A sponsorship packet can be found here

“The best race car is not the one with the best
engine or the best aero package; it is not the
lightest car or the car with the most technical
and advanced systems. It is the car that is
capable of simply getting the job done with
considerations to a little bit of everything. It
is finding that right balance that works best
for you in meeting all objectives.
FSAE Design Judge
“There is something beautiful about seeing
people come together with a team first
mentality and working towards a goal out of
passion and interest.”
Jeet Panchal
Treasurer
“A great race car comes from a great race
team; a great race team comes from a great
foundation.”
Mark Eisenberg
President, Rutgers Formula Racing 2015
INTRODUCTION
Rutgers Formula Racing (RFR) is a high-demanding, highoutputting illustrious academic organization that serves as a
platform for engineering students to gain invaluable knowledge
and skills reaching far beyond the realms of the classroom and
curriculum. Every year, we participate in the United States
Formula SAE (FSAE) Collegiate Design Series. It consists of
two competitions for which we engineer, manufacture, test, and
tune a small formula style racecar governed by FSAE rules.
Dynamic
vehicle
performance,
presentation, design,
marketability, cost, and reproducibility are the criteria by which
competitors are judged. Engineering schools from all around the
world face off and are ranked by overall results in all categories.
The collective goal of our organization each year is to place as
high as possible at competitions. This is the highest honor any
team can achieve. The beauty of this club is that it challenges
members to go above and beyond in all areas to achieve success.
Furthermore, there is no one single design that is the “winning
formula,” which allows one to become as creative as possible.
The road to success, though, is not so easy.
Being a member on the Rutgers Formula Racing is an
extraordinary commitment. Members balance responsibilities in
school, work, their personal life, and the team. Furthermore, the
team topology and demographics constantly changes. Technical
engineering skills, knowledge, communication, team-work,
leadership, management, and execution abilities are acquired,
shared, and passed on for our team’s longevity and continued
success. We learn to work in a demanding environment where
deadlines and budgeting constraints need to be met constantly.
Here at Rutgers Formula Racing, we never settle. We always seek to improve. What separates us from everyone else is
that we don’t limit ourselves by setting the bar low, nor we do become complacent with ourselves or our craft. We step
outside the norms and set out on very ambitious endeavors that very few seek to venture upon. Invention, innovation,
creativity, and ingenuity are at the heart of what we do. That is the Rutgers tradition and heritage which can be found in
our deep rooted culture.
None of this would be remotely possible without the outstanding support of our community and sponsors. The numerous
resources provided by our sponsors help us achieve the maximum possible year after year. From fiscal cushioning to
providing exposure to new industry techniques and products, all of the assistance and guidance from our sponsors add up
and enable our prominent organization to flourish, grow, and leave a lasting impression on students, faculty, and overall
community. By sponsoring Rutgers Formula Racing, you are actively playing a role in fostering the development of the
very motivated engineers of the future who will become highly trained, extremely competent, and well-prepared when
entering the work force as a result of your investments. The potential is infinite. Join us in the journey.
Sincerely,
Mark Eisenberg
President
[email protected]
(551) 587-3401
FORMULA SAE
The concept behind Formula SAE is that a fictional manufacturing company has contracted a student design team to
develop a small Formula-style race car. The prototype race car is to be evaluated for its potential as a production item. The
target marketing group for the race car is the non-professional weekend autocross racer. Each student team designs, builds
and tests a prototype based on a series of rules, whose purpose is both ensuring on-track safety (the cars are driven by the
students themselves) and promoting clever problem solving.
The competition is out of 1000 points. There are 3 static events and 5 dynamics events by which the race car is judged.
The following is how points are broken down at competition:
Points
Static Events
Design
Cost & Manufacturing
Presentation
Dynamic Events
Acceleration
Skidpad
Autocross
Fuel Economy
Endurance
Total Possible Points
150
100
75
75
50
150
100
300
1000
In addition to these events, various sponsors of the competition provide awards for superior design accomplishments. For
example, best use of E-85 ethanol fuel, innovative use of electronics, recyclability, crash worthiness, analytical approach
to design, and overall dynamic performance are some of the awards available. At the beginning of the competition, the
vehicle is checked for rule compliance during the Technical Inspection. Its braking ability, rollover stability and noise
levels are checked before the vehicle is allowed to compete in the dynamic events.
