Media Contacts: onebite Joanne Smith Email: [email protected] Phone: +44 1635 887 674 Arrow Electronics Inc. Arrow Electronics Dawn Small Global Communications Email: [email protected] Phone: +1 303 824 4188 or Arrow Electronics Thorsten Hecking EMEA Communications Email: [email protected] Phone: +49 6102 5030 8638 Press Release Brocade Signs UK Distribution Agreement with Arrow Electronics Deal focused on offering innovative Brocade solutions to Data Centre, Infrastructure-as-a-Service and Cloud Service Provider channel BRACKNELL, United Kingdom, August 14, 2014 – Brocade (NASDAQ: BRCD) and Arrow Electronics have announced a distribution agreement that will enable the UK arm of the global distributor to offer the full Brocade® IP networking solution portfolio. Arrow’s resellers focused on the Data Centre, Infrastructure-as-a-Service (IaaS), and Cloud Service Provider (CSP) segments will benefit from access to some of the most innovative IP solutions on the market, including Brocade Ethernet fabrics and Software-Defined-Networking (SDN) solutions, along with Arrow services to support the sales and after sales process. Recent research revealed that 92 percent of senior IT Decision Makers (ITDMs) feel that their infrastructure is not agile enough to deliver robust and scalable services to stakeholders or support next generation applications*. The next generation data centre must be able to support the deployment of Cloud environments and handle the demands of the Internet of Everything. As such, it will rely on virtualised and automated systems to operate effectively and efficiently, representing a significant market opportunity for channel organisations. Arrow will also enable data centre solutions to be financed through the innovative Brocade Network Subscription offering, which gives resellers an advantage in negotiations by offering subscription based financing that allows customers to pay for their technology investments through OpEx rather than CapEx funding. David Ellis, director of strategy at Arrow ECS UK and Ireland said, “Our commitment to developing data centre solutions that don’t just fix the issues of today, but also address customer challenges five years out, means Brocade IP solutions such as fabrics and SDN are a perfect fit for us and our customers.” Chris Lamborn, head of distribution EMEA at Brocade added, “With the fast moving shift towards the Internet of Everything, Big Data, IaaS and the Cloud there is a significant opportunity for resellers to help their customers adopt the right solutions now for the data centre environment they’ll need in the not so distant future. However, these can be complex projects involving multiple vendors and Arrow’s expertise and partnerships in this area reflect our commitment to supporting the UK channel in grasping that opportunity to the fullest.” Brocade already has a number of distribution agreements in place with Arrow worldwide and Arrow already distributes Brocade storage network solutions in the UK. Following the agreement, a demonstration suite will be developed in the UK to support channel sales and training engagements. More information: • www.brocade.com • www.arrowecs.co.uk • www.fiveyearsout.com * The study, commissioned by Brocade, was conducted by third-party research firm Vanson Bourne, and surveyed 400 senior ITDMs from large enterprises in the UK and US. ### About Brocade Brocade (NASDAQ: BRCD) networking solutions help the world’s leading organizations transition smoothly to a world where applications and information reside anywhere. (www.brocade.com) © 2014 Brocade Communications Systems, Inc. All Rights Reserved. ADX, Brocade, Brocade Assurance, the B-wing symbol, DCX, Fabric OS, HyperEdge, ICX, MLX, MyBrocade, OpenScript, VCS, VDX, and Vyatta are registered trademarks, and The Effortless Network and The On-Demand Data Center are trademarks of Brocade Communications Systems, Inc., in the United States and/or in other countries. Other brands, products, or service names mentioned may be trademarks of others. About Arrow Electronics Arrow Electronics (www.arrow.com) is a global provider of products, services and solutions to industrial and commercial users of electronic components and enterprise computing solutions. Arrow serves as a supply channel partner for more than 100,000 original equipment manufacturers, contract manufacturers and commercial customers through a global network of more than 460 locations in 58 countries.
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