Informing you better*!

*information behind the scenes.
September 2014 price list No. 10
RATECARDS 2015
Informing you
*
better !
General
Index
Digital
Print
General p. 2
MAIRDUMONT MEDIA uses the most
modern and powerful technologies for
the market’s best-established portals.
Reliable and precise placement and the
quickest possible implementation of our
advertising customers’ campaigns are
the minimum requirement for us.
MAIRDUMONT MEDIA is a marketleader in travel guides and magazines,
street atlases and street maps. Our
products meet our customers’ highest
demands thanks to their quality, the
design of their content and the technical
quality by which they are produced.
Standard digital advertising formats
p. 3
The effectiveness of digital advertising
campaigns on our portals and mobile
applications can be increased considerably by the use of video integration,
destination-centred communication,
numerous targeting options, banner
placement in emails, sales tracking and
a personalised approach in respect of
our customers.
The best available print quality, achieved through long years of experience in
collaboration with experienced printing
firms, ensures a high-quality presence
for advertising campaigns in our media.
Special digital advertising formats p. 4-5
Technical specifications digital
p. 5-6
Standard mobile advertising formats p. 7
Over and above classic banner placement, we also offer attractive special
forms of advertising and advertisement
integration, adapted to meet the specific
requirements and desires of our advertising partners.
Digital and Print –
MAIRDUMONT MEDIA offers maximum
quality and excellent service.
p. 7
Technical specifications mobile
p. 7
Standard print advertising formats p. 8-9
Special print advertising formats
p. 10
Technical specifications print
p. 10
Discount Sales
p. 10
I. GTC digital & print
p. 11-13
II. GTC digital p. 13-14
III. GTC print
p. 14-15
IV.GTC final provision
p. 15
Contact
p. 16
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media.mairdumont.com
Professional email marketing solutions
guarantee fast, reliable and efficient distribution and thus deliver highly attractive personalised advertising options.
Over and above classical ad placement,
we also offer tailored special insertion
options designed to meet our customers’ specific wishes. What we provide
are solutions that present our advertising customers with a unique communicative presence in a high-quality
advertising context.
Special mobile advertising formats
Standard digital advertising
formats
All the standard web formats on our
online portals are formats which are
well-established in terms of size and
placement. This has the advantage of
making them straightforward in terms
of handling and it also ensures prominent positioning.
With our online portals we pride ourselves on professional ad server technology. This means that we can guarantee
standards such as online reporting, precise targeting of advertising campaigns,
the use of innovative forms of advertising and a range of targeting functions.
All advertising formats can be delivered
in picture format (JPG, GIF), as Richmedia or Flash advertising material (except
for text link and newsletter display).
Form
Ad Size
max. file size
leaderboard
728 x 90
40 kb
(Image, Flash, html)
Medium Rectangle
300 x 250
40 kb
(Image, Flash, html)
Skyscraper
120 x 600
40 kb
(Image, Flash, html)
Wide Skyscraper
160 x 600
40 kb
(Image, Flash, html)
Pop Under
max. 800 x 600
more ad sizes on request
40 kb
(Image, Flash, html)
Layer Ad
max. 400 x 400
40 kb
(Image, Flash, html)
Can be supplied as third party tag for
standard advertising formats, and for
special advertising formats on request.
Redirect is always required in 2 formats
(http + https).
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media.mairdumont.com
Redirects
Browser ad plus reminder
The browser ad is placed on the screen
during route calculation. The advertising message subsequently appears
beneath the route description as a
reminder.
Technical requirements:
The browser ad is displayed for around
10 seconds. The file must not exceed
the maximum volume of 80 kB.
Map layer
The map layer is displayed directly on
Falk.de online maps. After about 8 user
actions (map slides), the advertising
material appears in 300 x 250 format
as an ‘interruption’ within the mapping
material and can be actively closed by
the user.
POI listing
Integration of individual POIs within
online maps. In agreement with product
managers, an individual icon is assigned
to each POI. The corresponding data set
is displayed by means of an address layer by clicking on the icon. The address
layer provides a link to a universally
valid URL.
Technical requirements:
Data as supplied is imported and geocoded. It is important to ensure that all
data is recorded in separate fields. It
is essential that the street and house
number are recorded separately to
permit accurate geo-coding down to
street level.
Form
Ad Size
max. file size
Browserspot
750 x 500
80 kb (Image)
Browserspot-Reminder
300 x 250
40 kb (Image, Flash, html)
POI -Listing
on request
Route print-out sponsoring
180 x 150 / 300 x 250
40 kb (Image, Flash, html)
Wallpaper/
Homepage coloured shemes*
728 x 90, 120 x 600 /
160 x 600 (Skyscraper from the right)
max. 80 kb total
(2 Tags, Image, Flash, html)
Maplayer
300 x 250
40 kb (Image, Flash, html)
Expanding Leaderboard
728 x 90 / 728 x 300 (expanding)
50 kb (Flash, html)
Expanding Skyscraper
160 x 600 / 420 x 600 (expanding)
50 kb (Flash, html)
Expanding Rectangle
300 x 250 / 500 x 500 (expanding)
50 kb (Flash, html)
Banderole Ad
770 x 250
40 kb (Image, Flash, html)
Halfpage Ad
300 x 600
80 kb (Image, Flash, html)
Push-Down Ad
728 (up to the page width) x 90
offen: 728 (up to the page width) x 300
80 kb (Image, Flash, html)
Tandem Ad
on request
80 kb total (Image, Flash,
html)
Interstitial
800 x 600
80 kb (Image, Flash, html)
Billboard Ad
max. 850 x 250
80 kb (Image, Flash, html)
Triple Ad
728x90+120/160x600+300x250 or 400x400
Flying Floor Ad
728 up to the page width x 90
80 kb (Image, Flash, html)
Big Side Ad
400/800x1080
80kb (Image, Flash, html)
Maxi Ad
640x480
80kb (Image, Flash, html)
* the background colour is displayed as a
hexadecimal number
max. 120 kb total
(Image, Flash, html)
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media.mairdumont.com
Special digital advertising
formats
The format of the icon is 16 x 16 pixels
(w x h) and it must be supplied as a PNG
with a maximum file size of 2kB.
