Bio Oil Media Booklet

The oil that started it all
BEAUTY OILS: A GROWING TREND
“HISTORICALLY, CONSUMERS
PERCEIVED OILS AS BEING
HEAVY AND GREASY. NOW WE
ARE IN THE AGE OF ‘DRY OILS,’
AESTHETICALLY PLEASING
PRODUCTS THAT CONFER A
MULTITUDE OF BENEFITS ON
THE SKIN. BIO-OIL WAS THE
FIRST DRY OIL ON THE
MARKET, AHEAD OF ITS TIME.”
John Knowlton
Cosmetic Scientist
Why, after so many years of using creams and lotions, have consumers
started to appreciate the benefits of oils to keep their skin healthy and in
top condition?
Once met with skepticism, beauty oils now represent a strong trend that
shows no sign of slowing down. Store shelves around the world offer a
growing array of beauty oils that span the gamut of skin and hair care:
facial oils, body oils, hair conditioning and colouring oils, nail and cuticle
oils, and cleansing oils.
Oils are becoming an important part of the global skincare industry, and
also an important part of our daily skincare regimen.
Meet Bio-Oil, the oil that started it all.
Bio-Oil offered a different approach to skincare well before the
beauty industry began embracing oils. In fact, when Bio-Oil was
ready in 1987, the world was not quite ready for Bio-Oil. The
problem-solution skincare oil was an aberration in an industry
dominated by creams, lotions and ‘oil-free’ formulas.
FOR CANADIAN WOMEN
WHO INTEND TO USE A
BEAUTY OIL WITHIN
THE NEXT 12 MONTHS,
4 IN 10 SAID THEY ARE
CURIOUS ABOUT THE
BEAUTY OIL TREND.*
Despite the market’s hesitance, Bio-Oil developed a loyal following at home in South Africa where
it caught the attention of brothers Justin and David Letschert of Union Swiss, who subsequently
bought the brand from product developer Dieter Beier.
In 2002, Union Swiss introduced Bio-Oil to the global retail market and it quickly became a
top-selling skincare product in multiple countries. Bio-Oil has since garnered more than 100
skincare awards and a wealth of customer testimonials along with doctor, pharmacist and
midwife recommendations from around the world.
OF THE CANADIAN SURVEY
RESPONDENTS WHO USE
BEAUTY OILS, A MAJORITY
(64%) SAY THEY USE THEM
DAILY; ALMOST HALF OF THOSE
ARE USING BEAUTY OILS BOTH
MORNING AND NIGHT.*
•
•
•
OF THOSE WHO CURRENTLY
USE BEAUTY OILS, 63% SAY
THEY OWN OR HAVE TRIED
MULTIPLE BEAUTY OIL
PRODUCTS.*
Products like Bio-Oil helped consumers move beyond the misconceptions
by demonstrating that an oil could deliver essential skincare benefits
while being light, non-greasy, non-acnegenic and quickly absorbed. As an
innovator, Bio-Oil has relied on product efficacy, clinical results and
recommendations to educate consumers about its skincare benefits.
When Bio-Oil debuted in Canada in 2008, the beauty oil category as we
know it today did not exist; but, where oils were often avoided in the past,
we now see growing consumer interest in oil-based skincare products. More
than a decade after its global launch, Bio-Oil’s popularity continues to
grow along with worldwide acceptance of beauty oils. In the wake of this
success, hundreds of new products have followed in recent years, giving
rise to a robust retail category of its own.
As the beauty oil category continues to evolve, those who are using oils
are helping drive new growth.
BEAUTY OILS ARE TRIED, TESTED AND RECOMMENDED: 95% OF CANADIAN
SURVEY RESPONDENTS WHO USE BEAUTY OILS SAID THEY ARE LIKELY TO
RECOMMEND THEM TO OTHERS.*
MORE THAN HALF OF
CANADIAN WOMEN
SURVEYED SAY THEY
USE OR INTEND TO USE
A BEAUTY OIL IN THE
NEXT 12 MONTHS.*
Through it all, Bio-Oil remains one of the best-selling and most recommended oils in the world.
Its unique formula continues to deliver clinically-proven results to help improve the appearance
of scars, stretch marks and uneven skin tone, while offering a multitude of additional skincare
benefits in one bottle.
