Puckrant.com - Chuk It Out

Puckrant.com
Media Kit
2014
PUCKRANT.COM IS THE
WORLD-WIDE HOCKEY WEBSITE.
TALK HARD
Table of Contents:
1: Backgrounder
2-3: Fact Sheet
4: Media Release
5-6: Public Service Announcement Script
7: Live Radio Read
8-9: Public Service Announcement Video
Script
10: Advertorial
11: The Puckrant Report
12: Brochure
puckrant.com
123 Whyte ave. Edmonton, Alta.*
www.puckrant.com
403-123-4567 *
BACKGROUNDER
PUCKRANT.COM IS THE WORLD-WIDE HOCKEY WEBSITE. TALK HARD.
Puckrant.com is an Alberta-based website that offers current events stats and rumour involving
anything that has to do with hockey.
Pre-season *
Puckrant was an idea conceived from former Hockey Buzz writer, Richard Cloutier from
Edmonton. Cloutier wanted to create a world-wide hockey website covering all major leagues
across the world by utilizing established writers from across Canada and student writers from
Edmonton, Calgary and their surrounding cities.
Puckrant went live December 19, 2013 and has been going strong in its first month of operations.
Game Day
Today Puckrant.com offers an extensive look around the world of professional hockey, like the
NHL, AHL, KHL and other European leagues, junior hockey, like the WHL, OHL, QMJHL and
CIS and women’s hockey.
Puckrant has 50 writers under contract who are mandated to write three articles a week on their
team or league that they have been assigned.
The 50 writers write pre-game and post-game stories, features on players, and opinions on how
their team is doing and what they need to do to improve themselves.
Overtime
Cloutier hopes for Puckrant.com’s readership to continue to grow in the future, ad hopes to have
all 30 NHL teams blogging on a regular basis. Puckrant.com looks to become the premier
blogging website rivaling that of hockeybuzz.com and bleacherreport.com. *
-30-
Richard Cloutier
403-123-4567 *
Puckrant
123 Whyte ave. Edmonton, Alta. *
[email protected]
www.puckrant.com
403-123-4567 *
www.puckrant.com Fact Sheet
Puckrant.com is a website that promises to give their readers the complete experience when it
comes to anything hockey, below are a list of facts about the quickly rising Alberta-based
website.
Content
• Puckrant currently covers all 30 NHL teams, the AHL, OHL, WHL, QMJHL, KHL, CIS,
European leagues, and women’s hockey.
• Puckrant currently has 50 writers under contract, which includes established writers from
across the country and students looking to make a name for themselves.
• Puckrant mandates that each of their writers write a minimum of three articles per week,
which promises to keep content new on the website every time the readers visit.
Following
• In the first month of operation, Puckrant.com had:
o 2,337 likes on Facebook
o 2,077 followers on Twitter
Readership
• In its first month of operation, Puckrant:
o Has had just under 100,000 page hits. *
o Averaging between 6,000-11,000 hits per day. *
o Richard Cloutiers blog, Apuckalypse Now has the most hits, at just under 40,000
page views. *
Other Features
• Puckrant currently has five different podcasts that are created by writers of the website,
each podcast is distinctly different from the next.
• The website also offers NHL standings, statistics and draft ranking for the upcoming
NHL Draft in June.
•
Puckrant also has a rumours page where NHL trade rumours and other transactions are
posted giving their readers an insider view to moves around the league before they
happen.
-30-
January 23, 2014
Puckrant.com
123 Whyte Ave. Edmonton Alberta
A1B 2C3
February 6, 2014
For immediate release
Media Release
PUCKRANT PROMISES COMPLETE COMPREHENSIVE COVERAGE FOR SOCHI 2014
Edmonton, AB – Alberta-based website, puckrant.com has named its bloggers who will be
covering each international team during the Olympics in Sochi, Russia, on Feb. 4, 2014.
Puckrant will have its other bloggers still covering their respective teams during the Olympics as
well, but will focus on players from the team they are covering instead of on a certain national
team.
“You'll notice the Feature writer section has been completely changed, blame the Olympics,”
says pucktrant.com CEO, Richard Cloutier. “I'll be doing this big ‘trade deadline’ thing all of
February, but the other six listed writers – Kady Hobbins Lowetide, Kelsey Perry-Carlsen, Becca
Luden, Ryan McCracken and Brian Huddle will be covering the Olympics.”
“It’s an honour to be selected to cover Team Canada while they’re in Sochi,” says Brian Huddle.
“I will do the best of my ability to make sure everyone is informed of happenings involving
Canada during the 2014 Olympics.”
