*information behind the scenes. September 2014 price list No. 10 RATECARDS 2015 Informing you * better ! General Index Digital Print General p. 2 MAIRDUMONT MEDIA uses the most modern and powerful technologies for the market’s best-established portals. Reliable and precise placement and the quickest possible implementation of our advertising customers’ campaigns are the minimum requirement for us. MAIRDUMONT MEDIA is a marketleader in travel guides and magazines, street atlases and street maps. Our products meet our customers’ highest demands thanks to their quality, the design of their content and the technical quality by which they are produced. Standard digital advertising formats p. 3 The effectiveness of digital advertising campaigns on our portals and mobile applications can be increased considerably by the use of video integration, destination-centred communication, numerous targeting options, banner placement in emails, sales tracking and a personalised approach in respect of our customers. The best available print quality, achieved through long years of experience in collaboration with experienced printing firms, ensures a high-quality presence for advertising campaigns in our media. Special digital advertising formats p. 4-5 Technical specifications digital p. 5-6 Standard mobile advertising formats p. 7 Over and above classic banner placement, we also offer attractive special forms of advertising and advertisement integration, adapted to meet the specific requirements and desires of our advertising partners. Digital and Print – MAIRDUMONT MEDIA offers maximum quality and excellent service. p. 7 Technical specifications mobile p. 7 Standard print advertising formats p. 8-9 Special print advertising formats p. 10 Technical specifications print p. 10 Discount Sales p. 10 I. GTC digital & print p. 11-13 II. GTC digital p. 13-14 III. GTC print p. 14-15 IV.GTC final provision p. 15 Contact p. 16 2 media.mairdumont.com Professional email marketing solutions guarantee fast, reliable and efficient distribution and thus deliver highly attractive personalised advertising options. Over and above classical ad placement, we also offer tailored special insertion options designed to meet our customers’ specific wishes. What we provide are solutions that present our advertising customers with a unique communicative presence in a high-quality advertising context. Special mobile advertising formats Standard digital advertising formats All the standard web formats on our online portals are formats which are well-established in terms of size and placement. This has the advantage of making them straightforward in terms of handling and it also ensures prominent positioning. With our online portals we pride ourselves on professional ad server technology. This means that we can guarantee standards such as online reporting, precise targeting of advertising campaigns, the use of innovative forms of advertising and a range of targeting functions. All advertising formats can be delivered in picture format (JPG, GIF), as Richmedia or Flash advertising material (except for text link and newsletter display). Form Ad Size max. file size leaderboard 728 x 90 40 kb (Image, Flash, html) Medium Rectangle 300 x 250 40 kb (Image, Flash, html) Skyscraper 120 x 600 40 kb (Image, Flash, html) Wide Skyscraper 160 x 600 40 kb (Image, Flash, html) Pop Under max. 800 x 600 more ad sizes on request 40 kb (Image, Flash, html) Layer Ad max. 400 x 400 40 kb (Image, Flash, html) Can be supplied as third party tag for standard advertising formats, and for special advertising formats on request. Redirect is always required in 2 formats (http + https). 3 media.mairdumont.com Redirects Browser ad plus reminder The browser ad is placed on the screen during route calculation. The advertising message subsequently appears beneath the route description as a reminder. Technical requirements: The browser ad is displayed for around 10 seconds. The file must not exceed the maximum volume of 80 kB. Map layer The map layer is displayed directly on Falk.de online maps. After about 8 user actions (map slides), the advertising material appears in 300 x 250 format as an ‘interruption’ within the mapping material and can be actively closed by the user. POI listing Integration of individual POIs within online maps. In agreement with product managers, an individual icon is assigned to each POI. The corresponding data set is displayed by means of an address layer by clicking on the icon. The address layer provides a link to a universally valid URL. Technical requirements: Data as supplied is imported and geocoded. It is important to ensure that all data is recorded in separate fields. It is essential that the street and house number are recorded separately to permit accurate geo-coding down to street level. Form Ad Size max. file size Browserspot 750 x 500 80 kb (Image) Browserspot-Reminder 300 x 250 40 kb (Image, Flash, html) POI -Listing on request Route print-out sponsoring 180 x 150 / 300 x 250 40 kb (Image, Flash, html) Wallpaper/ Homepage coloured shemes* 728 x 90, 120 x 600 / 160 x 600 (Skyscraper from the right) max. 80 kb total (2 Tags, Image, Flash, html) Maplayer 300 x 250 40 kb (Image, Flash, html) Expanding Leaderboard 728 x 90 / 728 x 300 (expanding) 50 kb (Flash, html) Expanding Skyscraper 160 x 600 / 420 x 600 (expanding) 50 kb (Flash, html) Expanding Rectangle 300 x 250 / 500 x 500 (expanding) 50 kb (Flash, html) Banderole Ad 770 x 250 40 kb (Image, Flash, html) Halfpage Ad 300 x 600 80 kb (Image, Flash, html) Push-Down Ad 728 (up to the page width) x 90 offen: 728 (up to the page width) x 300 80 kb (Image, Flash, html) Tandem Ad on request 80 kb total (Image, Flash, html) Interstitial 800 x 600 80 kb (Image, Flash, html) Billboard Ad max. 850 x 250 80 kb (Image, Flash, html) Triple Ad 728x90+120/160x600+300x250 or 400x400 Flying Floor Ad 728 up to the page width x 90 80 kb (Image, Flash, html) Big