SKIN SCIENCE
“WHEN OIL MEETS SKIN
AN AMAZING THING HAPPENS...
OILS CAN HYDRATE, PROTECT,
PURIFY AND HELP BALANCE THE
SKIN. OILS CAN ALSO DELIVER
CONCENTRATED INGREDIENTS, SO A
LITTLE GOES A LONG WAY TO HELP
KEEP SKIN IN TOP CONDITION.”
Dr. Paul Cohen
Dermatologist
Our skin is one of the most visible organs, and it’s important to maintain healthy skin not
just for overall attractiveness, but for optimal comfort and function. Healthy skin looks and
feels good, while performing many vital roles, such as regulating water loss. The skin
naturally secretes an oily substance that becomes the protective lipid layer of your skin.
Many factors can impact skin health and strip away the skin’s natural oils. Common everyday
experiences can take a toll, from the drying effects of indoor air systems and sun/wind
exposure to the use of alcohol-based hand sanitizers and anti-bacterial soaps along with
hot water for bathing and handwashing. Impaired skin function can cause skin to look
unhealthy, dry and dehydrated, and a breakdown of the skin barrier can open the door
to dermatitis or infection.
Why oils? Effective moisturization is important for overall skin health and this is where oils
can play a key role in the maintenance of healthy skin.
EFFECTIVE MOISTURIZATION OF THE SKIN
By John Knowlton
In order for skin to be healthy, it must contain an adequate amount of water, typically
between 25 to 30 percent in a healthy adult human being. In everyday life, skin is regularly
losing and gaining water, a process that scientists refer to as TEWL (Transepidermal Water
Loss). Unfortunately, it is very common for skin to lose more moisture than it takes in from
the surrounding environment, which can result in dry or dehydrated skin. What conditions
cause skin to lose more water than it can gain? There are several contributing factors, but
the main cause is attrition of epidermal lipids (skin’s natural oils) that occupy the spaces
between skin cells, causing the skin itself to become more permeable, and thereby resulting
in the loss of an excessive amount of water.
ALL ACROSS CANADA, WOMEN
SURVEYED SAID THAT WHEN
PURCHASING SKINCARE PRODUCTS,
THE MOST IMPORTANT ISSUES TO
TREAT ARE DRY SKIN (68%) AND
FINE LINES/WRINKLES (47%).*
To help visualize this process, consider the skin as ‘bricks
and mortar.’ The skin cells, scientifically known as
corneocytes, represent the ‘bricks’ and the interstitial
epidermal lipids represent the ‘mortar.’ When mortar is lost
from the wall, it becomes much more permeable, thus letting
water through. It is easy to imagine that if epidermal lipids
are lost, then more water passes from the skin to the
outside environment, resulting in a dry skin condition.
In order to moisturize the skin, we therefore need to replace
the epidermal lipids between the corneocytes to make sure
that the ‘wall’ no longer lets water escape.
1
2
1 corneocytes
(bricks)
2 epidermal lipids
(mortar)
Clearly then, in order to restore the skin to optimum health, it is necessary to replace the lost
epidermal lipids (the ‘mortar’). It is in this context that the beneficial effect of oils, over and
above that of conventional creams and lotions, can be readily observed.
Creams and lotions normally contain a high percentage of water (typically between 65 and 95
percent). Water has no activity whatsoever in replacing epidermal lipids, the process necessary
to moisturize the skin. A product like Bio-Oil, by stark contrast, contains no water. Therefore,
when Bio-Oil is applied to the skin, there is a much higher degree of potency present. Being
totally oil-based, Bio-Oil is therefore highly effective at replacing the lost epidermal lipids
between the corneocytes and, in so doing, restores skin barrier function, resulting in healthy,
moisturized skin. If we turn back to the ‘bricks and mortar’ model, this is akin to replacing the
lost mortar between the bricks, thus allowing the wall to become waterproof once again.
Perhaps one of the biggest advantages of Bio-Oil, as illustrated by the ‘bricks and mortar’
model, is its superior ability to effectively moisturize the skin and lock in moisture.
