Brand Embellishment

Brand
Embellishment
Avery Dennison® WSE & FSE
Elevate brands through innovative embellishment and identification solutions
that enable designers, improve manufacturing quality and efficiency, and
increase consumer appeal and perceived value.
Avery Dennison Woven Separated Elements (WSE) and Fabric Separated
Elements (FSE) are a no-sew woven label embellishments that are heat-applied
to the exterior of a garment. Create logos and designs using separate elements
without the need for sewing, stitching or appliqué. FSE Dye Sublimation and
Reflective special effects allows you to create unique designs that elevate your
brand.
ELEVATE YOUR BRAND
–
Premium Appearance – WSE/FSE gives the premium
appearance of a sewn-on embellishment with the performance
of a heat-applied external embellishment.
–
Brand Consistency - Separate elements are laser cut using a
template design that is consistent in size, shape and spacing,
versus traditional sewn solutions.
– Customizable Designs - WSE/FSE and Reflective effects allow
you to create unique designs that elevate your brand
ACCELERATE YOUR PERFORMANCE
- Application Efficiency - Use of a heat-applied embellishment
simplifies application in the factory that is also using other heat bonded products.
- Placement Accuracy - The laser cut, separated elements are
adhered to a pressure-sensitive carrier ready for accurate, single
placement application as a complete design.
MAXIMIZE WEARER COMFORT
- Reduced Interior Intrusion – Exterior WSE/FSE embellishments reduce the
intrusive feel of traditional stitched appliqués or embroideries on garment
interiors.
Intelligent, creative and
sustainable solutions that
elevate brands and accelerate
performance throughout the
global retail supply chain.
- Lightweight - Reduced material provides for a lighter weight, more comfortable
embellishment.
- Fabric Fluidity - Spacing between the design elements allows for natural fabric
movement and drape, as opposed to a solid appliqué embellishment
ELEVATING BRANDS. ACCELERATING PERFORMANCE.
Experience this and many other branding solutions at our worldwide Customer
Design and Innovation Centers. For more information on Avery Dennison WSE or
FSE, or to schedule a tour of our Customer Design and Innovation Centers, please
call 800.543.6650, prompt 5, or e-mail [email protected]
rbis.averydennison.com
Brand
Embellishment
Avery Dennison® WSE & FSE
TECHNICAL INFORMATION
DESIGN AND ARTWORK
CRITICAL FOR QUALITY
Fabric
WSE = BS-Noble Satin FSE = purchased fabric
Design parameters : Min / max size of laser cut design
dimensions
1.2 mm minimum for width of singular elements. Any narrower will risk
delamination during the wash process. Maximum – 155 mm x 155 mm
available design space
WSE Colors
Maximum 4
Wash testing
Testing on customer fabric when in development is imperative.
Min / max lettering size for laser cut letters
Capital letters minimum (Block type) – 6 mm tall (17 pt)
Lowercase letters (Block type) – minimum 10 mm (28 pt)
WSE PRODUCT REFERENCE
Mandatory specifications
BS-Noble Satin – plain or textured customized fabric
Handle
Lighter and more pliable than a traditional woven label or patch
The size, number of colors, spacing and size of cut-outs will determine
the pliability once applied to the fabric. Best results on white ground.
FSE PRODUCT REFERENCE
Specifications
100% polyester. Single color fabric - Shiny Bridal Satin
Handle
Lightweight
The size, spacing and size of cut-outs will determine the “feel” and
pliability once applied.
Recommended Heat Application
Temp:
Top Heat Only: 140°-16°C / 285°-330°F
Pressure: 4-8 PSI actual
Time:
1st Bond - 5 -10 seconds face up, GENTLY tepid
peel of the PS carrier (4-15 secs)
2nd Bond “in place” an additional 5-10 secs minus
the carrier
FSE Dye Sublimated elements must be covered with parchment paper
after removing the carrier for 2nd bond
Recommended Bonders
Avery Dennison AD-718 or AD-907 bonders or similar industry bonders
with top heat only
PERFORMANCE CHARACTERISTICS
CTQ=Testing for WSE and FSE
FSE Reflective
PASSED - AATCC 61 2A , AATCC 133 (steam), Professional test for
embellishments 5 cycles 60C 67min x 5, AATCC 124 (home laundering)
AATCC #8 colorfast to crocking (wet and dry). Perspiration AATCC 15,
Avery Dennison RSL testing
Recommend wash testing customer fabric in the sample development
stage.
Passed AATCC 124 Home Laundering 25 cycles, 5 cycles 60C 67 minx5
Ironing
Light ironing only on face at a max of 130°C / 266°F– keep iron in motion
TYPICAL FABRICS
Suitability of WSE and FSE
AMERICAS
1700 West Park Drive
Suite 400
Westborough
MA 01581
USA
Toll Free +1 800 444 4947
International +1 336 621 2570
ASIA
15/F, Octa Tower
8 Lam Chak Street
Kowloon Bay, Kowloon
Hong Kong
Tel +852 3146 8100
Fax +852 2785 1255
Fax +1 336 544 5040
EASTERN EUROPE,
MIDDLE EAST AND AFRICA
TEM Otoyolu Atış Alanı Mevkii,
Tekstilkent Koza Plaza A Blok
Kat: 17–18 34235, Esenler
Istanbul
Turkey
Tel +90 212 467 4000
Fax +90 212 467 4001
WESTERN EUROPE
Kempische Kaai 7C
3500 Hasselt
Belgium
Tel +32 11 28 77 24
Fax +32 11 28 77 29
Elevating brands and
accelerating performance
throughout the global
retail supply chain
Most suitable fabrics: Polyester, polyester blends, polyester / spandex
Dark color fabric is recommended for the FSE Reflective
Suitable Fabrics: Preshrunk cotton, cotton blends
Least suitable: Cotton (due to shrink factor), coated fabrics, nylon,
mesh, wool, silk, ribbed fabric and fleece. Denim
(post harsh wash application)
FSE Reflective recommended on dark fabrics only
The information contained herein is believed to be reliable but Avery Dennison makes no representations concerning the accuracy
or correctness of the data. This product, like any other should be tested by the customer/user thoroughly under end user conditions
to ensure the product meets the particular requirements. Independent results may vary. Avery Dennison and the logo are registered
trademarks of Avery Dennison Corp. Third party trademarks and/or trade names used herein are the property of their respective owner(s).
Avery Dennison liability is limited to the replacement value of defective transfers. In no event shall Avery Dennison be held liable for
consequential, indirect or incidental damages. Products, information and specifications are subject to change without notice.
© 2014 Avery Dennison Corporation, All Rights Reserved.
rbis.averydennison.com

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