UNC Dance Marathon 2014 Media Kit

UNC Dance Marathon
2014 Media Kit
Mission
The mission of UNC Dance Marathon is to overcome childhood illness by providing major support for the medical, surgical
and emotional care of the patients and families served by North Carolina Children’s Hospital.
HISTORY
UNC Dance Marathon is a nonprofit organization entirely run by students at the University of North Carolina at Chapel Hill.
These students remain focused yearlong on fundraising efforts benefiting the patients and families of N.C. Children’s Hospital.
UNC-DM is the largest student-run fundraiser in the state of North Carolina. UNC-DM was founded in 1998 by Michael Bucy.
The first marathon, held in 1999, raised more than $40,000 and featured 100 dancers. Fundraising totals and the number of
dancers have dramatically increased through the years. The 2013 marathon featured 1,600 dancers and raised $430,181.68. To
date, UNC-DM has raised more than $3.7 million in support of the patients and families of N.C. Children’s Hospital.
Visit http://www.uncmarathon.org/learn to view a timeline about past marathons.
Our executive director
Meet Liz Goslin, the Executive Director of the 2014 UNC Dance Marathon.
Goslin is a senior, majoring in anthropology and minoring in social and economic
justice. In previous years, she has been a member of the Operations committee
and the Event Logistics committee.
One of her favorite parts of Dance Marathon is set-up, when Fetzer Gym is
transformed from an empty gym to UNC-DM’s home. Goslin says that UNC-DM
has completely defined her Carolina experience. She said: “The power of the
whole event is really touching, and as sad as I am that it is my last one as a
student, I can’t wait for it to be here.”
“I had no idea I could be so passionate about something until I found it. I know I
am not the only one who feels that way. I encourage anyone in the area to come and visit the event to see how amazing it
is to have 2,000 students united for one cause,” she said.
2014 UNC Dance MaraTHOn
UNC Dance Marathon is a year-round fundraising effort with events such as
percentage nights at local businesses, football canning, a 5K and Fun Run and a
Battle of the Bands—just to name a few— which all help raise money to benefit
the patients and families of N.C. Children’s Hospital. Our efforts culminate in a
24-hour dance marathon where over 2,000 students pledge to stand on their feet
for the entire marathon to show their support for patients and families and
celebrate UNC-DM’s impact on the community. The 16th annual dance marathon
will feature performances from student groups, testimonials from families of
N.C. Children’s Hospital and reveal the total fundraising amount for the year.
Key Moments:
Friday
7:15 p.m.—Marathon Kickoff Speakers
7:30 p.m.—Stand!
Saturday
12:00 a.m.—Midnight Magic at Hooker Fields
6: 45 a.m.—Kenan Stadium Sunrise Walk
11:30 a.m.—Rave
2:30 p.m.—Tailgate at Hooker Fields
4:30 p.m.—Kid Co-Captain Hour
5:50 p.m.—Families Share their Stories
7:15 p.m.—Total Fundraising Reveal
Who:
2,034 student dancers
237 and counting motivators and volunteers
13 committees, with 352 student members
Patients and families of N.C. Children’s Hospital
Follow us
When:
7:30 p.m. Friday, March 21 to 7:30 p.m. Saturday, March 22, 2014
see us
Where:
Fetzer Gym on the UNC- CH campus (intersection of Raleigh Rd and South Rd)
www.twitter.com/uncdm
like us
www.facebook.com/uncmarathon
www.instagram.com/uncdm
watch us
www.youtube.com/uncmarathon
View us
www.flickr.com/photos/41998470
@N05/
16 years
2034 Dancers registered
13 committees
507 banners painted
6288 fundraising letters sent
21 miles of duct tape
2200 glowsticks
33 kid co-captains
3.7 million raised since 1999
1 cause
where the funds go
2013 divisional grants
pa rking
voucher
Division of Pediatric
Endocrinology:
Division of Pediatric
hematology/oncology:
Camp Carolina Trails
recreation therapy
Camp Carolina Trails is a 6-day
overnight camp which provides
diabetes education for adolescents.
UNC-DM funds scholarships for
campers from low-income families.
This grant funds the salary of a
recreational therapist in the Pediatric
Hematology-Oncology division who
provides supportive and
educational services for families.
sixth floor:
caregiver resources
For caregivers, staying in the hospital
leads to a lot of stress and expenses.
This grant funds sleeping pads, parking vouchers, and exercise equipment
to improve the emotional and physical
well-being of caregivers.
memory
book
Division of Pediatric
pulmonology:
division of pediatric
gastroenterology:
Children’s supportive
care team
Palliative care service emphasizes
symptom management, psychosocial
support and decision-making support
from the Children’s Supportive Care
Team. UNC-DM funding started the
palliative care program in 2011.
feeding & Dysphagia Team
The only one of its kind in the state,
this team works with patients who
have nutritional issues. Specialists
work with parents to maximize the
feeding experience.
Newborn Critical Care Center:
Parent Support Luncheons
Weekly luncheons provide an opportunity to take a break and meet
other parents with children receiving
care in the NCCC. Parents greatly
benefit from this support resource.
?
Pediatric Intensive Care Unit:
Comfort & Communication
This grant helps patients and families
in the PICU in regard to comfort and
communication. By providing digital
recorders, dry erase boards, and noise
machines, UNC-DM makes it easier for
families to record conversations, communicate with doctors and get a good
night’s sleep.
Newborn Critical Care Center:
Tracheostomy &
Gastrostomy
This grant helps with the discharge
education of parents who have infants
or children with tracheostomy or gastrostomy tubes. UNC-DM provides CPR
manikins to help teach infant CPR.
