Marketing Testimonials
2014
Organized by:
FACULTY OF ECONOMIC AND SOCIAL SCIENCES & SOLVAY BUSINESS
SCHOOL, DEPARTMENT BUSINESS –
CLUSTER MARKETING & CONSUMER BEHAVIOR
Vrije Universiteit Brussel, Pleinlaan 2, 1050 Brussel
WEDNESDAY: 6 PM to 8 PM
Location: Aula QA
12 March
19 March
26 March
2 April
Turning a Very Simple Marketing Idea into a Multinational, Thanks to the
Internet – How Groupon’s Business Model Evolved
Cyril Jessua
CEO, Groupon Belgium
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Mobile Vikings Approach
Hans Similon
Chief Viking, Mobile Vikings
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Case ‘Carlsberg Bikers’ - The Effects of Viral Marketing
Igor Nowé
Marketing Director, Carlsberg
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MasterCard’s Priceless Cities and Partnership with the World Food Program
Tony Costella
Vice President / Senior Business Leader Global Products & Solutions,
Strategy & Operations, MasterCard
Yod Moreau
Vice President / Business Leader Global Products & Solutions, Processing Strategy,
MasterCard
Serge Simonet
Group Head, Global Lead World Food Program Partnership, MasterCard
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