Once the customer has supplied data,
we guarantee the placement of the material online within 15 working days.
Supply of data
We draw your attention to the following
delivery deadlines:
Standard advertising formats 3 business days before campaign start,
special formats 5 business days before
campaign start, homepage colouring 7
business days before campaign start,
POI listing 15 business days before
campaign start.
Data to be delivered to:
[email protected].
Redirect
Can be supplied as third party tag for
standard advertising formats, and for
special advertising formats on request.
Redirect is always required in 2 formats
(http + https).
Sound
The use of sound elements which start
automatically or on mouse-over is not
permitted. Sound may only be started by
a user action
Expanding banner /
push-down ad
Expanding banners can only be enlarged by mouse-over.
Technical specifications
digital
When preparing advertising material,
please observe our technical specifications. You will find these detailed below.
If these guidelines are not observed, it
is not possible to guarantee accurate
delivery of the advertising material or
counting of impressions and clicks.
Newsletter Ads
Falk.de
• Format: txt/html
• Headline: max. 40 characters, blank
space included
• Text: max. 5 lines of about 350 characters each, blank space included
• High quality image/logo as JPG/GIF
• No animation
• Ad size: 550 x 200 px
• File size: max. 40 kb
• Link: max. 1 link
Marcopolo.de
• Format: txt/html
• Headline: max. 65 characters, blank
space included
• Text: max. 5 lines of about 65 characters each, blank space included
• High quality image/logo as JPG/GIF/
EPS
• No animation
• Ad size: 493 x 175 px
• File size: 5 kb (max. 7 kb)
• Link: max. 1 link
• Link text: max. 30 characters
Tripwolf.de
• Image: 200 x 250 px
• Text-header: max. 50 characters,
blank space including
• Main text: 350 – 450 characters,
blank space included
• Link
Thomascook.de + neckermann-reisen.de
• Banners in size 720 x 150 px (max.)
• File size: max. 100 kb
• Statically as GIF/JPG
• Link
Schneehoehen.de
• Image: 240 x 160 px
• Text: headline: max. 40 characters (1
line), blank space included, main text:
max. 180 characters (4 lines), blank
space included
• Link text / button: max. 30 characters
(1 line), blank space included
Holidaycheck.at/.ch
• Banners in size 556 x 150 Pixel (incl.
logo + call2action)
• Ad size: max. 100 kb
• Statically as GIF/JPG
• Link
lastminute.de
• Medium Rectangle 300 x 250 px
• Premium Placement 600 x 90 px
• Fullbanner 468 x 60 px
• Statically as GIF/JPG
• Ad size: max. 40 kb
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media.mairdumont.com
To ensure accurate geo-coding it is also
important that each POI has a precise
street name, only ONE house number
and only ONE postcode; failure to do
this can lead to discrepancies in locating the POI. Town and country must be
indicated. Address data sets must be
in UTF8.
Kompass
• headline: 65 characters
• text: max. 400 characters
• picture: 200 x 130 px
• link: max. 60 characters, blank space
included
Tuifly.com
• Option 1: Bannering 620 x 100/120 px
• Option 2: picture/text/picture 620 x200 px,
300 characters + headline
Imagebanner
Technology:
GIF, JPG
Sniffer Code:
(if available)
Wmode=opaque:
for Leaderboard, Medium Rectangle
and Skyscraper (this prevents that the
advertising media overlays the flash layer) max. 12 fps (frames per second)
Click count:
In the flash banner, it is essential that
the click URL is not permanently implemented in the SWF file. Instead the uniform variable, ‘clickTAG’ must be used
for the click URL. The button should be
placed right at the top to ensure successful execution of the click. Any link
provided must open in a new window
(‘_blank’).
Flash-Layer
Technology:
Flash (*.swf-file)
Klick-URL, Alt text (optional) shall be
additionally indicated
Flash-Banner
Technology: Flash (*.swf-file)
Fallback:
GIF or JPG in the ad size of the booked
form of advertising
Animation/Autoclose:
The animation of a flash layer may be
max. 10 seconds and has to close automatically afterwards.
Close Button:
The user needs to have the possibility to
close the advertising media. The close
button needs to be placed clearly invisible in the upper right corner.
Actions for closing the layer:
• Fscommand (“adlayerhider”)
• Stop ()
• Standard Close Button
Clickability:
Only visible elements may be clickable,
transparent areas may not contain any
buttons.
Positioning:
Absolut x/y = 0
Click count:
See Flash Banner
Video Banner
Technology:
Flash streaming (*.swf-file)
Please note:
Video banner may only start because of
a users action and they contain connection type targeting.
Data to be delivered to:
[email protected].
