate French (B2) is required in order to be able to participate fully.
Most of these courses are repeated in the Spring Semester, so Full year and DD students
may take these courses only once.
Exceptions:
 Civilisation française which is a year-long course and can therefore be taken
both semesters (TBC)
 French Language classes at advanced and intermediate level, as they have been
designed as year-long courses.
III. How to choose your courses
1. Consult the course catalogue and make a pre-selection for yourselves.
Do NOT choose your classes randomly!
Think about your home university’s and/or your major’s requirements. You might not be able to covalidate some of your choices at ESSEC Global BBAeven if you have completed the semester. Consult
your home university coordinator or your department / major advisor about your choices.
2. In January, the finalized list of courses, timetable and online course choice information will be sent
to you. When you receive the timetable, check your chosen courses for compatibility. You may need
to make some adjustments to your initial choices. Follow the instructions given at this stage very
carefully.
3. Make a note of your course choices and bring it to France with you. You will need it to check your
enrollments when you arrive at ESSEC.
4. We consider your choices firm and binding. Please be aware that it is difficult to switch or add
classes once you arrive.
Add and drop period

There is a period of one week where you can add and drop classes. Switches or additions can only be
accepted if there is still space in the class you wish to add and if it is compatible with your timetable.
IV. Foreign languages at ESSEC
French language classes
 ESSEC systematically offers French language classes at beginner, intermediate and advanced level.
 If you wish to enroll in a language class at ESSEC, please self-assess your level of fluency when you
make your course choices online.
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
All students taking the advanced or intermediate business French class will take a written and oral
test during Orientation to determine which French class is the most suitable for them.
How to assess your level of French
 Please consult with your French teacher(s) at your home university to find out his/her assessment of
your level.
 To facilitate our planning arrangements, we ask all students to indicate their French language level
on your online course choice form. Please use these descriptions to guide you:
 Advanced level
These students already have a wide range of vocabulary and an excellent grammatical knowledge.
They need to improve their fluency and written skills at an advanced level and in business contexts.
 Upper-Intermediate level
This course is for students who have a good knowledge of grammar and general vocabulary. These
students need to improve their written accuracy and spoken fluency as well as learning French for
business situations.
 Lower-Intermediate level
This is for students who have studied French for about 2 years, who can say, read and write certain
things in French, but who lack the confidence and fluency to be able to count on their French to get
them out of problems in the most common everyday situations.
 Total Beginner French
 This is for students who are complete beginners, meaning they have never studied French at all.
Even if you studied some French several years ago and think you might have forgotten
everything, you do not qualify for this level.
 Students who are familiar with basic verb conjugations, noun genders, syntax, etc. do not
qualify for this level.
 Total Beginner French will be taken by students who wish to profit from their presence at ESSEC
Global BBAto learn French in a totally French context.
Spanish False Beginner Level (Spring)
 This is for students who have already taken at least one semester of Spanish classes.
No other language classes are offered in the Spring semester.
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V. Explanation of the ESSEC Global BBA Grading scale
On the ESSEC Global BBAprogram, we use a grading scale from 1 – 20, with 20 being the highest possible
grade.
10 is the acceptable pass grade in each subject and a grade below 10 indicates that the student has not
achieved a satisfactory level in that subject.
On the other hand, it is very rare for students to obtain a grade of 20 and a grade of 16 and above is
considered to be excellent.
Our grades relate to the European ECTS grading scale as follows:
ESSEC Global
BBA Grade
Equivalent
ECTS Grade
Definition
16-20
A
EXCELLENT : Outstanding performance
14-15
B
VERY GOOD : above the average standard but with some errors
12-13
C
GOOD : generally sound work with a number of notable errors
11
D
SATISFACTORY : fair but with significant shortcomings
10
E
SUFFICIENT: performances meets the minimum criteria
0-9
F
FAIL : considerable further work is required
Calculation of Final Grades
BBA transcripts indicate the final grade achieved in each subject studied. However, as a general rule,
each course will be graded on both contrôle continu (continuous assessment) assignments and
exams on the following basis :
 40%
 60%
‘Contrôle continu’
Exam
Transcripts are sent to home university co-ordinators usually at the end of January (for Fall semester)
and end July (for Spring semester). Please note that we do not convert our grades for international
universities. Each partner university will convert the grades obtained by its students according to its own
criteria. A detailed explanation of ESSEC Global BBA’s grading system is sent systematically to the home
university with the transcripts.
