Share of Market

An affiliate of Philip Morris International
Business Update
June 27, 2014
Paul Janelle
President Director
Industry Volume Growth
(units billion)
251
1.5%
255
9.8%
280
8.2%
303
1.9%
308
 Industry volume grew by 1.9% in
2013 to 308 billion units
1.2%
 Economic slowdown and higher
130
fuel and food prices, although
GDP growth remains above 5%
2009
2010
2011
2012
2013
YTD
May-14
Source: Industry volume are Sampoerna estimates. Estimated volumes reflect Nielsen SOM. Figures may not foot due to rounding.
2
Preference Towards Machine-Made Kretek Products
SOM (%)
71.9 SKM
60.0
31.1
21.1 SKT
8.9
2009
2010
2011
2012
Source: Nielsen retail audit results. Note: SOM stands for Share of Market. Figures may not foot due to rounding
2013
7.0 SPM
May
2014
3
Share of Market
SOM (%)
35.0 Sampoerna
29.7
24.2
25.3 Gudang
Garam
19.0
19.5 Djarum
12.4
9.6 Others
8.5
6.3
6.2 BAT
4.4 Nojorono
2009
2010
2011
2012
Source: Nielsen retail audit results. Note: SOM stands for Share of Market. Figures may not foot due to rounding
2013
May
2014
4
Key Brands in the Market
Sampoerna’s key brand families are in the Top 10 brand families in the market
Rank
Brand Family
YTD May SOM (%)
1.
Sampoerna A
13.1%
4.
Dji Sam Soe
6.9%
5.
Marlboro
5.7%
6.
U Mild
4.8%
8.
Sampoerna Kretek
3.7%
Source: Nielsen retail audit results. Note: SOM stands for Share of Market. Figures may not foot due to rounding
5
Sampoerna Performance
Volume (units billion)
Share of Market (%)
09/13 CAGR = 10%
09-13 pp change = 5.9 pp
140
107.7
105
35
111.3
30.2
30.9
2009
2010
32.8
35.6
36.1
2012
2013 YTD May-14
34.7
91.7
75.8
78.6
70
25.5
35
0
2009
2010
2011
2012
2013
Q1-14
0
Source: Sampoerna Volume, Nielsen retail audit results Share of Market. Figures may not foot due to rounding
2011
6
SKT Portfolio
Dji Sam Soe
Nielsen SOM : 5.4%
Sampoerna Kretek
Nielsen SOM : 3.7%
Source: Nielsen retail audit results YTD May-2014. Note: SOM stands for Share of Market
Panamas Kuning
Nielsen SOM : 0.3%
7
Dji Sam Soe – SKT
Overall Industry SKT – Share of Market
(%)
27.0
21.1
Jan-12
Jan-13
Jan-14
Share of Market
May-14
Share of SKT Segment
(%)
(%)
7.6
28.1
24.5
5.2
Jan-12
Jan-13
Jan-14
May-14
Jan-12
Jan-13
Jan-14
May-14
Dji Sam Soe SKT family comprises of Dji Sam Soe12s, Dji Sam Soe 16s and Dji Sam Soe Snap Box 12s
Source: Nielsen retail audit results
8
Sampoerna Kretek
Overall Industry SKT – Share of Market
(%)
27.0
21.1
Jan-12
Jan-13
Jan-14
Share of Market
May-14
Share of SKT Segment
(%)
(%)
4.2
16.9
3.6
Jan-12
Jan-13
Jan-14
May-14
15.7
Jan-12
Jan-13
Jan-14
May-14
Sampoerna Kretek family comprises of Sampoerna Kretek 12s and Sampoerna PAS 12s
Source: Nielsen retail audit results
9
SKM Portfolio
Sampoerna A
Nielsen SOM : 13.1%
U Mild
Nielsen SOM : 4.8%
Source: Nielsen retail audit results YTD May-2014. Note: SOM stands for Share of Market
Dji Sam Soe Magnum
Nielsen SOM : 1.5%
New Launch
10
Sampoerna A
Share of Market (%)
13.0
13.1
12.6
2012
Source: Nielsen retail audit results
2013
YTD May 2014
11
U Mild
Share of Market (%)
4.8
4.0
3.2
2.2
1.6
1.2
2009
2010
Source: Nielsen retail audit results
2011
2012
2013
YTD
May
2014
12
Dji Sam Soe Magnum Filter
Share of Market (%)
1.5
1.1
0.7
0.3
2009
0.4
2010
Source: Nielsen retail audit results
0.5
2011
2012
2013
YTD
May
2014
13
New Launch : Dji Sam Soe Magnum Blue
 SKM LTLN product
 Launched on April 2014
 Dji Sam Soe SKM LTLN line extension
14
SPM Portfolio
15
Marlboro
Share of Market and Share of Segment
(%)
79.7
70.6
60.5
81.2
74.9
SOS in SPM
64.6
SOM
6.2
5.3
5.4
5.5
2009
2010
2011
Source: Nielsen retail audit results
5.8
2012
5.7
2013
YTD
May
2014
16
Summary : Sampoerna Performance
Volume (units billion)
Share of Market (%)
09/13 CAGR = 10%
09-13 pp change = 5.9 pp
140
107.7
105
35
111.3
30.2
30.9
2009
2010
32.8
35.6
36.1
2012
2013 YTD May-14
34.7
91.7
75.8
78.6
70
25.5
35
0
2009
2010
2011
2012
2013
Q1-14
0
2011
Net Revenue (IDR trillion)
Earnings per Share (IDR)
09/13 CAGR = 18%
09/13 CAGR = 21%
105
3,000
2,500
75.0
66.6
70
1,500
43.4
35
2,468
1,840
2,000
52.9
39.0
2,269
1,465
1,161
1,000
629
18.3
500
0
0
2009
2010
2011
2012
2013
Q1-14
Source: PT HM Sampoerna Tbk. Financial Statements, Nielsen retail audit results SOM
2009
2010
2011
2012
2013
Q1-14
17
-- End of Document --
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