In-Stream Video Ads
Pre/Mid/Post roll
• Recommendation for the aspect ratio:
4:3 standard (960 x 720 px)
16:9 widescreen (960 x 540 px)
• Video formats: FLV, MP4, AVI
• Ad length: max. 20 seconds
• Sound: needs to be integrated in the
video
• max. file size: 20 MB
• bit rate: 750 kB/s – 1MB/s
• Audio bit rate: up to 128 KB/s
(16 KB/s)
• 3rd Party Tracking:
Click Command + tracking pixel
• VAST-Redirect:
VAST 1 and VAST 2 are possible, directive of VAST in accordance with IAB:
on the Internet, a video spot is delivered in only one format; that means only
one VASTXML per video spot
• Form of Delivery:
physical file (as download link) in the
indicated sizes and formats plus tracking tags or VAST-Redirect-Tag.
Overlay Ad
• Format: Image Format: JPEG, PNG, GIF
(not animated)
• Flash Format: SWF (ActionScript 3.0)
no FLA files
• Dimension:
300 x 50 px, 468 x 60 px
728 x 90 px on request
• File size: max. 75 KB
• 3rd Party Tracking:
no JavaScript- or iFrame tag
Clickcommand/URL
Image tracking pixel
• Please note:
no sound; various clickable partitions
like buttons or similar objects are not
possible
• VAST-Redirect:
VAST 1 and VAST 2 are possible
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media.mairdumont.com
Bergfex.de
• Text: max. 2500 characters, blank
space included
• pictures: width max. 500 px; max 5
pictures are possible
• Link
MARCO POLO travelmagazine
Technical specifications
mobile
Standardmobileadvertisingformats*
Form
display size
technical specifications
XX-Large Image Banner
device class 5
Smartphone
(>320 px)
320 x 50 px, max. 20 kb
+ 640 x 100 px, max. 50 kb (Retina Display)
Format: GIF, JPG
URL
Tracking pixels are not available for Retina advertising material on apps unless they conform to Mobile
RM Standards MRAID or ORMMA or HTML 5.
*Mobile Content Ad in 6:1 width/height aspect ratio
Special mobile advertising formats
Form
display size
technical specifications
Mobile Interstitial
320x 480 px
+ 640x 960 px
(Retina Display)
max. 60 kb
URL
The close -Button will be delivered automatically
at the upper, right top of the display. Please have a
look, that there is no logo or any other important
information. Tracking pixels impossible.
Tracking pixels are not available for Retina advertising material on apps unless they conform to Mobile
RM Standards MRAID or ORMMA or HTML 5.
MRAID 2.0 and ORMMA in accordance with standard
with separate close button and all standardised
features.
Full Screen Ad
• Dimensions: 2048 x 1536 px, optimised
on retina display, landscape format
only (pixel dimensions IPAD 3 generation)
• Format statically banner: JPG, PNG
• Format interactive banner: HTML5
• Size: max. 4 MB
Video Fullscreen Ad
• html 5 file with video embedding
• dimensions of video fullscreen Ad in
total 2048 x 1536 px (landscape format
only)
• Format video: MP4
• size: max 7 MB
• total amount of data: 10 MB
• Video-Encoding: the video must be
coded for android and IOS devices to
be played
• recommendation: css3 transitions
more than jQuery animation (the magazine works in UIWebView)
• Form of delivery: physical file
(zip-file)
• Please note: index.html schould be
located on the first level in the zip-file
• Test-advertorial schould be delivered
up to 15 days, the final advertorial up
to 10 days before the travelmagazine
is published
• Dimensions: 120/160 x 600 px
• Format: JPG, PNG
• Size: max. 500 kb
Leaderboard
• Dimensions: 728 x 90 px
• Format: JPG, PNG
• Size: max. 500 kb
Medium Rectangle
• Dimensions: 300 x 250 px
• Format statically banner: JPG, PNG
• Size: max. 500 kb
Form of delivery:
• physical file
• 1 Link (target page needs to be displayed with Safari, target page may not
contain Flash, banner for html 5 must
be embeded into html)
• Delivery up to: 10 working days before
the travelmagazine is published
The technical specifications for further
iPhone Apps, iPad Apps and further
special forms of advertising on request.
Halfpage Ad
• Dimensions 300 x 600 px
• Format: JPG, PNG
• Size: max. 500 kb
Skyscraper
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Product
Placement
ADAC KompaktAtlas (spiral binding)
IFC
IBC
OBC
OBC
IFC
IBC
OBC
–
–
–
–
–
–
–
180 x 286 mm
180 x 286 mm
180 x 252 mm
288 x 355 mm
210 x 295 mm
210 x 295 mm
210 x 260 mm
3 mm bleed addition all around, incl. 8 mm spiral on the right **
3 mm bleed addition all around, incl. 8 mm spiral on the left **
3 mm bleed addition (right, left and top), incl. 8 mm spiral on the right **
3 mm bleed addition (right, left and top), incl. 8 mm spiral on the right **
3 mm bleed addition (left, top and bottom), incl. 6 mm adhesive border right **
3 mm bleed addition (right, top and bottom), incl. 6 mm adhesive border left **
3 mm bleed addition (left and bottom)
ADAC StadtAtlas (spiral binding)
IFC (outer cover)
IBC (inner left cover)
OBC (inner right cover)
5. US
6. US
–
–
–
–
–
213 x 295 mm
213 x 295 mm
229 x 295 mm
229 x 295 mm
229 x 256 mm
3 mm bleed addition (right, top and bottom)
3 mm bleed addition (left, top and bottom)
3 mm bleed addition all around, incl. 9 mm spiral on the right **
