01. G-STAR 2014 OVERVIEW
01. G-STAR 2014 OVERVIEW
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○ PERIOD : Nov. 19th(WED) ~ 23rd(SUN), 2014 <5 Days>
MAIN EVENTS : G-STAR Reception (19th), Opening Ceremony (20th)
(BTC: 20th~23rd , BTB: 20th~22nd)
○ HOST : Korea Internet & Digital Entertainment Association (K-IDEA)
○ ORGANIZER : G-STAR Organizing Committee,
Busan IT Industry Promotion Agency
○ SUPPORTER : Ministry of Culture, Sports and Tourism
○ HOST CITY : Busan Metropolitan City
○ SCALE : Exhibition Hall 1&2, Meeting Rooms, Convention hall,
Auditorium, Outdoor Exhibition etc. (56,000㎡)
○ BOOTH SCALE : 2,400 Booths (BTB : 1,100 Booths, BTC : 1,300 Booths)
○ EVENT DETAILS
Classification
Main Event
Details
Reception, Opening Ceremony, BTB/BTC Area, Invest Market, Job Fair,
Game Culture Events (e-Sports, Board Game Contest) etc.
BTB
Composition
Company Booth(Individual), Pavilion, Business Center,
Network Lounge, Business Network Event, Invest Market etc.
Company Area (PC Online etc), Mobile Game Zone,
BTC
Vulnerable Platform Pavilion (Arcade, Board Game etc),
Small Company Pavilion, Academy Zone, Government Zone etc.
Others
Press Center, Seminar, Lounge, Playroom for Kids, etc.
01. G-STAR 2014 OVERVIEW
G-STAR 2014 EXPECTATION
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02. SPONSORSHIP OVERVIEW
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02. SPONSORSHIP OVERVIEW
BTC Area, Opening Ceremony
Seminar, Press Center
BTB Area,
G-STAR Invest Market
Outdoor Exhibition Area :
Game Show Promotion Area
Concurrent Event
e-Sport Event
The International Game Show G-STAR will be held with the largest scale
ever in November at BEXCO, Busan.
The Sponsorship program for the exhibitors offers you more opportunity
to maximize the brand exposure during the exhibition period.
Date
Application
Mail
Aug 25th (Mon) 10:00 AM~
By e-mail
[email protected]
*BTC, BTB Sponsorship is offered to each exhibitor first by order of
application arrival
*Common sponsorship is offered to every exhibitor first by order of
application arrival
*1 Company for 1 Spot for each program.
Contact with the Secretariat when multiple application needed.
03. BTC Sponsorship Program
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03. BTC Sponsorship
Exhibition Hall 1 (BTC)
Classification
Outdoor
Code
Details
Size
QT
A-1
Big Banners
6m x 10m
8ea
15,000/ea
A-2
Outdoor
Exhibition
9m x 9m
8ea
15,000/ea
A-3
BEXCO Screen
Teaser Playing
(30”)
200 inch
4ea
A-4
Cafeteria
20 Booths
2ea
Exhibition
Hall 1
Hall
A-1
A-1
Content Others
Producing
AD
& Installing
Exposure
Cost
Excluded
5,000/ea
20,000/ea
A-2
[Outdoor Exhibition]
[Big Banners]
A-3
Cost (USD)
A-3
[BEXCO Screen]
A-4
[Cafeteria]
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03. BTC Sponsorship
Exhibition Hall 1 (BTC)
Classification Code
Exhibition
Lobby
Hall 1
Details
Size
QT
Cost (USD) Content Others
A-5
Lobby Banner
1.5m x 5m
9ea/1set
10,000/set
A-6
Inside Banner①
Hall 1
7m x 2.5m
2 Side/1set
10,000/set
A-7
Inside Banner②
Hall 2
7m x 2.5m
2 Side/1set
10,000/set
A-8
Inside Banner③
Hall 3
12m x 2.5m
2 Side/1set
A-9
Sticker Banner
2nd floor
A-10
Escalator
1.5mx0.8m/side 1set=12sides
2 each 1pg
1 ea
Producing
AD
& Installing
Exposure
Cost
5,000/set
Excluded
5,000/set
5,000/ea
A-6~8
A-5
[Lobby Banner]
