NIELSEN GLOBAL SURVEY AUTOMOTIVE DEMAND EUROPE REGIONAL AVERAGE Q3 -­‐ 2013 Copyright ©2013 The Nielsen Company. ConfidenLal and proprietary. EUROPE (EU) COUNTRY ABBREVIATIONS Austria AT Italy IT Belgium BE Lithuania LT Switzerland CH Latvia LV Czech Republic CZ Netherlands NL Germany DE Norway NO Denmark DK Poland PL Estonia EE Portugal PT Spain ES Romania RO Finland FI Russia RU France FR Sweden SE UK GB Turkey TR Greece GR Ukraine UA CroaLa HR Bulgaria BG Hungary HU Slovakia SK Ireland IE Serbia RS Israel IL Slovenia SI Consumer Confidence Survey – Q3 – 2013 Field Dates: Aug 14 to Sept 6, 2013 2 DO YOU LIVE IN A CITY OR A RURAL AREA? City/ Urban 5 8 24 16 14 6 7 14 11 12 30 14 17 40 2 7 18 23 23 20 20 12 2 7 8 2 6 4 10 19 9 11 14 23 13 8 32 24 30 24 37 41 10 12 10 7 21 36 45 % 15 7 Suburban 15 31 20 25 43 Copyright ©2013 The Nielsen Company. ConfidenLal and proprietary. 5 5 28 11 18 25 8 Rural 26 38 31 AT BE CH CZ DE DK EE ES FI FR GB GR HR HU IE IL IT LT LV NL NO PL PT RO RU SE TR UA BG SK RS SI EU Base : All respondents n=16074 Consumer Confidence Survey – Q3 – 2013 Field Dates: Aug 14 to Sept 6, 2013 3 NUMBER OF VEHICLES OWNED/ LEASED/ RENTED IN THE HOUSEHOLD CAR Copyright ©2013 The Nielsen Company. ConfidenLal and proprietary. % 1 2 3 4 5+ None 7 12 12 11 14 12 15 10 16 1 16 19 19 15 2 20 16 20 20 19 21 1 22 24 21 1 1 25 24 23 1 3 28 3 29 8 28 4 29 30 1 1 3 5 2 7 2 3 3 4 1 2 3 33 1 1 1 2 43 1 43 1 1 3 4 2 6 4 5 1 4 3 1 1 2 4 2 1 2 22 18 4 22 2 1 9 1 15 1 30 1 27 14 4 33 29 24 26 30 21 13 18 32 17 18 7 2 11 36 21 22 12 24 22 18 20 19 1 16 1 5 8 AT BE CH CZ DE DK EE ES FI FR GB GR HR HU IE IL IT LT LV NL NO PL PT RO RU SE TR UA BG SK RS SI EU Base : All respondents n=16074 Consumer Confidence Survey – Q3 – 2013 Field Dates: Aug 14 to Sept 6, 2013 4 NUMBER OF VEHICLES OWNED/ LEASED/ RENTED IN THE HOUSEHOLD MOTORCYCLE Copyright ©2013 The Nielsen Company. ConfidenLal and proprietary. % 1 2 3 4 5+ None 83 84 84 87 90 93 87 92 90 95 88 91 93 90 91 92 93 91 95 93 93 94 92 96 95 96 96 96 94 93 93 97 99 1 2 1 1 1 1 1 1 1 1 3 1 1 1 AT BE CH CZ DE DK EE ES FI FR GB GR HR HU IE IL 1 1 1 1 1 1 IT LT LV NL NO PL PT RO RU SE TR UA BG SK RS SI EU Base : All respondents n=16074 Consumer Confidence Survey – Q3 – 2013 Field Dates: Aug 14 to Sept 6, 2013 5 NUMBER OF VEHICLES OWNED/ LEASED/ RENTED IN THE HOUSEHOLD SCOOTER Copyright ©2013 The Nielsen Company. ConfidenLal and proprietary. % 1 90 93 88 94 90 92 94 93 91 94 96 1 1 1 2 86 3 89 90 4 5+ 80 96 97 97 97 None 87 91 87 94 1 1 1 1 1 1 AT BE CH CZ DE DK EE ES FI FR GB GR HR HU IE IL 1 1 1 1 1 91 89 92 93 92 97 94 94 98 95 1 1 1 1 1 IT LT LV NL NO PL PT RO RU SE TR UA BG SK RS SI EU Base : All respondents n=16074 Consumer Confidence Survey – Q3 – 2013 Field Dates: Aug 14 to Sept 6, 2013 6 NUMBER OF VEHICLES OWNED/ LEASED/ RENTED IN THE HOUSEHOLD ELECTRIC BICYCLE Copyright ©2013 The Nielsen