Re-Sit Exams
Please note that as of Fall 2014, there are no re-sit exams at ESSEC Global BBA (except in the case of
illness, justified by a doctor’s note).
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ESSEC Global BBA Course catalogue Spring 2015
Detailed course outlines can be found on the ESSEC Global BBA homepage under International
Exchange: Academic info http://www.essec.edu/programs/the-essec-global-bba.html
Important note: some courses are still to be confirmed and some course codes are currently being
revised: these are indicated by “TBC “(To be Confirmed). The final list of courses and course
enrollment information will be sent out mid- January.
Double Degree Students must take all mandatory courses (marked with a *).
One-Semester or Full-Year Exchange Students may choose any number of core courses or none at all.
Core courses
MGTS 14110
*STRATEGIC MANAGEMENT
MANAGEMENT STRATEGIQUE
Semester offered:
Spring
Language of Instruction:
French/English
Objectives:
The primary objective of the course is to develop skills in strategic
analysis, strategy formulation and strategy implementation.
Content:
This capstone course builds on previous work and provides students
with the tools for analysing various business situations, defining
and implementing appropriate strategies, and doing this in an
international environment.
Pre-Requisite:
Strong upper-intermediate to advanced level required in French to
participate in the groups in French for this course.
Contact Hours:
25
ECTS Credits:
4
DD Required
This course is required for all DD students in the Spring
semester.
DEVN 14140
*INTERNATIONAL NEGOTIATION SEMINAR
NÉGOCIATION INTERNATIONALE (SÉMINAIRE)
Semester offered:
Spring
Language of Instruction:
English/ French
Objectives:
To provide students with basic negotiation skills, using an
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interactive teaching approach.
Contact Hours:
18 in an intensive seminar format at the start of the semester.
ECTS Credits:
2
Pre-Requisite:
Due to its specific and sophisticated content, only students totally
fluent in French should enroll in the French version of this course.
Enrollment Deadline:
November 30th
No late enrollments or changes may be accepted.
DD Required
This course is required for all DD students in the Spring
semester.
Electives
TBC
OPERATIONS AND CORPORATE SOCIAL RESPONSIBILITY (CSR)
Semester offered
Spring
Language of Instruction:
English
Objectives:
To give students awareness of the problems concerning corporate
visions that must encompass economic responsibility,
environmental responsibility and social responsibility (CSR
Corporate Social Responsibility). To permit students to discover the
levers for developing sustainable management approaches
Contact Hours:
12.5
ECTS Credits:
2
CPRO14132
Décisions et enjeux géopolitiques internationaux
International Geopolitics
Semester offered:
Spring
Language of Instruction:
French
Content:
Themes include:
- Crisis management at the highest level of the State: the Kennedy
administration’s handling of deal the Cuban missile crisis (1962)
Multilateralism
-The role of the UN in conflicts
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-Mafia control strategy in certain territories: the case of Cosa Nostra
in Italy
-Can the State control all information? The Arab Spring and the
union struggles in Poland in the early 80s
Contact Hours:
25
ECTS Credits:
4
DEVD 14110
INTERNATIONAL CONTRACT LAW
Semester offered:
Spring
Language of Instruction:
English
Objectives:
This course will provide future managers with indispensible
knowledge in international law through the differences in legal
practices throughout the world.
Content:
The first part deals with the two main problems encountered in
international legal relations: finding the appropriate law to be
applied and determining the competent jurisdiction. The main
solutions to these problems are examined.
The second part deals with studying international contract law for
goods. The different legal aspects of the contracts and principal
clauses are studied. A comparison is made between the provisions
made by the Vienna Convention on international trade law and
national jurisdictions and students are advised on how to choose
the most favorable legal regime.
Contact Hours:
25
ECTS Credits:
4
TBC
INTERNATIONAL ECONOMICS
Semester offered:
Spring
Language of Instruction:
English
Content:
This course will analyze the causes and consequences of
international trade and foreign direct investment. Students will
learn the tools necessary to understand why nations trade, what
they trade, and who gains from this trade.