Puckrant.com is an Alberta-based website founded in 2013, that has more than 50 writers on
staff who cover the NHL, AHL, WHL, QMJHL, OHL, CIS, European leagues and now the
Olympics.
-30-
Available for interviews:
CONTACT:
Andrew Halipchuk, puckrant.com blogger: (403) 926-0019 or [email protected]
Title: Cancer Creates Silence
Writer: Andrew Halipchuk
Client: Hockey Fights Cancer
Length: 30 seconds
Cast:
Man 1: soft articulate voice
Voice over announcer: female voice
sfx: None
Music:
Soft, classical piano
30 second PSA Script:
0 – 2 seconds
Silence
2 – 25 seconds
Man 1: Hear that?
Man 1: That’s the sound of silence, the sound of a family reacting to the loss of a
loved one.
Man 1: Knowing that they’ll never be able to speak with or be with the brave soul
that battled cancer so courageously.
Man 1: It is estimated that 1 in 4 Canadians will die of cancer.
Man 1: Hockey Fights Cancer is a charitable initiative of the National Hockey
League and the NHL Players Association that is dedicated to raise money and
awareness towards cancer research.
Man 1: Over the month of April, puckrant.com will donate 10 cents for every page
visit the website receives that month.
Man 1: Please help to put an end cancer.
Man 1: You never know who it will affect next.
25 - 30 seconds
Music: up and under for the rest of the spot
Announcer V/O: Visit www.puckrant.com to help the cause, or call 403-555-1234
if you have any questions.
.
Radio Live Read Script
Title: Puckrant and NHL join forces to fight
cancer
Writer: Andrew Halipchuk
Client: Hockey Fights Cancer
Date: Jan. 29/14
-30 seconds-
Start Using:
March. 17, 2014
Stop Using:
April 30, 2014
Alberta-based website, puckrant.com joins the cause with Hockey Fights Cancer.
Puckrant.com and the NHL have reached an agreement, where the website will donate
money based on the amount of hits the website gets in the month of April.
Puckrant will donate 10 cents to cancer research for every view a page receives.
So visit puckrant.com today to get information on your favourite team, while helping to
put an end to cancer.
For more information you can visit Puckrant’s website at www.puckrant.com or contact
Cloutier at 403-555-1234.
-30-
Video Script
Title
Writer
Client
Length
Date
Cancer Creates Silence
Andrew Halipchuk
Hockey Fights Cancer
30 Seconds
March 17, 2014
VIDEO
0-2 Seconds
Black screen.
secs
AUDIO
0-5
0-2 Seconds
Silence
5-25
2-25 Seconds
Cuts of current NHL Players
holding up photos of them with
someone the loved or knew that
was fighting cancer or had
fought cancer.
2 – 25 seconds
Man 1: Hear that?
Man 1: That’s the sound of
silence, the sound of a family
reacting to the loss of a loved
one.
Man 1: Knowing that they’ll
never be able to speak with or be
with the brave soul that battled
cancer so courageously.
Man 1: It is estimated that 1 in 4
Canadians will die of cancer.
Man 1: Hockey Fights Cancer is a
charitable initiative of the
National Hockey League and the
NHL Players Association that is
dedicated to raise money and
awareness towards cancer
research.
Man 1: Over the month of April,
puckrant.com will donate 10
cents for every page visit the
website receives that month.
Man 1: Please help to put an end
cancer.
25-30 Seconds
Full page graphic:
Hockey Fights Cancer logo
For info:
www.puckrant.com
403-555-1234
25-30
Man 1: You never know who it
will affect next.
Music: up and under for the rest
of the spot
Announcer V/O:
Visit www.puckrant.com to help
the cause, or call 403-555-1234
if you have any questions.
Advertorial
Puckrant.com guarantees
readers it will “Talk Hard”
by Andrew Halipchuk
G
et ready Alberta cause there is
a new website in town, and its
name is Puckrant.com.
With around 50 writers on staff
Puckrant.com promises to be the
end-all, be-all, go to website for any
hockey fan. Be it for the average fan
looking to check up on news about
their favourite team, to the hockey
fanatic who needs to know every
little detail about every team in the
National Hockey League (NHL).
Puckrant is based out of central-Alberta and was started up by
hockeybuzz.com blogger, Richard
Cloutier, who wrote with hockeybuzz for four years as their Edmonton Oilers blogger.
“It was hard to leave an established website like hockeybuzz.
com,” says Cloutier.
“I am excited starting up a website of my own with the staff I have
assembled.”
fessional leagues including all 30
teams in the NHL, the American
Hockey League, the KHL and other
European professional leagues. Also
covered are North American junior
leagues including the Western
Hockey League, Ontario Hockey
League and Quebec Major Junior
Hockey League, and Canadian university hockey and women’s hockey.
