STATE OF THE DIGITAL NATION Technology love amongst SMEs Online Presence 26 4 11 % % don’t know % have a business website only have a business social media site only 43 16 % % have a website and a social media site for their business don’t have an online presence Online Sales & Marketing 100 0 12% sell products/ services online via other websites 15% take payments from customers while on the road 16% sell products/ services online via their own website 20% conduct email marketing 21% use SEO 26% buy products/ services online 38% accept online payments from customers Applications & Devices 18% use Skype or VOIP 27% use one or more tablets 43% use one or more smartphones Technology is good for business Business revenue % 39 of SMEs use social media % 32 of SMEs use cloud % 64 of SMEs use for business accounting software computing 30% 56% 45% 33% vs 34% SMEs who use cloud computing in business are 30% more likely to see an annual revenue rise SMEs with a website are 56% more likely to see an annual revenue rise SMEs who use social media are 45% more likely to see an annual revenue rise SMEs with accounting software are more likely to expect an increase in annual revenue (34% versus 33% without accounting software) MYOB top five reasons to embrace online technologies 4 2 Boost productivity 1 Make your business more competitive 3 Improve financial performance 5 Attract new customers & keep customers loyal Be found online – where consumers are SMEs most likely to be online-savvy Online Technologies Cloud computing Business website + social media site for their business Length in business Industry Major state Age group Business size Establishing businesses Finance & Insurance Western Australia Gen Y Medium-sized Businesses 42% 42% 37% 54% 49% Establishing businesses Retail & Hospitality Western Australia Gen Y Medium-sized Businesses 18% 25% 19% 19% 27% SMEs’ top five online services 1. 2. 3. 4. Email Online banking Social networking for business Buy products & services online 5. Email marketing Voice communication over the internet e.g. VOIP Source: MYOB Business Monitor – March 2014 report File sharing e.g. Dropbox http://myob.com.au/businessmonitor