Side Ad 400/800x1080 80kb (Image, Flash, html) Maxi Ad 640x480 80kb (Image, Flash, html) * the background colour is displayed as a hexadecimal number max. 120 kb total (Image, Flash, html) 4 media.mairdumont.com Special digital advertising formats The format of the icon is 16 x 16 pixels (w x h) and it must be supplied as a PNG with a maximum file size of 2kB. Once the customer has supplied data, we guarantee the placement of the material online within 15 working days. Supply of data We draw your attention to the following delivery deadlines: Standard advertising formats 3 business days before campaign start, special formats 5 business days before campaign start, homepage colouring 7 business days before campaign start, POI listing 15 business days before campaign start. Data to be delivered to: [email protected]. Redirect Can be supplied as third party tag for standard advertising formats, and for special advertising formats on request. Redirect is always required in 2 formats (http + https). Sound The use of sound elements which start automatically or on mouse-over is not permitted. Sound may only be started by a user action Expanding banner / push-down ad Expanding banners can only be enlarged by mouse-over. Technical specifications digital When preparing advertising material, please observe our technical specifications. You will find these detailed below. If these guidelines are not observed, it is not possible to guarantee accurate delivery of the advertising material or counting of impressions and clicks. Newsletter Ads Falk.de • Format: txt/html • Headline: max. 40 characters, blank space included • Text: max. 5 lines of about 350 characters each, blank space included • High quality image/logo as JPG/GIF • No animation • Ad size: 550 x 200 px • File size: max. 40 kb • Link: max. 1 link Marcopolo.de • Format: txt/html • Headline: max. 65 characters, blank space included • Text: max. 5 lines of about 65 characters each, blank space included • High quality image/logo as JPG/GIF/ EPS • No animation • Ad size: 493 x 175 px • File size: 5 kb (max. 7 kb) • Link: max. 1 link • Link text: max. 30 characters Tripwolf.de • Image: 200 x 250 px • Text-header: max. 50 characters, blank space including • Main text: 350 – 450 characters, blank space included • Link Thomascook.de + neckermann-reisen.de • Banners in size 720 x 150 px (max.) • File size: max. 100 kb • Statically as GIF/JPG • Link Schneehoehen.de • Image: 240 x 160 px • Text: headline: max. 40 characters (1 line), blank space included, main text: max. 180 characters (4 lines), blank space included • Link text / button: max. 30 characters (1 line), blank space included Holidaycheck.at/.ch • Banners in size 556 x 150 Pixel (incl. logo + call2action) • Ad size: max. 100 kb • Statically as GIF/JPG • Link lastminute.de • Medium Rectangle 300 x 250 px • Premium Placement 600 x 90 px • Fullbanner 468 x 60 px • Statically as GIF/JPG • Ad size: max. 40 kb 5 media.mairdumont.com To ensure accurate geo-coding it is also important that each POI has a precise street name, only ONE house number and only ONE postcode; failure to do this can lead to discrepancies in locating the POI. Town and country must be indicated. Address data sets must be in UTF8. Kompass • headline: 65 characters • text: max. 400 characters • picture: 200 x 130 px • link: max. 60 characters, blank space included Tuifly.com • Option 1: Bannering 620 x 100/120 px • Option 2: picture/text/picture 620 x200 px, 300 characters + headline Imagebanner Technology: GIF, JPG Sniffer Code: (if available) Wmode=opaque: for Leaderboard, Medium Rectangle and Skyscraper (this prevents that the advertising media overlays the flash layer) max. 12 fps (frames per second) Click count: In the flash banner, it is essential that the click URL is not permanently implemented in the SWF file. Instead the uniform variable, ‘clickTAG’ must be used for the click URL. The button should be placed right at the top to ensure successful execution of the click. Any link provided must open in a new window (‘_blank’). Flash-Layer Technology: Flash (*.swf-file) Klick-URL, Alt text (optional) shall be additionally indicated Flash-Banner Technology: Flash (*.swf-file) Fallback: GIF or JPG in the ad size of the booked form of advertising Animation/Autoclose: The animation of a flash layer may be max. 10 seconds and has to close automatically afterwards. Close Button: The user needs to have the possibility to close the advertising media. The close button needs to be placed clearly invisible in the upper right corner. Actions for closing the layer: • Fscommand (“adlayerhider”) • Stop () • Standard Close Button Clickability: Only visible elements may be clickable, transparent areas may not contain any buttons. Positioning: Absolut x/y = 0 Click count: See Flash Banner Video Banner Technology: Flash streaming (*.swf-file) Please note: Video banner may only start because of a users action and they contain connection type targeting. Data to be delivered to: [email protected]. In-Stream Video Ads Pre/Mid/Post roll • Recommendation for the aspect ratio: 4:3 standard (960 x 720 px) 16:9 widescreen (960 x 540 px) • Video formats: FLV, MP4, AVI • Ad length: max. 20 seconds • Sound: needs to be integrated in the video • max. file size: 20 MB • bit rate: 750 kB/s – 1MB/s • Audio bit rate: up to 128 KB/s (16 KB/s) • 3rd Party Tracking: Click Command + tracking pixel • VAST-Redirect: VAST 1 and VAST 2 are possible, directive of VAST in accordance with IAB: on the Internet, a video spot is delivered in only one format; that means only one VASTXML per video spot • Form of Delivery: physical file (as download link) in the indicated sizes and formats plus tracking tags or VAST-Redirect-Tag. Overlay Ad • Format: Image Format: JPEG, PNG, GIF (not animated) • Flash Format: SWF (ActionScript 3.0) no FLA files • Dimension: 300 x 50 px, 468 x 60 px 728 x 90 px on request • File size: max. 75 KB • 3rd Party