2 - Neftegaz.ru

content
1.
General Information
2-3. Neftegaz.RU media sources
— Neftegaz.RU Business magazine
— www.Neftegaz.RU Information portal
— www.Popnano.RU Portal
4.
Target audience Geography
of Neftegaz.RU
5.
Statistic data of
Neftegaz.RU
6.
Activities of the advertising providers
7.
Principal sections of Neftegaz.RU Business
magazine
8.
Distribution of Neftegaz.RU
9.
Business magazine
10. Contacts
Price-lists
Technical requirements
2014
Neftegaz.RU Media-Holding
WHAT IS
NEFTEGAZ.RU
«Neftegaz.RU Intl» Company Group obtained a reliable
reputation of a high professional informational and
analytical structure that has been operating at the oil and gas
informational market since 2000.
Daily over 14,000 Fuel and Energy Complex specialists visit
www.Neftegaz.RU website: TOP managers of the companies,
representatives of the delivery and sales departments; gas and oil
equipment manufacturers; engineers and financial counselors;
experts in marketing, and personnel of the drilling, oil
processing, servicing, and other companies.
Leading position in National ratings of industry websites 22,000 subscribers for «Neﬅegaz.RU» newsletters Up to 220,000 visitors per month Neﬅegaz.RU is a popular Internet resource for the oil and gas, petrochemical, energy (nuclear, hydro, and alternative), and coil industries.
PRINCIPAL
SECTIONS
CONTENT
WEBSITE TRAFFIC
News. Analytics.
Equipment. Services.
Oil products.
Adverticements.
Companies. Exhibitions.
Science. Education.
Energy market reviews.
Geopolitics and Fuel and Energy
Complex. Технологии.
Engineering
solutions in Russia России
and worldwide. Innovative
projects. Nanotechnologies
of the gas and Oil industry.
Equipment and services.
Gas and Oil companies
Breaking news and achievements
from the leading scientists of the world.
Exclusive business and financial
ratings.
60, 000 unique visitors
per week
Over 120 000 visits per
week
60
thous.
120
thous.
2014
1
Neftegaz.RU Media-Holding
MEDIA
RESOURCES OF
NEFTEGAZ.RU
NEFTEGAZ.RU BUSINESS MAGAZINE
Monthly print media about the Fuel and Energy Complex,
and for the Fuel and Energy Complex. Interesting about
serious issues. Positive for the successful people. Magazine
subscribers are Gas and Oil companies and individuals.
Mailing list contains representatives of the large Russian and
foreign companies; sector ministries and authorities,
as well as, 10 consuming companies with which
partnership you will be mostly interested at, State Duma,
the Federation Council, and RF Government; regions of
the gas and oil complex (Khanty-Mansiysk Autonomous
District, the Yamal-Nenets Autonomous District, etc.), CIS
countries. Деятельность Editors’ activity is under
support of the RF Ministry of Energy, and RF Ministry
of Natural Resources. The magazine has been covering
current gas and oil events in Russia, containing
various materials on economy, and geopolitics.
Neftegaz.RU business magazine is oriented at topmanagers of the leading gas and oil companies of the
world. P r i n c i p l e s e c t i o n s o f t h e m a g a z i n e
a r e Fast Facts About Russia, First Things in the World,
G a s a n d O i l I n d u s t r y R a t i n g s , Geopolitics, Gas and
Oil, Regions, Education, G&O Classifier of Goods and
Services. Edition format: А4, circulation 8,000, Amunt
of pages 96+covers, frequency – 25th day of each
month.
WWW.NEFTEGAZ.RU BUSINESS PORTAL
Online edition, in Russian and in English, 220 thous.
visitors/month.; TIC 3,000, breaking news of the Fuel and
Energy Complex, politics, economy, science, engineering.