Formula SAE encompasses all aspects of a business including research, design, manufacturing, testing, developing,
marketing, management, and fund raising. Formula SAE takes students out of the class room and puts them in the real
world.
Big companies, such as General Motors, Ford, and Chrysler, can have staff interact with more than 1000 student
engineers. Working in teams of anywhere between two and 30, these students have proven themselves to be capable of
producing a functioning prototype vehicle.
The volunteers for the design judging include some the racing industry's most prominent engineers and consultants
including the late Carroll Smith, Bill Mitchell, Doug Milliken, Claude Rouelle, Jack Auld, John LePlante, Ron Tauranac,
and Bryan Kubala.
For more information, visit http://students.sae.org/cds/formulaseries/about.htm
TEAM
Established in 1989, Rutgers Formula Racing has grown from
being a very small exclusive interest club to one of the most
active non-profit academic organization of Rutgers University.
Our team annually consists of approximately 30 members, all
coming from different backgrounds with unique personalities.
Our team has character and diversity. What brings us together is
our motivation to learn. The unified goal to succeed at
competition makes us a team.
Here at Rutgers Formula Racing, we behave and run similarly to
an automotive engineering firm. Our President is the team head
who is responsible for the entire organization management,
1990 team with chassis (above)
handling of administrative affairs, logistics, and planning. The
technical management of design and manufacturing is handled by
our Project Manager. Finances and budgeting are handled by our
Treasurer. Primary race car design work is done by our individual
subsystem team leaders – Chassis, Composites, Powertrain,
Electronics, Controls, Business, Aerodynamics, and Suspension.
Communication between everyone is vital to our success as each
person influences the entire design of the race car with competing
interests. Furthermore, we delegate other major responsibilities of
the team through other roles such shop manager, who is in charge
of keeping everything clean and organized, webmaster, who
updates our website and social media with events and news, and
2014 team with chassis and car (above & below) secretary, who is in charge of note taking at team meetings and
putting together newsletters. Ultimately, every member
contributes to the team in their own way.
There are two competitions which participate in every year:
FSAE Michigan and FSAE West (Nebraska). Over 130 teams
compete annually from across the country and around the world
from countries such as Germany, Austria, Singapore, Canada,
and Brazil. For 25 years through the ups and downs, Rutgers
Formula Racing has been in existence. We continue to grow and
compete. It is a testament to work we put in and the deep
involvement and support from our sponsors and community.
Year 2014
Year 1990
STUDENTS
Our organization prides itself for its team diversity. Students who
participate come from various racial, ethnic, and cultural
backgrounds. Every member has something unique to offer and
bring to the team. Although majority of our members are
mechanical and electrical engineers, we attract students who study
business, finance, marketing, mathematics, minerals, computer
science, material science, and biomedical engineering. Simply the
racecar is not the primary attraction, but rather the desire to learn
something new, to be part of a project in which classroom
knowledge can be applied, and to be on a team where industry
skills can be picked up.
Even though we attract a variety of people, the core unit of the
team is almost entirely engineers. For this organization to achieve
success, we as engineers have to become highly proficient in nonengineering tasks and responsibilities. We must demonstrate aptitude in logistics, management, project development
through high level financial and cost analysis, operations research and market research analysis, and development of fundraising opportunities and methods. Furthermore, we must become very effective at communicating with the student body,
school, and faculty as well as maintaining positive, healthy relationships with everyone. Also, we have to be excellent at
continual outside interactions and upholding our public image.
On the more technical side, we must be capable of doing industry level work: predicting vehicle behavior setting up
vehicle lap simulators, programming for software development, number crunching for vehicle performance analysis and
individual components testing, and performing FEA and CFD analysis. Our hands on skills, something rarely taught in the
school curriculum, have to be very good. We are the ones who manufacture and customize every component on our race
car; we are the ones who fine tune and assemble the vehicle; we are the ones who are responsible and accountable for
everything related to our race car; and we are the ones who race our final product. Our engineers are by far the cream of
the crop.
