Robb Report International Editions Media Kit

SINGAPORE
MEDIA KIT
2014
OCTOBER 2013
SEPTEMBER 2013
S
M
T
W
T
F
S
S
M
1
8
15
22
29
2
9
16
23
30
3
10
17
24
4
11
18
25
5
12
19
26
6
13
20
27
7
14
21
28
1
6 7 8
13 14 15
20 21 22
27 28 29
S
M
T
F
S
S
M
T
W
2
9
16
23
30
1
8
15
22
29
2
9
16
23
30
3
10
17
24
31
4
11
18
25
M
NOVEMBER 2013
W
T
JANUARY 2014
M
T
W
1
5 6 7 8
12 13 14 15
19 20 21 22
26 27 28 29
M
T
W
T
F
S
S
2
9
16
23
30
3
10
17
24
31
4
11
18
25
5
12
19
26
1
4 5 6 7 8
11 12 13 14 15
18 19 20 21 22
25 26 27 28 29
T
F
S
S
5
12
19
26
6
13
20
27
7
14
21
28
1
6 7 8
13 14 15
20 21 22
27 28 29
F
S
S
M
FEBRUARY 2014
T
S
S
2
9
16
23
30
3
10
17
24
31
4
11
18
25
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28
F
S
S
T
W
T
M
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 31
01 - Booking date
T
1
6 7 8
13 14 15
20 21 22
27 28 29
T
JUNE 2014
F
S
S
M
T
W
T
F
S
2
9
16
23
30
3
10
17
24
31
1
8
15
22
29
2
9
16
23
30
3
10
17
24
4
11
18
25
5
12
19
26
6
13
20
27
7
14
21
28
T
M
T
F
S
AUGUST 2014
W
T
F
S
S
2
9
16
23
30
3
10
17
24
31
4
11
18
25
5
12
19
26
1
3 4 5 6 7 8
10 11 12 13 14 15
17 18 19 20 21 22
24 25 26 27 28 29
31
OCTOBER 2014
2
9
16
23
30
W
T
F
S
S
1
7 8
14 15
21 22
28 29
2
9
16
23
30
3
10
17
24
4
11
18
25
5
12
19
26
6
13
20
27
1
5 6 7 8
12 13 14 15
19 20 21 22
26 27 28 29
T
F
S
S
NOVEMBER 2014
M
W
T
T
W
T
T
F
S
2
9
16
23
30
3
10
17
24
31
4
11
18
25
DECEMBER 2014
W
T
F
S
S
2
9
16
23
30
3
10
17
24
4
11
18
25
5
12
19
26
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30
03 - Goes to print
02 - Material deadline
M
W
T
APRIL 2014
M
W
SEPTEMBER 2014
F
T
M
JULY 2014
T
MARCH 2014
S
MAY 2014
W
DECEMBER 2013
1
3 4 5 6 7 8
10 11 12 13 14 15
17 18 19 20 21 22
24 25 26 27 28 29
S
T
M
1
7 8
14 15
21 22
28 29
04
T
W
T
F
S
2
9
16
23
30
3
10
17
24
31
4
11
18
25
5
12
19
26
6
13
20
27
- On sale
When seeking
the very best life has to offer,
true connoisseurs
choose Robb Report.
Reaching the ultra-affluent around the world with editions in the USA, Russia, China, India, Spain, Brazil, UAE,
Turkey, Singapore, Vietnam, Thailand and Kazakhstan.
For more than 30 years, this distinctive magazine has captivated ultra-affluent readers, delivering
authoritative coverage of the luxury market. Each month, Robb Report showcases prestige brands
that matter most to a sophisticated readership, offering uncommon insight, elegance and style.
The magazine’s influence shines in signature issues such as Car of the Year, Best of the Best and
Ultimate Gift Guide – indispensable resources that draw widespread praise and high-profile
publicity for the featured products. Other editorial topics include fashion, real estate, travel,
private aviation, money, jewellery & watches, and home electronics.