Beacon Child Evaluation
Clinic
The Beacon Child Evaluation Clinic helps
children’s at N.C. Children’s Hospital
who are victims of child sexual abuse,
physical abuse, and neglect. The clinic
provides ongoing mental treatment as
well as educational materials.
Learn more about our new and ongoing grants at
http://www.uncmarathon.org/learn-more/where-the-funds-go
where the funds go
2013 ongoing grants
parent’s night out
PNO provides families in N.C.
Children’s Hospital with a
free hot meal once a week,
allowing parents to leave
their rooms and interact with
other parents. If families are
unable to leave their child’s
bedside, meals are delivered
to their room.
For the Kids fund
Social workers within N.C.
Children’s Hospital allocate
the funds to families on
an as-needed basis from
conversations and through
an application. Funds allow
families to focus on what
really matters - their child’s
health.
HEalthy Steps
This program allows Karen
Wysocki to spend time with
parents after the doctor
leaves the room.
Additionally, UNC-DM
volunteers play Wii and read
with kids in the waiting
room.
Ronald mcdonald
house
A home-away-from-home
for families of seriously ill or
injured children staying at area
hospitals, the Ronald McDonald House provides access to
health care, physical comfort,
financial relief and emotional
support to families in crisis.
The FTK Fund across North Carolina
The For the Kids Fund covers costs not covered by insurance or Medicaid that families may not otherwise be
able to afford along with their child's hospital bills. The fund allows families to focus on caring for their child
instead of worrying about everyday financial burdens.
Number of times
the FTK Fund
was Awarded
Within ONE year.
In Wake County, the
FTK Fund was used
152 times.
13 Walmart Cards
52 Meal Tickets
87 Gas Cards
0-24
25-49
50-74
75-99
100+
In cumberland County,
the FTK Fund was used
149 times.
9 Walmart Cards
39 Meal Tickets
101 Gas Cards
In johnston County,
the FTK Fund was used
84 times.
5 Walmart Cards
2 Phone Cards
25 Meal Tickets
52 Gas Cards
* For more information about a specific county please contact [email protected].
kid co-captains
Each of the dancer teams at the marathon have a kid co-captain, who serves as a beacon of inspiration to the dancers of why
they raised their money and are standing for 24 hours. Connected to both UNC Dance Marathon and N.C. Children’s Hospital,
the kid co-captains have a BLAST as they dance and interact with their team throughout the year. They get to come to the
marathon and cheer on their team, participate in team activities, inspire their teammates to keep dancing and have fun!
Caelon Arthur
Caelon is a 5-year-old who loves music and dancing and jumped at the chance
to participate in this year’s UNC Dance Marathon as a kid co-captain. Caelon has
been diagnosed with a rare genetic mutation in which he is missing a certain
protein in his blood that has caused many strokes. Caelon’s father, Tony Arthur,
says that he is honored to serve as the marathon’s kick off speaker this year and
that they are really looking forward to helping raise as much money as possible.
The family can’t wait to meet Caelon’s fellow kid co-captains and their families as
well as the dancers and motivators at the marathon. According to his dad, Caelon
“isn’t really all that shy” and is excited to shake his booty with his team.
Asheton Ayotte
Asheton is a healthy, athletic and musical 12-year-old girl. After being born four
months premature weighing less than 2 pounds, she experienced firsthand the
commitment and dedication of the doctors and staff at N.C. Children’s Hospital.
Asheton spent the first 15 weeks of her life in the Neonatal Intensive Care Unit
at the hospital hooked up to ventilators, IVs and monitors. Asheton’s Dad, Matt
Ayotte, says his family “owes an un-repayable debt to the amazing people at
N.C. Children’s Hospital.” When she is not representing the hospital and UNC-DM
as a kid co-captain, Asheton enjoys swimming, playing with her dog, skiing and
jumping on her pogo stick.
Jake Ellis
Jake was only 32 weeks and five days old when he was born prematurely
at N.C. Children’s Hospital weighing only 3 pounds, 7 ounces. He had to make
several visits to the hospital because of problems with his breathing. When these
issues began to reoccur, Jake started taking steroids. Today, at six years old, he no
longer has to make late nights visits to the ER. Jake’s dad says that he is a
lucky little guy to have had such a wonderful facility. More importantly, he says,
he’s lucky to have an incredible team of professionals who looked after him. In his
fifth year as a kid co-captain, Jake loves to drink chocolate milk, dance and play
with cars. He is a big fan of Thomas the Train and Spongebob Squarepants.
To meet more of our kid co-captains, visit our YouTube channel at www.youtube.com/uncmarathon.
Press inquiries
For all press inquiries and to arrange a visit to the 2014 marathon please contact:
Renee Montpetit, Publicity Chair - [email protected] or call 919.614.3577
Chassity Bobbitt, Media Relations Subchair - [email protected] or call 919.605.5351
The executive board
UNC Dance Marathon is led entirely by students on the Executive Board.
The Executive Board is composed of 14 students: 13 committee chairs and an Executive Director.
Liz Goslin
Executive Director
[email protected]
Chelsey Phelps
Donor Development
[email protected]
Evan Sherwood
Business Management
[email protected]
Mary Morris
Entertainment
[email protected]
Erin Burke
Campus Fundraising
[email protected]
Brendan Leonard
Fundraising Projects
[email protected]
Hannah Burke
Community Events
[email protected]
Candace Gentry
Hospital
[email protected]
Meredith Stallone
Corporate Marketing
[email protected]
Chelsea Krivanek
Morale and Recruitment
[email protected]
Kelsey Davis
Operations
[email protected]
Avery Keese
Outreach
[email protected]
Renee Montpetit
Publicity
[email protected]
Hope Hering
Supply and Logistics
[email protected]