Contact Hours:
25
ECTS Credits:
4
Pre-Requisite:
Minimum 25 hours of Macroeconomics
7/25
ECOA14030
Conjoncture et Politique Economique
Economic Policy
Semester offered
Spring
Language of Instruction:
French
Content:
The objective of the course is to build on the macroeconomic
knowledge of the students, including the IS/LM model and
economic policy, policies implemented, performance and changes in
financial markets. We will also develop theoretical understanding of
the long-term evolution of economies, the conditions necessary for
sustainable growth, causes of fluctuations and economic crises and
ultimately the long run determinants of economic growth and
development.
Contact Hours:
25
ECTS Credits:
4
Pre-requisite:
minimum 25 hours of Macroeconomics
FINE 14042
MERGERS & ACQUISITIONS AND PRIVATE EQUITY
Semester offered
Spring
Language of Instruction:
English
Objectives:
The course deals with financial engineering in M&A and in
structured finance projects.
Content:
This course provides basic tools to assess Companies (net business
asset, goodwill, Def, etc/) and to optimize financial plans with LBO.
Contact Hours:
25
ECTS Credits:
4
Pre-requisite:
minimum 50 hours of Finance and 25 hours of Accounting courses
FINE 14134
INTERNATIONAL CASH MANAGEMENT
Semester offered:
Spring
Language of Instruction:
English
8/25
Objectives:
The course is designed to provide students with a practical
understanding of cash flow management. Topics include: interest
rate and interest rate risk analysis, foreign exchange and exchange
rate risk analysis.
Content:
To enable students to learn the necessary concepts and techniques
to enable them to analyse the risk arising from exchange rate
fluctuations, and how best to manage the treasury of an
international business in an uncertain environment.
Contact Hours:
25
ECTS Credits:
4
Pre-requisite :
Basic notions of accounting (IFRS/AIS and new French
standards),finance and financial mathematics . A basic knowledge
of trade or international trade (means of payment,notions of import
and export,etc) would be a plus.
FINM 14120
PORTFOLIO MANAGEMENT
Semester offered:
Spring
Language of Instruction:
English
Objectives:
The objectives of this course are 1) to define risk and discuss the
role it plays in portfolio management/ Explain the relationship
between risk and return; 2) to Identify actions that can be taken to
rebalance a portfolio by using different methods to evaluate
portfolio returns and 3) to assess whether investor’s overall
investment objectives have been met.
Content:
Are investors getting value for their money? How are their
investments actually doing, and how should they be doing? Every
year, investors receive a glossy performance review, complete with
multicolored charts and impressive tables, along with notations on
things like "alpha" and "beta" and "Sharpe ratios." But it isn't
always easy to find the bottom line—or to know what they should
compare it with.
This introduction to portfolio management theory lays out the
different types of investor characteristics and their implications for
portfolio construction.
This course explains in greater detail how to value assets, and
explains the roles of global investing, and style investing. It
illustrates specific ways to analyze portfolios, including the Sharpe
Ratio and performance attribution analysis.
Contact Hours:
25
9/25
ECTS Credits:
4
Pre-requisite:
minimum 25 hours of Financial mathematics.
FINM 14033
FINANCIAL MARKETS
Semester offered:
Spring
Language of Instruction:
English
Objectives:
To understand the importance of financial markets in the world
economy.
Content:
To understand the economic functions of capital markets, how they
function, the financial instruments used, and their relationship to
the financial needs of business.
Contact Hours:
25
ECTS Credits:
4
Pre-requisite:
minimum 25 hours of Finance courses
IDSI 14130
E-BUSINESS
Semester offered
Spring
Language of Instruction:
English
Objectives:
On completion, participants will :
i) understand the technological elements that drive successful
electronic commerce initiatives;
ii) be able to participate in the design, development,
implementation and assessment of electronic business projects;
iii) understand current trends and issues in the electronic
marketplace;
iv) be prepared for the operational, tactical and strategic
management of electronic business projects.
eBusiness technology, B2C and B2B applications, models and
economics; approaches to website design; search engine marketing;
electronic marketing; payment; security and trust online; mobile
commerce; legal, ethics, and social issues.
