THE ROAR STARTS HERE GRAHAM DELAET, 2009 PLAYERS CUP CHAMPION PGA TOUR MEMBER SINCE 2010 2014 Sponsorship Opportunities Contents 3 The Players Cup Overview 4 Community Impact 6 Event Media 7 Hospitality Title Sponsorships 8 Champions Club Tickets 9 On Course Hospitality 10 Corporate Retail Tent 11 Souvenir Sponsor Caps 12 Pro-Am Events 13 Volunteer Sponsorship 14 Program Naming Rights 15 On Course Signage 2 The Players Cup Overview T he Players Cup brings the excitement of PGA TOUR Canada to Winnipeg, as the next generation of PGA TOUR players vie for their share of the $150,000 purse. Competition is guaranteed to be fierce with every paycheque counting towards one of five highly sought after cards on the Web.com Tour at season’s end. Next to the Tour Championship, The Players Cup has long been considered one of the TOUR’s “must-play” events, always drawing one of the strongest fields of the year. Past competitors at The Players Cup include current PGA TOUR card holding members Andres Gonzales and Canada’s own Graham DeLaet, David Hearn and Brad Fritsch. This is your chance to see players on their way to becoming PGA TOUR stars. Professional golf in Manitoba dates back to the original Manitoba Open in 1919 and has always drawn one of the strongest fields in our country at the time. In its many incarnations, professional golf in Manitoba boasts an impressive list of past champions and participants. Names like George Knudson, Moe Norman, Dan Halldorson, Glen Hnatiuk and Mike Weir have all made their way through Manitoba on their way to the PGA TOUR. GATE Host Site: Pine Ridge Golf Club, Winnipeg, Manitoba Format: A 72-hole stroke play PGA TOUR Canada Event Tournament Date: July 7th to 13th, 2014 Field: 156 Players 2013 Attendance: 5,000+ E DANC ATTEN +56% IN 2013 Become a Corporate Sponsor of The Players Cup The Players Cup offers an unparalleled sponsorship opportunity for your business. Spend an exciting afternoon outdoors watching some of the finest aspiring golf professionals in the world, or reward someone extra special with a spot to play in the Pro-Am. The Players Cup offers a range of fabulous hospitality packages to suit any budget; all designed to help you showcase your brand and strengthen client and employee relationships outside the workplace. Don’t miss out! MIKE WEIR, ALUM THE ROAR STARTS HERE 3 “We wanted the leading money winner on the PGA TOUR to be charity.” Deane Beman, PGA TOUR Commissioner (1974-1994) 4 Community Impact T he mantra of The Players Cup is "Tomorrow's Champions Start Here." On and off the course, we provide a platform for people to learn how to win. Whether it’s sinking a clutch putt or providing assistance to a young person who is going through a challenging time in their life, The Players Cup is driven to help people succeed. The Players Cup has a proud tradition of community involvement and charitable contribution. This is in keeping with the tournament’s charitable vision, which is grow The Players Cup as an instrument for positive change in our community, especially for disadvantaged children. Our vision has only strengthened since becoming a member of the PGA TOUR family, which gives back to over 3,000 local charities every year and has collectively raised almost $2 billion for charitable causes since inception. Locally, The Players Cup has been fortunate to give back to our community over $300,000 since 2010. Much of this has been raised through events such as the Boston Pizza FORE Kids Golf Classic and the tournament’s Pro-Am events. But raising money is only part of the story. The Players Cup also has access to PGA TOUR Canada players for the purpose of inspiring youth and raising awareness for important causes. In 2013 this involved taking part in the Winnipeg Aboriginal Sport Achievement Centre’s summer camp, just one of many children’s charities supported by the Winnipeg Jets True North Foundation. Other involvement