special mba expo section 2015

Builders Showcase News
“Sneak Peek” into the MBA Home
Building and Remodeling Expo!
As we advance through the month of November , new home builders,
remodeling companies, landscapers and home related
product service businesses are gearing up for the 2015
MBA Expo that will be held on January 9th through the 11th
2015 at the Wisconsin Center | Downtown Milwaukee.
Whether you’re looking to build a new home or looking for
new home ideas, this show is definitely worth your time.
For those who will be attending their first tradeshow, it’s important you go prepared. You will need today’s latest
smartphone or a pen and some paper to take notes as you
will be inundated with information from exhibitors competing
for your business. Once the show is over, your decision process will be made by going over the notes you took to compare those companies, products and services.
November 2014
“I love attending the
MBA Home Building &
Remodeling Show. I’ve
been able to
consolidate
my purchasing process
down from
months to one
day!”
-Linda Marks
In a survey conducted by Skyline Exhibits and EXPO Magazine, they asked
why attendees attended trade shows.
On the next page
are their responses.
New Home Builders | Remodeling Companies | New Home Products and Services
15
Say you saw us in Builders Showcase Magazine
METROPOLITAN BUILDERS ASSOCIATION HOME BUILDING & REMODELING EXPO 2015
Why Attendees Attend
See new products-
92 percent
Keep up to date on industry trends/issues-
78 percent
See many companies at one time-
75 percent
See existing suppliers-
67 percent
See specific companies or products-
67 percent
Network with colleagues and/or vendors-
65 percent
Create and/or strengthen industry relationships-
60 percent
See products “in-person” that were reviewed online-
57 percent
Get technical information or specifications-
52 percent
Attend seminars/workshops-
41 percent
Place Orders-
25 percent
Source Partners-
25 percent
Present at educational sessions-
16 percent
Because our competition attends-
14 percent
Next Issue
Make sure to get our December
2014 issue when we interview the
Executive Director of the MBA
Kristine S. Hillmer, MBA, CAE
New Home Builders | Remodeling Companies | New Home Product & Service Companies
Attend the Show Seminars
Tradeshow Seminars and Workshops are Helpful
Search for your new home online:www.builders-showcase.com
16
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Builders Showcase News
December 2014
Exhibitors often have to reverse roles and find themselves on the other side of the aisle
playing tradeshow attendee. According to a CEIR (Center for Exhibition Industry Research) study, 39% of attendees spend less than eight hours visiting a show. As with exhibiting, planning and preparation are essential to maximizing time on the trade show floor.
The following 30 points will help simplify the process next time you find yourself playing
visitor:
Before the Show:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
Know what you want to achieve by visiting the show and if the company is sending you understand
what your boss wants you to achieve by attending the show.
Develop a plan of which exhibitors you want to visit and then organize your list into two parts - ""must
see"" and ""want to see"" companies.
Decide how much time you want to spend at the show and then at each booth. Allow extra time for
browsing, distractions and waiting in lines.
Find out who else from your company is going to the show and develop a plan to maximize your visit,
especially at large shows.
Know what information you need to have from each exhibitor. Research different vendors to find out
how they differ and what is most important to you. Then plan intelligent questions to ask them.
Design a lead gathering form to research for specific products/services to make accurate compare
sons.
Make appointments with exhibitors you really want to meet with.
Get map of where exhibitors located and prioritize your route.
Take plenty of business cards to avoid filling out forms.
Pack comfortable shoes and clothing to wear on the show floor. Walking shows is extremely tiring.
Try insoles for extra comfort. Remember to leave room for things to bring back.
Take a light and comfortable ""carry-all"" for accumulated materials. Plastic bags are often uncomfort
able as they cut into your hands.
Make travel and hotel reservations early to maximize on discounted rates.
Stay at a hotel closest to the convention site to save on traveling and to give you a place to rest, sort
through information gathered, and refocus your energy.
Plan the seminars/workshops you want to attend. Split sessions with your colleagues to maximize
data gathering.
Pre-register for the event and arrive 30 minutes before opening to avoid standing in long lines.
At the Show:
16. Revise your plan at the show. The show directory and schedule often changes several times before a
show.
17. Collect information that is of interest to you or that might interest others in your company. Request
literature and samples be mailed instead of having to carry them with you.
18. Obtain a map of the city and know how to get to the convention center.
19. Tell exhibitors you are on a tight time schedule to avoid casual chatter and get straight down to busi
ness.
20. Look for networking opportunities. Network with industry leaders. Get invited to exhibitors hospitality
suites/ receptions. At workshops introduce yourself to people around you - hand out/collect business
cards. Hook up with new contacts at mealtimes.
