Arti Globe NEWS MIISSTT FFAARRM MSS •• DDEESSEERRTT M MSS •• LLAAGGUUNA NA M OOUUTTOONNNNEETT FFAARRM MIS ISTT FFAR ARM MIISSTT •• BB MSS BBAAJJAA M O C EA E AN M IS I ST T FA FARRM M S • SE S EA B RRE E EZ E ZE H A RRV V E S TI N G • S E A M I S T F A R M S • VA L L E Y P R I D E T IN Health & Nutrition Tidbit Cauliflower for Cancer Prevention DID YOU KNOW THAT ONE IN TWO A MERICAN MEN and approximately one in three American women will develop cancer over their lifetime? These alarming statistics are provided by the American Cancer Society. Our diet can play an important role in the prevention of cancer. Eating at least 5 servings of vegetables and fruits per day is recommended. In particular, cruciferous vegetables such as Cauliflower, which contain certain compounds, have been thought to reduce the risk for colorectal cancer-one of the leading cancer sites in both men and women. Cauliflower not only helps reduce your risk of cancer, but it is also an excellent source of Vitamin C, high in fiber and low in calories. A great addition to everyone’s diet! CAULIFLOWER WITH PARSLEY-MUSTARD DRESSING INGREDIENTS 2 2 1 1 1 1 3 garlic cloves, peeled tablespoons red wine vinegar teaspoon of Dijon Mustard teaspoon of olive oil head of cauliflower, cut into florets large red bell pepper, cut into slivers tablespoons of chopped parsley PREPARATION 1. 2. 3. 4. 5. In a small saucepan of boiling water, blanch garlic for 2 minutes; drain. When cool enough to handle, mince the garlic and transfer to large mixing bowl. Add vinegar and mustard; mix well to combine. Whisk in olive oil. In a covered vegetable steamer, steam cauliflower 3-5 min. or until crisp-tender. Add steamed cauliflower to garlic-olive oil mixture, along with bell pepper and parsley. Mix Well. 6. Cover and refrigerate until serving time. Makes 4 servings.1/4 recipe per serving. NUTRITION INFORMATION PER SERVING Calories 60, Carbohydrate 10g, Protein 3g, Total Fat 2g, Saturated Fat 0g, Cholesterol 0mg, Sodium 60mg, Dietary Fiber 5g Recipe courtesy of the National 5 a Day Program. — Sherri Caprara, Registered Dietician, Nutrition Educator Financial Challenges Create Opportunities JULY NEW MARKS THE BEGINNING OF THE FISCAL YEAR at Ocean Mist Farms. Looking back over the past year, we have all had to endure some Phil Taluban, of the most challenging economic Chief Financial Officer times that many of us have seen: • Housing prices down 15% year over year • Dow Jones industrial average down 18% year over year • Fuel cost increased 40% year over year • Federal government rescue of Bear Stearns, AIG, Fannie Mae, and Freddie Mac • Failure of Indy Mac Bank, second largest FDIC failure in history • Period of rapid cost increases for most goods and services As these economic events were occurring and there was talk of a recession, here at Ocean Mist Farms we were able to expand our sales revenues and exceed last year’s record level. (Unfortunately, due to cost increases and the payment of one-time charges we were unable to meet our net income expectations.) While other companies restructured or downsized, Ocean Mist Farms did well in these challenging times by staying focused on our “Core Business” of providing the highest quality and safest products possible. As we look ahead, we continue to have concerns over the world’s economic future but our company’s financial strength and flexibility will ease some of the impact of this unrest so we can continue to focus on our future growth. Below are some planned opportunities for fiscal 2009: MEXICO INVESTMENT Through its Mexican partner, Baja Mist, The Company intends to invest in a cooling and processing facility in that region, which will enhance our product quality and operational efficiency. FOOD SAFETY The Company has substantially increased its investment in food safety to ensure that we deliver the safest products possible. CAPITAL EXPENDITURES Our 2009 capital expenditures include renewal of operating equipment, process improvement projects that increase efficiency and capacity, and improvements in technology that increase our productivity. We can all contribute to the Ocean Mist Farms’ success story by following the three P’s of Business: hire and retain the best People, implement the most efficient Processes, and ship our customers the highest quality and safest Products possible. — Phil Taluban, Chief Financial Officer Integrity • Quality • Passion • Success FA L L 2 0 0 8 