2014
2
Neftegaz.RU Media-Holding
MEDIA SOURCES
NEFTEGAZ.RU
ORGANIZATION AND HOLDING CONFERENCES,
SEMINARS, AND BUSINESS
Our specialist will undertake all actions of organization staring
from equipment arrangements, planning, working out
topics, attraction of experts, speakers, and participants, up to
the clearly coordinated execution of the event that will
become a ground for further efficient work.
.
WWW.POPNANO.RU
popNANO.ru portal was formed to join all information
concerning latest things and application of the developments in
innovations and nanotechnologies. The portal contains news,
analytical, R&D, and reference information. Practice section is
represented by the list of companies providing nanotechnologies
and nanoproducts, as well as the base of the nan-events in Russia
and all over the world
.
ANNUAL EVENTS OF THE ENERGY
COMPLEX
RUSSIAN
PETROLEUM
AWARD
BUSINESS ELITE OF
THE GAS AND OIL
COMPLEX, Moscow
NEFTEGAZ
CHARITY
EVENT
Charity gala-night,
Moscow
2014
GOLDEN
RESERVE
OF OIL AND
GAS
Annual International
Competition. Moscow
Is annually arranged from October till July to discover best graduates of
the gas and oil higher educational institutions of Russia and CIS countries.
The competition is held under support of the federal and regional
authorities of RF, and participation of the leading higher educational
institutions of the G&O branch and gas and oil companies of Russia, CIS,
and other foreign countries.
3
Neftegaz.RU Media-Holding
TARGET AUDIENCE
A
B
Our audience work in enterprises of the fuel
and energy complex, including gas and oil
industry; banking, and financial and
investment branches, wholesale, equipment
manufacturing and sale; analytical and
research institutions.
Our readers are young, well-educated, promising, and
well-to-do people (on administrative positions or
owners of some business.
C
D
Our audience are men and women with the
considerably high income.
Our target audience displays
high consuming activity.
SOCIO-DEMOGRAPHIC CHARACTERISTICS
Financial position Age Social status 5
6
18
19
33
29
55 years and older
45-54
35-44 years old
25-34 years old
20-24 years old
до 20 years old
38
38
34%
38%
19%
9%
with high income
with upper middle income
with middle income
other
38%
33%
15%
12%
2%
Top and middle ranking managers
Heads of enterprises
specialists, research workers
students
other
36,20%
WOMEN
Gender identity 2014
12
2
9
25
17%
25%
29%
18%
6%
5%
15
34
17
4
63,80%
MEN
Neftegaz.RU Media-Holding
GEOGRAPHY
MAIL.RU RATING
LIVEINTERNET
21
2
20
5
25
32
14
10
2
3
10
3
21%
14%
10%
3%
32%
20%
Moscow region.
Ekaterinburg region.
Leningrad region.
Resp. Bashkortostan
Other regions of Russia
Other countries
2014
7
5
2
1
2
2
2
32
9
32%
19%
10%
3%
2%
2%
2%
2%
1%
2%
25%
5
80
19
Moscow
St. Petersburg
Ekaterinburg
Ufa
Kazan
Perm
Tyumen
Chelyabinsk
Samara
Surgut
Other cities of Russia
80%
5%
5%
2%
1%
7%
Russia
Ukraine
Kazakhstan
USA
Byelarus
Other countries
Neftegaz.RU Media-Holding
STATISTIC DATA
2000–2013
VISITS DYNAMICS
500 thous.
500 thous.
400 thous.
400 thous.
300 thous.
300 thous.
200 thous.
200 thous.
100 thous.
100 thous.
0 thous.
0 thous.
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
VISITORS’ DYNAMICS
300 thous.
300 thous.
250 thous.
250 thous.
200 thous.
200 thous.
150 thous.
150 thous.
100 thous.
100 thous.
50 thous.
50 thous.
0 thous.
2000
2014
0 thous.