Puckrant.com launched in December 2013, and has since grown
into a promising new website that
has an always growing following on
Twitter and Facebook. Be sure to
Puckrant has more than 50 writ- give them a like and follow them on
ers under contract who are mandat- twitter.
ed to write three articles a week on
their team or league that they have
Call 1-403-555-1234 for any
been assigned.
questions, and visit www.puckrant.
Puckrant currently covers pro-
com to see what they are all about.
The Puckrant Report
NHL trade deadline
fast approaching
T
he unofficial annual
holiday that is the NHL
trade deadline is nearing increasingly faster as more and
more names are being thrown
around.
Pending unrestricted free
agents Thomas Vanek (Islanders), Ryan Callahan (Rangers),
Matt Moulson (Sabres), Ales
Hemsky (Oilers), Marian
Gaborik (Blue Jackets) and
Michael Cammalleri (Flames)
are all expected to be moved
by March 5, before the 1 p.m.
mountain time deadline.
Of the names listed above
Callahan seems like the least
likely to move because his
Rangers are still in the hunt
for the postseason and they are
looking to re-sign their captain
long term as the Rangers look
to return to the postseason.
But if a deal cannot be reached
between Callahan and Rangers
general manager, Glen Sather,
expect Callahan to be moved
to another playoff contender as
a rental player.
There are also players who
are in play as potential trade
bait who are under contract
but are playing on teams that
are potentially setting up for a
rebuild or are looking to move
some of their assets. Players
like Ryan Kesler (Canucks),
Sam Gagner (Oilers), Christian
Ehrhoff (Sabres), and Ladislav
Smid (Flames), have had their
names tossed around in the
final week leading up to the
deadline.
Puckrant.com guarntees that
it will have in depth blogs and
articles on each of the trades
as they happen during the
deadline day March 5.
TSN will be covering the
trade deadline live on their annual show Tradecentre, which
will be the last time for a while
as the NHL becomes exclusve
to Sportsnet and Rogers media
next season.
Puckrant’s 3 most likely
to move by March 5
1. Thomas Vanek (NY Islanders)
-A high scoring winger with
no contract will get a ton of
attention from most teams
with the cap space. Chances of
moving 9.5/10.
2. Michael Cammalleri (Flames)
- The pending UFA has been
offered a contract by the Flames
and has yet to sign it, so expect
the Flames to move him before
he has the chance to leave as
a free agent in the summer.
His 6.5 million dollar contract
may make him harder to move
but teams are interested in
his scoring ability. Chances of
moving 8.5/10.
3. Matt Moulson (Sabres)
-A tough player who has played
on the top line for two teams this
season. Moulson brings a little
more physicallity in his game
than most players available,
which will make him a tempting
target for teams who could
use some size heading into the
postseason. Chances of moving
8/10.
OUR ROSTER –WRITING
STAFF
What is
Puckrant.com?
Puckrant has 50 writers under contract
who are mandated to write three
articles a week on their team or league
that they have been assigned.
The World-Wide Hockey Website.
Talk Hard.
The 50 writers write pre-game and
post-game stories, features on
players, and opinions on how their
team is doing and what they need to
do to improve themselves.
Date of publication
OVERTIME - FUTURE
Cloutier hopes for Puckrant.com’s
readership to continue to grow in the
future, ad hopes to have all 30 NHL
teams blogging on a regular basis.
Puckrant.com looks to become the
premier blogging website rivaling that of
hockeybuzz.com and
bleacherreport.com.
Puckrant.com
123 Whyte ave.
Edmonton, Alta.
Phone (403) 123-4567
www.puckrant.com
PRE-SEASON - HISTORY
WHY SHOULD I READ
PUCKRANT.COM?
Puckrant was an idea
conceived from former Hockey
Buzz writer, Richard Cloutier
from Edmonton. Cloutier
wanted to create a world-wide
hockey website covering all
major leagues across the world
by utilizing established writers
from across Canada and
student writers from Edmonton,
Calgary and their surrounding
cities.
Puckrant promises to be the end-all,
be-all, go to website for any hockey
fan. Be it for the average fan looking to
check up on news about their favourite
team, to the hockey fanatic who needs
to know every little detail about every
team in the NHL.
Puckrant offers current events stats
and rumour involving anything that has
to do with hockey.
Puckrant went live December
19, 2013 and has been going
strong in its first two months of
operation.
GAME DAY - PRESENT
Today Puckrant.com offers an
extensive look around the world of
professional hockey, like the NHL,
AHL, KHL and other European
leagues, junior hockey, like the WHL,
OHL, QMJHL and CIS and women’s
hockey.

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