Tracking: no JavaScript- or iFrame tag Clickcommand/URL Image tracking pixel • Please note: no sound; various clickable partitions like buttons or similar objects are not possible • VAST-Redirect: VAST 1 and VAST 2 are possible 6 media.mairdumont.com Bergfex.de • Text: max. 2500 characters, blank space included • pictures: width max. 500 px; max 5 pictures are possible • Link MARCO POLO travelmagazine Technical specifications mobile Standardmobileadvertisingformats* Form display size technical specifications XX-Large Image Banner device class 5 Smartphone (>320 px) 320 x 50 px, max. 20 kb + 640 x 100 px, max. 50 kb (Retina Display) Format: GIF, JPG URL Tracking pixels are not available for Retina advertising material on apps unless they conform to Mobile RM Standards MRAID or ORMMA or HTML 5. *Mobile Content Ad in 6:1 width/height aspect ratio Special mobile advertising formats Form display size technical specifications Mobile Interstitial 320x 480 px + 640x 960 px (Retina Display) max. 60 kb URL The close -Button will be delivered automatically at the upper, right top of the display. Please have a look, that there is no logo or any other important information. Tracking pixels impossible. Tracking pixels are not available for Retina advertising material on apps unless they conform to Mobile RM Standards MRAID or ORMMA or HTML 5. MRAID 2.0 and ORMMA in accordance with standard with separate close button and all standardised features. Full Screen Ad • Dimensions: 2048 x 1536 px, optimised on retina display, landscape format only (pixel dimensions IPAD 3 generation) • Format statically banner: JPG, PNG • Format interactive banner: HTML5 • Size: max. 4 MB Video Fullscreen Ad • html 5 file with video embedding • dimensions of video fullscreen Ad in total 2048 x 1536 px (landscape format only) • Format video: MP4 • size: max 7 MB • total amount of data: 10 MB • Video-Encoding: the video must be coded for android and IOS devices to be played • recommendation: css3 transitions more than jQuery animation (the magazine works in UIWebView) • Form of delivery: physical file (zip-file) • Please note: index.html schould be located on the first level in the zip-file • Test-advertorial schould be delivered up to 15 days, the final advertorial up to 10 days before the travelmagazine is published • Dimensions: 120/160 x 600 px • Format: JPG, PNG • Size: max. 500 kb Leaderboard • Dimensions: 728 x 90 px • Format: JPG, PNG • Size: max. 500 kb Medium Rectangle • Dimensions: 300 x 250 px • Format statically banner: JPG, PNG • Size: max. 500 kb Form of delivery: • physical file • 1 Link (target page needs to be displayed with Safari, target page may not contain Flash, banner for html 5 must be embeded into html) • Delivery up to: 10 working days before the travelmagazine is published The technical specifications for further iPhone Apps, iPad Apps and further special forms of advertising on request. Halfpage Ad • Dimensions 300 x 600 px • Format: JPG, PNG • Size: max. 500 kb Skyscraper 7 Product Placement ADAC KompaktAtlas (spiral binding) IFC IBC OBC OBC IFC IBC OBC – – – – – – – 180 x 286 mm 180 x 286 mm 180 x 252 mm 288 x 355 mm 210 x 295 mm 210 x 295 mm 210 x 260 mm 3 mm bleed addition all around, incl. 8 mm spiral on the right ** 3 mm bleed addition all around, incl. 8 mm spiral on the left ** 3 mm bleed addition (right, left and top), incl. 8 mm spiral on the right ** 3 mm bleed addition (right, left and top), incl. 8 mm spiral on the right ** 3 mm bleed addition (left, top and bottom), incl. 6 mm adhesive border right ** 3 mm bleed addition (right, top and bottom), incl. 6 mm adhesive border left ** 3 mm bleed addition (left and bottom) ADAC StadtAtlas (spiral binding) IFC (outer cover) IBC (inner left cover) OBC (inner right cover) 5. US 6. US – – – – – 213 x 295 mm 213 x 295 mm 229 x 295 mm 229 x 295 mm 229 x 256 mm 3 mm bleed addition (right, top and bottom) 3 mm bleed addition (left, top and bottom) 3 mm bleed addition all around, incl. 9 mm spiral on the right ** 3 mm bleed addition all around, incl. 9 mm spiral on the left ** 3 mm bleed addition (right, left and top), incl. 9 mm spiral on the right ** ADAC Stadtplan IFC OBC index of streets OBC IFC bookmark (pull-out) IBC bookmark (pull-out) OBC Fullpage vis-á-vis IBC pull-out bookmark infront, inside pull-out bookmark behind, inside Fullpage (innersection) 100 x 220 mm – 90 x 10 -190 mm – – – – – – – – – 115 x 210 mm – 210 x 260 mm 105 x 191 mm 105 x 191 mm 123 x 156 mm 100 x 191 mm 84 x 222 mm 84 x 222 mm 118 x 215 mm – 3 mm bleed addition (right), 3 mm overfilling (left) ** – 3 mm bleed addition (right, left and top), incl. 8 mm spiral on the right ** 3 mm bleed addition all around 3 mm bleed addition all around 3 mm bleed addition (right, left and bottom), 8 mm top 5 mm bleed addition all around, incl. 5 mm adhesive border right ** 5 mm bleed addition all around 5 mm bleed addition all around 5 mm bleed addition all around, incl. 5 mm adhesive border left ** ADAC MaxiAtlas (spiral binding) ADAC ReiseAtlas (adhesive binding) (map folding with card cover) ADAC SuperStraßen (spiral binding) Baedeker (sewn binding) Dorling Kindersley TOP 10 (adhesive binding) Dorling Kindersley VIS-À-VIS (sewn binding) Type area page format Bleed addition for ads in the page format DuMont direkt (adhesive binding) IFC (pull-out) IBC added map OBC – – – – 95 x 190 mm 95 x 190 mm 92,5 x 182 mm 107 x 153 mm 3 mm bleed addition all around 3 mm bleed addition all around 3 mm bleed addition all around 3 mm bleed addition all around DuMont Reise-Handbuch (adhesive binding) IFC (pull-out) IBC (pull-out) added map OBC IFC (pull-out) IBC added map OBC – – – – – – – – 114 x 195 mm 114 x 195 mm 110 x 187 mm 127 x 160 mm 104 x 185 mm 88 x 185 mm 103 x 171 mm 119 x 142 mm 3 mm bleed addition all around 3 mm bleed addition all around 3 mm bleed addition all around 3 mm bleed addition all around 3 mm bleed addition all around 5 mm bleed addition all around 5 mm bleed addition all around 3 mm bleed addition all around 185 x 270 mm 185 x 270 mm 185 x 270 mm 185 x 270 mm – 208 x 282 mm 208 x 282 mm 208 x 282 mm 208 x 282 mm 416 x 282 mm 3 mm bleed addition all around, incl. 5 mm adhesive border right ** 3 mm bleed addition all around, incl. 5 mm adhesive border left ** 3 mm bleed addition all around 3 mm bleed addition all around 3 mm bleed addition all around DuMont Reise-Taschenbuch (adhesive binding) DuMont Reisemagazin (adhesive binding) IFC IBC OBC Fullpage (innersection) 2/1 Fullpage (innersection) ** just graphical elements practical. 