2001
2002
2003
2004
2005
2006
2007
6
2008
2009
2010
2011
2012
2013
Neftegaz.RU Media-Holding
ACTIVITIES OF
ADVERTISING
PROVIDERS
Field of Activity Largest Partners PRODUCTION, PRODUCTION AUTOMATION,
GAS AND OIL EXTRACTION, GAS AND OIL
SHIPMENT, PETROCHEMICALS
EQUIPMENT, ENGINEERING,
SCIENTIFIC DEVELOPMENTS,
MAINTENANCE AND REPAIR
«LUKOIL», SHЕLL, «ITERA CG», SCHLUMBERGER,
CATERPILLAR, THK-BP, TOTAL, TMK, REVOLUX-THK,
«KHANTYMNSIYSKGEOPHYSICS», «ENERGOMERA» CONCERN,
«NEFTEGAZOOBORUDOVAIYE» (G&O MACHINERY PRODUCING)
FACTORY
«NORILSKGAZPROM», «GAZPROM TRANSGAZ MAKHACHKALA»
LLC, « GAZPROM TRANSGAZ MOSCOW» LLC,
«URALAVTOPRITSEP-CHMZAP»
TRANSPORT: VEHICLE, AVIA,
AND OTHER
TRANSPORTATION
SERVICES
LUFTHANSA, BMW, TCG, UTAIR, CADILLAC, ULTRAMARINE YACHTS, LAND ROVER, ALFA ROMEO, AZIMUT,
AUDI, GULFSTREAM, JAGUAR, URAL HELICOPTER
COMPANY
GOVERNMENTAL STRUCTURES
THE KHANTY-MANSIYSK AUTONOMOUS REGION, YUGRA
BANKS, INVESTMENT COMPANIES
NOMOS-BANK, « KHANTY-MANSIYSK BANK»,
BINBANK, URALSIB, ALFA-BANK
INSURANCE COMPANIES, LEGAL
SERVICES
“KLIFF” LEGAL COMPANY, «PRIORITET»
COMPUTERS AND OFFICE EQUIPMENT, IT
IBM, SIEMENS, SAP MYTHBUSTER
REALTOR AND CONSULTING
SERVICES
BLACKWOOD, NEW QUALITY, MCKINSEY&COMPA- NY,
KNIGHT FRANK
EXCLUSIVE GIFFTS
GAPCHINSKA GALLERY, AVAKIAN, ELITE SILVER
925, GILBERT ALBERT, YAKUTIA BRILLIANTS,
GOLCONDA, COSMOS-ZOLOTO, ROUGE BUNNY ROUGE
2014
7
Neftegaz.RU Media-Holding
PRINCIPLE SECTIONS
OF NEFTEGAZ.RU
BUSINESS MAGAZINE
Russia. Fast facts Ratings Alma Mater Finance Chief Editor of Neftegaz.RU
about the most important
political event in the
country’s life
Public and political ratings
of the Neftegaz.RU
agency
Training professional
resources for the F&E
complex, Golden
Reserve of the Gas
and Oil Industry
unique project
Financial environment,
financial instruments,
legislation, credit
instruments, IPO,
private banking
Investments and Innovations Neftegaz-‐Life Chronograph Market Latest developments of
domestic and foreign
R&D institutions and
research centres of
companies; inventions in
science and engineering;
investment programs of
the F&E companies
Unique photo reports about the
most relevant events in
life of the gas and oil
complex and Russia
Retrospective review of
Neftegaz.RU forecasts
relative to the current
realities
Tendencies, prices,
and power outlook
in production and
consumption
segment;
prospective
analytics
Government regulation
Companies Classifier International and Federal
legislative initiatives
aimed at regulating
extraction and processing
of gas and oil
Principles of management,
dynamics of assets,
principles of business
construction, production
issues and ways of their
solution; manufacturing
safety, strategy of company
development, optimization,
and personnel policy
Catalogue of the gas
and oil,
pertochemical, and
energy equipment
Technology
Latest developments of
domestic and foreign
companies operating in
engineering, and
production of the
equipment for G&O
and energy sector
2014
8
Neftegaz.RU Media-Holding
DISTRIBUTION OF
NEFTEGAZ.RU
BUSINESS MAGAZINE