[Inside Banner ①~③]
A-10
A-9
[Sticker Banner]
[Escalator]
04. BTB Sponsorship Program
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04. BTB Sponsorship
Exhibition Hall 2 (BTB)
Classification
Code
Details
Size
QT
B-1
Stairs Stickers
6.6m x14.4m
1 ea
B-2
Ceiling Banner
4m x1.2m
Both Side,
6ea/1 set
B-3
BTB Gate Stickers
1m x0.5m
Both Side,
2ea/1 set
Exhibition BTC⇔BTB
Hall 2
Aisle
B-4
Floor Stickers
B-2
3mx3m
2 ea
Cost (USD) Content Others
10,000/ea
Producing
AD
& Installing
Exposure
Cost
Included
10,000/set
15,000/set
5,000/ea
B-1
[Stairs Stickers]
[Ceiling Banner]
B-4
B-3
[BTB Gate Stickers]
Producing
& Installing
Cost
Excluded
[Floor Stickers]
Producing
& Installing
Cost
Excluded
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04. BTB Sponsorship
Exhibition Hall 2 (BTB)
Classification
Code
B-5
(1 Floor)
Details
Size
QT Cost (USD) Content
st
Indoor
B-6
(3 Floor)
Network Lounge
(Floor 1,3)
16 Booths/ ea 2ea
rd
Exhibition
Hall 2
Outdoor
Constructing
Space
& Installing
20,000/ea
Decoration
Cost
Excluded
B-7
Outdoor Terrace
-
1ea
10,000/ea
B-8
Outdoor Big Banner
6m x 9.8m
4ea
15,000/ea
B-9
Outdoor Exhibition
B-5
4m x 4m
2ea
Others
10,000/ea
AD
Exposure
Producing
& Installing
Cost
Excluded
Constructing
& Installing
Cost
Excluded
B-6
[Network Lounge]3rd Floor
[Network Lounge - 1st Floor]
[Network Lounge - 3rd Floor]
B-8~9
B-7
[Outdoor Terrace]
[Outdoor Big Banner / Outdoor Exhibition]
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04. BTB Sponsorship
Exhibition Hall 2 (BTB)
Classification
Code
Details
Size
QT
4m x 4m
1ea
Each
floor
Cost (USD) Content Others
B-10 (1st Floor)
Lobby
1st Floor
Exhibition
Hall 2
Lobby
3rd Floor
B-11
(2nd
B-12
(3rd
Floor Sticker
Floor)
(1,2,3 Floor)
15,000/set
Floor)
B-13
Hanging
Banner
B-14
Hanging
Banner
B-10, 12
5ea/set
5,000/set
1.2m x 3.5m 5ea/set
5,000/set
1.2m x 5m
Producing
AD
& Installing
Exposure
Cost
Excluded
B-11
[Floor Sticker -2nd Floor]
[Hanging Banner -1st ,3rd Floor]
B-14
B-13
[Hanging Banner -1st Floor]
[Hanging Banner -3rd Floor]
05. Common Sponsorship
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Out-door
Classification Code
Details
Size
QT
Cost (USD) Content Others
Shuttle
Bus
C-1
Outside Sticker
5m x 0.55m
40ea/ 1set
Public
AD
C-2
Haeundae
Signage
2.6m x 4.5m
33 ea
10,000/set
2,000/ea
Outdoor
AD
AD
Exposure
Busan
Station
Centum
Hotel
C-3
Elevator
Front 3.72m x 3.32m
Side 3.66m x 4.92m
Back 3.84m x 4.92m
C-4
Wall Sticker
3 side
C-1
1=3 side
10,000/ea
1 set
20,000/set
C-2
[Outside Sticker]
C-3
[Haeundae Signage]
C-4
[Elevator]
[Outside Sticker]
Producing
& Installing
Cost
Excluded
Producing
& Installing
Cost
Included
Producing
& Installing
Cost
Excluded
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Printings
Classification
Code Details
Official
Directory
Printing
/
Others
Size
QT
Cost (USD) Content Others
C-5
AD
(Back Cover)
1 page
5,000/page
C-6
AD
(Front Back)
1 page
4,000/page
150 x 210
C-7
AD
(Back Front)
1 page
4,000/page
C-8
AD
(Inside)
1 page
AD
Production
2,000/page Exposure
Cost
Included
1 page
3,000/page
G-STAR Daily
C-9
Buyer/Press
C-10
Public Visitors C-11
AD
240 x 360
(Back Cover)
Badge
-
2,000ea/set
20,000,000/set
Bracelet
-
300,000ea/set
10,000,000/set
C-5~8
C-9
[Official Directory]
[G-STAR Daily]
C-11
C-10
[Buyer/Press Badge]
[Public Visitors Bracelet]
