Hookpod Newsletter

Technology for
conservation
Hookpod Ltd
Newsletter 1: 30 November 2014
Development Update
Trials and tribulations…
Aboriginal) on the New South Wales coast in Australia
were no different.
Since 2006, trials, research and development has been the
focus of work on the Hookpod; working to ensure the pod
is effective at reducing seabird bycatch and that it fits in
with fishing operations. Over these 8 years this has
included trials in Australia, South Africa, Uruguay, New
Zealand and Brazil; these have resulted in changes to the
size of the pod, the opening mechanism, the twist collar
at the top that allows it to be retro fitted to the line and
also to the type of silicon rings used to form a seal around
the
light
chamber.
Hookpods on board in the setting bins at the stern of the
vessel: July 2014. Picture Dave Goad.
Fisherman’s Tales
In September, tuna longliner the ‘Jordan Kate’ set sail
with 650 of the newest pods on board and fitted onto the
fishing gear. Now we all know that fishermen have a
reputation of exaggerating how big the fish are; but in this
case we think they might have a point. Within just four
days 14% of the 650 pods had broken. The trials were
halted and Hookpod scientists began looking into what
had happened.
Hookpods being prepared for trial setting in New
Zealand: July 2014. Picture Dave Goad.
Each set of trials has thrown up an issue that required
redesigning and the most recent trials, which took place
out of the port of Ulladulla (meaning ‘safe harbour’ in
Hookpod Newsletter October 2014
The results were surprising and it appears that this fishery
was catching a bigger/stronger tuna than we had
previously encountered; hitting the bait at speeds of up to
45 knots and putting the open pod under immense
pressure. It seems that under this force and pressure the
pods were simply not strong enough and many were
cracking when a large fish was caught on the line.
Hookpods returned from trials in Australia showing
damage. Picture Becky Ingham.
Once returned to the factory in Devon, engineer Ben
Kibel has been able to identify that the sheer force is
enough to lead to two types of breakage;

a cracking in the wing away from the line on
either the battery housing (second from left) or
around the swivel pin (far left);

