Smart City and Place Management

Smart City and Place Management
- The Kongsberg Strategy!
I have had the privilege to:
Kongsberg, 8 Oktober
Industrikonferansen 2014
Christer Asplund
”Kongsberg
-The Most Attractive City in Norway”
”Kongsberg – The Most Attractive City in Norway”
A Smart City
Smart Place Management
1)Synergies
2)Open Climate
3)Hospitality
”Smart Cities” – A Culture of Sameness
155.000 communities in Europe
10% supposed to be smart
Kongsberg differentiate!
”Kongsberg – The Most Attractive City in Norway”
A Smart City
Smart Place Management
1)Synergies
2)Open Climate
3)Hospitality
Preconditions:
 Keep focusing
 Devil in the Details
”Kongsberg – The Most Attractive City in Norway”
A Smart City
Smart Place Management
Synergies
Open Climate
Smart Systems
Engineering
Smart
Mobility
Hospitality
Smart
Buildings
Smart
Material
Smart
Phones
Demo-sites Kongsberg
Smart
citizens
Smart
Green
solutions
”Smart
Specialisation”
In your own Kongsberg version…
… ”Utvide klyngesatsingen”
”Kongsberg har et av verdens beste
Systems Engineering Ecosystem. Intet annet
sted i verden finner man så mange verdensledene bedrifter i så mange bransjer så
geografisk konsentret”.
Dir. Michael Pennotti
Stevens Institute of Technology
Kongsberg ”Probably the
highest density of
engineering talents in
Europe”
Citizens: 26.000 and 8.000 in the cluster
Density: 3.25
”Kongsberg – The Most Attractive City in Norway”
Smart City
Smart Place Management
1) Synergies:
Link your smart elements
together in systems and demo-sites
Smart Systems
Engineering
Smart
Mobility
Smart
Material
Smart
Phones
M-City
Demo-site Kongsberg
Smart
Buildings
Smart
Citizens
Smart
Green
Solutions
”Kongsberg – The Most Attractive City in Norway”
A Smart City
Smart Place Management
2) Open Climate:
Invite systematically international
players, e.g. Open University Out of
Local
Festivals
Digitala
Laagendalsposten
Devotek
2.0
Attractive
residential
offerings
Demo-site Kongsberg
FDI
service
Exploria
the box
attitudes
”Kongsberg – The Most Attractive City in Norway”
A Smart City
Smart Place Management
3) Hospitality:
Kongsberg
Club
Kongsberg
International
School + IB
Informal
work
style
Taxi
drivers
Demo-site Kongsberg
Talent
Attraction
Management
Hospitality
training
A new
sign
policy
”Kongsberg – The Most Attractive City in Norway”
A Smart City
Smart Place Management
3) Hospitality:
--------------------------------------------------------------------------Global Hospitality Ranking
Best
Worst
1. Aukland, New Zeeland
2. Melbourne, Australia
3. Victoria, Canada
4. Charleston, South Carolina, USA
5. Dublin, Ireland
6. Sydney, Australia
7. Siem Reap, Cambodia
8. Capetown, South Africa
9. Savanna, Georgia, USA
10. Sevilla, Spain
1. Johannesburg, South Africa
2. Cannes, France
3. Moscow, Russia
Source: Condé Nast Travelers, DN August 8, 2014
”Kongsberg – The Most Attractive City in Norway”
A Smart City
Smart Place Management
3) Hospitality:
--------------------------------------------------------------------------Global Hospitality Ranking
Best
Worst
1. Aukland, New Zeeland
2. Melbourne, Australia
3. Victoria, Canada
4. Charleston, South Carolina, USA
5. Dublin, Ireland
6. Sydney, Australia
7. Siem Reap, Cambodja
8. Capetown, South Africa
9. Savanna, Georgia, USA
10. Sevilla, Spain
1. Johannesburg, South Africa
2. Cannes, France
3. Moscow, Russia
Kongsberg ?
3) Hospitality
Smart Place Management
Hospitality
Kongsberg
Club
Informal
work
style
Taxi
drivers
Talent
Attraction
Management
Hospitality
training
Stedsledelse or Place Management is all about:
Place Management Styles:
Place Management Styles:
Expanders
1. Kongsberg´s Winning Place Management Rules
- Understand customers
• Target group thinking
• Absorb customers´needs
• Empathy is successful
• Respond to requests in due time
Winning Place Management must be related to well defined
target groups.
Which are the future target groups in Kongsberg?
Source: Christer Asplund, Philip Kotler, Marketing Places Europe
2. Kongsberg´s Winning Place Management Rules
- Understand customers
• Improve service management
• Discover what happens in the
consumer market
• Sensory marketing:
touch, sight, smell, sound, taste
”Helårlig opplevelsespotensial”
3. Kongsberg´s Winning Place Management Rules
- Build upon individuals
• Talent Attraction Management
– the next global trend
3. Kongsberg´s Winning Place Management Rules
- Build upon individuals
• Quad Helix instead of the disastrous
European Triple Helix
5. Kongsberg´s Winning Place Management Rules
- Think beyond borders
• Regional cooperation in order
to secure critical mass
•
International openness
•
Intercultural awareness
6. Kongsberg´s Winning Place Management Rules
- Add serendipity to your place
• Combine observations in a surprising
manner. ”We should always be open
for coincidenses”
• Exploit Benchmarking findings
• Go Beyond the ”Culture of Sameness”
7. Kongsberg´s Winning Place Management Rules
- It is all about execution
• ”Focusing! Act as a guided missile”
• Always secure someone as the
”issue-owner”
• Do not hesitate to say NO or YES
• Identify milestones
8. Kongsberg´s Winning Place Management Rules
- It is all about execution
• Prestigious attitudes destroy innovation
and undermine willingness to contibute
• Less ”I” - and more ”we”
9. Kongsberg´s Winning Place Management Rules
- It is all about execution
• ”We are aware and proud of the Nordic
informal and less hierarchical work styles”
The Kongsberg
Style
10. Kongsberg´s Winning Place Management Rules
- It is all about execution
• ”We should try to decide
that we have decided!”
• ”Passion is not forbidden
in Kongsberg!”

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