saw PGA TOUR Canada players conduct junior development clinics at courses throughout the Winnipeg area, teaching our youngest golfers some valuable golf and life lessons in the process. Featured Charities Since 2010 JAMES HAHN, ALUM THE ROAR STARTS HERE 5 Event Media T he Players Cup is an aggressively promoted event with plenty of exposure through local, national and international media, social media, and online (including PGATOUR.com). Here’s a rundown of some of the media and promotion The Players Cup receives. TV This Is PGA TOUR Canada, a 30-minute recap of each PGA TOUR Canada event will be aired on TSN2 and Global (The Players Cup 2013 episode that aired on Global received 50,000 views). Mentions of The Players Cup during the PGA TOUR telecast (Canada) the week of the tournament on Global. Coverage of The Players Cup during Golf Central and Morning Drive shows on Golf Channel. Print Full-colour advertising in the Winnipeg Free Press over the 18 weeks leading up to and during the event valued at $330,000 (2013). Tournament profile in PGA TOUR Canada yearbook (distribution of 50,000). Outdoor averages close to 7 million unique visitors a month. Visibility via PGATOUR.COM. Visibility via PGATOURCANADA.COM. Visibility via theplayerscup.ca. Email marketing campaign leading up to and during the event. Social Media @PGATOUR has almost 450,000 followers on Twitter. @PGATOURCanada currently has 7,400 followers on Twitter. @theplayerscup currently has 475 followers on Twitter. PGA TOUR’s Facebook page has 525,000 fans. PGA TOUR Canada’s Facebook page has 1,650 fans. PGA TOUR’s YouTube channel has 83,000 subscribers and 64 million views. PGA TOUR Canada’s YouTube channel has 165,000 views. $50,000 digital and out-of-home media campaign. Screen shot of event mention during PGA TOUR broadcast – as seen on Global, Golf Channel and NBC. Radio $150,000 of radio advertising over the 18 weeks leading up to and during the event. Online Advertising Dedicated website for The Players Cup on PGATOUR.COM, which 6 PGA TOUR Canada Media Partners A ball hockey game between NHL and PGA TOUR Canada stars billed “The Miracle on Grass” was viewed over 30,000 times on YouTube. Also seen on SI.com, CBS.com and ESPN. Hospitality Title Sponsorships AS Title Sponsor of either the VIP Hospitality Area or Champions Club, you will be able to entertain your guests in a manner appropriate to being an important event sponsor, and will also play “hospitality host” for several other companies and their guests. The Players Cup VIP Hospitality Area overlooks Pine Ridge Golf Club’s famous finishing hole (where champions are confirmed), while the Champions Club (new for 2014) will occupy an equally prestigious location on the course. VIP Hospitality Area Title Sponsor of VIP Hospitality Area behind 18th green Signage inside and outside of VIP Hospitality Area Logo on all VIP Hospitality Area tickets Retail table space inside VIP Hospitality Area 16 VIP Hospitality Area tickets (per day) Reserved table for eight (per day) Complimentary food and beverage in VIP Hospitality Area 16 VIP Weekly Passes Listing on the Sponsor Board Investment: $25,000 Champions Club Title Sponsor of Champions Club Signage inside and outside of Champions Club Logo on all Champions Club tickets Retail tables space inside Champions Club 16 one-day Champions Club tickets (per day) Reserved table for eight (per day) Complimentary food and beverage in Champions Club 16 VIP Weekly Passes Listing on the Sponsor Board Investment: $15,000 ANDRES GONZALES, ALUM THE ROAR STARTS HERE 7 Champions Club Tickets T he Champions Club is a new corporate hospitality experience at The Players Cup for 2014. This is the ideal venue for entertaining clients, key staff and prospective customers. Located in the southeast corner of the clubhouse at Pine Ridge, The Champions Club overlooks the 17th tee and 18th green. Guests will receive live scoring