3 mm bleed addition all around, incl. 9 mm spiral on the left **
3 mm bleed addition (right, left and top), incl. 9 mm spiral on the right **
ADAC Stadtplan
IFC
OBC
index of streets
OBC
IFC bookmark (pull-out)
IBC bookmark (pull-out)
OBC
Fullpage vis-á-vis IBC
pull-out bookmark infront, inside
pull-out bookmark behind, inside
Fullpage (innersection)
100 x 220 mm
–
90 x 10 -190 mm
–
–
–
–
–
–
–
–
–
115 x 210 mm
–
210 x 260 mm
105 x 191 mm
105 x 191 mm
123 x 156 mm
100 x 191 mm
84 x 222 mm
84 x 222 mm
118 x 215 mm
–
3 mm bleed addition (right), 3 mm overfilling (left) **
–
3 mm bleed addition (right, left and top), incl. 8 mm spiral on the right **
3 mm bleed addition all around
3 mm bleed addition all around
3 mm bleed addition (right, left and bottom), 8 mm top
5 mm bleed addition all around, incl. 5 mm adhesive border right **
5 mm bleed addition all around
5 mm bleed addition all around
5 mm bleed addition all around, incl. 5 mm adhesive border left **
ADAC MaxiAtlas (spiral binding)
ADAC ReiseAtlas (adhesive binding)
(map folding with card cover)
ADAC SuperStraßen (spiral binding)
Baedeker (sewn binding)
Dorling Kindersley TOP 10 (adhesive binding)
Dorling Kindersley VIS-À-VIS (sewn binding)
Type area
page format
Bleed addition for ads in the page format
DuMont direkt (adhesive binding)
IFC (pull-out)
IBC
added map
OBC
–
–
–
–
95 x 190 mm
95 x 190 mm
92,5 x 182 mm
107 x 153 mm
3 mm bleed addition all around
3 mm bleed addition all around
3 mm bleed addition all around
3 mm bleed addition all around
DuMont Reise-Handbuch (adhesive binding)
IFC (pull-out)
IBC (pull-out)
added map
OBC
IFC (pull-out)
IBC
added map
OBC
–
–
–
–
–
–
–
–
114 x 195 mm
114 x 195 mm
110 x 187 mm
127 x 160 mm
104 x 185 mm
88 x 185 mm
103 x 171 mm
119 x 142 mm
3 mm bleed addition all around
3 mm bleed addition all around
3 mm bleed addition all around
3 mm bleed addition all around
3 mm bleed addition all around
5 mm bleed addition all around
5 mm bleed addition all around
3 mm bleed addition all around
185 x 270 mm
185 x 270 mm
185 x 270 mm
185 x 270 mm
–
208 x 282 mm
208 x 282 mm
208 x 282 mm
208 x 282 mm
416 x 282 mm
3 mm bleed addition all around, incl. 5 mm adhesive border right **
3 mm bleed addition all around, incl. 5 mm adhesive border left **
3 mm bleed addition all around
3 mm bleed addition all around
3 mm bleed addition all around
DuMont Reise-Taschenbuch (adhesive binding)
DuMont Reisemagazin (adhesive binding)
IFC
IBC
OBC
Fullpage (innersection)
2/1 Fullpage (innersection)
** just graphical elements practical.
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media.mairdumont.com
Standard print advertising formats
Standard print advertising formats
Placement
DuMont Reisemagazin (adhesive binding)
Falk Autoatlas Falkfaltung (with card cover)
Falk City Plan (map folding)
1/2 page across
178 x 123 mm
1/3 page in the Editorial –
OBC –
OBC –
Falk Stadtplan Extra
(map folding with card cover)
IFC
OBC
Index of street
Falk Stadtplan Falk-FaltungIBC
(Falk folding with card cover)
OBC
pull-out page
Index of street
Type Are
95 x 198 mm 108 x 208 mm
95 x 170 mm 108 x 176 mm
85 x 180 mm 94 x 200 mm
90 x 10 -190 mm –
IFC
IBC
OBC
Kompass Fahrradführer
(spiral binding with card cover)
MARCO POLO Cityguides (adhesive binding)
cover
IFC
OBC
NATIONAL GEOGRAPHIC EXPLORER (sewn binding)
NATIONAL GEOGRAPHIC TRAVELER (adhesive binding)
Bleed addition for ads in the page format
3 mm bleed addition all around
3 mm bleed addition all around
3 mm bleed addition (left and top)
3 mm bleed addition (right and left)
110 x 235 mm –
110 x 207 mm
120 x 213 mm
90 x 10 -190 mm –
Falk Straßenatlas (spiral binding)
MARCO POLO Low Budget (adhesive binding)
(Special Edition)
MARCO POLO Reiseführer (adhesive binding)
page format
208 x 130 mm
70 x 282 mm
189 x 245 mm
100 x 138 mm
–
–
–
210 x 295 mm
210 x 295 mm
210 x 260 mm
–
–
–
IFC (pull-out)
–
IBC (pull-out) –
OBC –
Fullpage (innersection)
90 x 160 mm
1/2 page across
90 x 80 mm
IFC –
OBC –
Fullpage (innersection) –
1/2 page (innersection)
–
IFC (pull-out) –
Fullpage (innersection)
90 x 160 mm
140 x 85 mm
220 x 112 mm
220 x 120 mm
90 x 190 mm
90 x 190 mm
109 x 160 mm
106 x 190 mm
106 x 95 mm
106 x 150 mm
106 x 120 mm
106 x 150 mm
106 x 75 mm
90 x 190 mm
106 x 190 mm
IFC
OBC
Fullpage vis-á-vis IBC
120 x 170 mm
119 x 165 mm
119 x 191 mm
–
–
–
–
3 mm bleed addition (right), 2 mm overfilling (left) **
–
3 mm bleed addition (right, top and bottom)
3 mm bleed addition (left and top) 3 mm bleed addition all around –
3 mm bleed addition (left, top and bottom), incl. 8 mm spiral (right) **
3 mm bleed addition (right, top and bottom), incl. 8 mm spiral (left) **
3 mm bleed addition (right, left and top ), incl. 8 mm spiral (right) **
3 mm bleed aditional all round
3 mm bleed addition all around, incl. 10 mm spiral bottom **
3 mm bleed addition all around, gap in the lower left barcode 45 x 20 mm
3 mm bleed addition all around
3 mm bleed addition all around 3 mm bleed addition all around 3 mm bleed addition all around 3 mm bleed addition all around 3 mm Bbleed additon all around, incl. 4 mm adhesive border right **