These are our some of designed components: uprights, differential carrier, and sprockets (left to right)
A PLACE IN HISTORY
Over the years, Rutgers Formula Racing has achieved some phenomenal feats. We have a very rich history in which we
have done some very novel and innovative things. We have placed in the top 20 overall 7 times at competition, 6 since
2001. We continue to improve and aim to achieve even better results. Some of our outstanding accomplishments:
-Best Suspension Award (1991)
-In 1994, we were the first team to develop a chassis made of carbon monocoque with a steel spaceframe in the rear. This
unique design at the time won us the Best Prototype Fabrication Award. Also, we were the very first team in FSAE to run
pneumatic shifting via steering wheel push buttons.
-In 2000, we ran a novel variable length intake runner system.
-Highest Horsepower Award (2002)
-We reached overall design semifinals in 1998 and in 2009, earning third place in 2009.
-In 2011, we became a very recognized team in the United States. We received the Outstanding Organization of The Year
Award that year, appeared in two newspaper articles (Star-Ledger and Home News Tribune), and had our race car
showcased at the New York International Auto Show. That year, the president of RFR received the Most Valuable
Member of the Year Award from SAE International.
-In past couple of years (2012-2014), we have become the only FSAE to ever run a customized three-cylinder engine.
Along with amazing team achievements, Rutgers Formula Racing is proud to have produced some very exceptional
engineers. Quite a few former members have been hired by prestigious, selective, and well-known firms and companies
such as Lockheed Martin, Raytheon, Boeing, Space-X, Honda, Ford, GM, and many more. Many of our alumni go on to
become successful in their careers as a result of what they were able to achieve and gain through this organization. Some
notable alumni are the following:
Anthony Musci
Jerry Grandov
Frank Bain
David Faustino
Jeffrey Kinsberg
Mike Black
Charles MacDonald
David Mazer
Scott Mingay
Designer of Aston Martin V12, FSAE Design Judge
Engineer for Shadow Racing Products, FSAE Design Judge
Professional Driver
Race engineer/Race Strategist for Penske Racing IndyCar driver Will Power
President, JAKTOOL
FSAE Design Judge, RFR Co-Founder
Indycar and NASCAR Designer
NASCAR Race Engineer
Corvette Racing Engineer
Official 2009 SolidWorks model of racecar
Official 2014 SolidWorks model of racecar
BEYOND COMPETITION
New Jersey Governor’s School of Engineering and Technology
Rutgers Formula Racing gives back to the community. Each year, team members
volunteer with The Governor’s School of New Jersey. “The Governor's School of
New Jersey is a unique summer program committed to meeting the educational
needs of academically talented high school students who have completed their
junior year. Emphasis is placed on problem solving of complex issues that exist on a
local, state, national, and international level, and leadership training. The Governor's
School is an intensive residential learning experience held on two college campuses
throughout the state.”
With visions of tackling numerous problems plaguing the industry from fuel
efficiency/economy to reduction of pollutant byproducts, we hope to inspire young
and promising minds. Our lesson plans include teaching students how to use engine
management software systems to optimize power and fuel economy. In the end, they
thoroughly understand how an engine runs and what can be done to improve engine
performance without compromising efficiency.
Rutgers University Dance Marathon
In further efforts to help give back to the community, Rutgers
Formula Racing will take part in Rutgers Dance Marathon for the first
time. Rutgers University Dance Marathon is a 32 hour, student-run
philanthropic event to raise money for the Embrace Kids Foundation
– a non-profit organization that aids the non-medical needs of
children with cancer and blood disorders. Over the past 10 years, DM
has raised over $1.6 million for the Embrace Kids Foundation
benefiting thousands of families in the tri-state area. DM is also the
major contributor to the Embrace Kids Foundation, out of the many
fundraising events dedicated to raising money for the Foundation.
Through its involvement, Rutgers Formula Racing hopes to spread publicity about Dance Marathon throughout the
upcoming year in order to make a positive impact on the lives of the children sponsored by the Embrace Kids Foundation.
Rutgers University Relay for Life
At a university as large as Rutgers, there are hundreds of philanthropic organizations
dedicated to serving individuals and communities who depend on their support.