Company. ConfidenLal and proprietary. % 1 95 96 94 2 1 1 98 2 3 4 5+ 95 98 99 98 99 98 98 99 98 97 97 96 98 99 99 89 None 91 97 98 1 3 1 AT BE CH CZ DE DK EE ES FI FR GB GR HR HU IE IL 1 93 97 98 98 94 97 99 99 99 97 1 1 IT LT LV NL NO PL PT RO RU SE TR UA BG SK RS SI EU Base : All respondents n=16074 Consumer Confidence Survey – Q3 – 2013 Field Dates: Aug 14 to Sept 6, 2013 7 NUMBER OF VEHICLES OWNED/ LEASED/ RENTED IN THE HOUSEHOLD NON-­‐ELECTRIC BICYCLE 1 18 27 3 5 % 11 21 34 37 8 4 6 10 5 10 58 1 3 54 60 69 32 27 20 27 17 2 3 6 37 34 32 56 5 6 12 65 4 2 4 7 11 15 14 2 3 2 4 22 17 10 3 3 4 14 1 1 6 3 9 2 5 None 26 22 34 7 49 51 8 8 7 13 26 31 35 41 42 7 55 61 8 2 6 1 2 5 10 42 1 1 6 2 8 1 3 10 5 8 2 13 4 12 12 3 8 1 11 7 2 4 14 1 20 2 15 22 7 23 20 11 19 1 19 17 2 14 16 23 24 21 14 10 10 11 2 24 4 5 15 5+ 17 9 8 4 9 7 12 3 28 11 17 Copyright ©2013 The Nielsen Company. ConfidenLal and proprietary. 18 42 12 6 13 26 6 10 6 12 2 12 7 10 AT BE CH CZ DE DK EE ES FI FR GB GR HR HU IE IL IT LT LV NL NO PL PT RO RU SE TR UA BG SK RS SI EU Base : All respondents n=16074 Consumer Confidence Survey – Q3 – 2013 Field Dates: Aug 14 to Sept 6, 2013 8 DO YOU INTEND TO PURCHASE OR OTHERWISE ACQUIRE A CAR IN THE NEXT 2 YEARS? Yes -­‐ a new car Yes -­‐ a used car No 26 60 63 56 55 52 65 59 52 44 49 57 58 55 56 59 38 52 55 49 52 52 53 58 68 48 52 43 50 54 57 50 70 % 35 29 Copyright ©2013 The Nielsen Company. ConfidenLal and proprietary. 17 24 20 24 25 34 20 32 35 25 20 43 32 26 32 42 33 20 32 43 31 AT BE CH CZ DE DK EE ES FI FR GB GR HR HU IE IL 38 34 29 36 28 44 41 34 34 24 IT LT LV NL NO PL PT RO RU SE TR UA BG SK RS SI EU Base : All respondents n=16074 Consumer Confidence Survey – Q3 – 2013 Field Dates: Aug 14 to Sept 6, 2013 9 DO YOU COMMUTE TO WORK? Yes No 47 49 50 51 53 45 57 59 60 64 65 66 67 71 Copyright ©2013 The Nielsen Company. ConfidenLal and proprietary. % 23 26 29 30 32 34 34 34 34 37 37 38 38 39 39 40 40 43 43 LV IL EE UA GR FR RU TR SK ES LT PL SI CH BG CZ HR BE FI IE NO GB RS IT SE NL DE AT HU PT DK RO EU Base : All respondents n=16074 Consumer Confidence Survey – Q3 – 2013 Field Dates: Aug 14 to Sept 6, 2013 10 TIME SPENT COMMUTING TO WORK CAR Under 10 mins 38 41 44 41 40 35 10 13 % 10 Copyright ©2013 The Nielsen Company. ConfidenLal and proprietary. 4 5 39 46 9 5 10 4 7 7 4 5 12 6 9 1 7 10 13 5 7 11 10 5 9 2 9 5 8 12 10 51 4 5 12 34 49 46 44 43 12 11 5 10 22 5 11 25 37 38 40 40 6 9 6 31 30 37 28 28 7 11 14 7 61+ mins 5 11 9 5 31-­‐60 mins 24 31 56 12 21-­‐30 mins 21 30 28 51 10-­‐20 mins 11 7 8 8 5 3 7 8 6 10 8 10 3 11 13 10 4 4 7 12 4 5 7 8 10 5 4 13 7 10 8 59 8 12 7 6 13 16 11 39 11 5 9 13 10 6 9 AT BE CH CZ DE DK EE ES FI FR GB GR HR HU IE IL IT LT LV NL NO PL PT RO RU SE TR UA BG SK RS SI EU Base : All those who commute to work (coded 1 in Q30) n=8981 Consumer Confidence Survey – Q3 – 2013 Field Dates: Aug 14 to Sept 6, 2013 11 TIME SPENT