Personalized mailout (subscription): RF governmental State authorities
StateDuma, Federation Council, Administration of the
President of the Russian Federation, ministries,
Federal agencies, and services, Government of
Moscow
Heads of the Republics and Heads of
the regional Administrations
Khanty-Mansiysk Autonomous District, Yugra, the Yamalo-Nenets
Autonomous District, Bashkortostan Republic, republic of Tatarstan, Komi
Republic, Sakhalin region, Tyumen region, Udmurt Republic, Nenets Autonomous
District, S a k h a R e p u b l i c (Yakutia), Chukot Autonomous District
Mailout to top managers of the
G&O sector
Gazprom OJSC, Itera MGC, Gazprom neft OJSC, LUKOIL OJSC, NK Rosneft OJSC,
NTK-VR, Surgutneftegaz OJSC, Alliance Group OJSC, Tatneft OJSC, ANK Bashneft
OJSC, NOVATEK OJSC, Integra Company Group, TNG-Groupp LLC, AK Transneft
OJSC
Administration ad top managers
of the related branches
Nuclear industry, metallurgy, service companies
(raw extraction and processing equipment)
Wholesale and retail Distribution in places of presence Topic-‐based events of the Gas and Oil complex (exhibitions, conferences) Global cooperation: UAE, Middle East, Norway, Caspian sea countries,
Africa, Venezuela, Iran, Iraq, USA.
CIS countries: Turkmenistan, Kazakhstan, Azerbaijan,
Uzbekistan, Ukraine, Belorussia.
2014
9
Neftegaz.RU Media-Holding
CONTACTS
[email protected]
MAGAZINE EDITORS’ OFFICE:
[email protected]
ADVERTISEMENT DEPT.:
EXHIBITIONS COOPERATION DEPT.:
[email protected]
18 Tverskaya str., build. 1, Office 812, Moscow, 127006,
Tel.: +7 (495) 650-14-82, +7 (495) 694-39-24
Fax: +7 (495) 650-14-82
www.neftegaz.ru
2014
10
Neftegaz.RU Media-Holding
PROMOTIONAL PRICE
ONLINE RESOURCE
NEFTEGAZ.RU 2014
Will learn about You! PLACEMENT OF INFORMATION IN THE CATALOGUE SECTION
Price, (RUR.)
Position
Period
Econom variant
1 year
22, 000
Optimum variant
1 year
58, 000
Premium variant
1 year
115,000
PLACEMENT OF PASS-THROUGH BANNERS
Position
Week
Month
Screen 1. banner 1.1 Banner over the page header 1200х90 px
35, 000
112,000
Screen 1. banner 1.2 dropdown corner in page header 650х650 px
35,000
112,000
Screen 1. banner 1.3 Right column 240х400 px
35,000
112,000
Screen 1. banner 1.4 Right column 240х400 px
30,000
96,000
Screen 1. Your logo 1.5 in menu 120х50 px
20,000
64,000
Screen 1. banner 1.6 Left column 195х80 px
15,000
48,000
Screen 1. banner 1.7 column 195х80 px
14,000
44,000
Screen 2. banner 2.1 Only home page 160х160 px
10,000
32,000
Screen 2. banner 2.2 Left column 195х80 px
12,000
38,000
Screen 2. banner 2.3 Bottom banner 1200х90 px
10,000
32,000
Screen 2. banner 2.4 Mid page 468х90 px
20,000
64,000
PLACEMENT OF BANNERS IN THE ADVERTISEMENT SECTION
Position Week Month banners 1–5 100х100 px
2014
2,500
8,000
Neftegaz.RU Media-Holding
PROMOTIONAL PRICE
ONLINE RESOURCE
NEFTEGAZ.RU 2014
Will learn about You! PLACEMENT OF BANNERS IN NEWSLETTERS
Position
Week
Month
banner 1 1200х90 px
30, 000
96, 000
banner 2 1200х90 px
20,000
64, 000
banner 3 1200х90 px
10,000
32, 000
PUBLISHING OF PRESS-RELEASES AND ARTICLES
Price, (RUR.)