8 media.mairdumont.com Standard print advertising formats Standard print advertising formats Placement DuMont Reisemagazin (adhesive binding) Falk Autoatlas Falkfaltung (with card cover) Falk City Plan (map folding) 1/2 page across 178 x 123 mm 1/3 page in the Editorial – OBC – OBC – Falk Stadtplan Extra (map folding with card cover) IFC OBC Index of street Falk Stadtplan Falk-FaltungIBC (Falk folding with card cover) OBC pull-out page Index of street Type Are 95 x 198 mm 108 x 208 mm 95 x 170 mm 108 x 176 mm 85 x 180 mm 94 x 200 mm 90 x 10 -190 mm – IFC IBC OBC Kompass Fahrradführer (spiral binding with card cover) MARCO POLO Cityguides (adhesive binding) cover IFC OBC NATIONAL GEOGRAPHIC EXPLORER (sewn binding) NATIONAL GEOGRAPHIC TRAVELER (adhesive binding) Bleed addition for ads in the page format 3 mm bleed addition all around 3 mm bleed addition all around 3 mm bleed addition (left and top) 3 mm bleed addition (right and left) 110 x 235 mm – 110 x 207 mm 120 x 213 mm 90 x 10 -190 mm – Falk Straßenatlas (spiral binding) MARCO POLO Low Budget (adhesive binding) (Special Edition) MARCO POLO Reiseführer (adhesive binding) page format 208 x 130 mm 70 x 282 mm 189 x 245 mm 100 x 138 mm – – – 210 x 295 mm 210 x 295 mm 210 x 260 mm – – – IFC (pull-out) – IBC (pull-out) – OBC – Fullpage (innersection) 90 x 160 mm 1/2 page across 90 x 80 mm IFC – OBC – Fullpage (innersection) – 1/2 page (innersection) – IFC (pull-out) – Fullpage (innersection) 90 x 160 mm 140 x 85 mm 220 x 112 mm 220 x 120 mm 90 x 190 mm 90 x 190 mm 109 x 160 mm 106 x 190 mm 106 x 95 mm 106 x 150 mm 106 x 120 mm 106 x 150 mm 106 x 75 mm 90 x 190 mm 106 x 190 mm IFC OBC Fullpage vis-á-vis IBC 120 x 170 mm 119 x 165 mm 119 x 191 mm – – – – 3 mm bleed addition (right), 2 mm overfilling (left) ** – 3 mm bleed addition (right, top and bottom) 3 mm bleed addition (left and top) 3 mm bleed addition all around – 3 mm bleed addition (left, top and bottom), incl. 8 mm spiral (right) ** 3 mm bleed addition (right, top and bottom), incl. 8 mm spiral (left) ** 3 mm bleed addition (right, left and top ), incl. 8 mm spiral (right) ** 3 mm bleed aditional all round 3 mm bleed addition all around, incl. 10 mm spiral bottom ** 3 mm bleed addition all around, gap in the lower left barcode 45 x 20 mm 3 mm bleed addition all around 3 mm bleed addition all around 3 mm bleed addition all around 3 mm bleed addition all around 3 mm bleed addition all around 3 mm Bbleed additon all around, incl. 4 mm adhesive border right ** 3 mm bleed addition all around 3 mm bleed addition all around 3 mm bleed addition all around 3 mm bleed addition all around 3 mm bleed addition all around 5 mm bleed addition all around 5 mm bleed addition all around 5 mm bleed addition all around, incl. 7 mm adhesive border right ** ** just graphical elements practical. 9 media.mairdumont.com Product Special print advertising formats* ProductFunctionality Post-It® - Note Inlay Guide-within-a guide Title sponsorship A 10-page branded Post-It® pad will be placed on the ad. An individual inlay will be put in the TOP 20 MARCO POLO travel guides. It will be present in the book store for one or several month. Integration of a 8-12-page booklet which is stiched in front of the travel guide. By using a perforation, the Guide-in-Guide can be detached and used as an individual advertising media. It‘s a partnership with all editions of a travel guide series, within prominent integration on the cover an inside. Market research Survey cancering the advertising effect (awareness and evaluation of the ads) of your ads in our print media by using a copy test. * MAIRDUMONT MEDIA staff will be happy to advice you on current prices and formals. Special advertising layouts are possible in few MAIRDUMONT travel guides. Technical specifications Print Media Discount Sales Print: 4/4-fbg. Euroskala, CMYK Printing method: offset Frequency Resolution of an image: 300 dpi To coordinate the data delivered via email, we need a coloured proof. If the client doesn‘t deliver a proof , it won‘t be possible to complaint about colours later. Any typesetting and reproduction costs incurred are in the responsibility of the client. 3 % discount 6 ads 5 % discount 9 ads 7,5 % discount 12 ads 10 % discount 18 ads 15 % disocunt 24 ads 20 % discount (except classified advertisement) annual volume/customer from 10.000,– € 3 % discount from 25.000,– € 5 % discount from 75.000,– € 10 % discount from 150.000,– € 12,5 % disocunt from 250.000,– € 15 % discount from 500.000,– € 20 % discount Data to be delivered to: [email protected]. 10 media.mairdumont.com Delivery of the printing material: PDF compatible with version 1.3., EPS, TIFF, fonts and pictures have to be embedded or delivered separately. 