VIP INVITE ESCAPE FOR GOOD NEW ORLEANS to DETROIT ESCAPE PRODUCTIONS and SUNSHINE SACHS cordially invite you to A CHARITABLE RACE, LIKE NO OTHER MEMORIAL WEEKEND 2014 WHO’S INVOLVED Brought to you by Escape Productions & Sunshine Sachs Producers Rocco Gardner Christian Lamb Greg Delaune Luke Pellegrini Shawn Sachs Committee Chloe Norgaard Jeremiah Bitsui Darius Campbell Amy Hixson More More More More More More Supported by Sunshine Sachs The Audience? Milk Studios? The Standard Hotels? The Weather Channel? Virgin? More More More More More More More More RACE ROUTE Reckon you’re WELL CONNECTED? WHAT • You and your best friend have 36 hours to get from NEW ORLEANS to DETROIT with NO CASH, just the GIFT OF YOUR GAB • YOU MAY UNLOCK SOME HIDDEN TREASURES ALONG THE WAY... • All in support of some awesome Causes and with epic media outreach. • Get the most ESCAPE miles and unlock a bonus prize of $X00,000 for your Charity! Hitch a ride in an Aston … borrow a kid’s skateboard à la Marty McFly … don your Gump pumps and run ... commandeer a ship or row boat ... even fly… How far will you go to ESCAPE FOR GOOD? NEW ORLEANS TO DETROIT SCHEDULE DEC 1st ESCAPE FOR GOOD 2014 LAUNCH 2013 THURSDAY OPENING PARTY NEW ORLEANS May 22nd 2014 FRIDAY 11AM RACE STARTS May 23rd OVERNIGHT PARTY AT GRACELAND - MEMPHIS May 23rd SATURDAY 11PM FINISH LINE PARTY - DETROIT May 24th MONDAY May 26th AWARDS CEREMONY WHY MIGHT I WANT TO DO THIS? IN BRIEF: 1. Its never been easier to raise money for a good cause and have fun!! The first two Escape for Goods raised over $40,000 with just 20 people taking part along with the whole shebang being put together in 3 weeks! 2. Forget training for a marathon you don’t really want to do, or crawling through stinging nettles whilst being electrocuted by barbed wire to raise money… this is genuinely good fun. 3. You get to dress up and BE a REAL hero for 3 whole days! 4. The exposure is massive. Be you a celeb or brand, you can watch your followers go through the roof as we target 1 million plus people over the course of the race. 5. How? Cross promotion and partnerships. We work with the biggest brands, networks and charities. Each time you or your company capture and publish something fun during the race, we cross-publish it and we ALL cross promote it. Then Sunshine Sachs let the press know. All in aid of good causes. 6. If you’re not convinced yet, how does a night partying in New Orleans, followed by Graceland, followed by Detroit sound? OK… Sold? Drop us a line. Let’s make it happen. BIG OUTREACH It may just be that benefits and big charity concerts are a thing of the past… Over the course of 24 hours the Escape is broadcasted to millions of online users via partnerships with leading brands, networks and charities who are all up for amplifying the reach, fun and fundraising efforts. We geo-track every turn of your Escape over 24 hours, and want to hear everything - from funny stories, photos, video, to people you meet along the way who are helping out your mission. We’ll track you and your partner on Instagram and Twitter, then broadcast everything to the entire ESCAPE community and beyond. Participants range from celebrities to faithful members of the Escape Community. WE LOVE THE TSA RE: ESCAPE PRODUTIONS & SUNSHINE SACHS ESCAPE is an experiential brand with a social following of some 80,000 people, linking like minded individuals and companies to one of a kind happenings. The brand has created festivals and events with global press coverage from Vogue to the Wall Street Journal. The brand promises to leave participants with more than a hangover! www.esca.pe | fb.com/escape | IG / TWT @escape SUNSHINE SACHS supports Escape for Good. Sunshine Sachs is a leading PR and creative firm in New York City and Los Angeles, built on the notion that good ideas have the power to change the world we live in, shape our cultural conventions, and create new models of success in every industry. ESCAPE FOR GOOD’S HEROES 2012 & 2013 THE RULES The Escape for Good rules are fairly simple. Disobey them though and you will face immediate disqualification!!! 1. You are not allowed to use any of your own money. You are not allowed to make any form of payment. If someone else gifts you a meal or a tank of gas / ticket this is fine. 2. Both team members must be present, registered at least 20 minutes prior to official start time. 3. Jet Plane Travel will be calculated on a 10:1 air mile to ground ratio (ex. 1500 air miles = 150 miles). Any other form of air travel will be calculated as mile for mile. 4. Teams must raise a minimum of $250 for their charity to qualify for the start line. 5. You must check in every 30 minutes at the very least. We want to know how you’re doing and that you’re still with us! What’s that you say? You’re in the luggage hold of a 757? Let us know when you’re boarding any vehicle where you might not have Internet access for a while. You are of course encouraged to share your adventure as often as you think entertaining, so don’t be shy! 6. You must be on the ground for your final check in. Its no good being half way to Australia, we will judge your effort on how far you were from the start line on your last check in. 7. If you are riding a bicycle, skateboard or car… please remember that we drive on the right out here, please follow US law – if you get arrested, we cannot help you. 8. You acknowledge that whilst you are a part of this event, out on the street you are a member of the law-abiding masses. Shoplifting/littering/public nudity (why are you naked, anyway?) and blaming Escape for Good will not wash. 9. The Escape for Good Team will determine distance traveled, including by using participant-reported results through Twitter check-ins with geographical tracking. Any participants found to falsify their locations at the conclusion of the event will be immediately disqualified. The Escape for Good team will be tracking participants from the LA start line, and will assess distance traveled on a straight-line basis from LA to participants’ endpoints plus any bonus award miles. As set out in the Escape for Good participation agreements, the Escape for Good team may adjust the contest rules and methodologies from time to time. This winners will be announced on April 11th at an award ceremony at Rock and Reilleys. 10. All team members must remain in costume for the entire duration of the competition 11. Teams must check in at their final location no later than 24 hours from the start of the event. If a team elects to end their travel early they may check in with #escape4g and #escape4gdone at any time and that location will be their final distance travelled . 12. Remember that you are here to have a GREAT time and to raise a ton of money for charity, so go for it!!! We ª Sponsors Want to work with Escape for Good? Let’s discuss: • Sponsoring our prizes and teams • Product donation • Product integration • Bonus features for racers • Matching teams in their fundraising efforts • Custom – don’t worry, we’ll think of something awesome To hear the amazing things we can do for your brand (including huge exposure, buzz, and engagement) please contact: Rocco: Buck: Emily: Greg: 917 727 2150 917 319 2600 212 691 2800 510 229 2970 [email protected] [email protected] [email protected] [email protected] all rights reserved c ESCAPE PRODUCTIONS 2013 / 2014
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