New Home Builders | Remodeling Companies | New Home Products and Services
15 Say you saw us in Builders Showcase Magazine
Courtesy—Susan Friedmann, CSP
Know what information you
need to have from each
exhibitor and make appointments with exhibitors you
really want to meet with.
Network with industry
leaders.
Get invited to exhibitors
hospitality suites receptions.
Plan the seminars/
workshops you want to
attend. Split sessions with
your colleagues to maxim-
special event section
The Show focused on how YOU live in YOUR home.
Building
Lifestyles
Home Building & Remodeling Show
Presented by
January 9 - 11, 2015
Wisconsin Center | 400 W. Wisconsin Ave., Milwaukee
Be inspired by ideas on designing, building,
remodeling, landscaping, decorating and entertaining.
ADMISSION
Gate:
$10 for Adults
$7 for Seniors
In Advance Online:
$8 for Adults
$5 for Seniors
Children 12 and
under are free.
HOURS
Friday, January 9
Noon - 8 p.m.
Saturday, January 10
10 a.m. - 8 p.m.
Sunday, January 11
10 a.m. - 5 p.m.
s
t
e
k
c
i
T
e
c
n
Avdavialable online!
a
MBAhomeshow.com
Search for your new home online:www.builders-showcase.com
16
14
18
special event section
The show focused on how
YOU live in YOUR home
Be inspired with new ideas on designing, building,
remodeling, decorating, landscaping and entertaining
can be found at the 2015 Metropolitan Builders
Association’s (MBA) Building Lifestyles: Home
Building & Remodeling Show. This show is held
January 9-11 at the Wisconsin Center in downtown
Milwaukee. If you are dreaming of a new home or
hoping to improve your existing home, this is the show
you won’t want to miss.
With the spring building season right around the
corner, this show offers the opportunity for visitors to
identify the latest land developments in the area, talk
directly with southeastern Wisconsin’s home builders
and do the research for your next home improvement
project with area remodelers, landscapers, and interior
designers.
“The MBA’s Home Building & Remodeling Show is
really the one stop shop for people who are looking
to build, remodel or update their home,” said Kristine
Hillmer, MBA Executive Director. “From food and
beverage tastings and live cooking demonstrations
to the seminars, the Lot Finder, and a new ‘Ask
a Designer’ feature, there really is something for
everyone at this show.”
The MBA is pleased to showcase areas that promote
Building Healthy Lifestyles and engage visitors
throughout the show. This year’s special events &
features include:
Step Beyond Green to Healthy
This brand new feature will show
visitors what it means to build or
remodel healthy. We’re not talking
about “green” building, which is better
for the environment. We’re talking about
“healthy” building, which is better for people. Healthy
building is one step in living a healthier lifestyle.
Building Discovery Cooking Stage
Featuring the area’s top chefs, who will show off exciting new
recipes. Visitors can learn about the importance of kitchen
design and functionality while getting cooking tips from local
chefs.
Seminar Stage
The Seminar Stage will feature seminars by MBA industry
experts that will provide consumers all the tools to create
their ideal home to fit their individual lifestyle. Visitors can
get ideas on designing, building, remodeling, decorating,
landscaping and entertaining as well as information on new
home financing.
Landscape Park
Showcasing the latest trends in landscape design, area
landscapers have turned huge plots inside the exhibit hall
into outdoor masterpieces. This feature has showcased the
talent of numerous area landscape members since 2001 and
has generated excitement among consumers looking for
inspiration to design and build their own outdoor space.
Marketplace Pavilions
Back by popular demand! The Marketplace Pavilions are
a relaxing place to sample food and beverages from local
vendors. Visit MBAhomeshow.com to view all the vendors!
Subdivision Lot Finder
Looking to build a home in 2014? This
interactive tool is available to help attendees
search for subdivision lots to build their dream
home. Featuring a map and details about the
region’s most prominent properties will be
available.
Kids Zone
This year’s show has a special area designated
just for kids. An innovative place where
children can take out some energy while
enjoying hands-on learning.
VISIT MBAHOMESHOW.COM FOR COMPLETE EVENT INFORMATION.
17 Say you saw us in Builders Showcase Magazine
special event section
Schedule of Events
Building Discovery Stage & Seminar Stage
Friday, January 9
1:00 p.m.
Condo Living | David Belman, Belman Homes, Inc.
2:00 p.m.
Micah Kaufman, Executive Chef, The Milwaukee Art Museum
3:00 p.m.
Creating a Green Home for a Healthy Future | Tim O’Brien, Tim O’Brien Homes
4:00 p.m.
