Advertising Formats

Advertising Formats
BerlinOnline Stadtportal GmbH & Co. KG
2014
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Table of content
Standard Advertising / UAP
3
MobileAds for mobile devices
Wallpaper / Halfpage Ad
4
Retain control 15 - 17
18
Layer Ad / Bottom Ad 5
Billboard / Banderole Ad contact
6
Dynamic Skyscraper
7
Click-Through-Rate compared
8
Special-Advertising
1. Teaser
9
2. TeaserAd
10
3. Sponsored Link
11
4. Advertorial 5. BerlinFinder 12 - 13
19
14
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Standard Advertising / UAP
1
1) Leaderboard*
2
Specifications: 728 x 90 px
File format: gif, jpg, swf (Flash)
File capacity: max. 65 KB
CPM: 10.00 EUR
2) Skyscraper*
Specifications:: 120 x 600 px / 160 x 600 px
File format: gif, jpg, swf (Flash)
File capacity: max. 65 KB
Optional: sticky - sticks to the position even when site
is scrolled down
3
CPM: 10.00 EUR
3) MPU*
Specifications: 300 x 250 px
File format: gif, jpg, swf (Flash)
File capacity: max. 65 KB
CPM: 15.00 EUR
UAP
Universal Ad Package:
Superbanner / leaderboard + Skyscraper + MPU
CPM: 12.00 EUR
*bookable for: Berlin.de, BerlinOnline.de, visitBerlin.de, B2B-Deutschland.de,
Berliner-Zeitung.de, Berliner-Kurier.de
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Wallpaper / Halfpage Ad
1
1) Wallpaper*
A wallpaper is a combination of:
Horizontal: Leaderboard
(728 x 90 px)
Vertical: Skyscraper (120 x 600 px / 160 x 600 px)
File format: gif, jpg, swf (Flash)
Optional: Background colouring (no additional charge)
CPM: 30.00 EUR
2
2) Halfpage Ad**
Specifications: 300 x 600 px
File format: gif, jpg, swf (Flash)
File capacity: max. 65 KB
CPM: 25.00 EUR
*bookable for: Berlin.de, BerlinOnline.de, visitBerlin.de, B2B-Deutschland.de,
Berliner-Zeitung.de, Berliner-Kurier.de
**bookable for: Berlin.de, BerlinOnline.de, B2B-Deutschland.de,
Berliner-Zeitung.de, Berliner-Kurier.de
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Layer Ad / Bottom Ad
1) Layer Ad*
+ highly perceptive - is positioned in the middle of a page
Specifications: variable (max. 500 x 500 px)
File format: gif, jpg, swf (Flash)
File capacity: max. 65 KB
CPM: 30.00 EUR
1
2) Bottom Ad*
+ sticks to the bottom of a browser window (sticky)
Specifications: 800 x 250 px
File format: gif, jpg, swf (Flash)*
File capacity: max. 65 KB
CPM: 30.00 EUR
2
*bookable for: Berlin.de, BerlinOnline.de, B2B-Deutschland.de,
Berliner-Zeitung.de, Berliner-Kurier.de
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Billboard / Banderole Ad
1) Billboard*
+ fixed position between page header & content
1
Specifications: 800 x 250 px
File format: gif, jpg, swf (Flash)
File capacity: max. 65 KB
CPM: 30.00 EUR
2) Banderole Ad**
+ expands over full width of the page
+ can be opened and closed
Specifications: 770 x 250 px
File format: gif, jpg, swf (Flash)
File capacity: max. 65 KB
CPM: 30.00 EUR
2
*bookable for: BerlinOnline.de, B2B-Deutschland.de,
Berliner-Zeitung.de, Berliner-Kurier.de
**bookable for: Berlin.de, BerlinOnline.de, B2B-Deutschland.de,
Berliner-Zeitung.de, Berliner-Kurier.de
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Dynamic Skyscraper
Dynamic Skyscraper*
+ adapts itself dynamically between website content and
the very right screen border, so it uses the full space
+ also the height can vary, up to the full screen height
Specifications: 160 x 600 px - max. 1600 x screen height
File format: swf (Flash)
File capacity: max. 90 KB
CPM: 15.00 EUR
*bookable for: Berlin.de, BerlinOnline.de, visitBerlin.de, B2B-Deutschland.de,
Berliner-Zeitung.de, Berliner-Kurier.de
8 / 19
Click-Through-Rate compared*
Leaderboard
Teaser
Skyscraper
MPU
Halfpage Ad
Billboard
Layer
Banderole
Wallpaper
Bottom Ad
0.05 %
0.08 %
0.17 %
0.19 %