EDITORIAL
Robb Report’s editorial content
is produced and written by an expert team of editors
and international contributors
who cover the luxury landscape from
an insider’s point of view.
PORTFOLIO
A collection of awe-inspiring
spreads showcasing products
that represent the best
of industrial and
aesthetic design.
FRONTRUNNERS
A fast-paced survey of the
latest developments in
fashion, watches, jewellery,
automobiles, money
and investment, home
entertainment
and real estate, and
more — from cutting-edge
innovations to the
movers and shakers
shaping tomorrow’s world.
GRAND OPENINGS
An editorial selection
of the month’s
most important and
interesting launches from
the luxury market.
ART CALENDAR
Robb Report looks at the
most relevant events, shows
and exhibitions throughout
the world of art and
entertainment.
ROBB COLLECTIONS
COVER STORY
Profiles of the best
products, events and
destinations, and of
the people who wield
influence, in the following
categories:
The main feature of
each issue, researched
and written by
Robb Report’s
team of editors or
renowned experts, discusses
the latest trends and
developments surrounding
the topic of the month.
Architecture, home design and real estate,
Art, antiques, collectibles
Automobiles, motorcycles
Aviation, boating
Epicurean, wine, spirits, cigars
Fashion, accessories, grooming
Golf
Home electronics, personal technology
Jewellery, watches
Money, investing and wealth management
Travel, resorts, hotels, spas
DEPARTMENTS
DEPARTMENTS
DEPARTMENTS
STYLE
TIME
WHEELS
The rarest and best in
fashion, jewellery
and accessories.
The finest watches
and latest
developments in horology.
News and experiences
related to
luxury automobiles.
DEPARTMENTS
DEPARTMENTS
DEPARTMENTS
WINGS & WATER
JOURNEYS
LEISURE
Products and services
associated with yachting
and private aviation.
Exclusive and
exotic destinations
around the globe.
Products, events
and experiences related
to fine dining, wine, spirits
and tobacco.
DEPARTMENTS
DEPARTMENTS
DEPARTMENTS
MONEY
ROBB READER
Advice and expertise
on everything related to
your money and wealth.
Robb Report profiles its
readers — real people,
who stand for our values
and reflect our audience.
HOME
& REAL ESTATE
An expert look at cutting-edge
home technologies, interiors
and real estate.
EDITORIAL
CALENDAR
2014
Each month Robb Report devotes special attention
to one or two main cover-topics.
JANUARY 2014
GLOBAL
LUXURY
Robb Report showcases the products and services
available from the most prestigious luxury brands around
the globe that target affluent connoisseurs seeking
the very best that life has to offer.
FEBRUARY 2014
PROPERTIES
Robb Report turns the spotlight on the local and
international real estate markets with a compilation of the best
of luxury developments, swoon-worthy private villas,
and assets that deserve a space in our readers’ portfolio.
MARCH 2014
FASHION
COLLECTIONS
Robb Report Singapore brings back first-hand accounts
from the runways of Milan, Paris, London and New York.
APRIL 2014
WATCHES & JEWELLERY
CAR OF THE YEAR
Robb Report Singapore tracks the latest trends from the exclusive
high-end watch event Salon International de la Haute Horlogerie
(SIHH), as well as the to-die-for jewellery collections from the
world’s leading luxury brands. In addition, this issue celebrates the
world’s best luxury cars, from their sleek exteriors and efficient
drivetrains to the lushest of interiors.
MAY 2014
INNOVATIONS
&
TECHNOLOGY
JULY 2014
HAUTE
HOROLOGY
Robb Report puts the spotlight on the
latest innovations and ingenious creations
that bring sci-fi fantasies to life.
Robb Report speaks to industry experts
who offer insights into high watchmaking,
and reports from Baselworld with a first-hand account
of the latest developments in luxury timepieces.
