MGI Cityscope: The source for global urban intelligence Analytical coverage Geographical coverage Cityscope covers the years 2010, 2025 and the growth over this period for the following metrics: ▪ Demographics GDP ▪ ▪ ▪ ▪ ▪ ▪ Income distribution ▪ Selected Industries1 Large company2 data ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ Population by age group (0-14, 15-64, 65+) Number of households Avg. household size Cityscope covers over 2,600 cities3 across 11 regions across the world and also provides data on countries China region 719 Total GDP GDP per capita Measures in PPP, market and predicted real exchange rates Latin America 289 South Asia 286 What makes our work unique? US & Canada 285 ▪ Number of households in four income segments (<$7.5K; $7.5K-$20K; $20K$70K; >$70K Number of individuals in the consuming class Municipal water demand Container shipping demand Residential and commercial floor space demand Total deposits Eastern Europe & Central Asia Broad city coverage ▪ Projections for all metrics ▪ GDP and household income data at full citylevel granularity ▪ Metrics of business landscape Number of large companies Total and average revenues Headquarters vs foreign subsidiaries Industry information Share by legal form and SOEs 259 Western Europe 186 Sub Saharan Africa 164 Middle East & North Africa 153 Southeast Asia 149 Northeast Asia 149 Australasia Total 18 2,657 1 Figures are estimated by modeling whenever hard data is not available. 2 Companies with revenues above USD 1 billion in 2010. 3 We define cities as broader metropolitan areas that include both a core city and surrounding metropolitan regions integrated into a connected urban region. Large cities include metropolitan areas with 150,000 or more inhabitants in developed regions and 200,000 or more inhabitants in developing regions SOURCE: McKinsey Global Institute Cityscope 2.0+ McKinsey & Company | 0 Example 1: London, Paris and Madrid all have more favorable demographic profiles than their countries Demographic structure of cities and countries, 2010 Percent, Million United Kingdom Children (0-14) France Working age (15-64) Elderly (65+) Spain London 18 68 14 15 Paris 20 68 13 12 Madrid 16 70 15 6 Birmingham 19 66 16 3 Lille 19 66 15 5 Barcelona 15 68 17 5 Large cities 17 67 15 43 Large cities 18 66 15 33 Large cities 15 69 16 28 Small cities & 15 rural areas United Kingdom 17 54 63 31 19 20 62 SOURCE: McKinsey Global Institute Cityscope Small cities & 16 rural areas France 17 57 62 27 32 21 65 Small cities & 13 rural areas Spain 14 59 65 28 18 21 46 McKinsey & Company | 1 Example 2: Distribution of per capita GDP among UK cities is broadly consistent with peers x Regional per capita GDP, $ thousand Within 20 percent of regional average Beyond 20 percent of regional average City per capita GDP deviation from regional average, % RER 60 United States 46.0 40 60 40 24% of cities 20 0 0 -20 -40 -40 -60 -60 Western Europe 40 20 0 60 France 40 80 60 40 20 0 -20 -40 -60 60 41.1 40.7 10% of cities 20 22% of cities 40.3 7% of cities 20 -20 220 Germany 0 -20 -40 -60 Japan 35.1 60 40 18% of cities 20 46.4 12% of cities 0 -20 -20 -40 -40 -60 -60 SOURCE: McKinsey Global Institute Cityscope United Kingdom McKinsey & Company | 2 Example 3: London is home to over half of UK companies with $1+ bn in global revenue 9 5 Manchester Co-operative Group Lightcatch Ltd. Birmingham 18 10 Edinburgh City pop >150,000 City with large company HQ x No of large Company HQs 6 4 x No of large foreign head offices Royal Bank of Scotland Standard Life Assurance West Yorkshire GKN plc Carillion plc Oxford 14 6 William Morrison Supermkts UK Asset Resolution Limited Milton Keynes BG Group plc Reckitt Benckiser Group Southampton 7 11 Bournemouth 7 11 6 Home Retail Group EasyJet plc London Ineos Shire plc 8 2 194 145 BP Tesco 0 Brighton Delphi Automotive PLC Amdocs Ltd SOURCE: McKinsey Global Institute Cityscope 6 3 G4s Palmer & Harvey McLane (Holdings) Ltd. McKinsey & Company | 3
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