Panavto-Yamaha Commercial proposal for partners and sponsors 1 Popular motosport Millions of fans all around the world are following their favorite racing teams. Along with football and athletics, road racing is in the top-10 of the most popular outdoor sports. 1 Motosport today Number of road racing references in different media has grown over the past 2 years on 70%. Target audience in Russia: Moscow and Moscow region, SanktPetersburg, Kazan, Nizhny Novgorod, Sverdlovsky, Samara, Krasnodarsky and Krasnoyarsky regions, Republic of Bashkortostan. 2 Why motosport? Road racing is exciting and spectacular technical sport.Traditionally road racing is very popular as a base for sponsorship, because achievements of pilots and the team, associated with the sponsor, help to promote products and services among present or wishful target audience. World level motorcycle road racing proposes high technology, speed, courage and strength. We offer you to share the success of British-Russian DMC Panavto Yamaha team and become a part of its unique sponsorship and partnership programs. 3 World motosport audience million spectators (TV and satellite TV) countries have live broadcasting of road racing events hours of coverage in general (62% as a live streaming) different media cover the field of road racing in 55 countries web channels are dedicated to motorsport radio stations all around the world journalists visit world level events every year internet media are writing about road racing (in Europe) 4 World motosport audience million people were watching FIM Superbike World Championship in 2012-13 of general audience are men (from 18 to 44 y.o.) of general audience is interested in technics and technical devices 5 of audience usually watches races in a circle of their families and friends About team Russian-British DMC Racing team was founded in 2010 (now DMC Panavto Yamaha) and at the moment common world experts give the high level of evaluation its sport and technical abilities. From the very beginning the Team has taken part in a most prestigious national championships, such as CEV (Spain), BSB (Great Britain) and RSBK (Russia). In 2013 Team became champion (SBK) and vice-champion (SSP) in Russian national competition. DMC Panavto Yamaha at the moment takes part in WSBK, participating in this prestigious world level championship Daily workouts, cast-iron discipline together with learning and indomitable will to win make DMC Panavto Yamaha riders dangerous competitors for the rivals. DMC Panavto Yamaha fan club unifies thousands fans of road racing all around the world. The main goal of the team is growing champions giving to riders maximum opportunities and technical advantage. Team’s mission is always remain reliable support to motorcycle manufacturers, using recent technological products and promoting a services of its partners. And, of course, to promote sport and healthy lifestile among fans of DMC Panavto Yamaha. 6 Achievements 2012 2013 • FIM Superstock 1000 FIM CUP, 2nd place, Nurgburgring • WSBK, World Superport, 3d place, Nurgburgring • RSBK, Russian national road racing championship, vicechampions (SBK) • RSBK, Russian national road racing championship, champions (SBK) • RSBK, Russian national road racing championship, vicechampions (SSP) 7 Calendar for 2014 23.02.2014 Phillip Island Grand Prix Circuit in Australia 13.04.2014 MotorLand Aragón in Spain 27.04.2014 TT Circuit Assen in the Netherlands 11.05.2014 Autodromo Internazionale Enzo e Dino Ferrari di Imola in Italy 25.05.2014 Donington Park in the UK 8.06.2014 Sepang International Circuit (STC) in Malaysia 22.06.2014 Misano World Circuit Marco Simoncelli in Italy 6.07.2014 Autodromo Internacional do Algarve in Portugal 13.07.2014 Mazda Raceway Laguna Seca (STC) in the USA 7.09.2014 Circuito de Jerez in Spain 21.09.2014 Moscow Raceway in Russia 5.10.2014 Circuit de Nevers Magny-Cours in France 19.10.2014 Phakisa Freeway in South Africa 8 Riders Сareer: • 2003: Russian Championship; East Countries CUP, winner (SSP) • 2004: Russian Championship, winner (SSP) • 2005: IDM, prize-winner • 2006: World Supersport; IDM (winner, SSP) • 2007: World Supersport; IDM (prize-winner, SSP) • 2008: IDM (vice-winner, SSP) • 2010: MotoGP (Моto2) Vladimir Ivanov • 2011: World Supersport Russian motorcycle rider. • 2012: RSBK (champion, SBK) Date of birth: January 25, 1983 • 2013: World Supersport; RSBK 9 Riders Career: • 2008: 125cc, debute in Russian Road Racing Championship • 2010-2011: Moto2 (CEV Buckler), Ducati 848 Challenge Cup (BSB) Alexey Ivanov • 2012: FIM Superstock 1000 CUP, RSBK, CEV Buckler Russian motorcycle rider. Date of birth: December 1, 1991. Season 2014: pilot for DMC Panavto Yamaha in the Superstock 600 CUP • 2013: FIM World Supersport • 2013: RSBK (vice-champion, SSP) 10 Riders Career: • CEV 2009 Supersport champion • 2005: 125cc BSB • 2007-2009: CEV Supersport Championship • 2010-2011: Moto2 (MotoGP), Moto2 (CEV Buckler), BSB Kev Coghlan • 2012: Superstock 1000 FIM CUP, RSBK British motorcycle rider. Date of birth: June 23, 1988 Season 2014: pilot for DMC Panavto Yamaha in the FIM World Supersport. • 2013: FIM World Supersport (1 podium) • 2013: RSBK (champion, SBK) 11 Riders’ achievements Vladimir Ivanov Alexey Ivanov Kev Coghlan • Winner of Russian Championship and CUP of Eastern Countries (SSP) in 2003; • Winner of Russian Championship, (SSP) in 2004; • Participant in IDM (SSP) in 2005; • Participant in FIM World Supersport; IDM (SSP, prize-winner) in 2006; • Participant in FIM World Supersport; IDM (SSP, prize-winner) in 2007; • Vice-champion in IDM in 2008; • Participant in MotoGP (Moto2) in 2010; • Participant in FIM World Supersport) in 2011; • Champion of Russia (RSBK, Superbike) in 2012; • Participant in FIM World Supersport in 2013. • Vice-champion, Russian Championship, (125cc) in 2008; • Participant in CEV Buckler (Moto2); Ducati 848 Challenge CUP in 20102011; • Participant in FIM World Superstock 1000 CUP; RSBK in 2012; • Participant in FIM World Supersport in 2013; • Vice-champion of Russia (RSBK, SSP) in 2013 • Champion (CEV Buckler, Spanish Championship, SSP) in 2009; • European Champion, SSP in 2009; • FIM World Superstock 1000 CUP, prize winner in 2012; • FIM World Supersport, prize winner in 2013. 12 Director of the team He was interested in sport from the times when he was a teenager and this interest became a main theme of his life and further achievements. In 1998 Sergey founded network of tuning studios for sportbikes, named Hyperbike. At the same time he founded student motorsport team, where young riders took part in racing on scooters. Sergey Glagolev Later, collaboration with leading Russian engineers allowed Sergey to achieve significant sport success. Team manager of DMC Panavto Yamaha. Well known Russian sportsman and coach of riders, participating on world level, in his work Sergey uses his own techniques of training. At the moment Sergey coordinates Russian school for riders — Motoacademy. Its training bases locates both in Moscow and Valencia, in the vicinity of the main racing tracks. 13 Creator of the team Military education helped Vladimir to develop self-discipline, to follow permanently time planning and rely on his own forces. Vladimir Ivanov stepped on the way of motorsport in 2007 along with his son Alex (who is current Vice-Champion of Russian road racing championship). Vladimir absolutely convinced, that for any young man road racing is an excellent way to educate strong-will and leadership abilities together with the striving to win. Ivanov is trying to make road racing widely available for young Russian riders. Vladimir Ivanov The founder of DMC Racing Team (now DMC Panavto-Yamaha) is graduated of Military Space Engineering University. At the moment he is Vice President of Russian Motorcycle Federation and also successful businessman. He inspired by success of his team and believes that his efforts of attracting talented pilots and engineers to DMC Panavto Yamaha are laying the foundation for development of motorsport in Russia. 14 Sponsorship and partnership programs International TV, printed and internet media are showing consistent interest to DMC Panavto-Yamaha Team. Motorcycles are ideal object for advertising, they attract an attention not only during the races but also in paddock-show. Road Racing is always a holiday and an exciting event, place of meeting representatives of different businesses. There is a VIP zone at each round of WSBK, which brings together leaders of sponsoring companies, representatives of local management, guests of an event. The atmosphere here is to acquire new business acquaintances. Advertising of sponsors and partners of the team can be placed on motorcycles, helmets and leathers. Thus, any photograph of the press, any article, any interesting interview with the rider of the company helps to promote sponsor’s advertising. We guess that you are interested in a complex advertising and PR-company which helps to reach your target audience and gives the opportunity to effectively promote your brand in a different countries. 15 General sponsorship General sponsorship of DMC Panavto-Yamaha team assumes: • Team name may be replaced to the proposed by sponsor; • There are logo elements of corporate identity of the sponsor in a logo of the team; • Motorcycles of the team are designed in accordance with the corporate sponsor’s design; • There is official logo of the sponsor on the back of a motorcycle (placement and the size of the logo is negotiated separately in connection with the wishes of the sponsor, the team opportunities and regulations of the series); • There are advertising banners, flags, souvenirs, products (including ones for sale) in the service park of event (if regulations of the series allowed to do it); • There is an official logo on the back window of the car of technical assistance, providing motorcycles for exhibitions, shows, shooting etc. with the participation of the sponsor; • Rights to use the name of the team for sponsor as well as video and photo within PR- and advertising campaign; • References on the sponsor by team’s riders at any official and “unofficial” event, mention of the sponsor in all interviews; • Placement of the logo and the name of the sponsor on the common printed products, promotional materials, special design at all elements of rider’s equipment in the official colors of the sponsor; • Placement of individual page, dedicated to sponsor on the official website of the team. The annual contribution for the General Sponsor: 5 000 000 rubles. 