ICO Portfolio

PORTFOLIO
by [i:ko]
Version • 13.01.2015
HELLO!
ABOUT US
ICO is a creative production company that focuses on developing new forms of media.
Our products engage, inform and entertain.
In all of our work we aim to completely indulge the audience in the emotional process
and make the technical parameters virtually invisible.
ICO develops digital innovations for all forms of media (often interconnecting them)
from television, to mobile applications, the internet and beyond.
At the end of the day, the platform is not important it is the experience that counts.
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SYSTEM SCOPE
TECHNOLOGY SPACE
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PROCESS
SERVICE & INNOVATION
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SERVICE BUNDLE
CONTEXT IS KING
MEDIA CONCEPTION •
MEDIA PRODUCTION •
MEDIA INNOVATION •
MEDIA CONSULTING •
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CLIENT PROJECTS
THE MESSAGE IS THE MEDIUM
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THE THROWAWAYS
STOP WASTING FOOD!
ICO developed and produced for the public relations agency EDELMAN a concept to virally market the results of
the European “Save Food” study.
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THE THROWAWAYS
STOP WASTING FOOD!
The STOP WASTING FOOD! campaigns, which were launched in eight different countries over platforms and social
networks, are fun and entertaining – this aims to maximize the viral effect.
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CLIMATE CAMPUS
EDUCATIONAL GAMES
The interactive touch table offered two different educational games which could be played alone or in a group up
to four players.
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CLIMATE CAMPUS
EDUCATIONAL GAMES
For the climate campus exhibition ICO developed an interactive touch table, on which people could experience
their personal impact on the climate change in a playful way.
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TAGESTHEMEN INTERACTIVE
THE WORLD IN A DIGITAL SHELL
This is an online version for the ARD news magazine Tagesthemen. Starting from the recognisable linear
presentation of the news stories from television, ICO and ARD developed together an interactive platform
that allows the user to easily access as much or as little information as he/she requires.
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TAGESTHEMEN INTERACTIVE
THE WORLD IN A DIGITAL SHELL
The user simply clicks on various key objects or text cues to access more information (in the form of text, graphics,
animations etc.). The process of accessing news becomes dynamic rather than linear.
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RENAULT
GLOBAL DIGITAL STRATEGY
ICO was commissioned by DIGITAS as a creative think tank to develop a new concept and design for the world
wide digital presence of Renault international.
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RENAULT
GLOBAL DIGITAL STRATEGY
The project involved coming up with ideas for applications and interactive modules that can be extended right
across the variety of user platforms, from the internet to mobile devices and social networks.
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AUDI
CGI ANIMATION FILM
For Audi ICO produced this CGI film for a deeper inside look on the quattro® permanent all-wheel drive with
self-locking center differential technology.
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AUDI
CGI ANIMATION FILM
The film used high-end CGI renderings and exploded drawing to deliver a great viewing expierence for the
audience.
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LIFE IN HYPERREAL
COMMERCIALS FOR SAMSUNG KOREA
ICO has been commissioned to develop and direct five commercials for Samsung. The spots had their premiere at
the CES in Las Vegas.
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LIFE IN HYPERREAL
COMMERCIALS FOR SAMSUNG KOREA
ICO’s concept was to show real life situations in unusual ways – as a metaphor for the new high-quality viewing
experience.
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SPIEGEL HISTORY
ON-SCREEN IDENTITY
ICO developed the on-screen identity for the Pay-TV channel Spiegel Geschichte on SKY.
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SPIEGEL HISTORY
ON-SCREEN IDENTITY
The project involved all areas of conception, visualization, animation, music composition and production. All
elements were produced as interconnecting modules to allow for seamless, simple combining and handling
within the station.
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MEDIA INNOVATION
NEW CONTENT FRAMEWORKS
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AGENTS
COMPLEX SYSTEMS MADE SIMPLE
Thomas Schelling, in 1971, showed that a small preference for one’s neighbors to be of the same color could lead to total segregation. He used coins on graph
paper to demonstrate his theory by placing pennies and nickels in different patterns on the “board” and then moving them one by one if they were in an
“unhappy” situation.
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AGENTS
COMPLEX SYSTEMS MADE SIMPLE
Making complex systems more tangible for a broad audience is the key idea behind Agents. We combine narrative
structures with agent-based modeling for unveiling the underlying patterns in complex systems.
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AGENTS
COMPLEX SYSTEMS MADE SIMPLE
Our first showcase wraps around the segregation model of Thomas Schelling which describes the segregation of
income- and ethnetic groups in large urban structures.
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ADAM & EVE
THE ONLINE FLIRT GAME
ICO developed this innovative new flirt game show – that utilizes new possibilities for interactivity over the
internet - combined with the entertainment qualities from traditional game shows on television.
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ADAM & EVE
THE ONLINE FLIRT GAME
By playing a number of on-demand and live online games the players flirt with one another. ADAM & EVE combines direct interpersonal
communication with online entertainment. Users can create their own direct, individual and exciting experience. ADAM & EVE is the ideal
game to integrate with a Social Network platform.
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SHERPA
YOUR LIFETIME CARRIER
sherpa is a personal digital memory and a network to store and share captured digital lifetime in an exciting
new way. Using generative design sherpa creates beautiful patterns which are representing moments of the users
lifetime.
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SHERPA
YOUR LIFETIME CARRIER
sherpa offers a revolutionary new interface experience. Working with hand gestures and simple drawings the user
enjoys a seamless interaction with his/her stored lifetime.
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DEUS EX
INTERACTIVE GAME SHOW
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DEUS EX
INTERACTIVE GAME SHOW
Deus Ex is a pilot for an innovative multi-platform game show - the perfect fusion of TV show, video game and improvisation
theatre. The sets are a combination of virtual 3D graphics (buildings and streetscapes) and “dogville-esque“ real sets (interiors)
where a colourful array of characters interact.
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DEUS EX
INTERACTIVE GAME SHOW
The viewer logs in over the internet and then controls the development of the drama by selecting various symbols and
answering questions that influence the storyline.
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AUMAKUA
INTERACTIVE MYSTERY SERIE
AUMAKUA is an interactive mystery series that ICO developed for the iPhone. The user becomes immersed in the
story by choosing from a number of short clips.
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AUMAKUA
INTERACTIVE MYSTERY SERIE
The application is constructed as a puzzle, where the user selects how he/she experiences the story piece by piece.
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IMPRINT
Contact us:
ICO moving bytes
Schäfer / Lüken GbR
Daniel Schäfer & Malte Lüken
Jenfelder Allee 80, 22039 Hamburg
T: +49 (0)40 - 66 88 47 81
M: +49 (0)151 - 419 350 73
E: [email protected]
W: www.ico-online.com
ICO moving bytes / ©2015
This works remains the creative property of ICO moving bytes and is protected by world wide copyright laws.

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