Content:
Contact Hours:
25
ECTS Credits:
4
10/25
IDSI 14121
EXCEL AVANCE TBC
Advanced Excel
Semester offered
Spring
Language of Instruction:
French / English - both TBC
Objectives:
To enable students to increase their personal productivity using
Excel applications.
Content:
Methodology of Excel applications, advanced functions of Excel.
Contact Hours:
25
ECTS Credits:
4
MGTE 14120
ENTREPRENEURSHIP 2
Semester offered
Spring
Language of Instruction:
English
Objectives:
The objective of this module is to coach students in their projects to
set up a business. Students will have to carry out research into their
future market, providing realistic data. They will have to write a
complete business plan including financial, marketing, human
resource, organisational, etc. aspects. An oral presentation will be
organized at the end of the module.
Contact Hours:
37.5
ECTS Credits:
6
Please Note:
This course is designed for students who plan to start up a company
or who wish to enhance their business planning skills.
MGTM 14130
HUMAN RESOURCE MANAGEMENT
Semester offered
Spring
Language of Instruction:
English
Objectives:
To examine the nature of Human Resource Management in today’s
organisation.
Content:
The basic principles of Human Resource Management, recruitment
selection, training performance, appraisal reward systems - HRM as
a strategic management function - the international dimension in
HRM.
11/25
Contact Hours:
25
ECTS Credits:
4
MGTM 14232
BEYOND GLOBALIZATION: STRATEGIC AND ORGANISATIONAL
CHALLENGES
Semester offered
Spring
Language of Instruction:
English
Objectives:
With the liberalization of trade, capital flows and the development
of new technologies, firms have had to reinvent their strategies in
order to optimize their performance globally and compete with new
players from emerging markets. However even in a globalized world,
national regulations, politics and cultures still shape a firm’s
strategy.
Students will study strategic and organizational challenges brought
by globalization as well as studying the limits of globalization and
the use of non-market strategies.
Contact Hours:
25
ECTS Credits:
4
MKGF 14043
COMMUNICATION
Semester offered
Spring
Language of Instruction:
French (may also be available in ENGLISH - TBC)
Objectives:
To familiarise students with different aspects of Communication;
from the description of different means of communication to the
elaboration of a communication policy.
Contact Hours:
25
ECTS Credits:
4
Pre-requisite:
1 year university marketing
MKGF14121
MARKETING CLIENTS (new course)
Semester offered
Spring
Language of Instruction:
French
Objectives:


Get out of the trap of standardized client relationship
Reach out to each "person" according to his specific needs and
expectations
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
Create an interactive and measurable relationship between the
customer and the brand
 Identify needs
 Individualize the offer
 Create a personalized relationship
To create customer loyalty .. because it feels known and recognized ,
receiving the corresponding tender their needs and can interact with the
brand.
Contact Hours:
25
ECTS Credits:
4
MKGS 14046
B TO B MARKETING
Semester offered
Spring
Language of Instruction:
English
Objectives:
The objective of the course is to offer students concepts and
methods allowing them to analyze the situation of a company or
organization in its BtoB environment, and to formulate innovative
and pertinent strategies allowing the company to “single out” its
offer and succeed in strategy execution.
Content:
The domination of many retail product brands in consumer
advertising has led to a hyper-sensitiveness of the public to the socalled « business-to-consumer » marketing. Much less known is the
fact that most of the professionals in trade and marketing operate
in the business-to-business environment. This environment
includes among others the field of services to organizations
(including wholesale distribution), and that of industrial products
(investment- as well as consumption-products). The final
consumers’ needs vertically propagate through economic systems,
thus affecting often complex BtoB relationships.
This course draws from the operational experience of the two
trainers, as well as their expertise in continuing education and/or
consulting and management with various companies and
organizations over many years.
Contact Hours:
25
ECTS Credits:
4
MOPP 14120
SUPPLY CHAIN MANAGEMENT
13/25
Semester offered
Spring
Language of Instruction:
English
Objectives:
The course deals with the activities involved in the logistics of the
firm.