Kyle Cherek, Host, Wisconsin Foodie
5:00 p.m.
Healthy Indoor Environment Protocols for Home Energy Upgrades
Jeanette Marrero, U.S. Environmental Protection Agency (EPA)
6:00 p.m.
Christian Schroeder, Executive Chef, Nourri
Saturday, January 10
11:00 a.m.
Kitchen Appliances for Healthy Cooking & Laundry Appliance Care for Optimum
Performance | Mary Lee Hannan, MLH Consulting, LLC
12:30 p.m.
Joe Muench, Executive Chef, Maxie’s Southern Comfort & Blue’s Egg
1:00 p.m.
Air Quality & Health in the Home | Martine Davis, Certified Building Biologist
2:00 p.m.
Matt Kerley, Chef, The University Club of Milwaukee
3:00 p.m.
Kitchen Technology for Your New Healthy Kitchen Design
Anna Colletta and Vinnie Avello, Nonn’s Design Showplace
4:00 p.m.
Kyle Cherek, Host, Wisconsin Foodie
5:00 p.m.
Insider Secrets to the ‘Must Haves’ of the Perfect Kitchen or Bath
Matt Retzak and Heather Scott, Bartelt. The Remodeling Resource
6:00 p.m.
Zachery Espinosa, Chef, Harbor House
Sunday, January 11
10:30 a.m.
Cody Kinart, Brand Ambassador, Collectivo Coffee
11:00 a.m.
Eat to Reverse Disease | Natalie Benoit, Holistic Wellness Coach
12:00 p.m.
Kyle Cherek, Host, Wisconsin Foodie
1:00 p.m.
How to Achieve the Absolute Best Outdoor Space | Joe Klumb, Quality Landscaping
2:00 p.m.
Robert Klemm, Chef, Ale Asylum Riverhouse
3:00 p.m.
Choosing the Right Builder for You | Deron Butler, Joseph Douglas Homes
*Subject to change. Visit MBAhomeshow.com for the latest seminar line-up.
Search for your new home online:www.builders-showcase.com
18
special event section
2015 Exhibitor List
1st Choice Heating & Cooling
Home Staging Consultants
21st Century Tile Inc.
Homes By Towne
Advantage Carpentry & Remodeling Imagery Homes, LLC
Allan Builders, LLC
Innovative Systems, Inc.
Allrite Home & Remodeling Inc.
Interstate Heating Co., Inc.
Andersen Windows, Inc.
Investors Advisory Group, LLC
Anthony Thomas Builders, Inc.
J & J Contractors LLC
Associated Bank
J. Anthony Home & Design
Bank Mutual
J2 Builders
Banner Builders, LLC
James Craig Builders, Inc.
Barenz Builders
JFK Design-Build, LLC
Bartelt. The Remodeling Resource
Johnson Bank
Bath & Kitchen Specialists, Inc.
Joseph Douglas Homes & Remodeling LLC
Bielinski Homes
Kitchen Craft Cookware
Breezy Hill
Kitchen Saver, Inc
Buck Buckley’s Total Basement Finishing Knutson Bros-Design.Build, LLC
Callen Construction, Inc.
Korndoerfer Homes
Cambria
Krueger Custom Homes
Carmel Builders, Inc.
Lake Country Heating & Cooling, Inc.
Carstensen Homes
Lakeside Stoneworks, LLC
Culligan Waukesha
Landmark Credit Union
Culver’s Painting, LLC
Landscape Master
David & Goliath Builders/DG Remodel LeafFilter North of Wisconsin, Inc
David Breen Wines
Lemel Homes, Inc.
Design Group Three, Inc.
M & S Landscape Creations, LLC
Design Tech Remodeling, LLC
Majave Hot Sauces
Donovan & Jorgenson, Inc.
Malkin’s Flooring, Inc.
Eden Stone Company, Inc.
Mamayek Heating & Cooling, Inc.
EverDry Waterproofing
Marvin Windows and Doors
Excel Custom Contractors LLC
MasterShield Gutter Protection
First Bank Financial Centre
Meyer Construction & Remodeling
First Klass Window Cleaning Inc.
Mikkelson Builders
Floor Coverings International
Milwaukee Gutterglove LLC
Freedom Wealth Alliance
Mukwonago Remodeling, LLC
Grand Appliance & TV
My Drone Company, LLC
Guardian Home Improvements
Neu’s Hardware Gallery
Halen Homes LLC
Neuman Pools, Inc.
Halquist Stone Company
Newport Builders Inc.
