Haymaker Summer 2014

Summer
2014
55 Years of Alfalfa Innovation: Just the Beginning
With Spring in the Rearview, Summer/Fall
Planting Intentions Take Shape
W-L International
One simple fact remains after two consecutive years of U.S. alfalfa acres
become the exclusive distributorship of W-L Alfalfas in China, continuing their
increasing: acres and production levels won’t be high enough any time soon
strong support of the W-L Brand.
Beijing Rytway Ecotechnology Co, Ltd recently signed an agreement to
to offset record or near-record hay price in many parts of the country. Alfalfa
seedings in the Midwest and Northeast were generally planted later than
normal this Spring, with wet and cool conditions crimping the planting window
in many areas, thus acres look to be flat in the Midwest and Northeast. Once
again, strong commodity prices late this Winter moved some Spring-seeded
acres away from forages and to row crops, although corn and wheat commodity
price have eased off as of late. As a result, hay prices (especially for dairy
quality hay) remain strong.
In Western parts of the U.S., which saw higher than normal Spring plantings
where water was more available, especially in the Pacific Northwest and
Northern Plains, plans are starting to take shape for late Summer and Fall
planted acres. The one constant concern on nearly all Western grower’s minds,
water. Tom Muller, who grows 1,000 acres of alfalfa in the Sacramento Valley,
Pictured, from left to right Allen Yan, Lead Forage Manager, Land O’ Lakes
already has his cropping plan in for this fall, and it doesn’t include alfalfa.
China; Dennis Cash, Sr. International Forage Agronomist, FGI; Jinhui Shao,
“When you receive less than 20% of normal water allotments, even with strong
General Manager, Beijing Rytway Ecotechnology; Matt Fanta, President,
hay prices, it’s tough, we’ll have to wait until Spring to establish new alfalfa
FGI; Jeremy Hayward, Brand Manager, W-L Research; Mark McCaslin, VP-
acres, if we get adequate water” Muller says. Muller is able to diversify with
Research, FGI; and Vicky Zhang, Forage Technician, Land O’ Lakes China.
other crops that utilize less water this year, though he likes having alfalfa in his
rotation with its good returns on ground that needs rest.
Managing water efficiently is also crucial for Eden, Idaho’s Standlee Hay Co.,
Win and Cash-In at the 31st Annual World
Forage Superbowl with W-L Alfalfa
which irrigates greater than 1,700 acres of alfalfa. “Crop rotation is central for
The World Forage Analysis Superbowl is held every
how much alfalfa we plant in the fall, but water is tight” says Casey Adams,
Fall in conjunction with the World Dairy Expo in
farm manager for Standlee. “We won’t have a 2nd cutting on some timothy to
Madison, WI. (Sept. 30 – Oct. 4, 2014). For 18 years,
allocate water to alfalfa acres,” Adams says.
W-L Research has provided cash awards to winning
hay producers and dairy farmers who have won with W-L alfalfa varieties. If a
“The acres we plant in the fall will match up to the water we have available,”
grower/farmer wins this year’s 31st annual World Forage Analysis Superbowl
says Bob Husband, who maintains 1,500 acres in Southwest Kansas. Though
with a W-L alfalfa variety, the following cash award schedule applies:
hay demand and pricing remains strong, Husband says, water levels and
labor play the biggest part in how much alfalfa is planted on his farm. “Labor is
Grand Champion Win = $1,500 cash to winning grower
critical, and adds to a difficult situation, being in the middle of a drought and not
Division Win (Dairy Hay, Commercial Hay, Dairy Haylage, Commercial
having adequate labor makes for a challenging year,” Husband says.
Balage) = $1,000 cash to winning grower
Salesperson working with winning grower = $1,000
Overall, Western growers are looking for relief from the ongoing drought,
and will be ready to plant in many areas if conditions improve, while Midwest
In addition to W-L’s ongoing cash awards program, the 2014 Forage Superbowl
and Northeast growers have an opportunity to capture market opportunities
organizers have announced category winners will receive more than $22,000
on alfalfa with late-Summer planting. Eastern U.S. growers can often avoid
in cash prizes! W-L is once again the sponsor of the Champion Dairy Hay
establishment year yield penalties (and weed issues) associated with Spring-
category at the Forage Superbowl. Samples for the 2014 Forage Superbowl
seeded alfalfa, with late-Summer planting. Again, available water will be crucial
may be submitted anytime up to Sept. 4, 2014. Entry forms and instructions for
to if we see the 3rd year-in-a-row of increased alfalfa plantings, and to if
this year’s Forage Superbowl are available at www.foragesuperbowl.org or by
production levels get closer to catching up to current demand.
contacting W-L Research ([email protected]). Thanks in advance for your
entries and continued success with W-L alfalfa entries.