Position
Placement of articles (analytics, trendy) in the Analytics section
10,000
Placement of articles (science, engineering) in the Science section
10,000
Placement of press-releases in the News section
(including newsletters to subscribers + archive)
10,000
Placement of press-releases in the Breaking News (including
newsletters to subscribers + archive)
20,000
Placement of company’s presentations in the Presentations section
(video, Internet-bench, news, articles, ratings).
From 30,000
Videopresentation shall be provided by a customer
Placement in the Event Schedule
20,000
Support at Facebook, and T witter websites
From 100,000
Neftegaz.RU Context (per 100 clicks)
1,500
PACKAGES OF SERVICES
PACKAGE 1
Price, (RUR.)
Position
Placement in the companies’ catalogue acc. To the Econom variant for 1 year
22, 000
Placement of a commercial ad at the mainpage of the Advertisement section for 3 months
12,000
Module 1/4, 1 publishing in «Neftegaz.RU» magazine
25, 000
Cost RUR 59, 000
15 % discount RUR 8,850
Discounted cost RUR 51,150
2014
Neftegaz.RU Media-Holding
PROMOTIONAL PRICE
ONLINE RESOURCE
NEFTEGAZ.RU 2014
PACKAGES OF SERVICES
Will learn about You! PACKAGE 2
Position Price, (RUR.) Placement in the companies’ catalogue acc. To the Optimum variant for 1 year
58, 000
Placement of a commercial ad at the mainpage of the Advertisement section for 3 months.
12,000
Module 1/1, 1 publishing in «Neftegaz.RU» magazine
42, 000
Cost RUR 112,000
20 % discount RUR 22, 400
Discounted cost RUR 89, 600
PACKAGE 3
Position Price, (RUR.) Placement in the companies’ catalogue acc. To the Premium variant for 1 year
115,000
Placement of a commercial ad at the mainpage of the Advertisement section for 1 year
48, 000
Module 1/1, 4 publishings in «Neftegaz.RU» magazine
168,000
Cost RUR 331,000
30 % discount RUR 99, 300
Discounted cost RUR 231,700
BANNER PRODUCTION PRICE
Position Price, (RUR.) Banner 1200х90, 240х400, 468х69/90 px
2,000
Banner 1200х90, 240х400, 468х69/90 px (FLASH)
3,000
* Discount for the 2nd year of operation – 10%
for the 3rd year – 15%
2014
Neftegaz.RU Media-Holding
PROMOTIONAL PRICE
ONLINE RESOURCE
NEFTEGAZ.RU 2014
Position
Will learn about You! Will learn about You! Will learn about You! Dimension, mm
! Price, (RUR.)