0.26 %
0.38 %
1.17 %
1.26 %
1.45 %
3.36 %
*acquisition period: jan 2013 - jul 2014
BerlinOnline Network (Berlin.de, BerlinOnline.de, visitBerlin.de, B2B-Deutschland.de,
Berliner-Zeitung.de, Berliner-Kurier.de, Tip-Berlin.de)
9 / 19
Special Advertising - Teaser
Teaser*
+ your advert in editorial shape with text and image
+ can be placed nearly everywhere
+ direct link to your page with SEO relevance
Image: variable (depends on the website)
Headline: ca. 40 characters incl. blanks
Promotion text: ca. 140 characters incl. blanks
Fixed price: from 50.00 EUR / week
Long term positioning: from. 500.00 EUR / year
*bookable for: Berlin.de, BerlinOnline.de, visitBerlin.de, B2B-Deutschland.de,
Berliner-Zeitung.de, Berliner-Kurier.de
10 / 19
Special Advertising - TeaserAd
TeaserAd*
+ your advert in editorial shape with text and image
(page 9)
+ delivery via AdServer, that enables Geo-Targeting, Predictive Behavioral Targeting and Frequency
Capping
+ placed sticky or run over a few channels or websites
Image: variable (depends on the website)
Headline: ca. 40 characters incl. blanks
Promotion text: ca. 140 characters incl. blanks
CPM: 10,00 EUR
*bookable for: Berlin.de, BerlinOnline.de, B2B-Deutschland.de,
Berliner-Zeitung.de, Berliner-Kurier.de
11 / 19
Special Advertising - Sponsored Link
Sponsored Link*
A Sponsored Link is a combination of:
1) Keyword Advertising
+ your image-text-advert in our portal search results
+ keyword specific
+ max. 30 words for quick search
2) Sponsored Link
1
+ your text advert on a cost-per-click-basis
Image: 122 x 92 px
Headline: ca. 40 characters incl. blanks
Promotion text: ca. 140 characters incl. blanks
Cost-per-Click: 0.20 EUR
Startbudget: min. 100.00 EUR
2
*bookable for: Berlin.de, BerlinOnline.de, visitBerlin.de, B2B-Deutschland.de
12 / 19
Special Advertising - Advertorial
Advertorial*
+ Your content will be integrated individually with the look & feel of Berlin.de, BerlinOnline.de,
visitBerlin.de and B2B-Deutschland.de
+ texts, images, PDF files, videos, Google Map widget your requirement result in a site layout
+ various direct links to your website (SEO relevant)
+ daily page view and click tracking
+ all changes are free
Fixed price: 50.00 EUR / week
*bookable for: Berlin.de, BerlinOnline.de, visitBerlin.de, B2B-Deutschland.de
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How users will find your advertorial
Advertorial
Banner advertising
Teaser
Sponsored Link
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Special Advertising - BerlinFinder
Berlin Finder - The directory Berlin.de,
BerlinOnline.de, Berlin-Zeitung.de and
Berlin-Kurier.de
Your company‘s entry on four websites at once.
1) Premium Package*
+ top placement in search results
+ up to 5 categories
+ 20 keywords to find your advert
+ a detail site (3) without competitive entries
+ up to 10 images and 1 Video
1
+ direct link to your website (SEO relevant)
Fixed price: 588,00 EUR / year
2) Business Package*
+ advanced placement above all basic entries
2
+ up to 2 categories
+ 5 keywords to find your advert
+ a detail site (3) without competitive entries
+ up to 3 images
+ direct link to your website (SEO relevant)
Fixed price: 468,00 EUR / year
3
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MobileAds
1.8 Mio PIs* / month (Berlin.de)**
520,000 PIs* / month (Berliner-Zeitung.de)**
560,000 PIs* / month (Berliner-Kurier.de)**
* Page Impressions
** source: internal
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MobileAds for smartphones
Mobile Content Ad
Mobile Interstitial
+ Standard creative for mobiles with an aspect
+ A screen filling creative which either can be
closed by users or clothes automatically after
ratio of 6:1, 4:1, 3:1, or 2:1.
