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Press Enterprise Product Overview
Reaching the Inland Empire Audience with meaningful content everyday.
2014
•  The Press Enterprise is part of an institution that is making a
long term investment in our products and services for the
benefit of our audience.
•  Every business and household is an important part of the
fabric of our Inland Empire community.
•  Together we can make richer, more robust and successful
marketplaces by bringing consumers and sellers together.
The Inland Empire is an Attractive Market
Centrally Located in the LA DMA
•  4.4 million total population.
•  1.3 million total households.
•  2.2 million Hispanics.
•  $70.1 billion in total consumer expenditures.
•  42.9 billion in retail store sales.
Sources: 2013 Nielsen Claritas, IXPRESS.
Inland Empire Competitive Media
Penetration. With The Press Enterprise’s print and online products, our penetration is
approximately 42% of all Inland Empire newspaper print and online readers.
Reach. The Sunday Press Enterprise reaches 2.5X as many adults as the top 5 TV
stations and 4.5 as many adults as one spot on the top 5 radio stations during the morning
drive-time!
Media defined: TV and Cable: Prime time avg ½ hr. TV includes KTLA, KTTV, KABC, KNBC and KCBS. Radio: Mon-Fri. 6am-10am
avg ¼ hour, top 5 stations include: KFI, KOLA, KGGI, KFRG and KIIS. total. Newspapers: Average weekday and Sunday readership in
Riverside County and San Bernardino County. Source: 2013 Scarborough Los Angeles, CA Study Release 2. Base: Inland Empire: Riverside
County and San Bernardino County.
Press-Enterprise Print Edition
•  Reaching 21% of Inland Empire newspaper readers daily and 32% on Sunday.
•  The Press Enterprise is Inland Empire’s #1 source for news and information in Print.
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Paid Circulation:
•  132,991 Mon-Fri. Avg.
•  156,236 Sunday
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Non-Subscriber Distribution:
•  400,000 Thursday (The Weekly)
•  60,100 Sunday (The Weekly on Sunday)
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Readership:
•  256,660 average weekday
•  395,051 Sunday
•  Median HH Income: $49,225 weekday and $49,753
Sunday (vs. $47,476 for Riverside and San Bernardino).
Sources: Scarborough 2014 R1 (Base: Inland Empire: Riverside and San Bernardino). Press Enterprise ABC Audit Report March 31, 2013.
Base: Sunday Total Average Individually Paid Circulation – Print only, E-edition not included. Readership based on Press-Enterprise.
Press Enterprise Section Details
Regional/Local Section
•  Covering regional and
local stories, Business &
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Opinion (Local-PE and
Regional-OC)
Premium Positions
Front page strip ad (6x1.75)
Back Page
Local Section
•  Featuring “Go & Do”
section, city pages,
weather, comics,
Entertainment, TV
listings and Obituaries
Premium Positions
Front page strip ad (6x3)
Weather strip (6x5.25)
Sports Section
•  Featuring professional
and local sports
coverage, high school
varsity sports, and
much more.
Premium Positions
Front page strip ad (6x3)
The Weekly – Total Market Coverage
Reach non-subscribers of the Press-Enterprise
The Weekly – our TMC product covering
community news for non-subscribers in
three geographic zones. It’s a great way to
compliment your Press Enterprise buy!
!  Publishes every Thursday
!  Distributed to non-subscribers at home
!  Content tailored for each community served
!  Broadsheet format
!  News you can consume in 20 minutes or less
!  Circulation: 400,000 non-subscribers
!  Buy at Zip-code level
!  25,000 household minimum
!  Inserts insert delivery vehicle
Sunday Weekly
Reach non-subscribers of the Press-Enterprise at home on Sunday every week
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Currently delivered to 60,100 households
Opt-in households only
Targeting zips with HHI of $50K or higher
Sunday insert delivery vehicle
Delivered to the following cities:
•  Riverside
•  Corona
•  Norco
•  Moreno Valley
•  Canyon Lake
•  Temecula
•  Murrieta
PE Saver
Reach subscribers of the Press-Enterprise at home on Tues. – Thu & Fri.