3 mm bleed addition all around 3 mm bleed addition all around
3 mm bleed addition all around
3 mm bleed addition all around
3 mm bleed addition all around 5 mm bleed addition all around
5 mm bleed addition all around
5 mm bleed addition all around, incl. 7 mm adhesive border right **
** just graphical elements practical.
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media.mairdumont.com
Product
Special print advertising formats*
ProductFunctionality
Post-It® - Note Inlay
Guide-within-a guide
Title sponsorship
A 10-page branded Post-It® pad will be placed on the ad.
An individual inlay will be put in the TOP 20 MARCO POLO travel guides. It will be present in the book store for one or several month.
Integration of a 8-12-page booklet which is stiched in front of the travel guide. By using a perforation, the Guide-in-Guide can be detached and used as an individual advertising media.
It‘s a partnership with all editions of a travel guide series, within prominent integration on the cover an inside.
Market research
Survey cancering the advertising effect (awareness and evaluation of the ads) of your ads in our print media by using a copy test.
* MAIRDUMONT MEDIA staff will be happy to advice you on current prices and formals. Special advertising layouts are possible in few MAIRDUMONT travel guides.
Technical specifications
Print Media
Discount Sales
Print: 4/4-fbg. Euroskala, CMYK
Printing method:
offset
Frequency
Resolution of an image: 300 dpi
To coordinate the data delivered via
email, we need a coloured proof. If the
client doesn‘t deliver a proof , it won‘t
be possible to complaint about colours
later. Any typesetting and reproduction
costs incurred are in the responsibility
of the client.
3 % discount
6 ads 5 % discount
9 ads 7,5 % discount
12 ads
10 % discount
18 ads
15 % disocunt
24 ads
20 % discount
(except classified advertisement)
annual volume/customer
from 10.000,– € 3 % discount
from 25.000,– € 5 % discount
from 75.000,– € 10 % discount
from 150.000,– € 12,5 % disocunt
from 250.000,– € 15 % discount
from 500.000,– € 20 % discount
Data to be delivered to:
[email protected].
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Delivery of the printing material:
PDF compatible with version 1.3., EPS,
TIFF, fonts and pictures have to be embedded or delivered separately.
3 ads I. Common provisions
§1
Definitions, scope
(1) The term ‘digital order’ refers to
the contract for the placement of one
or more pieces of advertising material
(‘advertising material’) on information
and communication services, particularly the Internet, for circulation
purposes. Advertising material can take
the form of a picture and/or text, sound
and/or moving images (including banners) or of a sensitive area that, when
clicked, makes a connection to further
data in the remit of the client or a third
party (e.g. link), by means of an online
address supplied by the customer.
(2) The term ‘advertisement order’ refers to an agreement for the publication
of one or more advertisements or other
advertising material (‘various adverts’)
on behalf of an advertising customer or
other advertiser (‘customer’) in a printed publication for circulation purposes.
This applies equally to agreements regarding inserts, bound-in supplements,
glued-in inserts and other technically
special formats or other forms of advertising.
(3) Digital and advertisement orders are
also referred to hereafter collectively as
‘advertising orders’.
(4) The general terms and conditions
shall apply to orders in digital media
and for advertisements and other advertising material in print media. They
have no validity for advertising orders
for which separate general terms and
conditions apply
§2
Conclusion of contract, timeframe
(1) An advertising order is placed in
writing or by email. The advertising
order must be confirmed in writing. For
special forms of advertising (especially
inserts and supplements) the provider’s
confirmation is not binding until a sample is available and has been approved.
Advertising for goods or services from
more than one advertiser in one advertising presence (e.g. banner, pop-up ad,
joint advertisement) requires an additional agreement in writing or by email
(2) Where advertising orders are issued by advertising agencies, in case of
doubt, the agreement is made with the
agency. If a customer is acting through
the mediation of an advertising agency or other advertising intermediary
(‘advertising agent’), the customer
must be identified by name and a valid
address must be supplied. The provider
is entitled to request valid proof of a
mandate between customer and advertising agent.
(3) In the case of a digital order, the
customer is entitled, during the period
of validity of the contract, to request
further advertising material over and
above the quantity provided by the
contract, provided additional capacity is
available, in return for a remuneration
to be agreed separately. If an extension
of the order is possible, the provider will
confirm this to the customer.
(4) If the right to request individual
advertising materials is granted to the
customer under an advertising order,
the order must be completed within a
year of conclusion of the contract, provided that the parties have not agreed to
the contrary
§3
Right of refusal,
identification of advertising
(1) The provider reserves the right to refuse or suspend advertising orders and
advertisements and individual requests
under an order if their content is contrary to laws, rights or official regulations or has been subject to a complaint
before the German Advertising Council,
or if its publication is unacceptable to
the provider by reason of its content,
origin or technical form. The same
applies if the customer himself subsequently makes changes to the content
of the advertising material or if the data
to which a link points is subsequently
altered, and the conditions in Sentence
1 above are fulfilled.