Genuity® Roundup Ready® Alfalfa seed is available for sale and distribution by authorized Seed Companies or their dealers for use in the United States only. This seed may not be planted outside of the United States, or for the production of seed, or sprouts.
Monsanto Company is a member of Excellence Through Stewardship® (ETS). Monsanto products are commercialized in accordance with ETS Product Launch Stewardship Guidance, and in compliance with Monsanto’s Policy for Commercialization of
Biotechnology-Derived Plant Products in Commodity Crops. This product has been approved for import into key export markets with functioning regulatory systems. Any crop or material produced from this product can only be exported to, or used, processed or sold
in countries where all necessary regulatory approvals have been granted. Do not export Genuity® Roundup Ready® Alfalfa seed or crop, including hay or hay products, to China pending import approval. It is a violation of national and international law to
move material containing biotech traits across boundaries into nations where import is not permitted. Growers should talk to their grain handler or product purchaser to confirm their buying position for this product. Excellence Through Stewardship® is a registered
trademark of Biotechnology Industry Organization.
ALWAYS READ AND FOLLOW PESTICIDE LABEL DIRECTIONS. Roundup Ready® crops contain genes that confer tolerance to glyphosate, the active ingredient in Roundup® brand agricultural herbicides. Roundup® brand agricultural herbicides will kill crops
that are not tolerant to glyphosate. Genuity Design®, Genuity Icons, Genuity®, Roundup Ready® and Roundup® are trademarks of Monsanto Technology LLC.
© 2014 WL Research Inc.
Genuity, Roundup and Roundup Ready are registered trademarks used under license from Monsanto Company
call 800.406.7662 (madison, wi) • 800.723.7333 (fresno, ca) • 800.635.5701 (nampa, id) • wlresearch.com
W-L Research
P.O. Box 1610
Ozark, MO. 65721
Inside: Summer 2014
W-L Haymaker
2
1
Proof #:
JOB #: 54018
CLIENT CODE: FGIN03
CLIENT: Forage Genetics
Page #:
Description: WL Alfalfas Print Ad Development
Publication: Progressive Forage West
Document Name: 54018_AD_PFW_Tbld_4C_WePerfected_July_v2.indd
Print Scale: None
Version: July
Bleed: None
Trim: 10.5” x 14.5”
Live: 8.5” x 13.25”
Gutter: None
Fold Type: None
Cyan
Magenta
Yellow
Black
Date: 6-13-2014 11:34 AM
User Name: Anderson, Cynthia
Previous User: Hortsch, Marc
InDesign Version: InDesign CS6
Notes: Tabloid
TEAM / APPROVE
Madison, WI: 800-406-7662; Nampa, ID: 800-635-5701; Fresno, CA: 800-723-7333 wlresearch.com
54018_AD_PFW_Tbld_4C_WePerfected_July_v2.indd 1
WL 535HQFD8
WL 656HQFD9
Consistently delivers outstanding persistence and
long stand life under intensive harvest managements,
providing producers with a valuable tool to increase
production and profit potential on every acre.
Our newest nondormant Genuity® Roundup Ready®
release continues the W-L tradition of superb yield
potential with exceptional fiber digestibility and feed
value, stamped with the ‘HQ’ high quality designation.
Unique combination of exceptional yield potential and
superior feed value make WL 662HQ.RR the go-to
Genuity® Roundup Ready® variety for cash hay and
dairy producers in the Southwestern U.S.
Simply the conventional nondormant to beat: high yields,
outstanding persistence, and unmatched forage quality,
fresh off of topping the 2010-2012 UC Davis, West Side,
CA Salinity yield trial.
WL 552HQ.RR FD8
WL 662HQ.RRFD9
W-L Alfalfas – Born in the West,
Built for the West
© 2014 W-L Research
GCD: Karl
6/13/14 11:34 AM
AD: Karl
CW: None
AE: Cathy/Anna
PM: Patti
PA: Cyn

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