THE RIGHT PLAN AT THE RIGHT TIME:
•  Delivered to Riverside and San Bernardino
homes every Thursday & Friday
•  Reaches consumers as they plan their
weekend shopping.
•  Consumers prefer advertising inserts 2-to-1
over mail.
WHY THE PE SAVER?
•  Accurate and audited delivery through our
delivery teams
Pre-prints: Save printing and delivery costs with efficient bundled
reach of Riverside/San Bernardino households.
Unidos Print Edition
Unidossc.com
•  Publishes: Friday
•  Total Circulation: 246,869 (includes 78,017 home
delivery opt-ins in OC, Riverside and San
Bernardino counties.
•  3 Advertising Zones and Circulation:
•  Inland Empire (excluding Coachella Valley) ..... 121,976
•  Orange County ............................... 99,893
•  Coachella Valley ............................. 25,000
•  Sections and Formats:
•  Noticias (News) – Broadsheet
•  Deportes (Sports) – Broadsheet
•  NEXT – Tabloid
# 1 News and Information Websites
In Riverside, San Bernardino and Orange Counties and growing in L.A. County.
Freedom News Group Generates 4.3M Unique Visitors & 22.6M Page Views Monthly
Source: Omniture. Traffic based on 12-month average with the exception of LosAngelesRegister.com based on 5 months. Freedom News Group properties include
OCRegister.com, Unidossc.com, PE..com, coastmagazine.com, ocvarsity.com, orangecounty.com and losangelesregister.com. Traffic includes web and mobile figures baed on a
12-month average, with the exception of LosAngelesRegister.com which is based on 5 month average.
Press Enterprise Mobile Advertising
Advertising Products
•  Banner Advertising
•  Landing Pages
•  Mobile coupons
•  Micro Sites
•  Sponsorships
•  807,850 monthly page views
•  83k unique users
•  Average time spent – 4 minutes per visit
•  Average Monthly Downloads – 358
•  Average Monthly users – 14k
*CTIA Advocacy 12-10
Mobile Applications
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View our local websites on your iPhone or Android smart phones.
SCAN
The Press-Enterprise
Inland HS GameTime
Inland Casinos
Monthly Page Views: 540,000
Monthly Page Views: 150,000
Our Newest iPhone App
To Download
Casino App
for iPhone
Our Inland Casinos App – The Latest Info on Inland Southern California’s Best Casinos!
11 Best Casinos in SoCal
See Restaurant Reviews
Check Out Latest Events
Find Driving Directions Easily
Digital Freedom Capabilities
Reach a broad audience across various websites, apps and mobile sites nationwide.
•  40 different ad exchanges
•  Access 60,000 premium content websites
•  One-order, one-bill for all of your advertising
•  Behavioral, demographic, category targeting
•  Retargeting at the ZIP-code & area code level.
•  Video and Mobile (RON and Hyper-local)
Premium Positions
Spadeas
Main News Spadeas
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Front page premium positioning
Wraps the newspaper
3 full pages of ROP
We print, wrap and deliver
Comic Spadeas
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Premium positioning
Wraps the Sunday Comics/ Inserts
3 full pages of ROP
We print, wrap and deliver
Section Front Strip Ads
Skybox & Strip Ads
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Front page and Section front premium positioning
Strip Ad 6cx3”
Full color
Includes online 728x90 Banner
Front-Page-Notes
•  Execute Powerful and Effective Print Campaigns to Create top of Mind Awareness.
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Keep your business and brand top-ofmind by placing your message on top of
Inland Empire’s primary information
source — The Press Enterprise!
Front page premium positioning along
with a strong Call to Action, to track local
response.
Ability to reach over 121K households
Mon-Sat. and 142K on Sunday.
Print and Distribution options available.
Zoning available
Digital Ad Campaigns
Digital Wallpaper
Email Marketing
Advertising Contacts
Samantha Smith- Retail Advertising Manager (951)368-9358 [email protected]
Dan Walker - Director, Real Estate (714) 796-5060 [email protected]
Otis Jones- Classified ad sales manager 951-368-9482 [email protected]
Elizabeth Stevens- Recruitment director (951)368-9312 [email protected]
Lake Trout - Director - Automotive/Classified (714) 796-3855 [email protected]

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