Double cover (gatefold on 2nd pages)
* Bonus: article – 2nd pages
420х295
150,000
Embedded advertisement on the 1st cover + logo (as the 3rd ad)
* Bonus: article – 2nd pages
*
150,000
Pressed sheet (advert on both sides of a page)
210х295 (2)
80, 000
1st spread (2-я обложка + 1-я полоса)
420х295
95, 000
2nd spread
420х295
85, 000
2nd cover
210х295
63, 000
3rd cover
210х295
58, 000
4th cover
210х295
80, 000
Spread (2/1)
420х295
80, 000
Article (2nd pages)
420х295
42, 000
1/1
210х295
42, 000
1/2
210х147,5
25, 000
1/3
70х295
20, 000
Ad in the Event Schedule section
*
20, 000
Description of products or services in the Classifier section Оп (2nd pages)
420х295
20, 000
Advertisement development
210х295
5,000
Writing an ad article (2nd pages)
*
10,000
Writing an ad article (4th pages)
*
15,000
* Discount for the 2nd year of operation– 10%
for the 3rd year – 15%
2014
Neftegaz.RU Media-Holding
PROMOTIONAL PRICE
ONLINE RESOURCE
NEFTEGAZ.RU 2014
ONE YEAR PACKAGES
Will learn about You! Will learn about You! Will learn about You! PACKAGE 1
! Position total pages Placement of a trendy article or an interview (2 publishings on 2 pages)
4
Placement of an advertisement 1/1 (2 publishings)
2
Placement of information about products/services in the Classifier section (1 publishing)
2
Total amount of pages
8
Cost RUR 188,000
23 % discount RUR 43, 240
Discounted cost RUR 145, 000
PACKAGE 2
Position total pages Placement of a trendy article or an interview (2 publishings on 2 pages)
4
Placement of an advertisement –2/1 spread (1 publishing)
2
Placement of an advertisement 1/1 (2 publishings)
2
Placement of information about products/services in the Classifier section (1 publishing)
2
Total amount of pages
10
Cost RUR 268,000
27 % discount RUR 72, 300
Discounted cost RUR 195, 000
PACKAGE 3
Position total pages Placement of a trendy article or an interview (4 publishings on 2 pages)
8
Placement of an advertisement –2/1 spread (1 publishing)
2
Placement of an advertisement 1/1 (4 publishings)
4
Placement of information about products/services in the Classifier section (1 publishing)
2
Total amount of pages
16
Cost RUR 436, 000
32 % discount RUR 139,500
Discounted cost RUR 295,000
2014
Neftegaz.RU Media-Holding
PROMOTIONAL PRICE
ONLINE RESOURCE
NEFTEGAZ.RU 2014
TITLE СПОНСОР SPONSOR OF THE MAGAZINE PRINT EDITION
Will learn about You! Will learn about You! Will learn about You! ! Position total pages Double cover (2/1 spread)
rd
2
st
Logo (as the 3 ad on the 1 cover)
1/1
1
Interview/article
4
Classifier section
2
Cost RUR 346, 000
15 % discount RUR 51,900
Discounted cost RUR 294,100
SPONSOR OF THE MAGAZINE PRINT EDITION
Total pages
Position
4th cover
1
1/1
1
Interview/article
2
Classifier section
2
Cost
RUR 184,000
10 % discount RUR 18,400
Discounted cost RUR 165, 600
Each magazine issue has an e-‐version and will be placed at the editors’ website: http://magazine.neﬅegaz.ru/ for public access 2014
Neftegaz.RU Media-Holding
PLACEMENT COMPANIES IN
THE CATALOGUE OF THE
SITE NEFTEGAZ.RU
Will learn about You! Position «Welcome» «Econom» «Optimum» «Premium» Abridged and full name of the company
Logo
Mailing and business address
Telephone (s), fax(es)
E-mail
Website
Inbound links
3
7
12
Contacts and initials
Branches and representatives
Company brief description
Up to 500
characters
Up to 700
characters
Up to 1,300
characters
3 images
5 images
10 images
Up to 12
news
Up to 24
news
Detailed information about the company
Adding images to the company’s page
Keywords for search in Neftegaz.RU
Free of charge news publishing in the subsection
Companies’ news + archive
2014
Neftegaz.RU Media-Holding
PLACEMENT COMPANIES IN
THE CATALOGUE OF THE
SITE NEFTEGAZ.RU
Will learn about You! Position «Welcome» «Econom» «Optimum» «Premium» Free of charge publishing of technical articles in
the Science and Technologies section + archive
1 article
3 articles
Free of charge publishing of articles prepared by
the company in the Analytics or Interview sections +
archive
1 article
3 articles
Free of charge publishing of materials in the
Presentations section
Ads placing using the control panel
Up to 25 ads
Up to 100 ads
Up to 200 ads
unlimted
Participation of the company in Neftegaz.RU ratings
Placement of the detailed information about
products/services, and price lists on the company
page
Up to 300
up to 600
Free of charge placement of a text advertisement
with an image, Neftegaz.RU-Context
200 clicks
400 clicks
1 week
778×60 banner in the bottom of all pages
2 weeks
100×100 banner in ads section (rotation)
up to 1000
800 clicks
2 weeks
4 weeks
8 weeks
Mailout of company products to all subscribers in the base
(once a week)
468×60 banner in the company products mailout to
all subscribers in the base
Placement price,
RUR/year
2014
3 weeks
free of charge
22, 000
58, 000
115,000
Neftegaz.RU Media-Holding
TECHNICAL
REQUIREMENTS
REQUIREMENTS FOR THE PROVIDED MODULES А4 IN NEFTEGAZ.RU MAGAZINE
—
—
—
—
Cut size of the printed side is 210 х 295 mm
If a module has elements “for cutting” then the size shall be the following
220 х 305 mm (cut size is 210 х 295 mm + 5 mm for each side).
