Norco and Spectra becomes Norco Spectra when SEB Private

Norco and Spectra becomes Norco Spectra when SEB Private Equity jointly with current
owners form a new Nordic Shop Fitting champion
As of February 13th 2014 Norco Holding AS (“Norco”) and Spectra Collection AB (“Spectra”) will
become part of the Norco Spectra Group when the current shareholders together with the new
major owner SEB Private Equity (SEB PE) creates a new strong Shopfitter.
Both Norco and Spectra are offering customer unique interior concepts and the purpose of the
merge is to strengthen each company´s market position and to better meet the need from the
customers by improving the customer offerings. The companies will together continue to grow in
their existing markets powered by the combined strength.
The founding family of Norco and the owners of Spectra will remain as minority shareholders
alongside SEB PE.
Initially, both companies will keep their current company names and no decision has been made
regarding any future name changes.
The new group will be one of the market leaders in the North- and East Europe with the following
strong offering:
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A complete offering of interior concepts including own design and production
Sales offices in Norway, Sweden, Poland and Russia
Own production in Sweden and Poland; wood and complete assembly in Sweden and wood,
metal and complete assembly in Poland.
Deliveries to Europe, Asia and North America
340 highly skilled and experienced employees with a turnover of approximately 370 MSEK
(355 MNOK)
Each company will keep their existing management and organisation. The group management will be
based in Ljungby, Sweden, with Johan Thunholm as Group CEO and Halvor Utgård as deputy CEO.
The new Board of Directors will include representatives from SEB PE, the Utgård family and the old
shareholders in Spectra. In addition we are very happy that Gerard De Geer has accepted to become
the new chairman of the board. Gerard has an extensive experience, operationally and as nonexecutive, from many different industries in Swedish and Norwegian companies.
“SEB Private Equity is very excited to make this investment into the new Norco Spectra group and
we are looking forward to start supporting the management team and working with the board of
directors under the leadership of Gerard. We are confident that the new group will have a great
opportunity for continued growth and to further strengthen its market position in the future” says
Magnus Ramström and Victor Lang, SEB Private Equity.
“For me personally, this will be a very natural and appropriate new ownership step for Norco. The
combination of the two companies is clearly the right industrially step to take.” says Halvor Utgård,
Deputy Group CEO.
“The skilled employees in combination with the complementing strengths of each company this new
structure will enable us to take the next step in the market and further improve our customer
offerings. With a well-known, strong, operational new majority shareholder in SEB PE, we have an
excellent opportunity to increase the market shares and continue profitable growth” says Johan
Thunholm Group CEO.
Any questions will be answered by;
Johan Thunholm, Group CEO, mobil +46 709 644918; Halvor Utgård, Deputy Group CEO, mobil
+47 905 19 201; Magnus Ramström, SEB Private Equity, +46 703 688414; Victor Lang, SEB Private
Equity, +46 706 269014 and Gerard De Geer, Chairman of the board, mobil +46 709 403050.
Ljungby, February 13th, 2014.
SEB Private Equity focus on influential investments in privately owned companies and capitals under
management is about USD 4 billion. SEB Private Equity Opportunity III is a fund focusing on influential
investments in the Nordic region. The business concept and investment focus of SEB Private Equity
Opportunity III, is to invest in private Nordic companies and to create long term value through
strategic or operational improvements and active ownership in the companies we invest in.

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