Contact Hours:
24
ECTS Credits:
4
MOPP 14130
MANAGEMENT DES ACHATS
PURCHASING MANAGEMENT
Semester offered
Spring
Languages of Instruction:
French or English
Objectives:
To provide students with a basic understanding of the role of
purchasing and its challenges and objectives within corporate
enterprises.
Content:
Specific examples from industry (chemical, pharmeceutical or
cosmetic) will be discussed. Different types of contractual relations
with suppliers and the various possible supplier strategies will also
be examined—manufacture or purchase, third-party providers,
outsourcing, relocation, etc.
Contact Hours:
25
ECTS Credits:
4
CPTG 14220
STRATEGIC MANAGEMENT CONTROL
CONTROLE DE GESTION STRATEGIQUE
Semester offered:
Spring
Language of Instruction:
French or English
Objectives:
Management control principles, practices and instruments will be
studied from two perspectives that co-exist within companies:
1. From the "traditional", financial perspective (budget control
reliant on segmentation of the company into responsibility
centres, internal transfer prices, financial performance
indicators, etc),
2. From a broader, more recently-developed strategic perspective
(design of balanced scorecard , integration of the crossfunctional dimension of performance, etc)
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Contact Hours:
The course also aims at providing students with an arena for
enhancing personal competences while at the same time acquiring
business and management knowledge. It thus offers the
opportunity for further-developing key personal competences such
as critical reasoning, scientific approach, and presenting ideas to an
audience.
25
ECTS Credits:
4
Pre-requisite:
minimum 25 hours of Accounting and/or Management Control
*BUSINESS , CULTURE AND SOCIETY MODULE – DD students are required to take two BCS courses in
the Spring semester.
All other students: ONLY ONE CLASS CAN BE TAKEN IN THIS MODULE. Availability cannot be
guaranteed.
CPRE14030
LE MANAGEMENT DU CHEF D’ORCHESTRE
Managing as an Orchestra conductor
Semester offered:
Spring
Language of Instruction:
French
Objectives:
This course looks at management in terms of conducting an
orchestra and as such, opens up brand new perspectives on the role
of the manager as well as encouraging students to question
themselves.
Students will investigate the mysteries of music and the human
being through a variety of practical exercises.
Contact Hours:
12.5
ECTS Credits:
2
Important note:
Only one of these classes can be taken by exchange students.
CPRO13048
Management stratégique de l’information
Strategic information management
Semesters offered
Fall /Spring
Language of Instruction:
French
Objectives:
What you do not know is more important than what you know.
Information is a raw material essential to companies; but its
relevance and accuracy are constantly challenged.
Strategic information, both internal and external to the
15/25
organization, from data to competence, by definition, influences
your strategy but also other market players’. Not getting it, ignore
it, not processing it, can lead to business and human disasters, as it
happened to Columbia and Challenger shuttles.
"Information governance" is therefore an integral part of strategy.
The objective of this course is to enable students to understand, by
working on real cases, how information can be viewed as strategic,
how this system can be implemented, why and how the chain can
break. They will also have the opportunity to become aware of bias
introduced by the "personality" of organizations.
Contact Hours:
12.5
ECTS Credits:
2
Important note:
Only one of these classes can be taken by exchange students.
CPRE 14141
POWER OF ART , ART OF POWER
Semester offered
Spring
Language of Instruction:
English
Objectives:
This course will investigate the permanent or ephemeral values that
have been associated with political power from Emperor Augustus to
Barack Obama in order to make students realize that images (of the
present, as well as of the past) can sometimes have much more
power than words – precisely because they do not speak.
Contact Hours:
12.5
ECTS Credits:
2
Important note:
Only one of these classes can be taken by exchange students.
TBC
ART, INNOVATION ET SOCIETE
Semester offered
Spring
Language of Instruction:
French
Objectives:
In this course, students will develop the capacity to appropriate
works of art, to create links between artistic, social and economic
disciplines, to question their ways of seeing and thinking, to behave
as an experimenter. The approach of the course includes a study of
the need to provide sustainable models in response to current
environmental and societal issues.
Contact Hours:
12.5
16/25
ECTS Credits:
2
Important note:
Only one of these classes can be taken by exchange students.
