Dr. K. Kajendra Publications 1. Kanagasabai Kajendra (2010), Customer Perception Of Delivered Value: A Study of Consumers and Vendors of Mobile Phones in Sri Lanka, NICE Journal of Business, Vol. 5 • No. 1 • January – June, 1-13. 2. Pirithiviraj J.C.D and K. Kajendra ( 2010) “ Relationship between Market Orientation and Corporate Social Responsibility with Special Reference to Sri Lankan Financial Sector”, Journal Emerging Trends in Economics and Management Science (JETEMS), 1 (2):107-113. 3. Kajendra K. (2008). “Market Orientation and Company Performance: A Study of Selected Japanese and Sri Lankan Companies”, The Journal of Faculty of Economics, Gakshuin University, Vol. 44, No.4, January, pp. 291-308. 4. K. Kajendra (2006), Evolution of the Marketing Concept and Discipline: Glancing over the Literature, NICE Journal of Business, Meerut, India, Vol. 1, No.2, July – December, 63-72. 5. Kajendra, K. (2006), Customer orientation in Sri Lankan Companies, NICE Journal of Business, Meerut, India, Vol. 1, No.1, January – June, 53-62. 6. D.P.S. Verma and K.Kajendra (2004), Influence of Customer-orientation on Organisational Performance: A Study of Large Manufacturing Companies in Sri Lanka, Decision, Indian Institute of Management, Calcutta, India, Vol. 31, No. 1, January – June, 125-144. 7. K. Kajendra and D.P.S. Verma (2003), Influence of Environmental Factors in Customerorientation: An empirical study in Sri Lanka, Indian Journal of Commerce, Vol. 56, January-March, pp.1-8. 8. D.P.S. Verma and K.Kajendra, (2003), Customer-oriented Practices in Sri Lankan Companies, Amity Business Review, India, Vol. 4, January-June, pp. 32-36. 9. D.P.S. Verma and K.Kajendra (2001), Customer-orientation and its influence on organisational Performance: A Conceptual Approach, Indian Journal of Commerce, Vol. 54, December, pp. 122-131. Past Research and Presentations 1. J.C.D. Pirithiviraj and K. Kajendra, Relationship between Market Orientation and Corporate Social Responsibility: A Conceptual Approach, Presented at the Hilton Colombo, 9th Asiam Pacific Round table for Sustainable Consumption and Production, June, 2010. 2. J.C.D. Pirithiviraj and K. Kajendra, A Study On the Market Orientation of the Sri Lankan Financial Sector, extended Abstract, Presented at the Open University of Sri Lanka, Annual Accademic Sessions- 2010, July, 2010. 3. K.Kajendra, “Market Orientation and Company Performance: A Study of Selected Japanese and Sri Lankan Companies”, Paper presented at the Gakushuin University, Tokyo, 2007. 4. K. Kajendra, Customer –orientation and Organizational Performance: A Study of Selected Sri Lankan Companies, Unpublished doctoral thesis, Delhi School of Economics, University of Delhi, India, 2003. 5. K. Kajendra , Influence of Environmental Factors in Customer orientation: An Empirical Study in Sri Lanka, Paper presented at the Indian Commerce Association, 55th all India Commerce Conference, Mohenlal Sukhadia University, Udaipur, (RAJ.), India, 2002. 6. K. Kajendra, Customer orientation and its influence on Organisational Performance: A Conceptual Approach, Paper presented at the Indian Commerce Association, 54th all India Commerce Conference, Department of Commerce, Aligarth Muslim University, Aligarth, India, 2001. 7. K. Kajendra Marketing orientation of Small and Medium Scale Industry in Sri Lanka, Unpublished Master of Commerce Dissertation, University of Kaleniya, Sri Lanka, 1996.
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