(2) The customer shall be informed of
any rejection or suspension. In this case
the customer is entitled to present the
provider with an altered version of the
ad design or advertising material to
be submitted and/or of the target URL
which is to be linked within the agreed
timeframe. If the customer is unable
to supply the altered version in time,
the provider shall retain the right to the
agreed remuneration, even if the advertising material is not submitted. The customer has the right to provide evidence
of significantly lower damage.
(3) Advertising and advertisements
which are not recognisable as such
shall be clearly identified as advertising.
§4
Guarantee of rights
(1) The customer warrants that he is in
possession of all the rights necessary
for placing the advertising material.
The customer is responsible for the
content and the legal permissibility of
the advertising material. The provider
is not required to check the advertising
material for possible legal violations.
The customer releases the provider
from any claims by third parties which
might arise from breaches of legal
provisions (particularly competition law,
trademark law, copyright law or privacy
law) In addition, the customer releases
the provider from the costs of an appropriate legal defence. In the case of
legal defence, the customer will furnish
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General terms and conditions
for contracts in digital media
and advertisements and other
advertising material in print
media
(2) The customer transfers all such
rights of use under copyright and intellectual property right law to the provider as are necessary for the execution
and use of the advertising in all kinds of
media, including the Internet, particularly rights of reproduction, circulation,
transmission, broadcast, public access,
processing, extraction from a database
and retrieval, and to the extent necessary for the execution of the order in
terms of time, place and content. The
rights referred to authorise the placement using all known technical processes and all known forms of media.
§5
Prices, granting of rebates
(1) The advertising order is subject
to current price lists at the time of
issuing the order. The price of the
advertisement relates to the printing
of the advertisement following the
supply of a finished print-ready digital
advertisement sample in accordance
with the provider’s request for printing
documentation. Costs for setting, preparing printing documentation and any
changes to the sample requested by or
imputable to the customer shall be met
by the customer.
(2) The right to change the price at a
later stage is reserved. In the case of
non-merchants, a later price increase is
only effective if the advertising order or
individual requests under an advertising
order affected by the change are to be
carried out more than four months after
conclusion of the contract. Rebates are
to be determined in accordance with the
price list in force at the time.
(3) The provider shall give notice of
price changes to confirmed advertising
orders at least one month before publication of the advertising material; in the
case of a price increase, the customer
has the right to withdraw. Declaration
of withdrawal must be made in writing
to reach the provider within 14 days
of receipt of notification of the price
increase.
(6) The customer is entitled, provided
no other arrangement has been agreed
on, to a rebate corresponding to the
actual advertising material (advertising
orders) delivered to him within a year,
if he has finalised a contract which entitles him to a rebate according to the
price-list. The right to a rebate expires
if he has not given written notice to the
provider within three months of the expiry of the one-year period.
§6
Settlement of account, payment default
(1) Unless contractually agreed otherwise,
invoicing takes place:
(4) Advertising agents are required to
adhere to the provider’s price lists in
their quotations, contracts and statements of account with advertisers. Any
agency fee paid by the provider must not
be passed on to the advertiser, either
whole or in part. Advertising agents are
advised that they should make this circumstance clear to contractual parties.
a)
for digital orders in the month of the advertisement appearing;
b)
for advertisement orders in advance, upon
receipt of order.
(5) If an advertising order is not fulfilled
through circumstances which cannot be
attributed to the provider, the customer
shall pay the provider the difference
between the rebate granted and that
corresponding to the actual amount
delivered, notwithstanding other legal
obligations.
(3) Payments are to be made to:
(2) Payment must be made net, within
ten days of date of invoice.
recipient: MAIRDUMONT MEDIA
IBAN: DE 2160 0501 0100 0217 7522
BIC: SOLADEST
(4) Objectively justified doubts concerning the customer’s creditworthiness
shall entitle the provider, even within
the term of the contract, to make the
placement of further advertising material, in derogation from the term of
payment initially agreed, dependent on
payment in advance and the immediate
settlement of any outstanding invoiced
amounts.
(5) The provider is entitled to correct
any defective invoices within six months
of their issue.
(6) Offsets and retentions can only
be exercised by the customer if his
counter-claims are uncontested or determined as legally binding. In the case
of payment default or deferral, interest
at standard bank rates and collection
costs shall be charged. The customer
has the right to provide evidence of significantly lower damage. In the case of
payment default, the provider may defer
the continued execution of the current
contract until payment is made, and
demand payment in advance for the rest
of the placement.
§7
Liability
Irrespective of the cause in law, the
provider shall only be held liable for deliberate or grossly negligent behaviour
on the part of his legal representatives
or agents. Any basic existing liability
shall be limited to foreseeable damage
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the provider with information and documents in good faith.
§8
Cancellation of orders
((1) A digital order can be cancelled
in writing without charge, up to three
weeks before the start of placement. If
this cancellation period is not observed,
a cancellation charge of 30% of the
net order value must be paid. Once a
booking has been initiated, it cannot be
cancelled.
(2) Advertisement orders can only be
cancelled in writing up to two weeks
before the copy deadline. If the cancellation period for an advertisement order
is not met, the advertisement must be
paid for in full. The customer has the
right to provide evidence of significantly
lower damage.
II. Specific provisions for digital
media
vertising material in specific locations
on digital media.
§9
Provision of advertising copy by the
customer
§ 10
Provider’s duty of notification (access
figures)
(1) The customer is required to provide
complete, perfect and appropriate advertising copy within the timeframe set
down, in accordance with the specification sheet sent to him on confirmation
of the order. Any divergences are to
be agreed on with the provider without
delay, either in writing or by email. The
cost of later processing or alteration of
the copy material shall be met by the
customer.