COMMUTING TO WORK MOTORCYCLE Under 10 mins 10-­‐20 mins 21-­‐30 mins 31-­‐60 mins 61+ mins 1 2 1 2 8 3 2 1 1 AT BE CH CZ DE DK EE ES FI FR GB GR HR HU IE IL IT LT LV NL NO PL PT RO RU SE TR UA BG SK RS SI EU 1 3 2 1 2 2 2 1 1 1 1 1 1 3 1 1 3 1 1 1 2 2 2 1 6 4 1 2 3 1 3 2 1 2 1 1 1 1 1 2 1 1 1 2 1 1 1 2 1 1 1 1 1 1 4 2 1 2 2 1 1 1 1 1 1 3 2 1 1 1 2 1 1 1 Copyright ©2013 The Nielsen Company. ConfidenLal and proprietary. % 1 2 Base : All those who commute to work (coded 1 in Q30) n=8981 Consumer Confidence Survey – Q3 – 2013 Field Dates: Aug 14 to Sept 6, 2013 12 TIME SPENT COMMUTING TO WORK SCOOTER Under 10 mins 3 2 3 1 1 1 1 1 1 1 1 3 1 3 2 AT BE CH CZ DE DK EE ES FI FR GB GR HR HU IE IL IT LT LV NL NO PL PT RO RU SE TR UA BG SK RS SI EU 5 2 1 3 2 1 3 1 2 1 1 61+ mins 2 1 2 8 1 1 1 31-­‐60 mins 1 1 1 1 1 21-­‐30 mins 1 1 2 1 1 1 2 1 1 1 1 1 1 1 3 2 2 2 2 1 1 1 1 4 1 1 2 2 1 1 1 1 1 Copyright ©2013 The Nielsen Company. ConfidenLal and proprietary. % 1 1 10-­‐20 mins Base : All those who commute to work (coded 1 in Q30) n=8981 Consumer Confidence Survey – Q3 – 2013 Field Dates: Aug 14 to Sept 6, 2013 13 TIME SPENT COMMUTING TO WORK BUS Under 10 mins 13 3 1 7 10 13 4 1 3 18 6 5 8 7 7 9 11 2 3 3 2 6 22 5 4 4 9 11 7 2 4 4 6 3 5 3 2 5 10-­‐20 mins 8 5 3 5 13 26 31-­‐60 mins 13 13 12 18 20 2 6 5 35 3 2 2 2 2 3 5 3 16 3 5 1 6 10 4 9 21-­‐30 mins 7 1 4 17 3 4 3 9 18 22 30 28 5 5 10 7 7 4 6 8 % 8 3 2 2 2 61+ mins 32 3 5 8 14 4 5 5 2 2 21 8 27 50 6 3 17 7 3 5 5 9 4 1 2 12 6 9 7 Copyright ©2013 The Nielsen Company. ConfidenLal and proprietary. 34 10 6 4 6 21 11 7 AT BE CH CZ DE DK EE ES FI FR GB GR HR HU IE IL IT LT LV NL NO PL PT RO RU SE TR UA BG SK RS SI EU Base : All those who commute to work (coded 1 in Q30) n=8981 Consumer Confidence Survey – Q3 – 2013 Field Dates: Aug 14 to Sept 6, 2013 14 TIME SPENT COMMUTING TO WORK TRAIN Under 10 mins 7 4 2 3 12 4 1 2 2 1 18 7 3 1 1 2 1 2 2 3 4 1 2 4 2 2 9 11 5 3 2 4 2 5 4 1 1 10 21-­‐30 mins 4 1 1 5 1 1 1 1 31-­‐60 mins 5 1 1 2 3 1 1 IL IT LT LV NL NO PL PT RO RU SE TR UA BG SK RS SI EU 11 4 3 7 3 2 8 1 1 1 10 2 2 1 4 1 1 1 2 3 1 1 6 3 4 11 4 1 1 1 3 1 1 4 4 2 4 5 1 2 4 2 1 3 61+ mins 5 2 1 1 3 2 7 3 1 2 Copyright ©2013 The Nielsen Company. ConfidenLal and proprietary. % 13 10 14 2 4 2 2 4 2 2 3 5 10-­‐20 mins AT BE CH CZ DE DK EE ES FI FR GB GR HR HU IE Base : All those who commute to work (coded 1 in Q30) n=8981 Consumer Confidence Survey – Q3 – 2013 Field Dates: Aug 14 to Sept 6, 2013 15 TIME SPENT COMMUTING TO WORK NON-­‐ELECTRIC BICYCLE Under 10 mins 7 2 1 1 4 3 2 5 6 4 2 3 5 5 5 16 3 2 7 9 2 1 1 5 2 2 3 12 1 1 1 3 3 1 1 1 7 1 2 2 6 2 6 8 8 3 4 5 3 3 21-­‐30 mins 2 1 1 1 4 5 3 3 4 5 3 1 5 2 1 1 31-­‐60 mins 7 5 3 4 3 4 1 2 14 61+ mins 5 3 2 2 5 1 3 7 4 7 3 1 3 9 9 4 2 3 5 2 4 4 1 2 1 12 4 3 3 4 4 4 2 2 4 7 1 1 4 6 2 3 2 6 3 2 3 7 Copyright ©2013 The Nielsen Company. ConfidenLal and proprietary. % 