Southwestern Ontario Marketing Alliance

Southwestern Ontario Marketing Alliance (SOMA) Organizational Chart ‐ 2012
PARTNERSHIPS
Ontario Automotive Communities Alliance
Acronym: OACA
Web: www.ontarioautoalliance.com
Total Budget: $100,000
SOMA Cost: $3,600
Leverage Ratio: 28:1
Municipal Partners
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Canada’s Technology Triangle
Chatham-Kent
Greater Toronto Marketing Alliance
London Econ. Dev. Corp.
Niagara Region
Southwestern Ontario Marketing Alliance
Windsor-Essex Econ. Dev.
Activities
 IZB Show (Wolfsburg, GER)
 Management Briefing Seminar (Traverse City, MI)
 JSAE (Yokohama, Japan)
South Western Economic Alliance
Acronym: SWEA
Web: www.swea.ca
Municipal Partners
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Bruce County
Chatham Kent
Elgin County
Essex County
Grey County
Huron County
Lambton County
City of London
Middlesex County
Oxford County
Perth County
City of St. Marys
City of Stratford
City of Windsor.
Memorandum of Understanding (MOU)
Ontario Clean Technology Alliance
Acronym: OCTA
Web: www.ontariocleantechalliance.com
Total Budget: $113,000
SOMA Cost: $3,500
Leverage Ratio: 32:1
Municipal Partners
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Brampton
Caledon
Canada’s Technology Triangle
Chatham-Kent
Durham Region
Greater Toronto Marketing Alliance
Guelph
Halton Region
Hamilton – Economic Development
London Econ. Dev. Corp.
Mississauga
Niagara Econ. Dev.
Sarnia-Lambton Economic Partnership
Southwestern Ontario Marketing Alliance
Windsor-Essex Econ. Dev.
York Region
Activities
 Wind Power, Atlanta, GA
 ACE 12, Dallas, TX
 Smart Energy International, San Diego, CA
 SOMA is in the process of developing an MOU
with SWEA.
Ontario Food Cluster
Acronym: OFC
Web: www.ontariofoodcluster.com
Total Budget: $100,000
SOMA Cost: $2,000
Leverage Ratio: 50:1
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IT ALL ADDS UP!
SOMA has established brand and track record for over 12 years
SOMA enjoys ongoing alliances with 35 other economic
development organizations
For every SOMA dollar budgeted we leverage four more
For every $1 contributed by a SOMA member they have the benefit
of an average of $23more for FDI attraction
SOMA has representation at over 33 trade shows
Access to additional sources of funding through grants
Sr. levels of government and some site selectors prefer to deal with
regional economic development organizations.
The Southwestern Ontario Marketing
Alliance (SOMA) is a partnership of 7
communities, grown out of natural
economic ties. SOMA members
include Aylmer, Ingersoll, Stratford,
St. Marys, St. Thomas, Tillsonburg
and Woodstock and stretches
across Elgin, Middlesex, Oxford and
Perth counties.
SOMA’s sole mission is to attract
Foreign Direct Investment (FDI) to its
member communities. SOMA does
this through its many partnerships,
trade missions and marketing.
Brantford – Economic Development
Canada’s Technology Triangle
Chatham-Kent
Greater Toronto Marketing Alliance
Grow Guelph
Hamilton – Economic Development
London Econ. Dev.
Middlesex County
Niagara Econ. Dev.
Sarnia-Lambton Economic Partnership
South Western Economic Alliance
Southwestern Ontario Marketing Alliance
Windsor-Essex Econ. Dev.
Activities
 SIAL – Paris
 SIAL – Brazil/FISPAL Food Service
 Private Label Show, Chicago, IL
World Economic
Development Alliance
Acronym: WEDA
Market: United States
Dr. Klaus Kempf
Market: Germany and other
German-speaking countries
Mr. Katsuya Yamaguchi
Market: Japan
MEMBERSHIPS
Japan Society Canada
 www.japansocietycanada.com
Canadian German
Chamber of Industry and
Commerce
 kanada.ahk.de/en
Automotive Communities
Partnership
http://acp.cargroup.org
SOMA partners have been working
together since1999. SENIOR
GOVERNMENT
Municipal Partners
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CONSULTANTS
Ontario Ministry of Economic
Development and Innovation
Acronym: MEDI
Web: www.ontariocanada.com
SOMA TRADE SHOWS
Trade Shows - Attend
 Plastec West - Anaheim, CA
 Renewable Energy Congress Long Beach, CA
 NPE 2012 - Orlando, FL
 Windpower 2012 - Atlanta, GA
 IMTS 2012 - Chicago, IL
Trade Shows - Exhibit
 InterSolar NA- San Francisco, CA
 SEMA 2012 – Las Vegas, NV
 JEC North America – Boston, MA
Ontario Ministry of
Agriculture, Food and Rural
Affairs
Acronym: OMAFRA
Web: www.ontariocanada.com
Department of Foreign
Affairs & International Trade
Acronym: DFAIT
Web: www.international.gc.ca

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