JUNE 2014
AUGUST 2014
MONEY
IDEAL HOME
Robb Report surveys the abundant
investing options that are available,
gives expert advice and provides
our sophisticated readership
with detailed financial insight.
&ART
Robb Report spotlights the creme de la creme of interior
design, and curates a collection of the most lust-worthy
accoutrements for the stylish home. This issue also highlights
exquisite private art collections and offers tips on art
investment while uncovering new talent and art world trends.
SEPTEMBER 2014
NOVEMBER 2014
BEST
OF THE BEST
SMART
LEISURE
Robb Report puts together an exquisite collection
comprising only the cream of the luxury crop –
from the most coveted automobiles and intricate timepieces
to opulent hotels, and much more. This issue is not just about
the finer things in life. It’s about the finest.
Whether it’s a short breather between meetings or a
relaxing vacation, every second of your free time is precious.
Get the most out of it with Robb Report Singapore’s guide
to the must-have products, accessories and insider experiences
to help you unwind, intelligently.
OCTOBER 2014
DECEMBER 2014
BESPOKE
The most discerning appreciate impeccably made one-of-akind items that are tailored to meet their fine standards.
Robb Report gathers the brands, people and services who offer
the most exquisite workmanship and the best experiences.
ULTIMATE
GIFT GUIDE
The Robb Report Gift Guide offers
a carefully curated collection of exclusive presents
and expertly answers the question:
what do you give when the sky is the limit?
EDITORIAL CALENDAR & DEADLINES
2014
YEAR
MONTH
ISSUE 2014
January Global Luxury
February Properties
March Fashion Collections
April
Watches & Jewellery, Car of the Year
May Innovations & Technology
June Money
July Haute Horology
August Ideal Home & Art
September Best of the Best
October Bespoke
November Smart Leisure
December Ultimate Gift Guide
Booking Date
Material Deadline
Goes to Print
On Sale
15 Nov 2013
25 Nov 2013
23 Dec 2013
27 Jan 2014
10 Mar 2014
07 Apr 2014
05 May 2014
02 May 2014
30 Jun 2014
04 Aug 2014
03 Dec2013
07 Jan 2014
10 Feb 2014
17 Mar 2014
14 Apr 2014
12 May 2014
09 Jun 2014
07 Jul 2014
11 Aug 2014
20 Dec 2013
24 Jan 2014
27 Feb 2014
03 Apr 2014
30 Apr 2014
29 May 2014
26 Jun 2014
24 Jul 2014
28 Aug 2014
01 Sept 2014
29 Sept 2014
27 Oct 2014
08 Sept 2014
07 Oct 2014
03 Nov 2014
25 Sept 2014
22 Oct 2014
20 Nov 2014
16 Dec 2013
20 Jan 2014 28 Feb 2014 28 Mar 2014 25 Apr 2014 23 May 2014 20 Jun 2014
25 Jul 2014
22 Aug 2014
19 Sept 2014
17 Oct 2014
1, 50 0
copies via 12 leading banks in Singapore.
VIP clients and Private and Priority banking clients are
subscribed to Robb Report Singapore on an annual basis and
receive their issue directly from their trusted bank.
1,50 0
DISTRIBUTION
PR I N T R U N
10,0 0 0 to 15,0 0 0
copies
copies via first-class and business-class lounges
at international airports in South East Asia,
including those in Singapore, Kuala Lumpur,
Hanoi, Ho Chi Minh City and Bangkok.
50 0
copies via golf clubs in Singapore.
5,00 0
F R EQU EN CY
12
issues per year
copies via newsstands and bookshops
in Singapore.
M O N T H LY DI S T R I B U T I O N
We do not work blindly,
copies via selected 5-star hotels and private clubs
in Singapore.
we know exactly who our readers are
and where to reach them.
