Electronic Press Kit

Electronic Press Kit
The Problem in-a-nutshell
The democratization of technology has allowed audiences to watch media anywhere, anytime
with any device, from any content provider. Mobile, connected devices are hi-resolution,
powerful, portable, personal, intuitive and more intimately connected to audiences and users
than a TV. The vast majority of audiences engage with their Smart devices whilst viewing TV &
Movies – distracting and disconnecting them from the primary visual experience. This habitual
change has irreversibly transformed the way consumers experience media – breaking down the
classic stakeholder value chain and leaving the media eco-system in a state of negative
disruption.
The 2V Mission
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To entertain audiences with enhanced, multi-screen media experiences that keep them
engage, immersed and sticky to content.
To empower content creators to extend and enrich the story telling experience with
great economy.
To enable advertisers to dynamically micro-target audiences and provide a point of
sales mechanism to sell products & services.
What is 2V?
2V is the next generation of second screen, companion application technology that keeps
audiences engaged and immersed in the media experience and empowers content creators to
quickly, easily and inexpensively create compelling companion experiences.
The 2V System consists of:
• The 2V Application (2V App)
• The 2V Content Management System (2V CMS)
The 2V App
An intuitive and holistic Smart Device application that allows audiences to lean back and have
contextually relevant, exclusive content automatically delivered to them whilst engaged in the
primary experience of Television or Movie viewing.
The 2V CMS
An easy-to-use, immediately deployable and inexpensive cloud-based content authoring
platform that empowers content creators to deliver and measure holistic trans-media
experiences.
Why 2V?
2V is the ONLY End-to-End solution for content creators to easily, quickly and inexpensively
deliver engaging and immersive companion experiences that are socially sophisticated, deeply
informational and impulsively transactional.
The competitive landscape is littered with insipid, single featured social apps or complex tools
and technologies that require significant resources to create fully featured systems that
content creators desire.
The 2V App Features & Benefits
Automatic Content Recognition (ACR)
2V uses ACR to seamlessly deliver synchronized companion experiences.
Features:
! ACR listens constantly to identify program information and time offset.
! Show and Chat timeline automatically scrolls to objects at current program time offset.
! New show notifications are presented when available.
Benefits:
! No user engagement required to enable ACR.
! Less distraction and disengagement.
! More Lean back.
! Less Friction.
Show Timeline
The Show Timeline allows content creators to program the most compelling and relevant web
information alongside the visual content.
Features:
! The show timeline provides a wide bandwidth of information to augment and complete
the show experience, such as:
1. Voting & Polls
2. News Articles
3. Product Purchase
4. Places of Interest (eg. Restaurants & Venues)
5. People Bios (eg. Actors, Players, Contestants, etc)
6. Multi-Media Elements (eg. Video, Music, Audio)
7. Maps
Benefits:
! No other apps required for the most engaging and compelling media experience.
Chat Timeline
The Chat Timeline allows audiences to socially connect without the requirement of using a 3rd
party application.
Features:
! Chat with the entire community or just your Facebook friends.
! Top-level comments are tethered to timeline.
Benefits:
! Cut through the masses & connect with just the people you care about; OR
! Discover new friends who have similar interests and POV’s.
! No Spoilers.
! No need to go “Offline”.
! Content owners can finally moderate comments.
Pinned Items
The pinned item concept – seen other places on the Internet – is all about capturing a point of
impulse and preserving it in perpetuity to share with friends, engage or transact with at a more
appropriate time.
Features:
! Quickly Pin show timeline objects for later retrieval and sharing.
! See all shows pins in the App & Web.
Benefits:
! Less distraction.
! More visual engagement.
! Call to action on impulse with minimal disconnection.
! Creates re-use through social sharing.
Powerful Search
Search is omni-present throughout the 2V App enabling easy, quick and intuitive access to
content.
Features:
! Discover shows through keyword and season/episode picker tools.
Benefits:
! Easy to find your own, new and trending shows quickly.
! 1 App for all your shows.
The 2V CMS Features & Benefits
Show Management
The Show Management tool let’s you quickly and intuitively curate and create show timeline
objects.
Features:
! Web App works within most browsers.
! Image Resizing & Cropping.
! Complete Show management for live & on-demand content.
Benefits:
! Lightning quick delivery of highly engaging, deeply immersive content.
! So easy, an intern can operate.