All important elements on printed side shall be not less than 5 mm from cut size.
— Pixel images shall be converted to such formats as TIFF, EPS without LZW-compression,
without Jpeg-compression, with resolution of 300 dpi, CMYK.
— Maximum volume of paint for the image shall amount to 320 %.
— Additional channels and paths shall not be used in the files.
— It is recommended to use composite black color for solid colors – C50% M40% Y40% K98%
or C70% M60% Y60% K98%.
—
—
—
—
Object-oriented image shall have EPS format.
All fonts shall be converted to curved fonts! All colors shall be CMYK.
Imbedded pictures shall have TIFF file extension.
NOTE!!! Black text and thin elements in pixel and object-oriented images shall
be 100%-Black and overprinted.
2014
Neftegaz.RU Media-Holding
TECHNICAL
REQUIREMENTS
REQUIREMENTS FOR PROVIDED MODULES А3 IN THE NEFTEGAZ.RU MAGAZINE
— Trimbox of the edition – 210 x 295 mm.
— Broadside – 420 x 295 mm.
— If the module contains "bleed", the module format for broadside should be 430 x 305 mm
(trimbox + 5 mm on each side of the bleed).
— All significant elements that are inside the page should be located at a distance of not less than
5 mm from the trimbox.
— Drawing up elements of the module it is necessary to consider specifics of gluing together in
order to fine details and words were not be "absorbed" by a pleat.
— Raster images should be in the format TIFF, EPS without LZW-compression and
Jpeg-compression, resolution 300 dpi, CMYK.
— Maximum total amount of colors in the images should be 320%.
— Additional channels and ways should not be used in files.
— It is recommended to install a composite black color for solid black – C50% M40% Y40% K98%
or C70% M60% Y60% K98%.
— Vector images should be in EPS format.
— All fonts should be converted to curves! All colors CMYK.
— Embedded illustrations should have only TIFF extension.
— NOTE!!! Black text and thin elements in raster and vector images should be 100%-Black
and overprint.
2014
Neftegaz.RU Media-Holding
TECHNICAL
REQUIREMENTS
REQUIREMENTS TO BANNERS READY FOR PUBLISHING:
—
—
—
—
—
Size: according to a commercial o¤er .
File Format – JPG, GIF, PNG or Flash
File size – no more than 500 KB.
The proportions of the banner shall match proportions of space where the banner is placed
For flash: the code shall include an event handler “release” near transparent button over animation
that performs opening a “link” transferred via external variable, with the link to open in a new w
indow of the browser,
In more details: To register for an event "click", create an item “button” (when you hover the mouse
cursor over an element, it changes). In order to go to via the click, a function “getURL” is used. It takes
two parameters: the variable “link1” (where to go) and the variable “blank” (the value of “target”
variable), that allows to open the banner link in a new window.
In your flash-movie you shall assign the item “button”. Type the following code for this item:
on (release) {
getURL (_root.link1, "_blank");
}
The “link1” shall be the name of variable, for instance any word (e.g., web). It has to be forwarded
to the customer when sending banner.
2014
Neftegaz.RU Media-Holding
www.neftegaz.ru

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