3 ads I. Common provisions §1 Definitions, scope (1) The term ‘digital order’ refers to the contract for the placement of one or more pieces of advertising material (‘advertising material’) on information and communication services, particularly the Internet, for circulation purposes. Advertising material can take the form of a picture and/or text, sound and/or moving images (including banners) or of a sensitive area that, when clicked, makes a connection to further data in the remit of the client or a third party (e.g. link), by means of an online address supplied by the customer. (2) The term ‘advertisement order’ refers to an agreement for the publication of one or more advertisements or other advertising material (‘various adverts’) on behalf of an advertising customer or other advertiser (‘customer’) in a printed publication for circulation purposes. This applies equally to agreements regarding inserts, bound-in supplements, glued-in inserts and other technically special formats or other forms of advertising. (3) Digital and advertisement orders are also referred to hereafter collectively as ‘advertising orders’. (4) The general terms and conditions shall apply to orders in digital media and for advertisements and other advertising material in print media. They have no validity for advertising orders for which separate general terms and conditions apply §2 Conclusion of contract, timeframe (1) An advertising order is placed in writing or by email. The advertising order must be confirmed in writing. For special forms of advertising (especially inserts and supplements) the provider’s confirmation is not binding until a sample is available and has been approved. Advertising for goods or services from more than one advertiser in one advertising presence (e.g. banner, pop-up ad, joint advertisement) requires an additional agreement in writing or by email (2) Where advertising orders are issued by advertising agencies, in case of doubt, the agreement is made with the agency. If a customer is acting through the mediation of an advertising agency or other advertising intermediary (‘advertising agent’), the customer must be identified by name and a valid address must be supplied. The provider is entitled to request valid proof of a mandate between customer and advertising agent. (3) In the case of a digital order, the customer is entitled, during the period of validity of the contract, to request further advertising material over and above the quantity provided by the contract, provided additional capacity is available, in return for a remuneration to be agreed separately. If an extension of the order is possible, the provider will confirm this to the customer. (4) If the right to request individual advertising materials is granted to the customer under an advertising order, the order must be completed within a year of conclusion of the contract, provided that the parties have not agreed to the contrary §3 Right of refusal, identification of advertising (1) The provider reserves the right to refuse or suspend advertising orders and advertisements and individual requests under an order if their content is contrary to laws, rights or official regulations or has been subject to a complaint before the German Advertising Council, or if its publication is unacceptable to the provider by reason of its content, origin or technical form. The same applies if the customer himself subsequently makes changes to the content of the advertising material or if the data to which a link points is subsequently altered, and the conditions in Sentence 1 above are fulfilled. (2) The customer shall be informed of any rejection or suspension. In this case the customer is entitled to present the provider with an altered version of the ad design or advertising material to be submitted and/or of the target URL which is to be linked within the agreed timeframe. If the customer is unable to supply the altered version in time, the provider shall retain the right to the agreed remuneration, even if the advertising material is not submitted. The customer has the right to provide evidence of significantly lower damage. (3) Advertising and advertisements which are not recognisable as such shall be clearly identified as advertising. §4 Guarantee of rights (1) The customer warrants that he is in possession of all the rights necessary for placing the advertising material. The customer is responsible for the content and the legal permissibility of the advertising material. The provider is not required to check the advertising material for possible legal violations. The customer releases the provider from any claims by third parties which might arise from breaches of legal provisions (particularly competition law, trademark law, copyright law or privacy law) In addition, the customer releases the provider from the costs of an appropriate legal defence. In the case of legal defence, the customer will furnish 11 media.mairdumont.com General terms and conditions for contracts in digital media and advertisements and other advertising material in print media (2) The customer transfers all such rights of use under copyright and intellectual property right law to the provider as are necessary for the execution and use of the advertising in all kinds of media, including the Internet, particularly rights of reproduction, circulation, transmission, broadcast, public access, processing, extraction from a database and retrieval, and to the extent necessary for the execution of the order in terms of time, place and content. The rights referred to authorise the placement using all known technical processes and all known forms of media. §5 Prices, granting of rebates (1) The advertising order is subject to current price lists at the time of issuing the order. The price of the advertisement relates to the printing of the advertisement following the supply of a finished print-ready digital advertisement sample in accordance with the provider’s request for printing documentation. Costs for setting, preparing printing documentation and any changes to the sample requested by or imputable to the customer shall be met by the customer. (2) The right to change the price at a later stage is reserved. In the case of non-merchants, a later price increase is only effective if the advertising order or individual requests under an advertising order affected by the change are to be carried out more than four months after conclusion of the contract. Rebates are to be determined in accordance with the price list in force at the