5 2 1 2 10-­‐20 mins AT BE CH CZ DE DK EE ES FI FR GB GR HR HU IE IL IT LT LV NL NO PL PT RO RU SE TR UA BG SK RS SI EU Base : All those who commute to work (coded 1 in Q30) n=8981 Consumer Confidence Survey – Q3 – 2013 Field Dates: Aug 14 to Sept 6, 2013 16 TIME SPENT COMMUTING TO WORK ELECTRIC BICYCLE Under 10 mins 1 1 1 1 1 1 1 1 2 1 1 1 1 AT BE CH CZ DE DK EE ES FI FR GB GR HR HU IE IL IT LT LV NL NO PL PT RO RU SE TR UA BG SK RS SI EU 3 1 1 2 1 1 1 1 61+ mins 3 3 1 5 1 1 2 31-­‐60 mins 1 2 1 1 1 1 21-­‐30 mins 2 1 2 1 1 1 1 1 2 1 2 1 2 1 1 3 1 1 1 1 1 1 1 1 2 2 2 1 1 1 1 1 Copyright ©2013 The Nielsen Company. ConfidenLal and proprietary. % 1 10-­‐20 mins Base : All those who commute to work (coded 1 in Q30) n=8981 Consumer Confidence Survey – Q3 – 2013 Field Dates: Aug 14 to Sept 6, 2013 17 TIME SPENT COMMUTING TO WORK WALK Under 10 mins 8 13 2 12 8 7 1 13 12 12 10 13 6 3 13 9 5 2 9 7 8 9 26 21 5 9 9 12 13 7 6 9 5 6 5 13 8 7 % 7 19 19 28 5 9 10 9 4 6 6 4 5 31-­‐60 mins 6 3 6 4 8 8 7 3 6 39 61+ mins 8 7 14 12 12 6 6 5 5 7 9 16 23 44 11 7 8 14 5 Copyright ©2013 The Nielsen Company. ConfidenLal and proprietary. 12 5 7 7 13 51 4 8 19 12 5 8 8 10 9 4 9 5 4 6 19 9 4 8 8 7 13 4 5 8 IL 31 6 12 AT BE CH CZ DE DK EE ES FI FR GB GR HR HU IE 13 16 8 8 7 12 21 9 4 7 7 5 21-­‐30 mins 12 13 10 3 10-­‐20 mins 10 5 5 IT LT LV NL NO PL PT RO RU SE TR UA BG SK RS SI EU Base : All those who commute to work (coded 1 in Q30) n=8981 Consumer Confidence Survey – Q3 – 2013 Field Dates: Aug 14 to Sept 6, 2013 18 TIME SPENT COMMUTING TO WORK OTHER Under 10 mins 1 1 1 1 2 1 1 7 2 1 4 1 2 1 1 1 3 2 1 1 3 1 1 2 1 2 2 1 2 2 2 1 1 2 1 2 1 4 1 1 1 21-­‐30 mins 2 2 1 2 1 3 2 2 1 1 31-­‐60 mins 8 2 1 1 1 1 1 2 1 2 61+ mins 2 2 2 11 2 1 3 4 2 3 9 1 1 2 3 3 5 1 1 2 7 2 2 3 5 1 1 2 2 1 1 3 1 1 1 4 1 1 2 Copyright ©2013 The Nielsen Company. ConfidenLal and proprietary. % 3 1 1 10-­‐20 mins AT BE CH CZ DE DK EE ES FI FR GB GR HR HU IE IL IT LT LV NL NO PL PT RO RU SE TR UA BG SK RS SI EU Base : All those who commute to work (coded 1 in Q30) n=8981 Consumer Confidence Survey – Q3 – 2013 Field Dates: Aug 14 to Sept 6, 2013 19 ROLE OF CAR – AMONG THOSE WHO HAVE A CAR IN THEIR HOUSEHOLD EU Strongly Agree Agree Strongly Disagree 44 The car I drive is simply a tool to get me where I am going 18 42 I love driving I wish I could get where I am going conveniently without a car 41 I intend to upgrade to a beeer car when I am financially able 38 Having access to a car is what maeers most to me, regardless of whether or not it is my car 25 The car I drive is an important symbol of the success I have achieved in my life 23 9 24 12 28 11 37 36 I prefer to take other types of transport over driving a car 6 26 35 Parents who can afford it should give their children a car to drive 5 18 42 My car is like a good friend or buddy to me Copyright ©2013 The Nielsen Company. ConfidenLal and