Media Kit 2014 about flydubai 68 destinations 34 countries 35 brand new Boeing 737-800 7,200,000 passengers destinations Abha Addis Ababa Ahmedabad Aleppo Alexandria Amman Ashgabat Bahrain Baku Beirut Belgrade Chittagong Colombo Damascus Dammam Dhaka Djibouti Doha Donetsk Erbil Gassim Hyderabad Istanbul Jeddah Kabul Karachi Kathmandu Kazan Kharkiv Khartoum Kiev Kuwait Lucknow Luxor Muscat Port Sudan Riyadh Samara Sohag Sulaimaniyah Tbilisi Ufa Yanbu Yekaterinburg Yerevan 55-64 demographics demographics 45-54 3% 65+ 2% key target 66% Arabs 66% 16-34 Age 9% 16-25 31% 35-44 20% 26-34 35% Gender Other 7% Asian 17% Western 10% Nationality Female 29% GCC 24% Male 71% Other Arab 42% Inflight entertainment Duty Free shopping Arabic movies & TV Hollywood Hindi movies & TV Ordering food Advertising Inflight TV demographics opportunities Spot advertising 20-60 seconds Boarding or Landing video mandatory for all passengers Monthly basis System sponsorship Static image at strategic points 5 seconds Monthly basis Branded content High value content provided by the sponsor Short featured content Long term Spot advertising Post Safety Video 20-60 seconds Monthly basis Forced to all screens Audio through Aircraft PA System All Passengers Dubai In-Bound Landing Video 20-60 seconds Monthly basis Forced to all screens Audio through Aircraft PA System All Passengers Dubai Bound System demographics sponsorship Payment Page Home Page System sponsorship Interstitial Category Ads Static Image Monthly basis 3 seconds Food & beverage category Duty Free category News Category Rate Card demographics Media Rate / month (US$) Payment Page (static) 21,000 Map Frame 15 Second billboard (Static) 18,000 Interstitial Category Ads (Static) 11,500 Main Home page Access system (Static) 26,000 Boarding or Landing Video 30 sec TVC 19,750 (mandatory for all passengers) (Landing video only for Dubai in-bound) Nick Hopkins Contact IFM Sales Director EMEA Tel: +971 4 423 4783 Mobile: +971 56 795 7390 E-Mail: [email protected] Jelle De Mey IFM Sales Manager, Middle East Tel: +971 4 423 4780 Mobile: +971 50 738 1373 E-Mail: [email protected] Spafax Dubai 33rd Floor, Tiffany Tower Jumeirah Lakes Towers Dubai United Arab Emirates P.O. Box 62615