Annual subscription price
$100
1,00 0
1, 3 0 0
copies via editorial subscriptions, including Sentosa Cove
and other premium condominiums
250
copies via international direct mail
Banks
Thr3e Thre3 Robin
The Lincoln Modern
ABN AMRO
Citibank
Maybank
Coutts Bank
DBS Asia Treasures
OCBC Bank
The Orchard Residences
Barclays Bank
Deustche Bank
Societe Generale
Orchard Scotts
BNP Paribas
HSBC Private Bank
Standard Chartered Bank
Orchard Parksuites
BSI Bank
JP Morgan
VP Bank
The Forest by Wangz
Far East Plaza Residences
Golf Clubs
Private Clubs
Singapore Island
Country Club
The Tanglin Club
Tower Club
One0 15 Marina Club
The American Club
The British Club
Airline Lounges
Treetops Executive
Residences
West Coast Village
Residences
Sentosa Cove Management
Private Limited (Condo
properties)
Regency House
Hougang Village
Residences
Sentosa Cove Management
Private Limited (Landed
properties)
Yafriro
Kiton
Faber-Castell
Private Yacht and Aircraft Companies
White Sails Yacht
JetQuay CIP Terminal
Singapore Airlines
Emirates
Thai Airways
Meritus Mandarin Orchard Shangri-La Hotel
Raffles Medical Clinics
Mount Elizabeth Hospital
Automotive Showrooms
Audi
Rolls-Royce
Lexus
Land Rover
BMW
Peugeot
Jaguar
Chrysler
Mercedes-Benz
Porsche
Lamborghini
Volkswagen
Maserati
Unlisted Collection Hotels
MISC
Ferrari
W Hotel
Caveau Wines & Bar
Les Amis Group
Quaich Bar
Catalunya
Peach Garden
Mercedes Benz Limousines
Il Lido
Restaurant Andre
Amara Sanctuary Resort
Marina Mandarin
Singapore
The Ritz-Carlton, Millenia
Singapore
Capella Singapore
Movenpick hotel
The St Regis Singapore
Goodwood Park Hotel
Parkroyal on Pickering
The Sentosa Singapore
Grand Hyatt Sinagapore
Raffles Singapore
Wangz Hotel
InterContinental
Regent Singapore
Mandarin Orchard
Singapore
Resort Sentosa
Sheraton Towers
Private Residences
Hilltops
Singapore Air Charter
Medical
Raffles Hospital
Hotels
The Marq
Riverside Village
Residences
Clients
Leviev
China Club
Amara Sanctuary
Resort Sentosa
Central Square Village
Residences
Leonie View Residences
Sentosa Golf Club
DBS Asia
Treasures Lounge
The Ritz Carlton
Residences
Martin 38
Individual Subscriptions | Newsstands | Airport | Bookshops | Supermarkets
H I G H - N ET- WORTH S U BSC R IBER S
Robb Report subscribers are well-educated, ultra-affluent leaders.
ED UC AT ION
Attended College . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94%
Postgraduate Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34%
DEMOGRAPHICS
EMPLOYMENT
Professional/Managerial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86%
Owner, Partner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56%
Self-employed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39%
A DEDICATED, INVOLVED READERSHIP
IN COME
(IN USA)
Average Household Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,375,000
Households with an annual income of $100,000+ . . . . . . . . . . . . . . . . . 93%
Households with an annual income of $500,000+ . . . . . . . . . . . . . . . . . 51%
For many premium and luxury advertisers looking
to market their products and services to their target
audience Robb Report is one of the most trusted
and effective marketing tools.