proprietary. Disagree 12 37 44 42 16 21 24 Base : All those who have a car in their household (coded more than 0 in Q28 R1) n=12695 Consumer Confidence Survey – Q3 – 2013 Field Dates: Aug 14 to Sept 6, 2013 20 ROLE OF CAR – AMONG THOSE WHO HAVE A CAR IN THEIR HOUSEHOLD FR Strongly Agree Agree Disagree 45 The car I drive is simply a tool to get me where I am going I wish I could get where I am going conveniently without a car 47 I love driving 45 15 Having access to a car is what maeers most to me, regardless of whether or not it is my car 16 41 38 26 The car I drive is an important symbol of the success I have achieved in my life 14 33 29 My car is like a good friend or buddy to me 9 29 33 I prefer to take other types of transport over driving a car 6 17 40 Parents who can afford it should give their children a car to drive 6 18 34 I intend to upgrade to a beeer car when I am financially able Copyright ©2013 The Nielsen Company. ConfidenLal and proprietary. Strongly Disagree 42 21 42 14 23 24 28 Base : All those who have a car in their household (coded more than 0 in Q28 R1) n=444 Consumer Confidence Survey – Q3 – 2013 Field Dates: Aug 14 to Sept 6, 2013 21 ROLE OF CAR – AMONG THOSE WHO DO NOT HAVE A CAR IN THEIR HOUSEHOLD EU Strongly Agree Agree Strongly Disagree 33 I would have a car if I could afford one 20 35 I prefer to take other types of transport over driving a car Having access to a car is what would maeer most to me, regardless of whether or not it is my car 24 39 21 26 40 13 Not having a car is embarrassing to me 12 38 24 A car is an important symbol of success 21 41 28 Parents who can afford it should give their children a car to drive 12 27 31 Having a car is more hassle than it is worth 16 33 33 I love driving Copyright ©2013 The Nielsen Company. ConfidenLal and proprietary. Disagree 36 31 41 Base : All those who do not have a car in their household (coded 0 in Q28 R1) n=3379 Consumer Confidence Survey – Q3 – 2013 Field Dates: Aug 14 to Sept 6, 2013 22 ROLE OF CAR – AMONG THOSE WHO DO NOT HAVE A CAR IN THEIR HOUSEHOLD FR Strongly Agree Agree 25 I prefer to take other types of transport over driving a car I love driving 36 Parents who can afford it should give their children a car to drive 31 Not having a car is embarrassing to me 24 Having access to a car is what would maeer most to me, regardless of whether or not it is my car 25 19 31 19 34 26 17 20 29 41 37 20 A car is an important symbol of success 22 19 27 I would have a car if I could afford one Strongly Disagree 17 34 Having a car is more hassle than it is worth Copyright ©2013 The Nielsen Company. ConfidenLal and proprietary. Disagree 29 32 44 Base : All those who do not have a car in their household (coded 0 in Q28 R1) n=59 Consumer Confidence Survey – Q3 – 2013 Field Dates: Aug 14 to Sept 6, 2013 23 THANK YOU 

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