Highland Builders LLC
Next Step Builders
Nonn’s Design Showplace
Norse Building Products
Paradise Builders LLC
P.E.A. Builders, Inc.
Pella Windows and Doors of Wisconsin
Point Real Estate LLC
Porters Borders
ProLite Building Supply
Quality Landscaping & Lawn Maintenance, Inc.
Reality Construction LLC
Redefined Realty Advisors, LLC
Refined Renovations
Remodeling Innovations Group
Renewal by Andersen of Milwaukee
Richards Building Supply Co.
S. J. Janis Company, Inc.
Sam’s Well Drilling, Inc.
Schmidt Custom Floors Inc.
Swimming Pool Services, Inc.
The Equitable Bank SSB
The Flanagan Company
The Home Improvement Network
The Sherwin-Williams Co.
The Spice and Tea Exchange
Tim O’Brien Homes
Trees On The Move, Inc.
UBuildIt Custom Homes & Renovations
Universal Windows & Roofing Direct of Milw.
Valley Cabinet, Inc.
Victory Homes of Wisconsin, Inc.
Wallner Builders
Waupaca Elevator Company, Inc.
Weather Tight Corporation
Wisconsin Granite Depot
Wolf Paving Company, Inc.
Woodcraft Homes
Woodhaven Homes & Realty, Inc.
Xtreme Woodworks LLC
Zach Building Company
VISIT MBAHOMESHOW.COM FOR AN UPDATED EXHIBITOR LIST.
19 Say you saw us in Builders Showcase Magazine
special event section
10
at
e
tern
e
he
eek,
ents
y
de
:
Building or remodeling a home is a big
decision. When doing so, consumers choose
to use Metropolitan Builders Association (MBA)
members for peace of mind, their dedication
to professionalism and strong business ethics.
MBA members have also met certain
requirements set by the MBA to protect
consumers. This includes background checks,
financial history, and interviews. References for
MBA members are also available thru the MBA.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Peace of Mind
Professionalism
Ethics
High Standards
Innovation
Education
Variety
Connectivity
Accountability
Community Connection
BUY 1, GET 1
FREE
Ticket to the 2015 MBA Home Building & Remodeling Show
JAN. 9 - 11, 2015
Wisconsin Center
Milwaukee, WI
Present this coupon at the 2015 MBA Home
Building & Remodeling Show ticket booth
during open hours to receive one FREE ticket
when you purchase a regular price adult
or senior ticket. Cannot be combined with
any other discount offer. Void if reproduced
or altered. Coupon must be forfeited upon
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2015 Builders Showcase
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Search for your new home online:www.builders-showcase.com
20
See us at MBA Booth #118 & #710!
Kitchens • Bathrooms • Lower Levels • Additions
Attic Conversions • Interior Living Space
At Callen...
•
Welistentowhatyouwant
andwhatyouneedtoenjoy
yourlifewheneverything
isdone,butalsoduringthe
processofgettingthere.
•
Youhaveateamoftrusted
advisorsassistingyouthrough
everystepoftheremodeling
process.
•
Yougetconstant
communicationfromthe
initialcontacttothefinal
sweepofthebroom.
• Yougettimelyandfriendly
customerserviceand
warrantysupport.
Visit CallCallen.com, call 414-529-5509, or visit the
Muskego showroom for a free consultation.
414-529-5509
www.callcallen.com
Showroom:
S63 W13131 Janesville Road • Muskego
21
See us at MBA Booth #118 & #710!
“Since nearly 60 percent of our business comes from existing
customers and referrals, we are very serious about living up to
our mission,” Phil said. “Great service begins at the initial product
presentations and continues for life.”
Callen Construction has been providing home improvement
and remodeling services since 1986, when brothers Tom and
Phil Callen began the business in Franklin. The company moved
to Muskego in 1988, and a large showroom addition was constructed in 2006, providing customers an opportunity to view a
wide variety of sample products and installation methods.
“When we started our business, we established a mission
statement that puts forth what we truly believe,” explains Phil
Callen. “We genuinely care for people, our customers, and
their homes. We believe in the philosophy, ‘quality craftsmanship works.’ Because we’ve lived this mission statement, we
have been able to expand our services to include total exterior
remodels and interior renovations of kitchens, baths, basement
remodels, and attic conversions.”
Some projects have started as exterior remodeling and evolved
into a total renovation. “People who love their neighborhood
like to have the option of adapting their home to current and
future needs rather than look for a different home,” Phil says.
“We are happy to work with homeowners to develop long-term
plans and complete the work in stages.”