a complete shearing off of one wing (third right).
Ben Kibel comparing the two pods, one on the left
unrestricted opening and much more vulnerable to
breaking; the one on the right with restricted opening.
Picture Becky Ingham.
What next?
We are adapting 450 pods to this new design and we are
aiming to have them back down to Ulladulla and on the
Jordan Kate. We hope this will give us a proven product
for the end of March;[b2]. In turn this will put us in a good
position to get larger numbers of pods out through later
2015.
Cracking up!
While these weren’t the results we wanted. The purpose
of trials is to get to the best possible product ready for
market[b1]. To get these results back and have the pods
returned and analysed within 3 weeks is good progress
and the design team have been working hard on
developing strengthening features for the pods.
The good news is that we have a solution!
Reducing the strain the pod is under means reducing the
opening distance of the pod and thereby reducing water
drag. To achieve this Ben has designed another
beautifully simple solution; the finer details still need to
be developed – but the idea remains the same.
Very simply, the pod is being held together with ultrastrong cord. Strength testing has shown that this can
increase the weight needed to break a pod from around
10kg (doesn’t sound much but it’s all to do with leverage
when the pod is fully open) to nearer 30kg. So all in all
this will strengthen the pods by an amazing 3X!
Hookpod Newsletter October 2014
A Hookpod showing what it’s made of in factory based
strength tests. Picture Ben Kibel.
Hookpods: Home and Away
During the rather hectic month of August, the Hookpod
team were busy meeting as many people as we could. The
first of these events was the BirdFair at Rutland Water;
undoubtedly the UK’s largest conservation and
birdwatching fair.
The reception we had there was amazing. So much
interest and support for the Hookpod and a real sense of
purpose to get the product out in fisheries. The PodSquad
(consisting of Dave Agombar, Henry Kenner and Becky
Ingham) were ably assisted by Poddees Helena Jefferson,
Hayley Moss and Cid Carr; thank you ladies you were
fantastic and we couldn’t have done it without you!
In the region of £20,000 was raised over the three days
and a huge range of contacts made, which will help over
the coming months to raise awareness and increase
support for use of the pod. It was particularly cheering to
see the level of support from highly respected members of
the bird conservation and science world. Many of these
people not only voiced their support but also joined us in
the Kickstarter project.
Dave Agombar employing some unusual tactics to spread
the word about albatross conservation! Picture Becky
Ingham.
Thanks to many people; but especially to John Brodie
Good and Heritage Expeditions, who donated a fabulous
cruise as a prize for a free entry draw for supporters; this
was won by Milko and Megan Dimitrov. The weekend
was an eye opener in terms of the absolute focus that
many people have on stopping the awful problem of
seabird bycatch in fisheries and for the Hookpod team
there it made us very determined to do our bit.
One of the biggest events in the fishing world calendar,
the event had over 14,500 visitors from 48 countries; 450
exhibitors from 23 countries. Hookpod was one of these
and we spoke to most of the 14,500[b3] people in the three
day-long event!
Fellow of the Royal Society, past Chair of RSPB and
international seabird expert Professor John Croxall
parting with some of his hard earned pennies in support
of Hookpod at the BirdFair. Picture Becky Ingham.
Hookpod Newsletter October 2014
Immediately after the BirdFair a tired but happy and
somewhat smaller PodSquad set off to meet the fishing
industry at the prestigious Norfishing Exhibition, in
Trondheim, Norway.
After the conservation theme of the BirdFair, the switch
to talking about the pod as a cost effective and
operationally easy method for fishermen was
unexpectedly easy. The pod attracted a lot of attention;
from fishermen themselves through to journalists, fish
processors and equipment manufacturers. Several very
useful contacts were made for future work and the
demonstration rubber squid certainly earned its keep.
The Trondheim Spektrum, home to the
Norfishing Exhibition. Picture Becky Ingham
that we will still have a workable Hookpod ready for
large scale use by the second half of 2015.
Hookpods in the Press
Over the couple of months since the close of the
Kickstarter project, the Hookpod has been featured in a
number of articles. Most recently BBC Radio 4’s ‘Shared
Planet’ featured an in-depth look at whether we can share
the oceans with albatross. Of course, we believe you can
and amongst lots of other discussion and information, the
Hookpod was mentioned as upcoming technology to
allow this to happen. You can listen to the whole feature
here: http://bbc.in/10ud6K7
Work is continuing in raising the profile of the device
and we have a meeting lined up with Waitrose to discuss
their tuna sourcing and methods of fishing used. As one
of the most responsible tuna buyers in the UK, Waitrose
source sustainably fished yellowfin tuna from Sri Lanka;
much of which is caught by hand pole and line. However
some is still caught using longline and they want to see
the Hookpod and find out more.
We are also working on funding the next stages of our
work; production tooling and purchasing of components
is expensive and we are continuing to seek funds which
will allow this to take place, despite the increased costs
of trials and a longer timescale than anticipated.
We have all the rewards for our Kickstarter supporters
ready to go and thanks for your patience; they will be
with you soon. The only thing really that remains to be
said is thank you to everyone who has helped to get the
project this far. We are very close now and hopefully the
strengthened pods will be in the water soon and proving
they can do what we need. Thank you for all your
support.
British Antarctic Survey scientist Richard Philips,
featured on the Shared Planet programme along with Dr
Ben Sullivan from the RSPB and Hookpod. Picture BBC.
In October, the Hookpod featured in a spread by BBC
Wildlife magazine. Not available online, you can pick up
a back copy http://bit.ly/1yXPJ7M via their website.
The ‘Art of the Kickstart’ is a US based podcast series
looking at entrepreneurial projects and interviewing those
involved; providing tips and a source of information for
people wanting to undertake their own projects. Hookpod
CEO Becky Ingham was interviewed by podcaster Matt
Ward in early September and you can listen to this here:
http://bit.ly/1zvLx1X
Over the October half term, Hookpods were sent to the
National Marine Aquarium in Plymouth, where they
formed part of a marine exhibition aimed at children.
What’s Next
After the challenge of the breakages in the Australian
trials, the Hookpod team have had a chance to rally back
and remain positive about the coming months. Because
of the quick work and adaptation of the engineering team
in producing new designed pods for trials, we are hoping
Hookpod Newsletter October 2014