updates from the course, Golf Channel and PGA TOUR coverage, access to a complimentary lunch and happy hour buffet and complimentary beverages (guests will receive a day stamp and two complimentary drink tickets upon entry, unless otherwise pre-arranged with Guest Services). Custom menus for host functions and a cash bar are also available to Champions Club guests. Champions Club Package A 12 one-day Champions Club tickets (per day) One private table for eight inside Champions Club (per day) Company name and/or logo highlighted on table signs indicating “reserved” for your company Complimentary food and beverage inside Champions Club Listing on the Sponsor Board Investment: $5,000 Champions Club Package B Four Champions Club tickets (per day) Complimentary food and beverage inside Champions Club Listing on the Sponsor Board Investment: $2,500 8 On Course Hospitality T here’s no better way to entertain clients, prospective customers and employees than by hosting them at The Players Cup. Your sponsorship will be clearly acknowledged on the front of your Private Hospitality Area facing the 16th or 18th greens, as well as the tournament Sponsor Board. Refreshments for your guests, including beer, soft drinks, water, snacks and appetizers may be arranged through the tournament caterer. Platinum Hospitality Package 40 seat Private Hospitality Tent 240 Private Hospitality tickets 24 VIP Weekly Passes Company name highlighted on the front of your Hospitality Area Listing on the Sponsor Board Investment: $10,000 Gold Hospitality Package 20 seat Private Hospitality Tent 120 Private Hospitality tickets 12 VIP Weekly Passes Company name highlighted on the front of your Hospitality Area Listing on Sponsor Board Investment: $7,500 DAVID HEARN, ALUM THE ROAR STARTS HERE 9 Corporate Retail Tent T he Players Cup corporate village area provides opportunity for companies to present themselves for the duration of the event for commercial, promotional and retail purposes. Corporate Retail Tent Package One 10' x 10' tent in Retail Row Opportunity to distribute literature or promotional items 12 one-day Clubhouse tickets 30 one-day Grounds tickets Investment: $2,500 10 Souvenir Sponsor Hats AS a sponsor of The Players Cup you also have the opportunity to purchase a Players Cup souvenir hat with your company’s logo embroidered on the side. A minimum order of 24 hats is required. Souvenir Sponsor Hats (first 24) $600* Souvenir Sponsor Hats (each additional 24) $525* YOUR LOGO HE RE *Plus applicable taxes BRAD FRITSCH, ALUM THE ROAR STARTS HERE 11 Pro-Am Events IF you are looking for a way to say to someone “you’re important,” nothing says it better than an exclusive opportunity to play alongside a Celebrity Sports Star and/or PGA TOUR Canada Professional. As a participant in either the Celebrity Pro-Am or Tour Pro-Am you will also have a chance to play Donald Ross designed Pine Ridge Golf Club under TOUR conditions, allowing you to test your game against the very best. See if you can out drive the next PGA TOUR star! Charity Pro-Am Monday PM Off-site course TBD Four invitations to the Pairing Party Sunday evening Pairing with a PGA TOUR Canada Professional Lunch and dinner $500 gift package per player Four weekly Clubhouse passes Four one-day Champions Club tickets on the 16th hole Walking caddy Investment: $2,500/ Threesome + Pro Celebrity Pro-Am Wednesday PM SOLD At host course Two invitations to the Pairing Party Tuesday evening Pairing with a sports celebrity and a PGA TOUR Canada Professional Lunch and appetizer receptions $500 gift package per player Two weekly Clubhouse passes Four VIP Hospitality Area tickets Walking caddy Investment: $5,000/Twosome 12 Volunteer Sponsorship Volunteer Uniform SOLD Title Sponsor of Volunteer Polo Shirt Embroidered logo on 1,400 Volunteer Uniforms 48 one-day VIP Hospitality Area tickets 400 one-day Grounds tickets Investment: $25,000 Volunteer Hat SOLD