Company Presentation

NWD Technologies Ltd
Presentation
Jani Alatainio
CEO
3.6.2014
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NWD
”No Water Damages”
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About
NWD Technologies Ltd
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About NWD Technologies Ltd
 NWD Technologies Ltd is founded 2012
 An start-up enterprise
 Current revenues EUR 150 k
 Personnel 1+3
 NWD’s core personnel has worked together since
2011
 Core competency is innovative solutions to minimize
the risk of water damage and mold problems
 We are located at Digipolis:
Tietokatu 6
FI - 94600 Kemi
FINLAND - EUROPE
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Core Team – Proven Ability to Execute
Jani Alatainio, CEO, MBA
Jyrki Portin, Senior Advisor, technology
and sourcing, M.Sc. (Tech)
 2012- : Founder and CEO, NWD
Technologies Ltd
 2004- : entrepreneur at property development
and construction
 1999-2008: entrepreneur at car rental
business
 2013- : CTO, NWD Technologies Ltd
 2004- : CEO, Refecor Ltd
 2000-2004: VP, sales and marketing,
Microcell Ltd
 1987-2000: Project Director, Nokia Ltd
Kim Wasama, Project Director, M.Sc. (Pol)
Leo Pitkänen, Senior Advisor, finance, M.A.
 2012- : Project Director, NWD Technologies
Ltd
 2014- : Executive Consultant, Sovelto Oyj
 2003- : CEO, Arrow Trust Consulting
 2010-2012: Business Area Director, Cerion
Solutions Ltd
 2006-2010: Senior Partner, Rastor Ltd
 2000-2006: CEO, partner, Head Consulting
Ltd
 1997-2000: Director, Regional Council Oulu
Region
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 2013- : CFO, NWD Technologies Ltd
 2005- : business angel, serial
entrepreneur
 1990-2005: entrepreneur, Lapland Hotels
Ltd
 1978-1990: Officer, Finnish Defence
Forces
 Honourary British Consul
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Innovation
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Market Need
As many as half of the households suffer from
the water damages. They cause extensive harm
both financially and health-wise. This is a
growing problem.
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Solution
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A new, patented
invention
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Leak Detector ”Watector”
Leak Detector is an all-new, patented water
leak alarm system. It comprises a sensor mat
and an alarm unit that is quick and easy to
install. The moisture sensor mat can be cut and
installed in several different places to protect
large areas at a time.
Leak Detector minimizes the risk of water
damage and mold problems.
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Product Discription
Key Advantages
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An new patented invention
 Sensor mat of printed electronics
 Alarm unit, wired or wireless
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Quick and easy to install
No need for special tools or previous
installation experience
Completely modifiable
The sensor mat can be cut to fit the
area where it will be installed
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 Protects large areas
The traditional leak detectors now on
the market only protect a small area a
time
 Leak Detector covers an extensive area
because the entire sensor mat reacts to
moisture
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Go-to-Market Strategy
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1. B-to-C
• Consumer electronics stores
• Hardware stores
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2. B-to-B
• Kitchen and sanitary furniture manufacturers
• Constructions companies
• Technical wholesale
• Renovation operators
• Security operators
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3. Awareness
 Rental apartment companies
 Deputy landlords
 Control authorities
 Viral communication (Facebook, YouTube
etc.)
 Traditional media
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•
VIDEO PRESENTATION BY LAPLAND
UNIVERSITY OF APPLIED SCIENCES
• GENERAL COMMENTS, BENEFITS AND FEEDBACK
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•Very effectively used in several customer
meetings
•Good promotion tool: innovation and
product is shown very understandably
way
•Good feedback: Video presentation is
quality and compact
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Partners
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