16 Official sponsors and partners Official sponsor of the Team Information partner of DMC PanavtoYamaha Team Technical partner of the Team Official sponsor of the DMC PanavtoYamaha Team’s agreement includes almost all contract clauses of the General Sponsor’s contract, except the rights to change the team name. Official sponsor partially restricted in the rights to chose advertising spots on motorcycles and riders equipment. Information partnership includes placing information and logos of the partner on motorcycles and possibility of using the name of the team for event organisations. Information partner agrees to participate in DMC Panavto-Yamaha team’s events on mutually beneficial terms. Options, provided to the technical partner, are similar to the options offered to the Information Partner of DMC PanavtoYamaha Team. The annual contribution fro the Official Sponsor: 3 000 000 rubles 17 Sponsorship and partnership programs All sponsorship and partnership programs of DMC Panavto-Yamaha involve placement of information and logos on: • Rider’s equipment and motorcycles and on team apparel; • On the trucks and scooters of the team; • Sponsor’s banners inside the zone of team events; • Information on the official team website; • We consider any proposals and forms of sponsorship and support. 18 Sponsorship and partnership programs Logo of your company at the rear of the bike (minimum size of 137 cm2) Logo of your company near the front of the windscreen (minimum size of 381 cm2) Logo of your company at the plastics of the bike (minimum size of 580 cm2) Logo of your company at the bottom of the bike (minimum size of 580 cm2) 19 Sponsorship and partnership programs Logo of your company at the back of the helmet (minimum size of 81 cm2) Logo of your company at the front part of the helmet (minimum size of 108 cm2) Logo of your company at the shoulders (minimum size of 60 cm2) Logo of your company at the front of the leather (minimum size of 330 cm2) Logo of your company at the back of the leather (minimum size of 374 cm2) Logo of your company at the front side of the sleeves (minimum size of 326 cm2) Logo of your company at the front of the pants (minimum size of 260 cm2) 20 Sponsorship and partnership programs Logo of your company at the t-shirts of team members (minimum size of 56 cm2) Logo of your company at the team’s umbrellas (minimum size of 56 cm2) Logo of your company at the flags (minimum size of 56 cm2) Logo of your company at the apparel of team members (minimum size of 56 cm2) 21 Examples of logo placament on team apparel 22 Examples of logo placament on team apparel 23 Sponsorship and partnership programs • Logos of your company inside the team box, which is one of the main visual objects for shooting and very important during live broadcasting of event (size of 2400 cm2). • Logos of your company inside the team box (size of 500 cm2). • Logos of your company inside the areas of team’s press events. 24 Sponsorship and partnership programs Welcoming meetings. Working with partners and media • Presentation of the sponsor in the working area of DMC Panavto-Yamaha Team for VIP events (up to 10 pers.). • Catering. • Meetings and welcome on the team box of DMC Panavto-Yamaha. • Participation of representatives of DMC Panavto-Yamaha in promotional and joint sponsorships press-side events. • Shootings, shows, interviews, video making. • Transfers and press tours to events and training base of the team. 25 Media support • Mentioning of the sponsor by team members at any media activity (interviews, press releases, articles about the team). • Participation of DMC Panavto-Yamaha’s pilots in the sponsor’s events. • Participation of DMC Panavto-Yamaha’s pilots in sponsor’s commercials and videos. • Logo of the sponsor and elements of design on official website of the team, including social network websites. • Special page, dedicated to the sponsor on the team’s website. • Sponsor’s logo at the all official video materials of the team. 26 Contact For any additional information please contact PR-agency INTERIUM Address: Ul. Bolshaya Novodmitrovskaya, 14, office 217 Phone: +7 495 660-81-76 E-mail: [email protected] 27
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