CPR0 14042
LAW AND ECONOMICS
Semester offered
Spring
Language of Instruction:
English
Objectives:
The quality of the economic performance of a country depends
among other things on the quality and the characteristics of its
legal system and institutions. The course will explore the interaction
between law and economics in different developed and developing
countries with a particular emphasis on criminal law, property law,
trade law and sectoral regulation. Similarities and differences
between common law and civil countries and their economic
consequences in specific sectors will be explored.
Contact Hours:
12.5
ECTS Credits:
2
Important note:
Only one of these classes can be taken by exchange students.
CPRO 14044
GLOBALIZATION AND TRADE
Semester offered:
Spring
Language of Instruction:
English
Objectives:
The last twenty years have been characterized by a movement of of
trade and business liberalization, the move toward market
economies and the adoption of competition law in many countries.
However this movement has not led to the emergence of a
sustainable system of governance of world markets.
The course will explore the recent trend toward globalization, the
rapid development of competition law at the national level and of
international cooperation in the area of competition.
Contact Hours:
12.5
ECTS Credits:
2
Important note:
Only one of these classes can be taken by exchange students.
CPRO 14052
RELIGIONS AND SOCIETY
Semester offered
Spring
17/25
Language of Instruction:
English
Objectives:
Faced with often contradictory views concerning religion, the
objective of this course is to enable students to understand the
impact and the place of religion and spirituality in contemporary
western societies in the process of globalization. By working on a
collective case file, students will assimilate this knowledge and will
apply it to their future professional projects.
Contact Hours:
12.5
ECTS Credits:
2
Important note:
Only one of these classes can be taken by exchange students.
CPRO 14056
ENJEUX D’UNE REGION EMERGENTE : AMERIQUE LATINE
Semester offered:
Spring
Language of Instruction:
French
Objectives:
TBC –update in January
Contact Hours:
12.5
ECTS Credits:
2
Important note:
Only one of these classes can be taken by exchange students.
18/25
Courses for International Students only
CPRO14131
GEOPOLITICS
Semester offered:
Spring
Language of Instruction:
English
Objectives:
Working within an international environment is forcing future
managers to cope more and more with geopolitical issues. They will
have to deal with political bodies (on a national or supra-national
level). They will also face unforcasted problems such as national
unrests, political boycotts, religious intolerance...
The objective of this course is to give students a comprehensive
whole of concepts helping them to understand the challenges of a
globalized world. The concepts are used to analyse how
international conflicts and territorial claims are backed by
historical, national and religious justifications.
Contact Hours:
25
ECTS Credits:
4
SPECIAL NOTE
This class will take place in an intensive format during the Spring
holidays (see Academic Calendar)
CPRO 13149
UNION EUROPÉENNE
EUROPEAN UNION
Semester offered:
Spring
Language of Instruction:
French for high-level learners of French
Objectives:
An introduction to the history, the institutions, and the policies of
the European Union. Particular attention will be paid to the legal
aspects of the E.U.
Contact Hours:
25
ECTS Credits:
4
Pre-Requisite:
Minimum intermediate level of French.
Please note:
The professor of this class moderates his language for international
students of a good intermediate level (B2) and who are are learning
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French. Please sign up for this class only if this is your situation—no
beginning or lower-intermediate level students are allowed.
CPRO 14143
FRENCH CIVILIZATION
CIVILISATION FRANCAISE
Semester offered:
Spring
Language of Instruction:
English or French
Objectives:
Designed for non-French visiting students, this course is an
introduction to modern French society, politics, and culture in the
broadest sense.
Contact Hours:
25
ECTS Credits:
4
Pre-Requisite for French section:
Minimum upper-intermediate level of French (B2)
ECOS14144
EUROPEAN ECONOMICS
Semester offered:
Spring
Language of Instruction:
English
Objectives:
The economic aspects of integration in the E.U., including common
policies, monetary union, convergence, as well as discussion of the
recent economic development of the main member states.
Contact Hours:
25
ECTS Credits:
4
Pre-Requisites:
Minimum one year’s study of economics at a university level.
MGTM 14043
ORGANIZATIONAL BEHAVIOR
Language of Instruction:
English
Objectives:
The course will enable you to better decode human behaviour in
organization, as well as of the processes that govern groups. It will
also give students the tools that will help them influence individual
and group behavior, as well as predict the effects of each other's
actions.