5-7 seconds.
Specifications: 300 x 50 px / 300 x 75px /
300 x 100 / 300 x 150 px
Specifications: 320 x 416 px
File format: gif, jpg, png
File format: gif, jpg, png incl. close button
File capacity: max. 20 KB
File capacity: max. 25 KB
CPM: 5,00 EUR / 6,00 EUR / 7,00 EUR /
CPM: 15,00 EUR
8,00 EUR
Mobile Flip Ad
+ The mobile website flips around its own
1) Mobile PreExpandable Ad
1
+ Expanding creative which can minimized by
user
axis, a screen filling creative appears. After 5
2) Mobile Expandable Ad
seconds the site flips back again.
Specifications: 320 x 416 px
File format: gif, jpg, png incl. close button
File capacity: max. 25 KB
CPM: 15,00 EUR
2
+ Creative which can be expanded („openend“) by user
Max. px expanded: 320 x 416 px
File format: gif, jpg, png incl. close button
File capacity: max. 25 KB
Reminder: MCA 4:1 / 6:1
CPM (Mobile PreExpandable Ad): 12,00 EUR
CPM (Mobile Expandable Ad): 8,00 EUR
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MobileAds für Smartphones
Mobile Reveal Ad
Mobile Slider Ad / Swipe Ad
+ The creative opens automatically and pu-
+ This creative is a variation of a Mobile Con-
shes the website content down. After 3-5
tent Ad. Up to 5 motives can be displayed
seconds it returns back to the top.
by scrolling to the left and right.
Max. px expanded: 320 x 416 px
Specifications: 320 x 100 px
File format: gif, jpg, png incl. close button
File format: gif, jpg, png
File capacity: max. 25 KB
File capacity: max. 15 KB per motive
Reminder: MCA 4:1 / 6:1
CPM: 7,00 EUR
CPM: 10,00 EUR
Mobile Sticky Ad
Mobile Video Interstitial / Layer
+ A Mobile Sticky Ad sticks to the top of a
+ This video layer can be closed by user inter-
website even when scrolling down. After 10
action or after the end of a video. Bookable
seconds it returns back to the bottom.
for iPhone / iPad.
Specifications: 300 x 50 px
Specifications:
File format: gif, jpg, png incl. close button
backgroundgraphic iPad: 3768 x 1004 px
File capacity: max. 20 KB
Video: position up, middle or down
CPM: 8,00 EUR
aspect ratio: 4:3 / 16:9
File format: gif, jpg, png (graphic),
Mp4, H264 / AVC (video; max. 10 sec. of length)
CPM: 15,00 EUR
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Retain control
Optimize your appearance:
Regio-targeting enables delivery of creatives to users from a certain
+ Insight of your statistics on a regular basis
region or city.
+ Changes in booking of your adverts during a campaign
+ free changes of your text within your advertorial
Predictive Behavioral Targeting aims at users with a certain socio-
+ You can use several motives in one campaign
demographics, certain interests in products and services etc.
Control your success by:
Frequency Capping defines the amount of ad-impressions per user
+ Detailed evaluations and consulting by our competent sales team
+ Measurable benchmarks (impressions, click-through-rate etc.)
Targeting optimizes the delivery of ads to a certain target group with
a low loss rate.
+ your budget ist managed efficiently
+ online users see relevant ads only, which highers the acceptance
+ targeting applies only for banner creatives
in a specified time frame.
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Your contacts in charge
Our team
Thomas Brettschneider
Wenke Steinmann
Nadin Hornberger
René Semmlack
Head of Sales
Senior Sales Manager
tourism & hotels | shopping
Sales Manager
culture & tickets | clubs |
events | cinema
Sales Manager
immovables | economy |
jobs & training |
health & beauty | travel
Fon.: 030 2327 - 6321
Fon.: 030 2327 - 5661
Fon.: 030 2327 - 5906
Fon.: 030 2327 - 6410
[email protected]
[email protected]
[email protected]
[email protected]
Heiko Warnecke
Ad Management
Fax Sales
Fon.: 030 2327 - 5386
Fon.: 030 2327 - 6403
Fax: 030 2327 - 5280
[email protected]
[email protected]
Sales Manager
leisure | sports | cars |
restaurants

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