In addition to the Muskego showroom that offers a complete
line of interior and exterior home improvement products, Callen
has the Infinity Fiberglass Replacement Windows showroom in
Brookfield that features a complete line of Infinity windows and
patio doors as well as siding, roofing, entry doors, and more.
Involved in hundreds projects each year ranging from $500 to
$200,000-plus, Callen continues to communicate with past and
prospective clients by publishing a printed newsletter as well
as an e-newsletter, plus they survey each of their clients at the
conclusion of the job.
“Ensuring customers keep coming back means commitment
to continuous improvement in all service phases of our business and providing a consistent experience every time a call
is made to our office,” Phil said. “This is achieved through the
Callen TOP (Total Owner Protection) Program. This means
we bring to the table a solid reputation, quality name brand
products, a genuine concern for all issues surrounding the
remodeling experience, professional craftsmen, insurance
protection, written agreements with detailed specifications, a
carefully planned construction process, service and communication after the sale, and a lifetime workmanship warranty.”
Callen has won a variety of awards for its work, including the
Award of Distinction six times from the Vinyl Siding Institute,
and numerous design awards for its kitchen, bathroom, lower
level, and exterior home remodeling.
Callen is a member of several home improvement and area
associations, including the Metropolitan Builders Association
Remodelers Council, the Milwaukee/NARI Home Improvement
Council, National Kitchen & Bath Association, Better Business
Bureau, Angie’s List, the Muskego Area Chamber of Commerce,
and the Brookfield Chamber of Commerce.
Search for your new home online:www.builders-showcase.com
22
See us at the MBA Show!
DESIGN
BUILD
REMODEL
ABERDEEN MODEL
M ODEL O PEN S UNDAY S EPTEMBER 7 TH
1 PM — 4 PM
414.529.4588
VISIT US AT CARSTENSENHOMES.COM
See us at the MBA Show!
Putting Your Home
on the Market?
Point Real Estate is not just different — it’s
better. Our approach is to not only determine
what your home is worth and position the
property for marketing, but we also provide a
value added service and help guide you every
step of the way.
In-Depth Market
Knowledge
Exceptional Customer
Service
Free Property
Evaluation
With local market knowledge and valuable
Point Real Estate provides you with a single
Contact us to set up an appointment for your
insight, let Point Real Estate be your real
point of contact from the initial meeting to
free property evaluation, so we can help you
estate expert so we can keep you informed of
closing. Our customer-centric approach will
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sales in your area.
provide you with a sense of condence every
step of the way.
Dan Scardino
David Tanner
Paul Butschli
Rob Williams
[email protected]
[email protected]
[email protected]
[email protected]
262-424-2807
414-651-0260
262-347-4344
414-881-0622
Visit our website at pointre.com
13400 Bishop’s Lane, Suite 270, Brookeld, WI 53005
See us at MBA Booth #418!
your
dreams
• Guaranteed Pricing
• Turn-key Financing
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• Model Homes
• Ready-to-go Homes
Nationally
Recognized for
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Customer Satisfaction!
are within your
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Joseph Douglas Homes sets the standard
when it comes to simplifying the home building process.
Customer satisfaction is priority number one whether you’re
building OR remodeling. We provide custom floor plans,
complete base pricing, one-stop shopping for selections, and
in-house custom design service. Joseph Douglas Homes is
the informed and smart home buyer’s choice.
DESIGN * BUILD * REMODEL
(262) 783-4700 • josephdouglashomes.com
Search for your new home online:www.builders-showcase.com
26
See us at MBA Booth #353!
LAKE
HOME
SAVE
Thousands
WITH
No matter who you build your home with, YOU are going
to be involved. Why don’t you get paid for your efforts?
UBuildIt has the unique ability to take your ideas and develop a cost effective
“building
plan and more importantly bring it in on budget. We liked that we
could choose to what extent we wanted to be involved in the building process.
Our goal was to build a higher end home using the most cost effective and
efficient approach possible while at the same time staying involved, and having
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took our ideas, proposed a budget that met our expectations and came in on
target. People ask how the building process went; expecting us to say it was
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27
(262) 754-0404
WWW.UBUILDIT.COM
See us at MBA Booth #628!
Unsurpassed experience. Since 1960, we’ve built
more than 11,000 high-quality new homes. And while
our experience is a big part of our success, it’s your
family’s experience throughout the homebuilding
process that really counts.
Superior craftsmanship. We go to great lengths
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pioneers in the latest construction techniques.
Incredible value. Our teams of skilled tradesmen
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Model Homes Open | 12pm to 5pm
Friday-Saturday-Sunday-Monday-Tuesday
262.542.9494 | bielinski.com
Tour one of our model homes, and see the Bielinski
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