Title Sponsor of Volunteer Hat Embroidered logo on all 1,400 Volunteer Hats 28 one-day VIP Hospitality Area tickets 300 one-day Grounds tickets Investment: $5,000 Volunteer Central Title Sponsor of volunteer headquarters On-site signage at Volunteer Central location Branding in ads, collateral material and signage 28 one-day VIP Hospitality Area tickets 300 one-day Grounds tickets Investment: $5,000 STEVE STRICKER, ALUM THE ROAR STARTS HERE 13 Program Naming Rights Military Outpost Sponsor Pro-Am Presenting Sponsor Title Sponsor of Military Outpost On-site signage at Military Outpost location Branding in collateral material and signage 48 one-day Grounds tickets Investment: $5,000 Company name included in the title of the Pro-Am 24 one day Grounds tickets 12 VIP All Access passes One threesome in the Pro-Am Invite for six to the Pairing Party Investment: $7,500 In the Community Sponsor Title Sponsor of our In the Community visit at one of our featured charities Press release inclusion Branding in collateral material Opportunity to attend the event 24 one-day Grounds tickets Investment: $2,500 Kids Get In Free Sponsor Title Sponsor of the initiative Branding on Ticket Sales Billboard Branding and ads in collateral materials Signage at Main Entrance 48 one-day Grounds tickets Investment: $5,000 14 Celebrity Pro-Am Presenting Sponsor Company included in the title of the Celebrity Pro-Am 48 one day Grounds tickets 24 VIP All Access passes One twosome in the Celebrity Pro-Am Invite for eight to the Pairing Party Investment: $10,000 Vehicle Sponsor Official Vehicle of The Players Cup Company logo on all shuttle vehicles 48 one day Grounds tickets 24 VIP All Access passes One threesome in the Pro-Am Invite for six to the Pairing Party Investment: $5,000 + Eight Shuttle Vehicles Daily Ticket Sponsor Logo on one of four one-day Grounds tickets (2,500 per day) 24 one-day Grounds tickets Six VIP All Access passes Investment: $2,500 Weekly Pass Sponsor Logo on Weekly passes (most widely distributed pass 5,000+) 48 Weekly passes 12 VIP All Access passes Opportunity to put a tear away Gift Certificate on each pass Investment: $7,500 VIP Pass Sponsor Logo on VIP Pass (2,500) 36 one-day Grounds tickets Six VIP All Access passes Investment: $3,500 On Course Signage Pairing Sheet Ad Hole Sponsor 1/8 page colour ad in all Pairing Sheets 12 one-day Grounds tickets Investment: $1,500 Company Logo on a designated hole sign 12 one-day Grounds tickets Investment: $1,500 Course Map Sponsor Feature Hole Back Sponsor Company logo on signage and print materials 32 one-day Grounds tickets Investment: $3,500 Main Scoreboard Sponsor Logo displayed on 40' wide sign 48 one-day Grounds tickets Investment: $5,000 Driving Range Sponsor Company Logo on one of the select Feature Holes 1, 6/13, 9, 10, 16 24 one-day Grounds tickets Investment: $2,500 Bleacher Sponsor Logo displayed on the back of one of four on course bleachers 48 one-day Grounds tickets 24 VIP All Access passes Investment: $5,000 Company logo at Driving Range 24 one-day Grounds tickets Investment: $2,500 Networking Event Sponsor Company name/logo on all materials 24 one-day Grounds tickets Investment: $2,500 Wayfinding Signage To/ From Parking Sponsor Company name/logo on minimum five signs 48 one-day Grounds tickets Investment: $5,000 STEPHEN AMES, ALUM THE ROAR STARTS HERE 15 True partnerships are “tailor-made.” All of the sponsorship opportunities in this kit are customizable to your specific communication or promotional needs and are not exhaustive of the many opportunities that may be available. We look forward to sitting down with you in the near future to create a sponsorship package that best suits your needs and objectives. Ryan Hart, President, MF1 Marketing [email protected] C 204 291 8380 T 204 237 8514 theplayerscup.ca MF22954-0514 For more information please contact:
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