time. (3) The provider shall give notice of price changes to confirmed advertising orders at least one month before publication of the advertising material; in the case of a price increase, the customer has the right to withdraw. Declaration of withdrawal must be made in writing to reach the provider within 14 days of receipt of notification of the price increase. (6) The customer is entitled, provided no other arrangement has been agreed on, to a rebate corresponding to the actual advertising material (advertising orders) delivered to him within a year, if he has finalised a contract which entitles him to a rebate according to the price-list. The right to a rebate expires if he has not given written notice to the provider within three months of the expiry of the one-year period. §6 Settlement of account, payment default (1) Unless contractually agreed otherwise, invoicing takes place: (4) Advertising agents are required to adhere to the provider’s price lists in their quotations, contracts and statements of account with advertisers. Any agency fee paid by the provider must not be passed on to the advertiser, either whole or in part. Advertising agents are advised that they should make this circumstance clear to contractual parties. a) for digital orders in the month of the advertisement appearing; b) for advertisement orders in advance, upon receipt of order. (5) If an advertising order is not fulfilled through circumstances which cannot be attributed to the provider, the customer shall pay the provider the difference between the rebate granted and that corresponding to the actual amount delivered, notwithstanding other legal obligations. (3) Payments are to be made to: (2) Payment must be made net, within ten days of date of invoice. recipient: MAIRDUMONT MEDIA IBAN: DE 2160 0501 0100 0217 7522 BIC: SOLADEST (4) Objectively justified doubts concerning the customer’s creditworthiness shall entitle the provider, even within the term of the contract, to make the placement of further advertising material, in derogation from the term of payment initially agreed, dependent on payment in advance and the immediate settlement of any outstanding invoiced amounts. (5) The provider is entitled to correct any defective invoices within six months of their issue. (6) Offsets and retentions can only be exercised by the customer if his counter-claims are uncontested or determined as legally binding. In the case of payment default or deferral, interest at standard bank rates and collection costs shall be charged. The customer has the right to provide evidence of significantly lower damage. In the case of payment default, the provider may defer the continued execution of the current contract until payment is made, and demand payment in advance for the rest of the placement. §7 Liability Irrespective of the cause in law, the provider shall only be held liable for deliberate or grossly negligent behaviour on the part of his legal representatives or agents. Any basic existing liability shall be limited to foreseeable damage 12 media.mairdumont.com the provider with information and documents in good faith. §8 Cancellation of orders ((1) A digital order can be cancelled in writing without charge, up to three weeks before the start of placement. If this cancellation period is not observed, a cancellation charge of 30% of the net order value must be paid. Once a booking has been initiated, it cannot be cancelled. (2) Advertisement orders can only be cancelled in writing up to two weeks before the copy deadline. If the cancellation period for an advertisement order is not met, the advertisement must be paid for in full. The customer has the right to provide evidence of significantly lower damage. II. Specific provisions for digital media vertising material in specific locations on digital media. §9 Provision of advertising copy by the customer § 10 Provider’s duty of notification (access figures) (1) The customer is required to provide complete, perfect and appropriate advertising copy within the timeframe set down, in accordance with the specification sheet sent to him on confirmation of the order. Any divergences are to be agreed on with the provider without delay, either in writing or by email. The cost of later processing or alteration of the copy material shall be met by the customer. Unless agreed otherwise, the provider is required to make the data regarding the number of times the advertising material has been accessed available to the customer, within 10 days of the execution of the order. (2) If data is delivered late, correct fulfilment of the campaign cannot be guaranteed. Reimbursement by credit note is not possible (3) Any design change must be agreed on with the provider in writing or by email. (4)The provider’s responsibility to store advertising material shall end three months after the last circulation. The provider takes no responsibility for the advertising material provided or any other material and will only return them to the customer upon his specific request and at his expense. Provided that no other agreement was made at the time of issuing the order, the provider is not responsible for the placement of ad- § 11 Provider’s guarantee (1) The provider guarantees, within the context of the foreseeable requirements, to provide an appropriate rendering of the advertising material in accordance with the usual technical standard. The customer is however aware that the state of the art does not permit the production of a programme entirely free of defects. Specifically, it is not a defect of the presentation of the advertising material if the impairment has been brought about by the use of inappropriate software and/or hardware (e.g. browser) or by malfunction of other operators’ communication networks or a third party (e.g. other providers), computer failure, by incomplete and/or not updated service on so-called proxies (caches) or a failure of the ad server lasting