VIRTUALIZED TV IT IS VIABLE TO VIRTUALIZE TV?

VIRTUALIZED TV
IT IS VIABLE TO VIRTUALIZE TV?
– strictly confidential, confidential, internal, public –
6/23/2014
1
TWO NETWORKS TRENDS WILL SIGNIFICANTLY INFLUENCE
FUTURE TV DELIVERY CHAIN
Software Defined
Networking (SDN)
Network Function
Virtualization (NFV)
 Decoupling control plane from the physical
hardware
 Software-based programmability of the virtualised
network
 Concept to realize network functions on commodity
IT servers as pure software by using modern
virtualisation and cloud technologies
 Functions that can be provisioned, configured and
managed as a virtual entity
23.06.2014
2
THE IPTV OPERATOR’S CHALLENGE
Today
Future
IPTV = Dedicated end-to-end platform
IPTV = Elastic cloud platform

Limitations to deploy services

Modular, flexible, highly scalable

High CAPEX/OPEX

Significant OPEX/CAPEX reduction

No service agility

Fast service deployment

Dedicated IT hardware

Standard IT infrastructure
Media
management
Service delivery
platform
Middleware
Set-top Box
23.06.2014
3
TV NFV APPROACH
TV NFV Approach
Classical TV Approach
Vertical stove pipe
Virtual Appliances
Headend
CMS
vSTB
VoD
Apps
VoD
Orchestrated, automatic & remote install
CMS
Middleware
DRM
Applications
Standard High
Volume Servers
Network
CDN
Standard High
Volume Storage
High Volume
Ethernet Switches
STB
Source: ETSI NFV White Paper October 2012 (adapted for TV)
23.06.2014
4
ARCHITECTURE BLUEPRINT OVERVIEW
TV FUNCTIONS ARE EXECUTED AS VNF‘S
vSTB
DRM
nPVR
Virtualised Network Function (VNFs)
vTV
vTV
vTV
VNF
VNF
NFV Infrastructure (NFVI)
Virtual
Compute
Virtual
Storage
Virtual
Network
Virtualization Layer
Compute
Storage
Network
High Level NFV framework as blueprint outlined by ETSI *
*Source: ETSI GS NFV 002 V1.1.1 (2013-10)
23.06.2014
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THE TARGET PICTURE – VIRTUALIZED TV
VTV EVOLUTION IS DEPENDING ON THE SDN/NFV MIGRATION
STEPS IN AN OPERATORS NETWORK
vSTB
Grade of
virtualization
 Virtualization browser
and TV applications
vTV
 Virtualization of the
complete TV delivery
chain
vTV
 De-coupling service from
platform
 TV as virtual appliances
in harmonized telco
datacenters
 Already deployed in the
market
vSTB
time
Today
23.06.2014
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VIRTUALISATION STATUS OF TV CHAIN COMPONENTS
SHORT TERM OPTIONS
Virtual STB (vSTB)
 Scalable, carrier grade solution available and deployed mainly in cable networks
 vSTB running on dedicated server environments or virtual machines (OpenStack)
nPVR
 Vendor-specific carrier grade cloud solutions on the market
 Not NFV compatible
 Vendor specific cloud solutions
VoD

available
Not NFV compatible
2014
23.06.2014
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VIRTUALISATION STATUS OF TV CHAIN COMPONENTS
MID AND LONG TERM OPTIONS
CDN
 Dedicated solutions on the market
 Manage QoE across devices/networks
Multiple
DRM
Middleware
CMS
 No solution on the market
 Technical evaluation necessary
 Modular and decoupled solutions
required
 No NFV compatible solution
 Orchestration layer is required
Headend
2015/2016
H264/H265 software live
encoding needs high power
standard IT servers
2017
23.06.2014
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SUMMARY
 SDN and NFV will influence the future IPTV delivery chain. TV becomes a network
function.
 Virtualization of the complete TV production chain leads to
 Quick delivery of superior TV services
 Significant OPEX/CAPEX reduction
 Uniform user experience
 New, advanced use cases
 No device and experience fragmentation
 Need for standardisation
23.06.2014
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