The course is structured around three main areas :
- The behaviour of individuals (personality and attitudes,
motivation),
Content:
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- The operation of groups and teams (functioning, dynamics and
performance, communication, cooperation and conflict, power
and leadership),
- The organizational process (corporate culture, change and
innovation, corporate social responsibility).
The course draws on several disciplines : psychology, anthropology,
and industrial engineering.
Contact Hours:
25
ECTS Credits:
4
MKGF 13121
INTERCULTURAL MARKETING
Semester offered:
Spring
Language of Instruction:
English
Objectives:
To make students aware of intercultural differences that exist
between countries and how these differences influence marketingmix decisions. Socio-cultural environment is the most important
and the most difficult environmental dimension of international
marketing; special emphasis will be put on religion and values.
Contact Hours:
25
ECTS Credits:
4
SPECIAL NOTE
This class will take place in an intensive format during the Spring
holidays (see Academic Calendar)
MKGM 13141
INTERNATIONAL MARKETING
Semester offered:
Spring (international students only)
Language of Instruction:
English
Objectives:
To give the student an understanding of the effects of
internationalisation on the marketing strategies and management
of a company.
Content:
Applying the concepts of marketing in an international
environment, examining market opportunities in an international
environment, and developing appropriate strategies.
Contact Hours:
25
ECTS Credits:
4
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Foreign Languages for International Students
LGFR 14230
ADVANCED BUSINESS FRENCH
Semester offered:
Spring
Language of Instruction:
French
Content:
A course for Advanced level International Students in modern
business French.
Contact Hours:
30
ECTS Credits:
4
Pre-Requisite:
Advanced level in French on the written and oral placement tests.
LGFR 14231
INTERMEDIATE BUSINESS FRENCH
Semester offered:
Spring
Language of Instruction:
French
Objectives:
At intermediate level, this class will give International Students
further practice in French grammar. But emphasis will be placed on
business topics and business vocabulary in French.
Content:
While continuing to work on the 4 different language skills
(listening-reading-speaking-writing), the students will either learn
or revise complex grammatical & syntax issues, with a view to
understanding and expressing themselves better and with greater
spontaneity. Some business French questions will be covered later
on in the year.
Contact Hours:
30
ECTS Credits:
4
Please note:
This level will be divided into two individual classess at upper and
lower intermediate levels.
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LGFR 14232
TOTAL BEGINNER FRENCH
Semester offered:
Spring
Language of Instruction:
French
Objectives:
Learn the basic grammar, syntax, conjugations of every day French,
including “survival” language .
Content:
This is a general language class—very little business French (if any)
will be covered in it due to learners’ level.
Contact Hours:
30
ECTS Credits:
4
Pre-Requisite:
Only complete beginners are allowed in this class. If you have
already studied some French, please sign up for one of the
intermediate levels of French.
Please note:
Total Beginner level French classes will be offered if a minimum of
10 students are enrolled.
LGAN 13132 TBC
ADVANCED BUSINESS ENGLISH
Semester offered:
Spring
Language of Instruction:
English
Content:
This course is organized and available for international students
only—no French students take part in this class. Various aspects of
the language of business will be covered, and students will be
expected to participate actively orally, as well as to provide various
types of business writing examples, as assigned.
Contact Hours:
30
ECTS Credits:
4
Pre-Requisite:
Advanced level of English.
LGES 15200
LOWER INTERMEDIATE SPANISH
Semester offered:
Spring only
Language of Instruction:
Spanish and French
Objectives:
Learn the basic grammar, syntax, conjugations of every day
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Spanish, including “survival” language .
Content:
This class is the continuation of the beginner level class held in Fall
Semester. Spring Semester students may only be enrolled if space is
available.
Contact Hours:
30
ECTS Credits:
4
Please note:
French will be used to learn Spanish, meaning that you must already
have a good level of French. The course will, however, finish 100%
in Spanish.
THIS IS THE END OF THE COURSE CATALOGUE FOR SPRING 2015
Important Caveat! ESSEC Global BBA reserves the right to cancel or modify any course should
unforeseen circumstances arise or should not enough students enroll for the class.
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