no longer than 24 hours within 30 days of the start of the contractually agreed placement. If the ad server fails for a significant time in the case of a time-specific firm booking, the customer is released from the obligation to pay for the period of the failure. No further claims shall be entertained. (2) If the quality of rendering of the advertising material proves unsatisfactory, the customer is entitled to a reduction in payment or substitute advertising of high quality, but only to the extent that the purpose of the advertising material has been affected. If the provider fails to meet an appropriate deadline imposed for this purpose, or if the substitute advertising is not achievable, especially for reasons of capacity, the customer shall be entitled to a reduction in payment or the cancellation of the order. (3) If any defects derive from the advertising material provided by the customer, he has no right to any claim if notification is inadequate. The customer is required to check the advertising material immediately after placement has begun and to inform the provider of any defects in writing, within one week. Otherwise the advertising material will be considered to be authorised. In the case of defects in repeated advertising placements, the customer must notify the provider of the defects before publication of the next placement of the advert. (4) Any claims concerning defects which are not obvious, must be made to the 13 media.mairdumont.com typical for the contract. The same applies in respect of the personal liability of legal representatives, agents and subcontractors. The aforementioned limitations do not apply to injuries to life, body or health, nor to foreseeable damage typical for the contract through dereliction of important contractual duties. (5) If advertising impressions that have been agreed on are missing, the provider will make an additional delivery according to the contact figures agreed on with the customer, as far as this is possible and reasonable. In this case, the advertising material will continue to be placed on the website(s) booked. (6) If the media performance measured by the provider and the customer diverge, the figures determined by the provider shall apply. (7) If the execution of an order is not completed due to reasons beyond the provider’s control (such as technology or programme), especially due to computer failure, force majeure, strikes, legal provisions, malfunctions within the remittance of third parties (e.g. other providers), network operators or comparable reasons, the execution of the order shall be made up where possible. If such rectification is made within an appropriate and reasonable time after the malfunction has been rectified, the provider’s right to remuneration shall remain. Should the delay be significant, the customer shall be informed accordingly. (8) If orders, alterations or substantiations are made by telephone, the publishers accept no responsibility for errors in transmission. § 12 Cancellation The provider has a right to extraordinary written cancellation and immediate removal of the advertising material if the customer has failed to meet his duty in respect of payment, despite two warnings, if the customer constantly infringes on important provisions of these terms and conditions despite warning, if the advertising material infringes or might infringe on the rights of third parties or if the customer has unilaterally altered the advertising material or the target URL which is to be linked. III. Specific provisions for advertisements and other advertising material in print media § 13 Publication of advertisement, positioning, product changes (1) The provider is in no way responsible for the publication of advertisements in specific issues or in specific positions in publications. If an agreement is made to the contrary, advertisements must reach the provider in time for the customer to be able to be informed if the order cannot be fulfilled in this way. (2) The provider is entitled to alter products or product series and their design. If the alteration is minor, the advertising order shall remain in place. Where product changes are significant, the customer is entitled to cancel his advertising order. In this case, the customer shall have no rights to claim, and specifically shall have no entitlement to claim for compensation. § 14 Advertising copy ((1) The customer alone is responsible for the timely provision of the advertising template within the timeframe set down by the provider and for the perfect condition of advertising copy according to the provider’s guidelines. delivered digitally, we require a colourbinding print-out (proof). If no proof is supplied by the customer, any subsequent claims concerning colour will be disregarded. ((3) If more than two colour samples are sent, if copy is not supplied by the deadline or if reproduction which deviates from the sample is requested, placement and print quality may be affected and the customer shall have no right to make claims at a later date. The provider reserves the right to charge for any resulting additional costs. If copy is recognisably unsuitable or damaged, the provider may request an immediate substitute. The provider guarantees normal print quality for the titles used as permitted by the copy. Advertising material with a format or appearance that gives the appearance of being an integral part of the publication will not be accepted. If the provider rejects an advertising order in this manner, he shall give immediate notice of it. (4) Proofs shall only be supplied on specific request. The provider will take into account corrections which are relayed to him by the deadline quoted when the proof is sent. The customer is responsible for the accuracy of the proofs returned. If the customer does not return proofs by the time specified (receipt by provider), permission to print shall be taken as having been granted. (2) In