Unless agreed otherwise, the provider
is required to make the data regarding
the number of times the advertising
material has been accessed available
to the customer, within 10 days of the
execution of the order.
(2) If data is delivered late, correct
fulfilment of the campaign cannot be
guaranteed. Reimbursement by credit
note is not possible
(3) Any design change must be agreed
on with the provider in writing or by
email.
(4)The provider’s responsibility to store
advertising material shall end three
months after the last circulation. The
provider takes no responsibility for the
advertising material provided or any
other material and will only return them
to the customer upon his specific request and at his expense. Provided that
no other agreement was made at the
time of issuing the order, the provider is
not responsible for the placement of ad-
§ 11
Provider’s guarantee
(1) The provider guarantees, within
the context of the foreseeable requirements, to provide an appropriate
rendering of the advertising material
in accordance with the usual technical
standard. The customer is however
aware that the state of the art does not
permit the production of a programme
entirely free of defects. Specifically, it
is not a defect of the presentation of the
advertising material if the impairment
has been brought about by the use of
inappropriate software and/or hardware
(e.g. browser) or by malfunction of other
operators’ communication networks or
a third party (e.g. other providers), computer failure, by incomplete and/or not
updated service on so-called proxies
(caches) or a failure of the ad server
lasting no longer than 24 hours within
30 days of the start of the contractually
agreed placement. If the ad server fails
for a significant time in the case of a time-specific firm booking, the customer
is released from the obligation to pay
for the period of the failure. No further
claims shall be entertained.
(2) If the quality of rendering of the
advertising material proves unsatisfactory, the customer is entitled to a
reduction in payment or substitute
advertising of high quality, but only to
the extent that the purpose of the advertising material has been affected. If the
provider fails to meet an appropriate
deadline imposed for this purpose, or if
the substitute advertising is not achievable, especially for reasons of capacity,
the customer shall be entitled to a reduction in payment or the cancellation of
the order.
(3) If any defects derive from the advertising material provided by the
customer, he has no right to any claim if
notification is inadequate. The customer
is required to check the advertising
material immediately after placement
has begun and to inform the provider of
any defects in writing, within one week.
Otherwise the advertising material will
be considered to be authorised. In the
case of defects in repeated advertising
placements, the customer must notify
the provider of the defects before publication of the next placement of the
advert.
(4) Any claims concerning defects which
are not obvious, must be made to the
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typical for the contract. The same applies in respect of the personal liability
of legal representatives, agents and
subcontractors. The aforementioned
limitations do not apply to injuries to
life, body or health, nor to foreseeable
damage typical for the contract through
dereliction of important contractual
duties.
(5) If advertising impressions that have
been agreed on are missing, the provider will make an additional delivery
according to the contact figures agreed
on with the customer, as far as this is
possible and reasonable. In this case,
the advertising material will continue to
be placed on the website(s) booked.
(6) If the media performance measured
by the provider and the customer diverge, the figures determined by the
provider shall apply.
(7) If the execution of an order is not
completed due to reasons beyond the
provider’s control (such as technology
or programme), especially due to computer failure, force majeure, strikes, legal provisions, malfunctions within the
remittance of third parties (e.g. other
providers), network operators or comparable reasons, the execution of the
order shall be made up where possible.
If such rectification is made within an
appropriate and reasonable time after
the malfunction has been rectified, the
provider’s right to remuneration shall
remain. Should the delay be significant,
the customer shall be informed accordingly.
(8) If orders, alterations or substantiations are made by telephone, the publishers accept no responsibility for errors
in transmission.
§ 12
Cancellation
The provider has a right to extraordinary written cancellation and immediate
removal of the advertising material if
the customer has failed to meet his
duty in respect of payment, despite two
warnings, if the customer constantly infringes on important provisions of these
terms and conditions despite warning,
if the advertising material infringes or
might infringe on the rights of third parties or if the customer has unilaterally
altered the advertising material or the
target URL which is to be linked.
III. Specific provisions for advertisements and other advertising
material in print media
§ 13
Publication of advertisement, positioning, product changes
(1) The provider is in no way responsible
for the publication of advertisements in
specific issues or in specific positions in
publications. If an agreement is made
to the contrary, advertisements must
reach the provider in time for the customer to be able to be informed if the
order cannot be fulfilled in this way.
(2) The provider is entitled to alter
products or product series and their
design. If the alteration is minor, the
advertising order shall remain in place.
Where product changes are significant,
the customer is entitled to cancel his
advertising order. In this case, the
customer shall have no rights to claim,
and specifically shall have no entitlement to claim for compensation.
§ 14
Advertising copy
((1) The customer alone is responsible
for the timely provision of the advertising template within the timeframe set
down by the provider and for the perfect
condition of advertising copy according
to the provider’s guidelines.
delivered digitally, we require a colourbinding print-out (proof). If no proof is
supplied by the customer, any subsequent claims concerning colour will be
disregarded.
((3) If more than two colour samples
are sent, if copy is not supplied by the
deadline or if reproduction which deviates from the sample is requested,
placement and print quality may be
affected and the customer shall have no
right to make claims at a later date. The
provider reserves the right to charge for
any resulting additional costs. If copy is
recognisably unsuitable or damaged,
the provider may request an immediate
substitute. The provider guarantees
normal print quality for the titles used
as permitted by the copy. Advertising
material with a format or appearance
that gives the appearance of being an
integral part of the publication will not
be accepted. If the provider rejects an
advertising order in this manner, he
shall give immediate notice of it.
