Innovation Centre for Mobility and Societal Change „On the Sun Deck of the Titanic: the Future of Public Transport“ Dr. Frank Wolter Director PR / Platform eMobility Graz, November 18th 2014 The InnoZ: Overview The InnoZ shareholders Science Research Founded in 2006 Headquarters in Berlin, German Aeronautics and Space Research Centre Social Science Center Berlin branch offices in Munich & London 80 employees 100% project financed T-Systems International GmbH DB Mobility Logistics AG Platform eMobility with more than 6.000 visitors Siemens AG Industry Practice Innovation Centre for Mobility and Societal Change 2 The InnoZ: Products and Services Impressions expert meetings innovation management technical conferences studies lab operation … advanced trainings user integration project & partner management Innovation Centre for Mobility and Societal Change 3 Agenda On the Sundeck Innovation Centre for Mobility and Societal Change 4 Public transport on the rise News overview Innovation Centre for Mobility and Societal Change 5 Public transport on the rise News overview More information about „youth without private car“: http://www.innoz.de/innoz-baustein_nr10_.html?&L=0#c10460 Innovation Centre for Mobility and Societal Change 6 Public transport on the rise Modal Split in Germany 2002 - 2011 Motorized individual traffic Cyclists Pedestrians Total: 1,144 bn pkm Total: 1,200 bn pkm Air traffic Rail transport Public road transport * bn passanger-kilometers Public transport Motorized individual transport Source: German Ministry of transport: Verkehr in Zahlen 2013/2014 2002 – 2011: 2002 – 2011: 153.3 bn pkm – 163.2 bn pkm 879.7 bn pkm – 912.0 bn pkm Innovation Centre for Mobility and Societal Change (+6.5%) (+3.7%) 7 Agenda Iceberg ahead Innovation Centre for Mobility and Societal Change 8 Digitalization will change the game The digital revolution 37% of daily communication is digital, internet use per day is 4h 35 minutes (+ 1 h since 2012); every every 4th minute spend online is by a mobile device (27% increase since 2012). > 60% of decision-relevant information for travel / public utilities services comes from digital sources; 80% (travel) / 74% (public utility services) of all first-time service purchases are through digital channels. 33% of consumers already consider digital future technologies relevant for their personal lives. Source: http://www.socialmediathinklab.com/wp-content/uploads/2014/07/RB_Infografik_2_7_14_fin_1000px.jpg (last accessed 15th November 2014) Innovation Centre for Mobility and Societal Change 9 Share economy changes the transport market The mobility revolution Smart phones (37 Million in GER by December 2013) provide users with relevant and real time (e.g. transport) information, enable new (mobility) services (e.g. sharing of cars, bikes, rides, space), give access to places / services (e.g. e-ticket, be in/out, virtual key) Source: Roland Berger Strategy Consultants, SHARED MOBILITY - How new businesses are rewriting the rules of the private transportation game, July 2014. Innovation Centre for Mobility and Societal Change 10 Smartphones unlock free capacities More efficient solutions for cars are possible – e.g. German 2013 44 Mio. registered passenger cars 81 Mio. inhabitants 1.3 persons per car about 3 trips daily about 23 hours daily a car is not in use about 30 km a day (11.000 km a year) Many cars and free seats in the cars are available. car sharing / ride sharing Innovation Centre for Mobility and Societal Change 11 Autonomous driving will soon be available Technology is already tested – in a few years autonomous driving will start 100% autonomous penetration Full autonomous capability Limited driver substitution Passive autonomous driving 2012 2014 2016 2018 2020 2022 2024 2026 http://www.wisburg.com/wp-content/uploads/2014/09/%EF%BC%88109-pages-2014%EF%BC%89MORGAN-STANLEY-BLUE-PAPER-AUTONOMOUSCARS%EF%BC%9A-SELF-DRIVING-THE-NEW-AUTO-INDUSTRY-PARADIGM.pdf Innovation Centre for Mobility and Societal Change 12 Consumers give data and trust driverless cars Consumers are willing to give information and accept automated driving http://newsroom.cisco.com/release/1184392/Consumers-Desire-More-Automated-Automobiles-According-to-Cisco-Study Vortragender 13 High potential in shared driverless fleets Cost reduction and benefits Source: Columbia University http://www.forbes.com/sites/chunkamui/2013/01/22/fasten-your-seatbelts-googles-driverless-car-is-worth-trillions/2/ Innovation Centre for Mobility and Societal Change 14 Agenda Innovate or … http://www.webjournal.ch/cat.php?cat_id=12&start=80 Innovation Centre for Mobility and Societal Change 15 New markets are coming up Market developments Independent services / markets Merging services / markets gestern yesterday heute today Unconnected services Newcomers entering, New, systemic and innovation at interfaces Transformation process has started networked businesses New market definitions with new players and systems Transport/Mobility New services / markets transfer ICT Innovation Centre for Mobility and Societal Change übermorgen tomorrow Energy 16 Public transport? The primary lever for the success of connected mobility lies with: No comment Other groups Urban planers and architects Public transport Answers in % 3.9 4.9 7.8 11.8 Public policymakers and authorities Car manufacturers 32.4 37.3 Source: BITKOM 2014 Innovation Centre for Mobility and Societal Change 17 Main challenges for the mobility sector Find business drivers and solutions for future challenges Integration: Greening: enabling inter- and multimodal services CO2-free mobility as part of the local grid Simplification: digital and automated solutions Innovation Centre for Mobility and Societal Change Traffic Management: optimizing traffic flows and impact 18 Main challenges for innovation management Management of innovation in an open environment Get connected and digitalize your business Collaborate and think of integrated approaches Innovation Centre for Mobility and Societal Change Look for disruptive solutions and business models 19 Contact information InnoZ Innovation Center for Mobility and Societal Change (InnoZ) PLC Torgauer Straße 12-15 10829 Berlin, Germany Telefon: 0049-30 23 88 84 - 111 e-Mail: [email protected] Internet: http://www.innoz.de Representative office München Representative office London Infanteriestraße 19/3 80797 München Germany c/o LSE Enterprise Ltd. Houghton Street London WC2A 2AE, Great Brittan Directors: - Dr. Jürgen Peters - Prof. Dr. Andreas Knie Shareholder: - DB Mobility Logistics AG - Siemens AG - Social Science Center Berlin - T-Systems International GmbH - German Aeronautics and Space Research Centre Innovation Centre for Mobility and Societal Change 20
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