A SSET S
(IN USA)
Average Household Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7,738,000
Assets with a net worth of $1,000,000+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80%
Assets with a net worth of $5,000,000+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46%
The typical Robb Report readers are:
18-34. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13%
35-49 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50%
50+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37%
Male . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60%
Female . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40%
Married. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75%
SEC U R IT IES
(IN USA)
Average Value of Household Securities . . . . . . . . . . . . . . . . . . . . . .$3,612,000
Portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,000,000+. . . . . . . . . . . . . . 47%
R EA L ESTAT E VA LU E
(IN USA)
Average Value of Primary Residence . . . . . . . . . . . . . . . . . . . . . . . . $1,923,000
Average Value of Other Real Estate Owned . . . . . . . . . . . . . . $4,374,000
Primary Residence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,000,000+. . . . . . . . . . . . . . 56%
Other Real Estate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,000,000+. . . . . . . . . . . . . . 68%
RATES 2014
S PREADS
WITH HOUSEHOLD
INCOMES SUBSTANTIALLY ABOVE
AVERAGE, ROBB REPORT READERS
REPRESENT AN INCOMPARABLE
CONCENTRATION OF BUYING POWER
THAT TRANSLATES INTO A CORRESPONDING
VOLUME OF SPENDING IN ALL LUXURY
CATEGORIES, FROM PRIVATE AVIATION
TO SUMPTUOUS RESIDENCES,
FROM EXOTIC TRAVEL TO SUPERCARS,
HOME THEATRES, AND THE WORLD’S
MOST EXQUISITE FASHIONS, DECOR,
JEWELLERY AND COLLECTIBLES.
Spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9,000
1st Spread. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $14,100
2nd Spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $12,300
3rd Spread. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$11,700
4th Spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $10,700
Spread between special positions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $10,600
Spread in the 1st Third. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $10,200
S INGLE PAGE S
Single page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5,400
Premium position page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$7,500
Contents, Editor’s Letter, Masthead
Single page in 1st Third. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5,900
IBC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7,400
OBC. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $14,100
1/2 Page
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,200
Special AD Section TBD
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AND EXCLUDE 7% GST.
ADVERTISERS
THESE BRANDS ADVERTISE
IN THE INTERNATIONAL EDITIONS OF ROBB REPORT
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420mm x 270mm
430mm x 280mm
Bleed:
Safety:
Please make sure that color backgrounds (if any) extend 5mm beyond the trim lines
on all sides.
Keep live matter 7mm from the trim.
In case of special placement options such as inserts, gatefolds, etc., please contact the Robb
Report Production Manager to get further details and additional information.
Advertising Materials
Robb Report accepts plate-ready files and native application files.
Submit Macintosh formatted media and files. PC media and files are not acceptable.
Send all materials on a CD, DVD, or via FTP/file exchange services. All disks should be labeled with
advertiser name, advertising brand and publication data. Send all digital materials with a calibrated
contract proof. Please see the submission guidelines, or contact the Robb Report Production
Manager. Artwork should be sent to
Contract Proof Requirements
Robb Report requires that a contract proof be submitted with each advertising submission. Digital
files (both plate-ready files and native application files) are not sufficient for color proofing purposes.
All contract proofs must be made in accordance with the requirements of ISO 12647-1 and ISO
12647-2. All proofs must be made from the original digital file, include trim/bleed marks, a color
control bar, ID of proofing system used, calibration date/time and target output profile. Robb Report
will not accept film-based halftone proofs, color lasers, acetate color keys, tear sheets, blue lines or
any proof other than those mentioned above. All contract proofs are required to be supplied with a
calibrated color bar Ugra/FOGRA-Medienkeil V2.0.
General Guidelines
!
Target!output!profile!
For the best production fidelity and according to the international print standard ISO 12647-2:2004
Robb Report requires that the ISO Coated v2 (ECI) or Coated FOGRA39 ICC profiles be used. If
you have questions related to the color profiles, please contact us.!
Technical Requirements
Digital!Requirements!
• Please ensure that your filenames do not contain any spaces (use_underscores_instead) or
special characters. When naming your file, use only letters of the Latin alphabet or numbers. Do not
attempt to upload files with filenames containing the characters \, /, :, *, ?, <, >, or |.
• All files being sent via FTP/file exchange services should be compressed into one archive prior to
transfer. StuffIt (.sit, .sea), or Zip (.zip) encoding will be accepted. StuffIt (.sit) compression is
recommended.
