Citylink Mall - JCDecaux Singapore

JCDecaux Singapore | Mallscape
Citylink Mall 2014
Citylink Mall
Introduction
Citylink Mall | About
Singapore’s prime subterranean shopping thoroughfare in Marina Centre
Citylink Mall, the undergound linkway
1st
Underground Mall
located within marina centre
1.26M
average footfall per month
Over
Major Linkway
connecting commuters between MRT
stations & nearby shopping malls
Stretches
over
350m with a total retail floor
space of 60,000sq ft.
60 tenants
from fashion to F&B outlets
*Traffic count conducted by Hongkong Land, Dec 2013
Citylink Mall | Shoppers’ Profile
A Shopping Haven For PMEBs of middle – high income holders
Gender Breakdown & Combined Household Income
36.6
% of the shoppers have a combined
household income of more than $5,000
60.8 %
26.8
31.7 %
% have a combined household
PMEBs
39.0 %
(aged 25-39)
income of more than $7,000
Insights on How Shoppers Purchase
44.6% keep
25.5
up with the latest
fashion trends
personal care
Source: Hong Kong Land, 2011; Nielsen Media Index 2011
% spends more
on beauty and
products & services
36.4% willing
to pay more for
luxury brands
Citylink Mall | Sites Locality
Citylink Mall | King-Size Lightbox Domination Package
King-sized Lightbox
Media Benefit
Increase brand presence & enjoy advertising
exclusivity with Citylink’s King-size Lightbox & a
flight of Staircase Riser
Staircase Riser
Technical Details
Commercial Details
Dimensions: King-Size Lightbox – 4.45m x 5.35m (23m2)
Minimum Booking:
2014 Media Rate:
week
Production Cost:
1 Flight of Staircase Riser
(King – Size Lightbox + 1 Flight of Staircase Riser)
No of Unit(s): 2
Format: Stickers
Requires one night installation
20% Festive Loading Fee may apply during May-July 2014 & Nov-Dec 2014 |
* Media rate Breakdown: $3,500 + $87.50 (King-sized Lightbox + 1 Flight of Staircase Riser)
+ Production Cost Breakdown: $3,500 + $1,000 (King-sized Lightbox + 1 Flight of Staircase Riser)
4 Weeks
$ 3,587.50* per
$ 4,500+
Citylink Mall | Digital Walkway
King-sized Lightbox
Media Benefit
A domination site with digital visuals & wall sticker
bleed, giving your ad creative flexibility, bringing
your brand to life & attracts the eyes of shoppers
*Include
Staircase Riser
Technical Details
No of Unit(s): 8
Format: Stickers Bleed + 7x Digital Screens (audio enabled)
Dimensions: Wall Sticker Bleed – 3.7m x 45m
70” Digital Screens
Digital Advertisements Uploading | Requires 1 night installation | 20% Festive Loading Fee may apply during May-Jul 2014 & Nov-Dec 2014
Commercial Details
Minimum Booking:
2014 Media Rate:
4 Weeks
$ 10,000 per week
Production Cost:
$ 15,000*
(Wall Sticker Bleed + 70” Digital Screen)
Citylink Mall | Panoramic Wall Domination Package
70” Digital Screen
Staircase Riser
Media Benefit
Technical Details
A clutter-free site, dominating the 11m stretch
No of Unit(s): 7
walkway, giving 100% exposure to commuters
Format: Panel Posters + Stickers Bleed + Staircase Risers
transiting between Esplanade, Marina Bay &
City Hall MRT stations
Dimensions: Panel Posters – 1.53m x 1.01m
Panoramic Wall Sticker Bleed – 11m x 2.8m | 2 Flight of Staircase Risers
50% Floor Sticker Bleed Coverage
Requires 1 night installation
20% Festive Loading Fee may apply during May-Jul 2014 & Nov-Dec 2014
*Production Cost Breakdown: $3,500 (Panoramic Wall & Panel Posters)
+ $4,000 (50% Floor Sticker) + $1,000 / Flight of Staircase Risers
Artist’s Impression
Commercial Details
Minimum Booking:
2014 Media Rate:
4 Weeks
$ 5,500 per week
Production Cost:
$ 8,500*
(Panoramic Wall Sticker Bleed + Panel Posters + 50% Floor Sticker + 2
Staircase Risers)
Citylink Mall | Atrium Space
Artist’s Impression
Media Benefit
Maximum exposure with interaction & enagament
Technical Details
No of Unit(s):
through any Citylink Media Space & fun activities at the
atrium space to achieve maximum outreach & brand
awareness
Requires 1 night installation
20% Festive Loading Fee may apply during May-Jul 2014 & Nov-Dec 2014
Any Citylink Media Space
+ Event Space
Format:
Any Citylink Media Space
+ Event Space (24ft x 14ft)
Commercial Details
2014 Media Rate:
$ 750 / day (Mon-Thur, except PH)
$ 950 / day (Fri-Sun & PH)
Production Cost:
Dependent on Execution
Booking Guidelines
Citylink Mall
Citylink Mall | Booking Guidelines
Booking Guidelines
►Bookings accepted only until 31st December 2014
►Campaign cycle is from Wednesday - Tuesday.
►All packages are subject to availability at time of booking.
►20% Festive Loading Fee applies during May-July 2014 & Nov-Dec 2014
►50% creative loading applies to the media rate for any 3D executions.
►All creative executions are subject to final approval by the relevant authorities.
►Production of all sticker campaigns must be undertaken by JCDecaux.
►Material sizes stated are in approximation only. The appointed production house is responsible for
taking final measurements.
►JCDecaux reserves the right to amend media rates and any terms and conditions by giving
reasonable notice.
Thank You
Oh Say Tuck
Account Director – Team Head
[email protected]
Jerrine See Toh
Account Manager
[email protected]
Rebecca Leow
Account Manager
[email protected]

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