JOHN KNOWLTON C.Chem, MRSC, Dip. Cos. Sci. (GB)
Products like Bio-Oil offer an effective option to address a variety of skincare concerns.
FINDING THE RIGHT OIL
“FINE LINES AND WRINKLES
ARE MORE VISIBLE ON DRY
SKIN. BIO-OIL IS FORMULATED
TO HELP MAXIMIZE SKIN’S
ELASTICITY, MAKING IT SOFTER,
SMOOTHER AND MORE SUPPLE,
THEREBY REDUCING THE
APPEARANCE OF FINE LINES
AND WRINKLES.”
Dr. Paul Cohen
Dermatologist
•
•
•
BIO-OIL IS THE #1 PHARMACIST
AND PHYSICIAN RECOMMENDED
OTC BRAND FOR SCAR THERAPY
IN CANADA.**
Moisturization and anti-aging skincare are the top benefits noted by Canadian survey
respondents who already use beauty oils, and for those who intend to use beauty oils
in the next 12 months. Here’s a closer look at how Canadian women are using beauty oils:
1. Face moisturizer
2. Body moisturizer
3. Anti-aging skincare
4. Makeup removal
5. Hair treatment
6. Treatment of scars or stretch marks
7. Nail and cuticle care
67%
57%
1
2
49%
3
40% 39%
28% 27%
4
5
6
7
Did you know that Bio-Oil is a multitasking oil that offers all of these benefits in one bottle?
Bio-Oil’s moisturizing properties and ability to lock in moisture make it an effective all-over skin
moisturizer for face and body while providing anti-aging skincare support. Bio-Oil can also be
used to gently remove makeup, condition nails and cuticles, soften dry heels and elbows, tame
split ends and frizzies, soften and condition lips, relieve itchiness, soothe skin after shaving, and
as a moisturizing bath oil.
Bio-Oil for Scars and Stretch Marks
By maximizing skin’s elasticity, Bio-Oil helps to prevent and improve the appearance of stretch
marks that may occur during periods of rapid weight gain or loss, such as pregnancy and growth
spurts. It can also help improve the appearance of new and old scars of all types, from surgery
(including Caesarean scars), accidents, insect bites, scratches, acne, chicken pox and other causes.
“BIO-OIL ALLAYS THE
MISCONCEPTIONS ABOUT
OILS—IT’S A COSMETICALLY
ELEGANT ‘DRY OIL’ THAT WON’T
CLOG PORES AND IS SAFE FOR
SENSITIVE SKIN.”
Dr. Paul Cohen
Dermatologist
FOR THOSE WHO HAVEN’T YET TRIED BEAUTY OILS, 42% SAY THEY THINK IT WILL MAKE THEIR SKIN FEEL
OILY OR GREASY, 27% SAY IT’S BECAUSE THEY HAVE SENSITIVE SKIN, AND 22% THINK IT WILL CLOG
THEIR PORES OR CAUSE ACNE.*
3 FACTS ABOUT BIO-OIL
• Bio-Oil is light and non-greasy: it is rapidly absorbed, non-comedogenic/non-acnegenic,
hypo-allergenic and safe for sensitive skin.
• Bio-Oil is innovative: its unique formula helps to maximize skin’s
elasticity while locking in moisture. Bio-Oil’s proprietary
ingredient, PurCellin Oil™, reduces the viscosity of formula,
delivers vitamins and plant extracts to where they are needed
quickly, and forms a barrier to help prevent moisture loss.
• Bio-Oil delivers proven results: clinical studies demonstrate
the efficacy of Bio-Oil in improving the appearance of scars,
stretch marks, uneven skin tone, and aging facial and
neck skin.
This is why moms, midwives, beauty experts and celebrities
alike are experiencing the benefits of Bio-Oil and recommending
it to others.
Bio-Oil is available across Canada in three convenient sizes:
60ml ($12.99), 125ml ($21.99) and 200ml ($29.99).
* Toluna Analytics beauty oil survey, conducted among 1,000 Canadian women aged 18+ between January 27 and February 1, 2014.
** Pharmacy Practice+ and L’actualité pharmaceutique 2014 Survey on OTC Counselling and Recommendations
** The Medical Post and L’actualité médicale 2014 Survey on OTC Counselling and Recommendations

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