!
Plate5Ready!Files
• PDF/X-1a (ISO 15930-1:2001).
Native!Application!Files!
Page Layout Files: InDesign CS2, CS3 (QuarkXPress files are not acceptable)
• Flatten any transparency.
• Do not use additional Path and Alpha Channels.
• Do not menu-style fonts (i.e. by selecting italic in the style menu). Use the font variation instead.
• Use the InDesign “Preflight” feature to ensure all page elements (images and fonts) are captured
and included.
Adobe Photoshop Files: Photoshop 6.0 – 10.0(CS3)
• Flatten all images. Layered files will not be accepted.
• Save all images in either TIFF or EPS format.
• Ensure that all Photoshop files have a high resolution at 100% final placement size according to
the General Guidelines/Design and Layout below.
Adobe Illustrator Files: Illustrator 8.0-13.0(CS3)
• Save all Illustrator files in EPS format.
• Keep path complexity to a minimum when possible.
• Outline fonts when possible. Submit acceptable fonts according to the General Guidelines/Design
and Layout below when fonts are not outlined.
Design!and!Layout!
• All files should be in one folder.
• Include all original source and application files, including linked graphics, fonts, logo, etc.
• Do not include files that are not relevant to your job.
• Include all fonts (both screen and printer). All ads should be built with Macintosh PostScript Type 1
fonts. !
• Do not menu-style fonts (i.e. by selecting italic in the style menu) and/or use “All caps” and “Small
caps” options. Use the font variation instead.
• In case of vector graphic you should delete Stray Points and transform text to curves. !
• In case of EPS files convert fonts to outlines or include screen and printer fonts.
• Ensure that all images are a minimum of 300 dpi at 100% final placement size (CMYK, Duotone,
Grayscale) and a minimum of 2400 dpi for B/W images (B/W, Bitmap).
• Please provide CMYK files and images only. Do not submit files in RGB, or files containing
additional channels.
• Do not embed graphics.
• Do not compress images with LZW, or any other method.
• Create documents to final trim size.
Technical Requirements
• Bleed should be 5mm. Please make sure that color backgrounds (if any) extend 5 mm beyond the
trim lines on all sides. Live matter must be 7 mm from trim on all sides.
In case of 2-page spreads, to avoid any displacement or cutting, do not place important ad elements
(text, logo, etc.) in the spine.
• Convert all spot/special colors to four-color process. Delete any unused colors from the file color
palette.
• Minimum size of text – 6 pt. Minimum size of text “reverse” – 8 pt.
• Thickness of lines should not be smaller than 0.3 pt. Min. thickness of negative lines is 1 pt. Using
Hairline attribute for lines is not recommended.
• Use full CMYK colors for deep black color (but not for “negative”, or reverse elements).
• Solid black backgrounds should consist of 100% Black + 60% Cyan + 50% Magenta + 40%
Yellow.
• Total Area Coverage (TAC) does not exceed 300%.
Please note that all PDF and Postscript files are processed by the printhouse using the "black overprint"
option. Most of trapping settings for black objects contained in the files are ignored and all black objects are
automatically assigned the «overprint» option.
For the processing purposes, an object is considered "black" if it contains 100% black ink, irrespective of other
colors. Sample: К = 100% С = 55% M = 55% Y = 40%;
If an object contains 99% black ink or less, the object will retain the overprint settings assigned in the file.
Sample: К = 99% С = 55% M = 55% Y = 40%.
• Provide directory listings with disks and indicate which files to use.
• Provide hardcopy of the job.
• Indicate if you are using PMS colors (or they will be converted to CMYK equivalent)
• Provide color information to match.
Preflight!
• Run preflight software on file(s) whenever possible and provide the preflight report with all final
digital files.
Additional Information!
!
Please note that all submitted ads should fully conform to the legal provisions on advertising matters
currently effective in Singapore.

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