E D I T I O N Arti Globe NEWS Company & Community Events Company Events: As part of our on-going appreciation to recognize employees for their efforts we hold various events throughout the year. September 27 — Valley Pride, Inc. End-of-Season Event, Boggiatto Ranch, Castroville, CA – lots of music, great food, raffle & dancing! Produce Marketing Association Fresh Summit October 25-27 October 5 — Sea Breeze Harvesting End-of-Season THE PRODUCE MARKETING ASSOCIATION’S (PMA) Annual Fresh Summit Convention is one of our most productive marketing events in which we plan for all year long. It is an exceptional opportunity to reinforce current customer relationships, cultivate new ones and advance the Ocean Mist brand. Ocean Mist Farms (OMF)continuously upgrades the exhibit booth in order to showcase our premium quality product line. The OMF booth has a reputation for a best-in-class retail product display and the most sought after food served with the help of Chef Tony Baker from Montrio Bistro, Monterey, CA. This year will be OMF’s 20th year exhibiting at the PMA convention in Orlando, Florida. We will debut our new Artichoke PLU sticker and a 2 count Artichoke Handle Bag. We anticipate serving over 4,000 plates of food featuring Ocean Mist vegetables and artichokes. The high number of customer impressions OMF is able to make within a short window of time is invaluable. Ocean Mist Farms Receives Excellence Award OCEAN MIST FARMS RECEIVED A 2008 Category Excellence Award from Supermarket News in October. The retail trade magazine identifies suppliers that are “meeting retailer needs and the reasons they are best-of-class.” The winners are chosen by Supermarket News editors based on feedback from retailers, who voted via a survey and participated in interviews. For the Fresh Produce category OMF was recognized for: • MARKETING/PROMOTIONS SUPPORT: In-store product demos and grower appearances help retailers boost sales of artichokes • INNOVATION: New packages to boost incremental sales, new PLU stickers to simplify COOL compliance It is an honor to be recognized by our retail customers along with other respected brand names such as Coca-Cola and Kellogg’s as a category leader. The award encourages our on-going strive for raising the bar in our marketing efforts and supporting our customers needs to promote sales. — Kori Tuggle, Marketing Manager EMPLOYEE PROFILE: Every Summer and Winter edition Ocean Mist Farms will be profiling an employee whose actions we believe embody our values and mission statement. If you would like to nominate an employee please send an email to [email protected] or contact: (831) 633-2144 Ext. 6452 or Ext. 6478. Integrity • Quality • Passion • Success Event, Giannini Ranch, Castroville, CA – great raffle prizes, music & great food, too! Community Events: We are also strong supporters of local community events. October 25–27 — Produce Marketing Association Fresh Summit, Orlando, Florida PRODUCE MARKETING ASSOCIATION FRESH SUMMIT CONVENTION 2008 SHOW FACTS: • Dates: October 25 – 27 • Location: Orlando, Florida • A total of 17,000 trade attendees from 70 countries • Over 700 exhibitors • Over 3,300 buyers in attendance Relay for Life of North Monterey County Update A SPECIAL “THANK YOU” to the many participants of this year’s Ocean Mist Farms Team for North Monterey County Relay for Life. With everyone’s dedicated participation, we were able to surpass our goal of $12,000.00 to a total of $14,000.00 in donations. Our top 10 fundraising employees were: • Patty Rivera (Accountant) and Ramona Urzua (Office Coordinator – Yuma office), Valley Pride, Inc. – $1,240.00 • Ed & Rosa Boutonnet (President, Ocean Mist Farms; Accounting Manager, Sea Mist Farms – $1,000.00 • Hugo & Dolores Tottino – $1,000.00 • Ismael Hernandez (Harvest Manager, Ocean Mist Farms)– $800.00 • Rafael Haro (Spinach Supervisor, Valley Pride, Inc.) – $550.00 • Manuel Bernardo (Controller, Ocean Mist Farms) – $370.00 • Donna Erickson (Accounting Manager, Boutonnet Farms) – $350.00 A big round of applause to all of them! Article Suggestions or Comments Are Welcome! Your feedback and comments are welcome. Is there an article you would like to suggest or author for our upcoming issues? If so, please send an email to: [email protected] or call the Human Resources Department: (831) 633-2144, Ext. 6452 or Ext. 6478. FA L L 2 0 0 8 E D I T I O N
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