Rutgers Formula Racing is proud to have supported the American Cancer Society by
attending its annual Relay for Life. Relay for Life, an event run entirely by student
volunteers, celebrates individuals who are currently fighting cancer and cancer
survivors, while remembering those who have lost their struggle with cancer.
Participants in Relay for Life are divided into fundraising teams. These teams then
attempt to complete a 12- hour overnight “relay” walking marathon and compete in a
series of competitions against rival teams. While many individuals and groups of
friends form several teams, many teams are established student organizations, such as
Rutgers Formula Racing, which also independently fundraises for Relay for Life.
SPONSOR SUPPORT
Like mentioned, our team is primarily comprised of engineers. From design to manufacturing and tuning, we are the ones
who do almost all of the work involved. As the project becomes more complicated, it becomes increasingly difficult for us
to accomplish detailed analyses in design and yield very accurate results through CFD, FEA, kinematic suspension
analysis, and engine analysis. Furthermore, manufacturing, tuning, and testing also become very difficult and nearly
impossible to perform on our own. Our success over the years has been due to the strong support of our sponsors.
Everything we have received in support big or small has made a difference. We are greatly appreciative and we hope to
maintain a strong bond and continued support with our support.
Sponsorship
Rutgers Formula Racing can be sponsored through financial support to help buy materials, equipment, and funding for
operating expenses and competition fees, as well as through material, resources, parts, and labor donations. By sponsoring
us, you open new doors and provide resources to which we would otherwise not be able to access. Sponsoring us is a
unique and powerful way to help support engineering, science, and technology education. Your sponsorship goes a long
way. Become a part of this wonderful experience.
Benefits
All sponsors have their logo placed on the car as well as on the team website. We attend numerous events where we
showcase out team and sponsors, providing exposure to people and teams from everywhere. Along with competitions, our
past events have included the New York International Auto Show, Rutgers Day, races at New Jersey Motorsports Park,
American Le Mans Series at Lime Rock Park, CT, Historic F1 Races at Lime Rock Park, CT, the Rutgers Alumni Parade,
and the NJ Tool and Manufacturing Association Dinner. We have also been featured in magazines, such as Popular
Science, YouTube videos, and newspaper articles from the Star Ledger.
Some of the benefits of becoming a sponsor:
 Since we are a non-profit organization, all donations are tax deductible.
 You get access to top-graduating students seeking employment.
 Sponsors leave lasting impressions on team members. Team members entering the industry are more likely to
return to sponsors for goods and services.
 You get exposure to the international engineering community and industry professionals at multiple local and
national competitions and events.
 Car is seen by thousands of faculty, students, engineers, industry professionals and members of the general public.
 Rutgers Formula Racing will be happy to make an appearance at a company event.
2013 racecar sporting the customized Daytona Triumph 675 (3-cyl de-bored/resleeved to 605 cc)
SPONSORSHIP PACKAGES
Listed below are some of the many sponsorship options available. Your organization may consult with Rutgers Formula
Racing on how your company will best fit into our team as we are willing to find a solution that fits us both the best!
Please refer to the following sponsorship options to best choose your level of support. Also, donations of materials, tools,
or labor are also greatly welcomed and would be considered at full market value with respect to these options.
Signature
(< $500)
Recognition on Team Website
& Team Photo
Invitation to Team drive day
Lettering/company logo on
competition car
Monthly Newsletters
Large lettering/company logo
on competiton car
Company name advertised on
team apparel
Free T-Shirts & Hats
Free Polo Shirts
Full Apparel Package
Promotional use of car for
public exhibition
Priority promotional use of
car for public exhibition
Bronze
($500 - $1500)
Silver
Gold
Platinum
($1500 - $3500) ($3500 - $7000) ($7000+)
CONTACT INFORMATION
Team Email: [email protected]
Team Website: http://www.rfr.rutgers.edu
Mark Eisenberg
President
(551) 587-3401
Jeet Panchal
Treasurer
(908) 400-5464
Mailing Address:
Rutgers University
ATTN: Rutgers Formula Racing
98 Brett Rd
Piscataway, NJ 08854