order to coordinate documents 14 media.mairdumont.com provider in writing within a year after the start of the legal limitation date, or alternatively within four weeks of the first placement of the advertising. (6) Upon request, the provider shall supply a specimen copy of the advert. If it is no longer possible to supply a copy, the provider shall furnish a legally binding certificate attesting publication and circulation of the advert. (7) Information supplied by the provider concerning the planned print run and the publication date of the publication are not binding. Because editions of cartographic products and travel guides appear at long intervals and depend on the development of sales of the edition currently on the market, the size of the print run and the date of completion may change. formance interests, or if it would only be possible to achieve at disproportionate cost to the provider. If the provider fails to produce a substitute advertisement in the appropriate time set down, or if the substitute advertisement itself is faulty, the customer is entitled to a reduction in costs or cancellation of the advertising order. Minor defects in the advertisement do not justify cancellation of the advertising order. No guarantee by the provider applies if the defect in publication is the result of a defect in the copy or other advertising material furnished by the customer. Any claims concerning defects which are not obvious must be made to the provider within a year after the start of the legal limitation date, or alternatively within four weeks of the first appearance of the advertising § 15 Provider’s guarantee (2) In cases of force majeure or of industrial action which is not the fault of the provider, the provider shall be released from the duty to fulfil the order. In this case there shall be no right to claim for compensation. (1) If the published advertisement is wholly or partially illegible, incorrect or incompletely printed, the customer is entitled to a reduction in cost or a substitute advertisement, but only to the extent that the purpose of the advert has been affected. The provider is entitled to refuse a substitute advertisement if this involves expense grossly disproportionate to the customer’s per- (3) In cases of operational disruption or interventions by force majeure (e.g. industrial action, confiscation, traffic disruption, general shortages of power or raw materials and the like) – either in the provider’s own company or in other companies on which the provider depends for fulfilment of his liabilities – the provider is entitled to full payment for adverts which have been published, providing that the publication has been produced to at least 80% of the planned print run of the previous edition. If the quantities printed are lower, the amount invoiced will be reduced proportionally. (4) If orders, alterations or substantiations are made by telephone, the publishers accept no responsibility for errors in transmission. IV. Final provisions § 16 Choice of law, place of performance, jurisdiction subject to other legal requirements. Place of jurisdiction is Stuttgart, even for persons who have no general place of jurisdiction within the Federal Republic of Germany and for persons who change their place of residence or abode to one outside of the Federal Republic of Germany after conclusion of the contract, or whose place of residence or abode is not known at the time of a complaint being filed. § 17 Data protection Processing of the advertising order shall be subject to the data protection provisions that are in force. (1) Terms and conditions which conflict with or deviate from these terms and conditions shall not be recognised. Conflicting conditions can only be recognised when made in writing. (2) The law of the Federal Republic of Germany shall apply exclusively, with the exception of the UN Sales Convention, subject to other overriding legal requirements. (3) Should any one of these provisions be or become invalid, this shall not affect the validity of the remaining provisions. (4) Place of performance for payment and place of jurisdiction is Stuttgart, 15 media.mairdumont.com (5) Any copy provided shall only be returned to the customer after a specific written request has been submitted, and at the customer’s expense. The provider’s responsibility to store copy shall end three months after the last appearance of the advert. Marc Hiller Managing Director at Mairdumont Media 0711/4502-440 [email protected] Media Management direct enquiries. Anja Lohmann Head of Media Management & Media Technologies 0711/4502-486 [email protected] Simone Weiss Media Manager Print 0711/4502-1062 [email protected] Sophia Finkbeiner Media Manager Print 0711/4502-1013 [email protected] Franka Kreiter Junior Media Manager Digital 0711/4502-4243 [email protected] Julia Heubach Junior Media Manager Digital & Print 0711/4502-1934 [email protected] Delivery by post (CD-ROM) MAIRDUMONT GmbH & Co. KG Abt. MAIRDUMONT MEDIA Media Management Marco-Polo-Straße 1 73760 Ostfildern, Germany Delivery by E-Mail Print [email protected] Digital [email protected] Gaby Nitzsche Team Leader Media Management Digital 0711/4502-2737 [email protected] Julia Landgraf Media Manager Digital 0711/4502-4309 [email protected] 16 media.mairdumont.com Manager publishing house Germany MAIRDUMONT GmbH & Co.KG Marco-Polo-Straße 1 73760 Ostfildern Austria MairDumont Media Karl-Kapferer-Straße 5 A - 6020 Innsbruck Telefon: +43 800 070 710 UK Marco Polo Travel Publishing Pinewood, Chineham Business Park, Crockford Lane, Chineham, Basingstoke, RG24 8AL Switzerland MairDumont Media Grubenstrasse 109 CH - 3322 Schönbühl (bei Bern) Telefon: +41 31 850 31 71 China BPG MairDumont Media LTD. 301-308, LunYang Plaza No.6 BeiSanHuan ZhongLu Beijing, 100120 P.R. China taufrisch.eu Tel: 0049/711/4502-333 [email protected] www.media.mairdumont.com
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