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Printings
Classification
Printing
/
Others
Code Details Size
Public
Invitation
C-12
G-STAR
Map
C-13
Visitor
Leaflet
C-14
-
-
QT
Cost (USD) Content
300,000 copies
100,000/set
20,000 copies
5,000/set
50,000 copies
5,000/set
AD
Exposure
Others
Production
Cost
included
C-12
C-13
[Public Invitation]
[G-STAR Map]
C-14
[Visitor Leaflet]
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Event
Classification Code Details
Welcome
Reception
Event
C-15
C-16
C-17
Size
QT
Cost (USD)
Content
Others
C-15
Network
Party
C-16
G-STAR
Night
C-17
-
-
-
Opening
Contact to
Speech
The Secretariat
/
AD Exposure
-
CONTACT
G-STAR 2014 Sponsorship Application
Classification
Code
A-1
Exhibition
Hall 1
BTC
Sponsorship
Exhibition
Hall 1 Lobby
Exhibition
Hall 2
BTC ⇔ BTB
Aisle
Exhibition
Hall 2
Indoor
BTB
Sponsorship
Exhibition
Hall 2
Outdoor
Exhibition
Hall 2
Lobby
Details
Cost (USD)
Big Banners
QT
Cost (USD)
□
15,000/ea 1 ea
USD
□
15,000/ea
1 ea
(Additional Usage)
USD
□
15,000/ea 1 ea
USD
□
15,000/ea
1 ea
(Additional Usage)
USD
A-2
Outdoor Exhibition
A-3
BEXCO Screen
□
5,000/ea
USD
A-4
Cafeteria
□
20,000/ea
USD
A-5
Lobby Banner
□
10,000/set
USD
A-6
Inside Banner① Hall 1 □
10,000/set
USD
A-7
Inside Banner② Hall 2 □
10,000/set
USD
A-8
Inside Banner③ Hall 3 □
5,000/set
USD
A-9
Sticker Banner 2F
□
5,000/set
USD
A-10
Escalator
□
5,000/ea
USD
B-1
Stairs Stickers
□
10,000/ea
USD
B-2
Ceiling Banners
□
15,000/ea
USD
B-3
BTB Gate Stickers
□
10,000/set
USD
B-4
Floor Stickers
□
5,000/ea
USD
B-5
Network Lounge (1F)
□
20,000/ea
USD
B-6
Network Lounge (3F)
□
20,000/ea
USD
B-7
Outdoor Terrace
□
10,000/ea
USD
B-8
Outdoor Big Banners
□
15,000/ea
USD
B-9
Outdoor Exhibition
□
10,000/ea
USD
B~10~12 Floor Sticker (1~3F)
□
15,000/set
USD
B-13
Hanging Banner (1F)
□
5,000/set
USD
B-14
Hanging Banner (3F)
□
5,000/set
USD
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Classification
Shuttle Bus
Public AD
Code
Details
C-1 Outside Sticker
QT
Cost (USD)
□
10,000/ea
USD
C-2 Haeundae Signage □
2,000/ea
USD
Busan Station C-3 Elevator
□
10,000/set
USD
Centum Hotel C-4 Wall Sticker
□
20,000/ea
USD
C-5 AD (Back Cover)
□
5,000/page
USD
C-6 AD (Front Back)
□
4,000/page
USD
C-7 AD (Back Front)
□
4,000/page
USD
C-8 AD (Inside)
□
2,000/page
USD
□
3,000/page
USD
C-10 Badge
□
20,000/set
USD
C-11 Bracelet
□
10,000/set
USD
C-12 AD
□
10,000/set
USD
G-STAR Map C-13 AD
□
5,000/set
USD
□
5,000/set
USD
Official
Directory
G-STAR Daily C-9 AD (Back Cover)
Common
Sponsorship
Cost (USD)
Buyer/Press
Public
Visitors
Public
Invitation
Leaflet
Welcome
Reception
C-14 AD
C-15
Opening
Speech
□
AD Exposure
Network
Party
Opening Speech
C-16
AD Exposure
G-STAR
Night
C-17
Opening Speech
AD Exposure
USD
Contact to
□ The Secretariat
USD
□
USD
Total
USD
※ Please obtain Representative Seal and submit via e-mail ([email protected]) to apply for
Sponsorship successfully.
※ BTC, BTB Sponsorship is offered to each exhibitor first by order of application arrival
※ Common sponsorship is offered to every exhibitor first by order of application arrival
※ 1 Company for 1 Spot for each program. Contact with the Secretariat when multiple application
needed.
※ Application will begin from 10:00 AM in Aug 25 th (Mon)
-2-

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