(4) Proofs shall only be supplied on specific request. The provider will take into
account corrections which are relayed
to him by the deadline quoted when the
proof is sent. The customer is responsible for the accuracy of the proofs returned. If the customer does not return
proofs by the time specified (receipt by
provider), permission to print shall be
taken as having been granted.
(2) In order to coordinate documents
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provider in writing within a year after
the start of the legal limitation date, or
alternatively within four weeks of the
first placement of the advertising.
(6) Upon request, the provider shall
supply a specimen copy of the advert. If
it is no longer possible to supply a copy,
the provider shall furnish a legally binding certificate attesting publication and
circulation of the advert.
(7) Information supplied by the provider
concerning the planned print run and
the publication date of the publication
are not binding. Because editions of
cartographic products and travel guides
appear at long intervals and depend on
the development of sales of the edition
currently on the market, the size of the
print run and the date of completion
may change.
formance interests, or if it would only be
possible to achieve at disproportionate
cost to the provider. If the provider fails
to produce a substitute advertisement
in the appropriate time set down, or
if the substitute advertisement itself
is faulty, the customer is entitled to a
reduction in costs or cancellation of
the advertising order. Minor defects in
the advertisement do not justify cancellation of the advertising order. No
guarantee by the provider applies if the
defect in publication is the result of a
defect in the copy or other advertising
material furnished by the customer. Any
claims concerning defects which are not
obvious must be made to the provider
within a year after the start of the legal
limitation date, or alternatively within
four weeks of the first appearance of
the advertising
§ 15
Provider’s guarantee
(2) In cases of force majeure or of industrial action which is not the fault of
the provider, the provider shall be released from the duty to fulfil the order.
In this case there shall be no right to
claim for compensation.
(1) If the published advertisement is
wholly or partially illegible, incorrect
or incompletely printed, the customer
is entitled to a reduction in cost or a
substitute advertisement, but only
to the extent that the purpose of the
advert has been affected. The provider
is entitled to refuse a substitute advertisement if this involves expense grossly
disproportionate to the customer’s per-
(3) In cases of operational disruption
or interventions by force majeure (e.g.
industrial action, confiscation, traffic
disruption, general shortages of power
or raw materials and the like) – either
in the provider’s own company or in
other companies on which the provider
depends for fulfilment of his liabilities
– the provider is entitled to full payment
for adverts which have been published,
providing that the publication has been
produced to at least 80% of the planned print run of the previous edition.
If the quantities printed are lower, the
amount invoiced will be reduced proportionally.
(4) If orders, alterations or substantiations are made by telephone, the publishers accept no responsibility for errors
in transmission.
IV. Final provisions
§ 16
Choice of law, place of performance,
jurisdiction
subject to other legal requirements.
Place of jurisdiction is Stuttgart, even
for persons who have no general place
of jurisdiction within the Federal Republic of Germany and for persons who
change their place of residence or abode to one outside of the Federal Republic of Germany after conclusion of the
contract, or whose place of residence
or abode is not known at the time of a
complaint being filed.
§ 17
Data protection
Processing of the advertising order
shall be subject to the data protection
provisions that are in force.
(1) Terms and conditions which conflict
with or deviate from these terms and
conditions shall not be recognised. Conflicting conditions can only be recognised when made in writing.
(2) The law of the Federal Republic of
Germany shall apply exclusively, with
the exception of the UN Sales Convention, subject to other overriding legal
requirements.
(3) Should any one of these provisions
be or become invalid, this shall not
affect the validity of the remaining provisions.
(4) Place of performance for payment
and place of jurisdiction is Stuttgart,
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(5) Any copy provided shall only be returned to the customer after a specific
written request has been submitted,
and at the customer’s expense. The
provider’s responsibility to store copy
shall end three months after the last
appearance of the advert.
Marc Hiller
Managing Director at
Mairdumont Media
0711/4502-440
[email protected]
Media Management
direct
enquiries.
Anja Lohmann
Head of Media Management &
Media Technologies
0711/4502-486
[email protected]
Simone Weiss
Media Manager Print
0711/4502-1062
[email protected]
Sophia Finkbeiner
Media Manager Print
0711/4502-1013
[email protected]
Franka Kreiter
Junior Media Manager Digital
0711/4502-4243
[email protected]
Julia Heubach
Junior Media Manager Digital & Print
0711/4502-1934
[email protected]
Delivery by post (CD-ROM)
MAIRDUMONT GmbH & Co. KG
Abt. MAIRDUMONT MEDIA
Media Management
Marco-Polo-Straße 1
73760 Ostfildern, Germany
Delivery by E-Mail
Print
[email protected]
Digital
[email protected]
Gaby Nitzsche
Team Leader
Media Management Digital
0711/4502-2737
[email protected]
Julia Landgraf
Media Manager Digital
0711/4502-4309
[email protected]
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media.mairdumont.com
Manager
publishing house
Germany
MAIRDUMONT GmbH & Co.KG
Marco-Polo-Straße 1
73760 Ostfildern
Austria
MairDumont Media
Karl-Kapferer-Straße 5
A - 6020 Innsbruck
Telefon: +43 800 070 710
UK
Marco Polo Travel Publishing
Pinewood, Chineham Business Park,
Crockford Lane, Chineham,
Basingstoke, RG24 8AL
Switzerland
MairDumont Media
Grubenstrasse 109
CH - 3322 Schönbühl (bei Bern)
Telefon: +41 31 850 31 71
China
BPG MairDumont Media LTD. 301-308, LunYang Plaza
No.6 BeiSanHuan ZhongLu
Beijing, 100120‎
P.R. China
taufrisch.eu
Tel: 0049/711/4502-333
[email protected]
www.media.mairdumont.com