Chat Management
Chat Management empowers content owners, creators and distributors to keep their
customers in their branded space, moderate comments and conduct live chat casts with
programming.
Features:
! Real Time Chat Moderation.
! Conduct Live Chat.
Benefits:
! The best of the social network with the ability to protect and add value to your brand.
! Retake control of your brand and viewers.
Analytics Module
If you can’t measure it, you can’t improve it. Insightful analytics provides unprecedented access
to audience trends, habits and usage.
Features:
! Real-Time Big Data Analytics.
Benefits:
! Deeply insightful and finely granular information about audience habits, trends and
usage.
Who is 2V?
Peter Liu – President & Founder
Peter Liu, president and founder for TwoVee, has been an entrepreneur and catalyst for change
in the Information Technology eco-system for over 20 years.
Liu has been instrumental in transforming the way people Access the Internet in his previous
roles as an early round investor at The Hub Communications where he helped create one of
Australia’s first Internet Service Providers many years before the incumbent telecom
operator. In addition, Liu also created the Anzwers search engine for OzEmail and developed
the subscription management system for Australia’s largest ISP. Liu was responsible for the
Development of regional engineering teams for Real Networks in the Asia/Pacific rim as well as
designing and deploying Australia’s Real Broadcast Network (RBN) - an ultra-high bandwidth
Content Distribution Network (CDN) for streaming media broadcasting.
Previously, Liu also held executive positions and created new methods of technologies at
companies such as iLink.net, iAsiaworks and Net Ventures.
Liu has lived and worked in highly heterogeneous markets such as Australia, Asia, The MiddleEast, United States and Europe creating innovative, market-leading technology and developing
relationships of value and longevity.
https://www.linkedin.com/in/petertwliu
Simon Knapp – Co-Founder
Having worked with leading blue-chip companies (Flight Centre, Tesco Ltd, PRDnationwide,
Azadea Group) and world leading consumer brands (Zara, Mango, Sunglass Hut, Paul Café,
Virgin Megastore), KNAPP combines his 20 years of strategic/tactical financial expertise with
strong qualifications in business development, strategic operations and financial management
to help launch major brands and technology companies abroad.
With international experience in the United Kingdom, Netherlands and the Middle East, Knapp
is a skilled and established executive within culturally diverse environments, translating
conceptual models into specific gross revenue and EBITDA initiatives, while capturing
significant cost reductions through process redesign and performance enhancement.
https://www.linkedin.com/profile/view?id=67054918
Jeff Mandelbaum – Board Advisor
Jeff Mandelbaum is a catalyst for growth in technology businesses. He serves as an advisor to
high potential software, Internet, technology services, and new media companies. For more
than 30 years, Mandelbaum has played key executive management roles that helped establish
and scale technology industry leaders including Sybase, Commerce One, and Real Networks.
Mandelbaum ‘s passion for sales best practices has resulted in the principles he has developed
and refined being adopted with significant impact throughout leading technology sales
organizations.
Mandelbaum founded Software Growth Services in 2001 to focus on growth and value
creation in high potential software, Internet, technology services, and new media businesses.
Mandelbaum has provided advisory services focused on strategy, sales and marketing
execution, interim sales leadership, business development, and corporate finance services for
leading venture capital and private equity investors and their portfolio companies. These firms
include Kleiner Perkins Caufield & Byers, Benchmark Capital, Warburg Pincus, Welsh Carson
Anderson & Stowe, Baker Capital, Sigma Partners, Starvest Partners, Polaris Venture Partners,
Draper Atlantic, August Capital, and Milestone Partners.
https://www.linkedin.com/in/jeffmandelbaum
Damien Vasta – Director
Damien Vasta is a graduate of Queensland University of Technology, holding both Bachelor of
Laws and Bachelor of Business degrees.
Vasta has a wealth of business experience across the fields of finance, aviation and
technology. He has held senior executive positions in the technology industry, including the
role of Commercial Director for Healthe Holdings from 2006 to 2009.
After three years as Chief Commercial Officer of a boutique Australian Airline, Vasta took over
business-software group Rimtech in 2012 and became co-founder and CEO of the rebranded
business Foresiight Pty Ltd. Since then the company has grown to become a powerhouse in
wholesale and retail ERP solutions.
The company has also founded mCommerce start-up Sniip Pty Ltd, which has recently
developed the mobile application for top-tier Australian retailer Dick Smith Electronics.
https://www.linkedin.com/profile/view?id=33599987

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